Uploading... - Will Nelson Podcast - Uploading

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📚 Timestamped overview

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00:00 Marketer turned entrepreneur, building 64 Stories agency.

05:56 Start creating content, grow, adapt, find voice.

09:52 Social media strategy depends on your goals.

13:55 Analyze top social media content for inspiration.

16:16 SEO results take time, require commitment.

19:46 Prioritize time for content creation and analytics.

21:49 Transform voice notes into engaging social media.

28:26 Capture and document content to avoid loss.

29:18 Various activities inspire creativity at different times.

32:55 Dedicated sessions help foster creativity and focus.

36:14 Greg's content praised, audience directed to socials.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Will Nelson 00:02:37 00:02:58

Entrepreneurship and Content Creation: "I've always been an entrepreneur that has struggled with distribution myself. I identify as a builder. I love building things. I've never been fantastic at getting attention for either my personal brand or for my businesses without having to pay for that attention through Facebook ads or more traditional media."

Will Nelson 00:05:33 00:05:44

The Evolution of Personal Branding: "It might take longer to build a personal brand, but it's something that you can come back to. It's an asset that will keep paying you dividends long term versus having to constantly rent."

Will Nelson 00:07:13 00:07:30

Content Creation Process: "So I was talking to Dave Gerhardt the other day from exit five, and he has a notion page that he just jots down ideas into on a daily basis and then circles back to those to see if he can create any piece of content from. So whenever an idea pops into his head, he's putting it down somewhere."

Will Nelson 00:10:12 00:10:45

Social Media Strategy for Creators and Businesses: "I think in general, though, on social, you should have the mindset of just giving away as much as you can for free, and then very infrequently asking for something in return. So just like going to the ATM, you need to first put money in the bank account to take money out. For business owners, I typically recommend ten to 20% for top of the funnel content, 60% to 70% for middle of the funnel content and then ten to 20 for bottom of funnel content."

Will Nelson 00:13:55 00:14:13

Content Strategy Insights: "So I have a full time analyst that will go to YouTube, TikTok, Instagram, Twitter, LinkedIn and start to mine the top performing content in a given month to get a sense of what hooks are performing, what style of content's performing, what types of edits."

Will Nelson 00:16:20 00:16:35

Understanding ROI in Content Marketing: "It probably takes, realistically, three plus, maybe six plus months to start to see an ROI. And so you're losing money or you're investing money into something without seeing a return for a little while, and that can sting."

Will Nelson 00:21:49 00:22:19

Content Creation Efficiency: "So take the inputs that you're giving your voice notes or whatever app you're using to log those insights and then chop that up into written content or video content if you're recording that, and then actually post it to the various social channels that you want to get on."

Will Nelson 00:23:40 00:24:37

Content Marketing Persistence: "A lot of the big accounts that are on X or LinkedIn have been at it for quite some time, so it's a lot of just stick tuitiveness."

Will Nelson 00:27:18 00:27:29

Creative Inspiration for New Podcasters: "I'm just stealing or getting inspiration from content that I know has performed well in the past or has been thought of by an expert podcaster."

Will Nelson 00:33:28 00:33:38

Creativity and Flow State: "And so I think you have to allocate enough time to get into that flow state, and you have to make it a practice, whether it's daily or weekly."

