"Plug and Play: If I were to start a Shopify store tomorrow with my own brand, I wouldn't even code. I'd buy a theme for $300, throw that theme up, and then worry about marketing. Everything out of the box is in Shopify."

"Balancing Amazon and Shopify: We don't want to put all our stuff there. But we do feel like if somebody is searching our brand on Amazon, we have no presence.”

"Weighing the Cost of Customization with Shopify Apps": "Sometimes it's like, no, we need to do this custom. And at that point, you need to create sort of like a private app using Shopify's API to do exactly what they want."

"Headless Shopify: "Nine out of ten times I've noticed [headless] is not the best option for merchants. Separating the two takes away all the ease of Shopify product feeds to Instagram, product feeds to Google merchants, syndicating reviews, it just breaks everything. Now you have to do custom everything."

"Local Shopping During COVID: "I think that I've seen a lot of people complain about the behemoths like Amazon. I think that, again, I have no data. It looks like people are wanting to support somebody they could connect to, right? Like, I see Blaine. I know he's here in Miami. I've seen his Instagram post. I'd rather buy from him, and I know that it comes tomorrow than buy from Amazon."