Welcome to Invest in Yourself, the Digital Entrepreneur podcast. Join the podcast mogul Phil Benner as he interviews successful entrepreneurs that make their living in the digital world. Now let's draw your host Phil Benner as a special guest today on Invest in Yourself, the Digital Entrepreneur podcast. Welcome back to another exciting episode of Invest in Yourself, the Digital Entrepreneur podcast. I'm, of course, your host with the Most Feel Better. And today, we have a guest whose multifaceted career and passion for personal branding will leave you inspired and motivated. Our guest today is a true renaissance man in the world of business and personal development. He's a businessman, author, creator, podcast host, private investor, and, of course, a speaker.

He's best known for his groundbreaking work in personal branding and is the founder of Mashman Ventures, a leading public relations firm that helps individuals and businesses enhance their public image and influence. In addition in addition to his work at Mashable Ventures, he is an active investor through his business, Mashable Properties and Mashable Matchman Investments. He's also the author of the insightful book, Personal Branding, a Manifesto on Fame and Influence, which has garnered Pardon me. He has which has garnered attention for its profound insights and into building a powerful personal brand. His expertise just doesn't stop there. As a renowned podcasters and guest, he shares his wealth of knowledge and expertise with ambitious audiences across the world. His ability to articulate complex ideas in accessible and engaging manners has made him a sought after voice in the industry. Today, he will share his journey, the principles of effective personal branding, and actionable advice to on how to leverage your inequalities to achieve fame and influence.

Whether you're looking to build a personal brand, enhance your business strategies, or simply gain inspiration from a seasoned entrepreneur, this episode is gonna be packed with valuable insight. So please put your hands together. Warm up those earlobes because we have Isaac Mashman on the podcast. Isaac, thank you so much for

being here. Phil, man. Honored. And, man, I must have sent you the wrong media kit. Mashman Ventures is a thing of the past. Maybe Oh my god. No. It's Mashman Consulting Group.

Gotta disclose that ahead of time. I dissolved Mashman Ventures a couple months ago now and launched a brand new venture out of Little Rock, Arkansas, Mashman Consulting Group. So similar vision, but it's a consulting firm.

I love it. I love it. Well, it must have been just before you you you consolidated when you you signed. Yeah. That's probably the reason. But doesn't matter. You're here now, Mashable Consulting. It's gonna be great.

I'm gonna love it. I wanna learn a bit about why you, you decided to consolidate, change it, and then we'll shut down. But we're gonna start with the first question I always ask. Why did you get into the world of entrepreneurship? What was it that sparked the decision to shoo off corporate life or the, you know, traditional path and go and create your own path?

Yeah. Well, I mean, I suppose a good explanation to that would be going and taking you back to how I was raised and my upbringing. So I'm originally from Jacksonville, Florida, single parent household, didn't meet my biological father and have a relationship with him until I was already an adult. And it was very, I would say, lower end middle class, upper end poverty line. My mom worked, you know, fast food jobs. She was way overqualified for, in my opinion, and and just looking at the fact sheet, way overqualified. But growing up, I was raised with that idea of go to school, get good grades, go to college. And I did exactly that in terms of I was a straight a student.

I'm not one of those entrepreneurs like Gary v. No. Like, I was top 10 in my class, graduated with a 4.4 weighted GPA. But in my senior year, I'm thinking to myself, my mom went back and got her master's degree and hasn't put it to use yet, and I don't wanna spend the next 2 years of my life doing a bunch of prerequisites which I've already taken in high school like biology and algebra. Why do I need that for business? And it's not that I couldn't learn it or that that it would be difficult. It was just, why would I take 2 years out of my life to do this and go to college and get involved with a bunch of things that I probably shouldn't get involved with? And in my senior year, I saw these younger guys, and I dabbled in entrepreneurship before. I had a a lawn business over a couple summers, landed a law firm as a client, worked with Boy Scout leaders to do their lawn work and stuff to afford summer camps. Like, that was okay.