ℹ️ Introduction

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[Upbeat intro music fades in] Ramon Berrios: Welcome back to another episode of "Uploading..." where we spark conversations with the thought leaders and innovators shaping our digital landscape. I'm your host, Ramon Berrios, and joining me is my co-host Blaine. Blaine: Hey everyone! Get ready to dive deep into the world of content creation with our special guest today, the founder and CEO of 64 Stories, Mr. Will Nelson. Ramon Berrios: That's right, Blaine. Today, we're unpacking the secrets of consistent and impactful content generation. Will's going to share how he finds inspiration in everyday moments, whether it be while on a walk, at the gym, or winding down before bed. Blaine: And it's not just about when, but how. Tying creativity to specific times and actions that let your ideas flow is key, as Will himself benefits from focused content sessions using specialized apps. Ramon Berrios: Plus, he'll be sharing insights from his journey, where he's built and sold businesses, worked magic in the B2B space, and now guides brands and leaders in crafting compelling content that resonates. Blaine: Speaking of resonating, we'll touch on common pitfalls for content creators, the power of personal branding, the concept of varying content to maintain engagement, and so much more. Ramon Berrios: And with a nod to industry giants like Gary Vaynerchuk, Will highlights the importance of not just creating, but investing in your content, even when the monetary return isn't immediate. Blaine: So for all our listeners out there looking to cut through the noise, amplify your brand, or just consistently document those brilliant sparks of creativity, you do not want to miss the wisdom Will Nelson is about to upload. Ramon Berrios: Last but not least, stay tuned as we'll be giving a shoutout to Will's Twitter handle, Mr. Will Nelson, where you can continue the conversation and connect with him directly. Blaine: Get your notepads ready, this episode's going to be chock-full of actionable advice. This is "Uploading..." and our episode with Will Nelson starts... right... now. [Upbeat outro music fades in]

💡 Speaker bios

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Will Nelson, a seasoned entrepreneur with over a decade of experience, carries the wisdom of varied successes and failures in the business world. Beginning his entrepreneurial journey with website development for clients, Will quickly transitioned into pioneering his own ventures in the e-commerce space. His most notable achievement was the creation of a successful meal-preparation enterprise akin to HelloFresh, which stood out as a beacon of his capability in the competitive industry. This venture, rooted in Halifax, Canada, flourished under his leadership until he made the strategic move to sell it a few years prior. Nelson's track record is a testament to his resilience and innovative spirit in the face of the ever-evolving commercial landscape.

💬 Keywords

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content creation, creativity flow, inspiration for content, focused content sessions, Gary Vaynerchuk, Greg Eisenberg, social media handle, investing in content, outsourcing content, low-cost contractor, documenting ideas, top of funnel content, growth expectations, content quality, 64 Stories, entrepreneur, B2B brands, personal branding, online presence, low-cost attention, content consistency, voice as a content creator, accountability in content creation, varying content types, content monetization, viral content, primary outcome, long-form interviews, content investment ROI, personal interests and persona.

❇️ Key topics and bullets

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Podcast Episode Outline: Will Nelson - Uploading I. Introduction - Introduction of podcast hosts Ramon Berrios and Blaine - Welcome guest Will Nelson - Brief overview of the episode’s focus: content creation strategies and insights II. Personal Strategies for Content Ideas - Will’s approach to finding inspiration - During walks, at the gym, and before bedtime - Optimal times for creativity - Tying content creation to specific times or activities III. Content Creation Tips - Generating content during conversations - Use of focused content session apps - Admiration for creators like Gary Vaynerchuk and Greg Eisenberg - How to connect with Will on social media (Mr. Will Nelson on Twitter) IV. Investing in Content Creation - The long-term value of content investment - Importance of making time for content creation - Starting with low-cost contractors - The necessity of documenting ideas regularly V. Common Mistakes in Content Creation - Focusing solely on top of funnel content - Having unrealistic growth expectations - Insufficient time investment VI. Content Creation as a Habit - Allocating weekly hours for content creation - Drawing inspiration from various sources - The impact of quality content consumption on production VII. Will Nelson’s Professional Background - Founder and CEO of 64 Stories - Entrepreneurship and advisor roles in high-growth companies - Experience in the B2B space VIII. The Importance of Personal Branding - Building an online presence - Personal branding insights from Gary Vaynerchuk - The significance of consistent posting and finding one’s voice - The role of accountability in content creation IX. Variety in Content - Incorporating personal stories - Varying content types and styles X. Strategies for Content Creation and Monetization - Creating viral content for brand visibility - Content monetization based on individual or business goals - Providing value before expecting returns XI. Client-Centric Content Strategy - Identifying clients’ primary outcomes - Topic selection aligned with outcomes - Analyzing top-performing content for ideas - The creative process for client content generation XII. ROI on Content - Comparison to SEO investment - Expected timeline for content ROI XIII. Aligning Content with Personal Interests and Persona - Benefits of creating interest-aligned content - Opportunities arising from authentic content creation XIV. Conclusion - Recap of topics discussed - Final thoughts and advice from Will Nelson - Thanking Will for his insights and participation Please note that these topics form a cohesive structure aimed to guide the conversation during the podcast episode and provide a clear, engaging experience for the listeners.

