DTC POD #243 - Kian Golzari: Source & Develop Products Like The World's Best Brands

1️⃣ One Sentence Summary
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Kian Golzari shares important insights on product sourcing and development.

Interview Breakdown
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Today, we delve deep into the world of sourcing and product development with one of the best in the industry, Kian Golzari. We unpack his immense experience and valuable insights, revealing how businesses can optimize their sourcing and supply chain for success. During this informative episode, we'll cover: - How to source and develop products like top-tier global brands. - The importance and process of establishing solid relationships with manufacturers. - The significance of creating a detailed and well-informed specification sheet for suppliers. - The role and benefit of third-party pre-shipment inspection companies in maintaining quality control. - The increasing trend of sustainability in product manufacturing and the ways brands can adopt eco-friendly practices.

🔑 7 Key Themes
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1. Product sourcing and development strategies 2. Building relationships with manufacturers 3. Importance of quality control 4. Sustainability in product manufacturing 5. Role of personal experiences in sourcing 6. Dealing with manufacturing and shipping errors 7. Expanding sourcing beyond China

💬 Keywords
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Kian Golzari, Nike product improvement, name and email on PDFs, solid sample process, deposit decision, pre-shipment sample, third-party pre-shipment inspection, product development timeline, research and product knowledge, Neymar, supplier evaluation, sourcing and supply chain optimization, sustainability focus, recycled materials, product sourcing, Alibaba.com, specification sheet, quality control, relationship-building with factories, negotiation, shipping container documentation, checking barcodes, WeChat communication, Nike products, Steph Curry partnerships, NBA license, experiential learning, Eco-friendly products, ‘China plus one’ strategy, global manufacturing alternatives

🎞️ Clipfinder: Quotes, Hooks, & Timestamps
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Kian Golzari 00:07:13 00:07:33

"Importance of Relationship Building in Business: And honestly, if anyone's listened to much of my content before, I always preach the importance of you get the best results in this business from building relationships, right? Because as a result of a better relationship, you get a better price, you get better credit terms, they offer you new products that you're working on, they give you good information about what your competitors are doing, because as we develop products, so do our factories as well."

Kian Golzari 00:08:14 00:08:35

"Impact of COVID-19 on Alibaba: All the big buyers, all the big brands were going to the Canton Fair. But now, with COVID happening and the Canton Fair not being open since 2019, now those bigger factories are having to list on Alibaba.com. And also when COVID first hit, well, now we have to buy it online because we can't go and see the factories, like, face to face. So you can still find amazing factories on Alibaba.com, you can still build great relationships there as well."

Kian Golzari 00:09:33 00:09:51

"Understanding Supplier Selection: So that will tell you the number of years they've been in business, what markets they supply, what certificates they have, what type of machinery they have, how many workers they have, where's their factory located, and how many trade shows they've attended, like, which countries have attended these trade shows. And this gives us a lot of key information about these factories to then understand, all right, how do we want to work with them?"

Kian Golzari 00:26:03 00:26:38

"Long-Term Business Relationships: And then the factory, at their own expense, remade 18,000 bags and sent it to us free of charge. Took a massive loss on that order, but they understood the long term business that we had because we'd been buying from them for several years and they could see, well, okay, let's say, for example, I'm going to take a 50K loss on this order. I make more than 50K supplying this customer every year. So let me just take a loss this time and at least I've still got them and we've been working for them for the last ten years, but if they washed their hands of it and they said, sorry, we made a mistake, but we're not going to refund you anything, they would have lost us. But they had the long term vision and that comes from the relationship."

Kian Golzari 00:29:22 00:29:28

"Building Relationships in International Business: 'And now you've got eyes and ears inside the factory because you built that relationship up through WeChat...And then you can pull in favors later on.'"

Kian Golzari 00:32:09 00:32:20

"Creativity in Business Operations: You have to get creative. You have to think of ways of, like, where can you get that advantage? Where can you make those one or 2% savings that other people are not thinking about? Because normally when things go wrong in production and supply chain, it happens to everyone."

Kian Golzari 00:35:12 00:35:35

"Passion Projects and Branding in Ecommerce: So it just kind of like, you have to show your worth, show what you're good at and things like that. And I think now the next step is working with big content creators as well, because you see what MrBeast is doing, you see what Logan Paul's doing, the amount of traffic they can drive. And if you can give them a very good product at a very good price, something that they're passionate about, that's something that they want to develop and make it happen, it can be phenomenal."

