"Innovative Content Marketing Strategies: And so we were the first brand to really do this, kind of like bespoke leveraging editorial content in our advertising with Buzfeed that changed the trajectory of the company at Ritual really opened my eyes to the magnitude and impact that content marketing could have."

"Future of Publishing: Traditional print is dead. Unfortunately, a lot of teams have fired their editorial teams, but they've really staffed up on the commerce side. And so the way that publishers are staying in business is by affiliate and commerce sales."

"Pandemic-Era Consumer Behavior": "Especially like, we launched in the peak of the Pandemic when the barrier to entry to create a new brand has never been lower. And consumer goods were flourishing with everyone in COVID just buying stuff online."

"Traditional PR Metrics: 'We got you this story in CNN, and CNN has 40 million unique per month, and so therefore, we got you 40 million impressions. But as marketers, you know that just because a story went to CNN, it doesn't mean that you got all those views on your content, right? It matters what percentage of people that were coming to the CNN site actually clicked on the article and saw it and read it and click through and then click through to your site.'"

"Deepening PR Relations Through Strategy: 99% of the press hits that we get for our clients are utilizing an affiliate link that we ourself created and pitch that editor that publication. So it's extremely trackable and we can see, okay, what is the traffic increase month over month with that publication? Or obviously with the affiliate program at large, how much revenue did that drive?"

"Quality Over Quantity in Agency Client Selection: 'I want Dreamdave to be extremely curated with the best founders and brands and products that we work with.'"

"Building Brand Credibility Through Quality Content": "90% of everything that we write on the Quality Edit is just our editors discovering the coolest and best brands and products. So that is really driving kind of building the brand of the Quality Edit and building the credibility."

"Effective Content Marketing Strategies: 'Across all of our clients, we work with over 50 direct to consumer brands at the Quality Edit, and we're driving 20% lower CACS and 30% higher ROAS on average. 90% of the time we're beating their internal CPA. So it's proven to be like a pretty effective method.'"

"Insights on Content Marketing Strategy: We started that way. And what would happen sometimes is that we would have the perfect assets, perfect editorial, like everything on our end, we feel really perfectly lined up and we might give it away to an agency that the brand is working with and the campaign flops. We're like one, we don't know why it flops because we don't have access to the ad account. We can't really provide insight or any sort of strategy, but two, when my co founder might go dig into that account and get access, she would see that, okay, everything in this account is not working. How were we ever going to be successful?"

"Successful Partnerships in Business: And then I think when we got our first client, which was our place, and now they have category exclusivity with us where they're like on the cookware category. They're our only cookware partner. Two years later, that kind of once we started seeing that this strategy was working that we had envisioned for our clients, that's obviously what kind of propelled us to take it more seriously and to really figure out what our secret sauce kind of was around it and what we could offer these brands."