🎠 Social Carousel

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Cover Slide: "10 Content Creation Secrets Unveiled" Slide 1 - **Find Inspiration** Simple activities like walks or gym sessions can spark content ideas. Slide 2 - **Creative Scheduling** Align content creation with times when your creativity naturally peaks. Slide 3 - **Conversation Content** Use discussions as a source of content; capture the essence in real-time. Slide 4 - **Admire & Aspire** Look up to prolific creators like Gary Vaynerchuk for motivation and insights. Slide 5 - **Invest Wisely** Content creation is a long-term investment, not a quick financial fix. Slide 6 - **Capture Ideas** Regularly documenting thoughts prevents missing valuable content opportunities. Slide 7 - **Quality Matters** The input affects output; consume high-quality content to create the same. Slide 8 - **Consistency Counts** Establish a voice by regularly talking about your passions and knowledge. Slide 9 - **Diverse Content** Mix personal stories with varied styles to keep your audience engaged. Slide 10 - **Strategy First** Identify desired outcomes to inform relevant, goal-aligned content topics. CTA Slide: "Start Creating Today" Connect with the expert, Will Nelson @MrWillNelson on Twitter, and amplify your content game. #UploadingPodcast

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❓ Questions

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1. How does Will Nelson suggest content creators overcome the pressure of constantly having to come up with new ideas? 2. Can you describe a time when an everyday activity or routine became the source of unexpected inspiration for your content? 3. Blaine talks about tying creativity to specific times or activities. Can you share your routine or the activities that seem to stimulate your creativity the most? 4. Will mentions using an app for focused content sessions. What are some tools or strategies you find most effective for organizing and producing content efficiently? 5. What are some lessons we can learn from high-volume content creators like Gary Vaynerchuk and Greg Eisenberg about consistently producing insightful content? 6. Can you discuss the importance of investing in content creation for the long run, even if there is no immediate monetary return? 7. What are some common mistakes you believe content creators make, and how can they shift their approach to avoid these pitfalls? 8. How has consuming high-quality content influenced your own content creation, and how can other creators make sure they're soaking in the right influences? 9. Will Nelson advises on starting by talking about what you know and are passionate about. How does one balance this authenticity with the needs and interests of their target audience? 10. Content types and styles should vary to keep the audience engaged. Can you share an example of how mixing personal stories with other content styles has impacted your engagement with your audience?

🎬 Reel script

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Hey everyone, it's Will Nelson here from the 'Uploading...' podcast. Today we dove deep into the art of content creation without the pressure. Remember, inspiration strikes in the most ordinary of places - during walks, at the gym, or just before bedtime. It's about finding your rhythm and attaching creativity to moments in your life when it naturally flows. We talked about using focused content sessions, leveraging low-cost contractors, and the importance of documenting those lightning-strike ideas. Avoid the common pitfalls like underestimating the time needed for creation and adjust your expectations - spend a few hours each week to build something authentic. Always consume quality content for influence and vary your styles to keep things fresh. Are you ready to start creating without constraints and sharing your voice? Join us next time for more insights on building a strong personal brand and curating free, valuable content that resonates and returns. Find me on Twitter at Mr. Will Nelson, and let's keep the conversation going.

🔑 7 Key Themes

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1. Inspiration for content creation 2. Timing content with creativity peaks 3. Documenting and sharing content strategies 4. Personal branding and online presence 5. Consistency in content production 6. Monetization of content creation 7. ROI and investment in content