Kian Golzari 00:43:25 00:43:41

"Understanding Manufacturing Costs: 'But they never went back to see like, am I getting the best factory, am I getting the best price? And because of their volume now, they should be getting better prices, they should be getting better quality from higher factories. They should be getting lesser production times from factories which have better infrastructure, but they've never shopped that around.'"

Kian Golzari 00:51:47 00:52:27

"Product Sourcing Strategy: I always say that you have to go to the country which specializes in the main raw material of that product. So, for example, India is very strong for wood, cotton, canvas, handcraft leather. So if you're doing leather bags, well, yeah, like India or Pakistan would be a great source for and like a quick hack is that you can go to Alibaba.com. And I know I've said search by manufacturers, but if you search by products rather than by manufacturers and type what your product is and hit search on the left side of the page, it will tell you the number of the countries which have results for that product. So you might see like, Thailand, Russia, Turkey, Bangladesh, and you're like, oh, cool, click on those countries, and then now engage with those companies and start to have those conversations."

Kian Golzari 00:54:13 00:54:30

"China's Labor Issue and Its Effect on Economy: So China's got a labor issue and it's only going to get worse. But on the flip side, because I talked to a lot of factories about this to be know, what are you guys doing about it? And they're investing a lot into AI, so they're going to be a lot less labor dependent. The costs will increase in the short term, but in the long term, they should come down."

📚 Timestamped overview
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07:07 Better results come from building relationships.

09:25 Select verified information to work with factories. Utilize Alibaba.com for best options.

13:54 Packaging options, product details, and accurate prices.

20:26 Research, ask, build knowledge, find suppliers selectively.

25:42 Factory remakes 18,000 bags at own expense.

29:16 Can I visit and send a gift?

34:44 Exclusive license for Olympics led to success. Expanded product offerings and collaborations with content creators.

43:25 Consider shopping around for better prices, quality, and terms from top factories on Alibaba.com.

50:49 China plus one strategy advised for sourcing.

51:36 Find conversations with countries that specialize in raw materials. Use Alibaba.com and Importyeti.com to start.

57:45 Contracts with suppliers not worth it; prioritize relationship and trust instead.

❇️ Key topics and bullets
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1. Introduction to Kian Golzari - His work in China since 2010 - Experience in designing, sourcing, developing over 2,500 different products - Work with notable brands, retailers, and licenses - Role in coaching Amazon private label sellers and Shopify sellers - Personal background inspiring his interest in sourcing 2. The importance of supplier and buyer relationship in sourcing - The role of relationship-building for better prices, credit terms and competition insights - The shift in sourcing pattern and growing reliance on platforms like Alibaba.com - Best practices for finding reputable suppliers on Alibaba 3. Key strategies for successful sourcing - The significance of a solid sample process - Ensuring buyer satisfaction before making a deposit - Acquiring a pre-shipment sample - Using third-party inspection companies - Utilizing a comprehensive specification sheet to list product requirements - The need for brands to constantly reevaluate their supply chains - Advice on dealing with unexpected challenges in sourcing 4. Best practices for quality control in sourcing - The role of initial and pre-shipment product samples - Importance of having a third party inspect products - Ensuring supplier accountability through terms and conditions - Taking pictures before shipping containers 5. Golzari's experiences in sourcing and product development - Experiences developing for athletes and attending NBA games - Creating products with an NBA license and Steph Curry's promotion - Obtaining licenses and expanding product line through connections - Partnership with Neymar and development of exclusive Olympic products 6. Future trends and considerations in sourcing - Kian's interest in working with big content creators - Increasing focus on sustainability in products and importance of certification - Benefits of “China plus one” strategy - Rising labor costs in China and potential benefits of alternative manufacturing countries 7. Conclusion - The hosts' gratitude for Kian's insights - Where to find Kian Golzari online

🎬 Reel script
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In our latest DTC POD episode, we had the privilege of chatting with sourcing guru, Kian Golzari. We delved into everything from how to source and develop products like world-leading brands, to critical insights about sample processes, supplier selection and evaluation, and the importance of building relationships with your manufacturers. Plus, Kian gave us a glimpse into his work with Neymar and the NBA and emphasized the role of sustainability as we head into 2023. Join us for a true masterclass in product sourcing and discover how to successfully navigate the exciting yet complex world of manufacturing. Tune in now!

