DTC POD - Solomedia Shopify Development

DTC POD Solomedia Shopify Development

Transcript

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Magic Chat

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Johnathan Solorzano 00:03:09 00:04:42

"Plug and Play: If I were to start a Shopify store tomorrow with my own brand, I wouldn't even code. I'd buy a theme for $300, throw that theme up, and then worry about marketing. Everything out of the box is in Shopify."

Johnathan Solorzano 00:08:33 00:10:34

"Balancing Amazon and Shopify: We don't want to put all our stuff there. But we do feel like if somebody is searching our brand on Amazon, we have no presence.”

Johnathan Solorzano 00:12:03 00:13:35

"Weighing the Cost of Customization with Shopify Apps": "Sometimes it's like, no, we need to do this custom. And at that point, you need to create sort of like a private app using Shopify's API to do exactly what they want."

Johnathan Solorzano 00:18:31 00:20:29

"Headless Shopify: "Nine out of ten times I've noticed [headless] is not the best option for merchants. Separating the two takes away all the ease of Shopify product feeds to Instagram, product feeds to Google merchants, syndicating reviews, it just breaks everything. Now you have to do custom everything."

Johnathan Solorzano 00:27:36 00:29:02

"Local Shopping During COVID: "I think that I've seen a lot of people complain about the behemoths like Amazon. I think that, again, I have no data. It looks like people are wanting to support somebody they could connect to, right? Like, I see Blaine. I know he's here in Miami. I've seen his Instagram post. I'd rather buy from him, and I know that it comes tomorrow than buy from Amazon."

📚 Timestamped overview

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03:09 Start a Shopify store with no code, buy a theme, get product designed, focus on sales & marketing.

05:19 Automate fulfillment process with Three PL (third party logistics).

08:33 Brands that started without Amazon are putting a few SKUs on due to fear of being cannibalized; brands that started on Amazon are investing in Shopify to diversify.

12:03 Shopify app ecosystem can be used to solve most problems, but customizing an app requires careful cost analysis and a developer for more complex tasks.

14:43 Honesty and specialized knowledge of Shopify needed to avoid costly development and design mistakes.

18:31 Shopify theming capabilities allow for custom designs, but headless is not the best option as it separates data and complicates product feeds.

26:04 Local delivery app Zapier solves costly zip code radius problems for physical product businesses.

27:36 Local businesses thriving during COVID in Miami, people prefer to buy from small local brands instead of big companies like Amazon.

32:07 Shopify releases exciting new innovations quarterly, like AI-generated product descriptions, which customers can use to quickly and easily create descriptions for their products.

35:35 Shopify Checkout now allows customization and access to API, leading to increased conversions and competition.

❇️ Key topics and bullets

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Topics Covered in the Episode:
1. Shopify Innovations: - Shopify has exciting new innovations, which they release quarterly. - Customers can use AI-generated product descriptions, making it easier to create descriptions.
2. Automate Fulfillment Process: - The three PL (third party logistics) can help automate the fulfillment process.
3. Honesty and Specialized Knowledge: - The importance of honesty and specialized knowledge of Shopify to avoid costly development and design mistakes.
4. Zapier: - Local delivery app Zapier can solve costly zip code radius problems for physical product businesses.
5. Local Businesses during COVID: - Local businesses in Miami are thriving during COVID. - People prefer to buy from small local brands instead of big companies like Amazon.
6. Shopify Checkout: - Shopify Checkout now allows customization and access to API. - This leads to increased conversions and competition.
7. Brands and Amazon: - Brands that started without Amazon are putting a few SKUs on due to fear of being cannibalized. - Brands that started on Amazon are investing in Shopify to diversify.
8. Shopify App Ecosystem: - The Shopify app ecosystem can be used to solve most problems. - Customizing an app requires careful cost analysis and a developer for more complex tasks.
9. Starting a Shopify Store: - Ways to start a Shopify store with no code. - Buy a theme, get product designed, and focus on sales and marketing.
10. Shopify Theming Capabilities: - Shopify theming capabilities allow for custom designs. - Headless is not the best option as it separates data and complicates product feeds.

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