💎 Maxims

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### Maxim List for Content Creators Inspired by "Uploading... - Will Nelson Podcast" 1. **Walk, Talk, and Capture:** Always be ready to capture your ideas; inspiration can strike during walks, workouts, or bedtime musings. 2. **Timed Creativity:** Link your content creation to moments when you feel most creative, making it a natural extension of your daily life. 3. **Conversations as Content:** Use engaging dialogues as fodder for content; what you discuss with others may resonate broadly. 4. **Structured Focus:** Utilize tools and apps for dedicated content session focus; a methodical approach can enhance productivity. 5. **Admire and Aspire:** Look up to prolific creators like Gary Vaynerchuk and learn from their strategies for generating voluminous, insightful content. 6. **Connect and Grow:** Make it easy for your audience to connect with you, just like Will Nelson does with his Twitter handle, Mr. Will Nelson. 7. **Invest in Creation:** Recognize that content may not pay off immediately; see it as a long-term investment rather than a quick win. 8. **Outsource Wisely:** If needed, start with cost-effective contractors and agencies to amplify your content efforts. 9. **Document Religiously:** Constantly note down content ideas; never lose an idea to the abyss of forgetfulness. 10. **Avoid Common Pitfalls:** Be aware of the limitations of focusing solely on top-of-the-funnel content and setting unrealistic growth expectations. 11. **A Weekly Ritual:** Dedicate a set number of hours each week to content creation for sustained progress. 12. **Consume to Create:** The quality of your content input influences the output; immerse yourself in remarkable podcasts and resources. 13. **Personal Branding Matters:** Build a strong online presence, learning from experts in attracting attention via social media. 14. **Voicing Consistency:** Consistency and authenticity are key; start discussing themes you're passionate about and later refine your branding. 15. **Accountability Partners:** Find a mentor or peer to hold you accountable in your content creation journey. 16. **Varied Content:** Mix personal stories with educational pieces to keep content engaging and diverse. 17. **Viral Objective:** Aim to create content with the potential for virality, particularly at the top of the sales funnel, to ensure you break through the noise. 18. **ROI Patience:** Like SEO, content ROI takes time; educate clients on realistic timelines to see tangible returns. 19. **Align with Passion:** Create content that aligns with your interests; it's more sustainable and can open unforeseen doors. Remember, these maxims are drawn from the philosophies and advice shared by Will Nelson on the "Uploading..." podcast with host Ramon Berrios and co-host Blaine. They capture the essence of the strategies and mindsets that can help content creators flourish in a crowded digital landscape.

Interview Breakdown

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In this episode of "Uploading..." we're joined by entrepreneur and content creation expert Will Nelson, as he shares his insights and practical advice for capturing and converting ideas into engaging content. Tap into the mindset, strategies, and routines that fuel Will's success in the high-volume content game. Today, we'll cover: - Will's personal strategies for finding inspiration in everyday moments and staying productive without the pressure. - Practical tips for time management and creativity, including how to align content creation with your natural workflow. - The common pitfalls that new content creators face and how to avoid them for long-term success. - Insight into Will Nelson's journey from building to selling businesses and how these experiences now shape his approach to content for B2B brands. - Strategies for content creation and monetization tailored to your personal or business goals, and the secret of providing value first.

Short Recap

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In this engaging discussion, Will Nelson shares his insider strategies for content creation, drawing from his rich entrepreneurial background that includes building and selling multiple businesses. He cracks the code on crafting impactful content across platforms, emphasizing the value of personal branding and consistent documentation, all to help you turn your content into your most powerful business tool.

Short Blurb

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Uploading... Episode Title: Will Nelson Podcast - Uploading In this inspiring episode of "Uploading...", hosts Ramon Berrios and Blaine welcome the entrepreneurial wizard of content creation, Will Nelson. They take a deep dive into the world of content without constraints, where inspiration and strategy collide to produce magic for both creators and audiences alike. Will, the founder of 64 Stories and a seasoned advisor, shares his master blueprint for capturing content organically and turning ideas into impactful messages. You’re about to unlock: - The art of finding inspiration in everyday moments. - How to tie content creation to your peak creativity periods. - Strategies for documenting and amplifying your ideas effectively. - Avoiding common pitfalls that many content creators face. - The significance of content consistency and how to maintain it for long-term success. Here's a fun fact from the episode: Will Nelson captures some of his best content ideas using an app during focus sessions – talk about tech-savvy inspiration! As we wrap up this episode with Ramon and Blaine, don't forget to heed Will's advice: invest in your content creation journey, stay patient for the payoff, and keep those creative ideas flowing. Are you ready to enhance your content strategy and build an authentic brand online? Tune in to learn from the master himself. Head over now to listen to "Uploading..." and find out how to bring your content creation A-game every day.

