"Transition from Sports to Social Media: I went from being a pro athlete to getting into content by posting workouts. I saw TikTok coming out. I went really hard on TikTok and just really fell in love with the platform as a consumer."

"The Power of TikTok: Not only is TikTok like a fun platform that I really love consuming on, but it actually can sell product for people like I have a consumer brand telling me now that she just sold more product from a single TikTok that was organic than a day that she aired on one of the biggest shows on television."

"TikTok Strategy for Brands: You might actually have the ideas, but when you go to film it, you just don't know the technique, you don't know how to edit, you don't know how to create in an actual capacity. Even if people have ideas, they need makers, they need people to do it. There's something really missing here where brands are going to need these creators, and creators also want these kinds of jobs to work within companies."

"LinkedIn Video Opportunities: And so if you're somebody that creates business minded content or a lot of probably founders listening to this, if you're a founder going and telling your story about your brand and what you're trying to build, they're really pushing video on the platform."

"Building an Online Fitness Community: Whose accounts do you really enjoy that you could see yourself being somewhat similar to? And I don't think of it in a way of like, let's go copy that person. I think of it like, let's go and make friends with everybody that's in their audience. Because if that person has an audience of fitness minded people and you love their content, there's a really good chance that that audience is also going to be the audience that you're trying to get to follow you and care about you."

"Content Creation Strategy: 'The reason why you follow them or the reason why they're so big is because they had one thing that they did consistently that ended up getting traction, and it might be their, like, fifth iteration of a series. So, yeah, dive into your own series.'"

"Staying Consistent as a Content Creator: You gotta find something beyond the vanity metrics that gets you to show up and create every day because you don't control the algorithm."

"Content Creation and Monetization: I think a lot of people want to monetize too soon... And the people that actually make money from it find enjoyment in the process of what they're doing. So I think that literally on day one, I would be like, I need to find a way to actually enjoy this."

"Building Brand Partnerships: And then once you do that, I think it's very applicable for you to reach out to the brands that you are talking about in an organic way, like the brands that you already are talking about and saying, hey, here's the videos that I've made, the posts that I've made about your product. I use it every day. I would love to share it with more of my audience because my audience is asking me in DMS about the protein that I use. And like, I would literally send a screenshot in that email of a DM from somebody in my community saying, what protein do you use to show this protein brand that there's demand from my audience? And I think that's the way that you go about it. Like, that's the way that I would go and structure, go and lock in brand deals."

"The Power of YouTube: I like YouTube long form because the longer that you spend with somebody, the more you're able to actually relate to them and understand them. And therefore, as a business, it's a much better, bigger builder if you get people to spend more time with you where they have undivided attention."