✏️ Custom Newsletter
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Subject: 🎧 New DTC POD Episode Alert! Learn to Source & Develop Products Like The World's Best Brands with Kian Golzari Hey DTC listener, What a great day to share some podcast gold with you! We're incredibly excited to present our latest episode of DTC POD, "#243 - Kian Golzari: Source & Develop Products Like The World's Best Brands". In this ear-opening episode, we dive deep with Kian Golzari, a sourcing expert like no other, who's worked with titans such as the NBA, Olympics, UN, and beyond. So, what treasures are waiting for your eardrums in Episode 243? Here are the top five keys that you'll unlock: 1. **The Crucial Courting of Factories**: Learn how to find the best manufacturers, and understand how essential it is to fill them in on all your product's specifications. Avoid mishaps by ensuring they know your name, email, and every tiny detail about your product. 2. **Pre-order Peeks**: Discover the importance of getting a pre-shipment sample. Make sure your final product is exactly what you envisioned by laying your eyes on it before it gets shipped. 3. **The Need to Evaluate**: Understand why you should regularly reassess your suppliers, and learn to locate future golden supplier opportunities. 4. **Sourcing and Sustainability**: Absorb why current and upcoming brands need to have sourcing and supply chain optimization from day one. Also, understand the rising tide of sustainability in product development. 5. **Building Bonds**: Adventure into the role of relationships in business. Learn why rapport matters when you're in the sourcing game, and how to build meaningful connections with suppliers. But wait, there's something we know will make you chuckle! Did you know that Kian Golzari, your favorite sourcing sage, enjoys attending NBA games and even partying with the players? Yes, he's that cool – off the court and in the factory! As we wrap up the soundwaves of this episode, we'd love to extend our heartfelt thanks to Kian for sharing his wisdom, and enriching the DTC community with his knowledge and experiences. Don't forget to tune in for some top-notch insights. And when you do, send a high-five our way with a screenshot of you listening to share on our Instagram stories! If you feel inspired, please leave us a review on Spotify, Apple Podcasts, or wherever you listen. Your feedback means the world to us. Thanks again for subscribing to our DTC POD Newsletter. We appreciate your support and can't wait to bring you more insightful, enjoyable episodes. Happy listening, Blaine, Ramon & Your DTC POD Team P.S.: If you know someone who can benefit from this episode, why not pass this email along? Sharing is caring!

🐦 Business Lesson Tweet Thread
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1/ Not every sports hero has the chance to create an iconic brand like Jordan or Beckham. But imagine if they did! Imagine the blend of sports, economics, design - all converging to create something unique, something inspiring. 2/ Earlier on the DTC POD, we chatted with Kian Golzari - a genius behind many of your favorite brands, though you might not know him by name. This guy is the embodiment of combining creativity with sharp business acumen. 3/ Kian talked about the art of product development. Fascinating stuff - not exactly what you'd think. 4/ He throws ideas at his factories like skimming stones on a lake. One of them: A waterproof coating on Nike products. Imagine that! 5/ Your favorite Nike footie boots, not just water-resistant, but waterproof. How cool would that be! 6/ And Kian suffered no illusions about how vital communication is in doing business. For him, simple things as putting name, email on PDFs shared with factories could mean the difference between success or failure. 7/ And yes, he emphasized the essence of relationship building in any business. He even shares personal gifts to build rapport with factory owners. 8/ Traditional? Yes. But let’s face it, who doesn't love a present? 9/ Kian also spoke about his work with Neymar, the renowned footballer. He admired Neymar's dedication to uplifting kids in his community - a testament of his character that often goes unnoticed in the media. 10/ Such a reminder that the narrative behind the person matters immensely. It's not just about how good they are on the field, but also about what they represent. 11/ Sustainability was another big topic we touched on. Recycled materials, innovative ways of being eco-friendly – the future of product sourcing and development. 12/ Kian’s way of thinking is certainly a lesson for all entrepreneurs and game-changers out there. It’s not just about the product, it's the story behind the product. 13/ So next time you lace up those Nikes or kick that football into the back of the net, remember there's a guy named Kian and a whole team behind the scenes bringing magic to everyday products. 14/ Tune in to the DTC POD to hear more from the brilliant mind that plays a significant role in crafting the products and brands we can't live without. END.