New Idea

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Idea #5: Embracing Content Consistency Developing a rhythmic content creation strategy can elevate the impact of your podcast, and here's how: 1. **Documenting Ideas Religiously**: Just as Will Nelson advocates, regularly jotting down potential topics or angles ensures you're never at a loss for content. Whether they strike during a walk or are born from a stimulating conversation, these ideas form the backbone of your consistent output. 2. **Routine Integration**: Blaine highlights the importance of linking content creation to certain times or activities. By making content creation a part of your daily or weekly habits, your podcast benefits from steady and predictable growth, mirroring the pattern of your most creative junctures. 3. **Accountability Partnerships**: To maintain unwavering commitment to content production, Will suggests establishing accountability systems. Whether it's a co-host, a community of fellow podcasters, or an engaged audience, having someone to answer to can help reinforce a consistent publishing schedule.

1 Key Learning

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Embrace the Creative Process and Find Your Authentic Voice Podcasters must prioritize the authenticity and consistency of their content over immediate branding efforts to build a loyal listener base and establish lasting credibility. Content creation requires a balance of structured planning and spontaneous inspiration, and podcasters like Will Nelson advocate for embracing this blend. By regularly documenting ideas and attaching content creation to activities that naturally spark creativity, podcasters can ensure a steady stream of authentic and engaging episodes for their audience. Establishing a personal brand should be an organic process grounded in passion. Will Nelson's advice resounds with podcasters: Start by discussing topics you're deeply knowledgeable about and truly care for. This genuine approach reverberates with listeners and sets the foundation for a powerful, distinctive voice that can grow over time without the initial pressure of branding perfection.

Hustle Thread

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Tweet 1: Meet Will Nelson, content wizard. His early ventures struggled, but he adapted. Now he's a leader in B2B content. Here's his power play: 🚀 Tweet 2: Say hello to Will Nelson (@MrWillNelson), content maven. He's founded companies, advised startups, now he's changing content game for the B2B arena. Tweet 3: Will's tale pivots around resilience. Early business attempts? Difficult. Understanding content's king was his game-changer. Tweet 4: Refusing to quit, Will tuned into his experiences. During walks, gyms, chats, ideas sparked. An app and focused sessions shaped consistency. Tweet 5: He leveraged nuggets of daily life. Creating valuable, relatable stories every day. Content was his comeback weapon. Tweet 6: Will admired hustlers like @garyvee. Adopting their tactics: volume, authenticity, insight. This guy was onto something big. Tweet 7: Then Will began to invest—time, ideas, self. Content became his canvas and business tool. High volume, high-value creations followed. Tweet 8: Now, founding 64 Stories, Will's thriving. Content strategies shaped for each client journey. Patience is his mantra: 3-6 months to SEO-esque returns. Tweet 9: Will went from struggle to digital powerhouse, A story of reinvention via content creation. For creators, his advice rings true: Start, be patient, provide value. #ContentMarketing #EntrepreneurJourney #B2BTactics #UploadingPodcast

🧿 Viral Breakdown & CTA

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Struggling with consistent content creation? FIND YOUR CONTENT FLOW 🔄 Transform how you create with ease and passion. Ever tuned into the mind of a serial entrepreneur? With Will Nelson's profound insights and a background of thriving businesses, he unpacks the mystery of non-stop content ideation for you. Curious about maintaining that creative zeal? We've extracted 3 golden nuggets from Nelson's repertoire: THE CONTENT TRINITY: 1. Inspiration Incorporation 2. Accountability Anchors 3. Variability Victory Let’s explore these insights... ~~ 1. INSPIRATION INCORPORATION Will confesses: ideas strike when you least expect them. Over a brisk walk, mid-lift, or as you drift to sleep, your brain has an 'aha' moment. These spontaneous brainwaves are gold mines for content. But they're fleeting, unless you seize them. How? Nelson suggests a digital tool for capturing these sparks on-the-go; a digital net for your butterfly thoughts. Make it a habit — every notion counts. Who knows, your next big idea might just be a dream away. 2. ACCOUNTABILITY ANCHORS Setting your own content deadlines is like betting against Vegas — odds are, you'll flake. Need structure? Find a content creation partner-in-crime or set up regular check-ins. Will emphasizes the magic of accountability. When someone else is counting on you, your content isn't just a 'maybe,' it’s a must-do. Align yourself with someone who pushes you, so that blank page fear turns into published post pride. 3. VARIABILITY VICTORY Monotony murders attention. Your audience has the same attention span as your goldfish — make every second count. Nelson advocates for a mixed content menu: combine personal tales with professional insights. Juggling different formats keeps viewers on their toes and eager for what's next. Not only does this keep your followers hooked, but it refreshes your creative energy. Embrace the new, the bold, the authentic you. To hear more from successful Founders and Operators like Will Nelson, tune into DTC Pod. Elevate your content, your business, your story. Visit us at [insert URL or tag DTC Pod handle] and let's journey through commerce and creativity together!

Uploading... Titles

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Will Nelson, 64 Stories - Unleashing Your Content Creation Superpowers: Zero to Hero Strategies Will Nelson, Content Strategy Maestro - The Content King's Blueprint: Building Your Empire With Storytelling Will Nelson, B2B Content Guru - Secrets Revealed: A Tech Whisperer's Journey to Content Domination Will Nelson, Personal Branding Prodigy - From Obscurity to High-Growth: Personal Branding Lessons from a Master Will Nelson, Entrepreneurial Storyteller - Crafting Stories that Sell: The Entrepreneur's Guide to Viral Content

Twitter Post 1

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Gary Vaynerchuk, admired by our guest Will Nelson, bought every single family member a camera back in the late '90s! #ContentRevolution By capturing daily life before social media boomed, he unconsciously honed his content intuition—it's all about the long game! 📹✨

Mindsets

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🎧 Embrace the natural rhythm of your creativity. If you're trying to ignite a spark in your content creation journey, consider that inspiration doesn't always work on your schedule. Like Will Nelson shares in the "Uploading..." podcast, capture your lightbulb moments whenever they appear – be it on a serene walk, amidst your workout, or in the quiet moments before sleep. Let go of the pressure to force ideas and instead lean into the ebb and flow of when they naturally arise. 🎧 Value the process over immediate results. Content creation is an investment in your brand and yourself that may not pay dividends instantly. Adopt the mindset that each piece of content is laying a foundation for future success, much like nurturing a garden. With patience and commitment, your efforts will bloom, just as Will Nelson emphasizes the long-term ROI akin to SEO. Plant seeds of content consistently and tend to your garden - your growth will come. 🎧 Diversify your creative outlets. Variety isn't just the spice of life—it's a crucial ingredient in content creation. Shift from a single-track focus to incorporating an array of content styles, from personal anecdotes to professional insights. Will advises blending different forms of content to keep your branding fresh and intriguing. This mindset encourages not only audience engagement but also keeps your creative juices flowing, preventing burnout and monotony. Interested in digging deeper into these mindsets? Tune in to our latest episode, 'Uploading...', where guest Will Nelson, founder of 64 Stories, delves into the nuances of impactful content creation. Discover more strategies that can help you build a compelling online presence that resonates with your audience! 🚀

Future State, 6 reasons post

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In six months, I've leveraged the art of content creation to triple my LinkedIn network, increase my engagement by 500%, and propelled my brand as a thought leader in the B2B space. Through systematically uploading valuable content, I nurtured an active community around my expertise. BACKGROUND: Content is the new conversation starter - a pivotal gateway to transforming audience engagement into long-lasting business relationships. But content creation isn't about arbitrary posts; it's a strategic game where consistency, relevance, and value intersect. Old Content Approach: - Sporadic posting schedule - Generic content without clear direction - Struggle to find inspiration - Time-consuming content ideation process New Content Frontier: - Regular content aligned with personal interests and market needs - Authentic stories and customized styles that resonate with the audience - Seamless integration of content ideation into daily life - Efficient content creation process tailored to peak creativity moments At 64 Stories, we've cracked the code to creating compelling B2B narratives that not only resonate with our audience but also turn them into champions for our brand. HOWEVER... There's so much more potential to untap. By iterating on our processes and incorporating strategic approaches from thought leaders like Gary Vaynerchuk and Greg Eisenberg, we can take our content game to new heights. Here are my 6 recommendations: 1. Align content creation with daily rituals: Find those moments of inspiration during walks, at the gym, or before bed and act on them. 2. Use focused sessions with productivity apps: Carve out time for dedicated content brainstorming and creation. 3. Document content ideas diligently: Keep a running list of insights and realizations that can grow into full-fledged content pieces. 4. Diversify content types: Mix personal stories, professional insights, and different mediums to keep your feed fresh and engaging. 5. Start with a low-cost contractor to amplify your content: Focus on your strengths while a professional expands your reach. 6. Measure your content ROI with patience: Understand the gradual effects of content investment, similar to SEO growth patterns. Creating content that captivates and converts is an art that requires a fine blend of strategy and spontaneity. P.S. What content creation strategies have worked best for you? Do you believe in the ripple effect of investing in high-quality content to generate long-term business growth?

Workbook

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**Title:** Uploading... Workbook - Maximizing Your Content Creation Strategy with Will Nelson --- **Introduction:** Welcome to the workbook for the _Uploading..._ Podcast episode featuring Will Nelson. This workbook is designed to help you apply the insights shared by Will and our hosts, Ramon Berrios and Blaine, to your own content creation journey. --- **Your Content Creation Profile:** - What motivates your content creation? List three motivators: 1. 2. 3. - Identify current sources of inspiration for content: 1. 2. 3. - What times or activities help you tap into your creativity? Schedule these into your week as content creation blocks. --- **Setting Up For Success:** - **Finding Your Flow:** - Reflect on times when conversation sparks ideas; how can you capture these effectively? - Research and select an app for focused content sessions. - **Learning from the Best:** - Study content from creators like Gary Vaynerchuk and Greg Eisenberg. Note down strategies you can adapt to your own content style. - **Social Media Connection:** - Connect with Will Nelson (@MrWillNelson) and other content creators who inspire you on Twitter. --- **Investing in Content Creation:** - **Monetary Value vs. Long-Term Investment:** - Brainstorm ways to invest in your content creation (time, money, people). - Consider beginning with a low-cost contractor if you're planning to amplify your content. - **Content Documentation:** - Set up a daily habit of documenting ideas, using a digital or paper-based system. - Create a checklist of common mistakes and solutions for your content creation strategy. --- **Consistency and Branding:** - **Finding Your Voice:** - Write down topics you are passionate about and knowledgeable of that you can discuss. - Plan a content calendar around these topics to ensure consistency. - **Accountability and Variety:** - Identify someone who can hold you accountable to content creation. - Experiment with different content types over a month. Keep track of responses and engagement. --- **Content Creation Strategies:** - **Monetization and Virality:** - List ways you can provide valuable content for free before asking for anything in return. - Research and brainstorm ideas for viral top-of-funnel content within your niche. - **Client-Focused Approach:** - If you work with clients, identify their primary outcomes and list topics that align with those outcomes. - Analyze top-performing content in your client's industry to inform future ideas. --- **ROI and Personal Branding:** - **SEO Analogy:** - Understand and write down the expected timeline of seeing results from your content (3-6 months). - Outline strategies you can use to maintain momentum during this period. - **Aligning with Persona:** - Create a list of personal interests and persona characteristics that can integrate into your content. - Explore the unexpected opportunities that may arise from aligning your content with personal interests. --- **Conclusion:** Review the completed workbook sections and determine your action plan based on the strategies discussed with Will Nelson. Define clear goals and set realistic expectations for your content creation journey. Remember to revisit and update your workbook as you evolve as a content creator, using the insights from this episode to guide your growth. *Download and print this workbook for hands-on planning and check back with the corresponding episode of the _Uploading..._ Podcast for additional insights and inspiration.*

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