🎓 Lessons Learned
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1. "Source Like Top Brands" - Kian Golzari shares how to source and develop products like the world's best brands. 2. "Essential Communication with Factories" - Emphasizes including name, email, and full product requirements in communications with factories to avoid losses or miscommunication. 3. "Sample Process Importance" - A solid sample process is crucial for identifying defects or necessary changes before placing an order. 4. "Money Protection Hacks" - A deposit should not be made unless completely satisfied, leverage pre-shipment inspections for protection. 5. "Mastering Supplier Relationships" - Discusses the necessity of continuously evaluating suppliers and negotiating better terms, even with longstanding suppliers. 6. "Supply Chains Matter" – The importance of supply chain optimization from day one, and reevaluating it for savings. 7. "Sustainability is Key" – Brands need to focus on sustainability, exploring the use of recycled materials and eco-friendly practices. 8. "From Initial Contact to Order" - Golzari outlines Alibaba.com sourcing, from initial supplier contact to placing an order. 9. "Dealing With Product Defects" - Strategies to handle defective products, including taking pre-container-sealing photos and leveraging good factory relationships. 10. "Leveraging Celebrity Partnerships" - Kian shares experiences of leveraging partnerships with athletes like Steph Curry to drive product demand.

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1. The devil is in the details: Always provide expectations and requirements in detail upfront to factories to avoid any discrepancies later. 2. Quality is king: Never settle with less than perfect sample products before you make a deposit. 3. Vet before you invest: Ensure your final product meets your standards by obtaining a pre-shipment sample. 4. Take third-party help: Use pre-shipment inspection companies to affirm that the production is up to mark. 5. Learn before you earn: Prioritize market research and knowledge gathering for the chosen product when stepping into an industry. 6. Relationships pay off: Focus on building personal relationships with your suppliers and manufacturers. 7. Never stop evaluating: Regularly assess and negotiate terms with your suppliers, even if you have a good relationship with them. 8. Stay ahead of the curve: Constant evaluation of your supply chain is vital to keep up with market competitiveness. 9. Green is the new black: Sustainability and environmental friendliness are becoming increasingly important for brands. 10. Acknowledge your roots: Respect and appreciation towards one's community, as shown by Neymar, is to be admired and emulated. 11. Sample before you sell: Always work through a solid sample process to identify potential defects or changes before finalizing with a factory. 12. Know who's on your team: Understand the significance of your suppliers in your business and ensure they share your business values. 13. Communication is key: Ensure clear and quick communication channels with your manufacturers to avoid any potential glitches. 14. Stay curious: Always be open to learning from your mistakes and experiences. 15. Relationships are capital: Invest in building relationships with manufacturers beyond formal business transactions. 16. Balance & diversify: Follow a 'China-plus-one' strategy to balance the risk and benefits of manufacturing. 17. Going 'green' pays: Customers are inclined to pay more for eco-friendly products. 18. Storytelling sells: Building a brand involves understanding customer values and telling a compelling brand story. 19. Source wisely: Choose the country of manufacturing strategically based on the material and product. 20. Embrace technology: Use online platforms and AI for sourcing and manufacturing to optimize workflows and reduce costs. 21. Study your industry: Keep knowledge about the latest trends in manufacturing and consumption to stay ahead in the game. 22. Leverage challenges: Use difficulties such as increased shipping costs to negotiate better deals with manufacturers. 23. Create a special product: Unique design and exclusive collaborations can boost a product's demand. 24. Stay connected: Keep communication lines open with your peers in the industry and remain active on professional platforms.

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1. Kian Golzari was once part of the practice squad for an NBA team in Miami and leveraged his sports connections to grow his business, including a partnership with Steph Curry. 2. Golzari once visited Neymar's institute in Brazil, which is decorated with clean, graffiti-free white walls out of reverence for the player's work for the community. 3. Golzari's interest in sourcing began from his childhood exposure to his father's work in China, which eventually led him to move to China and build personal relations with suppliers and manufacturers.

📓 Blog Post
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Title: Mastering Product Sourcing with Kian Golzari Subheader: Insightful Strategies and Tips to Optimize Your Brand's Sourcing and Development Process Introduction In episode #243 of the DTC POD, our lively hosts Blaine Bolus and Ramon Berrios are joined by Kian Golzari, one of the industry's leading authorities on sourcing and product development. With over a decade of experience, Kian unpacks the secrets to strategic sourcing and successfully developing products like the world's best brands. Section 1: Building Strong Supplier Relationships Golzari stresses the importance of relationship building in the sourcing sphere. He advocates for direct and open communication with manufacturers, explaining that it's wise to provide all necessary information upfront. This helps ensure products are produced to the buyer's exact standards and minimizes the scope for error. Golzari asserts that despite the emergence of online platforms such as Alibaba.com, there is still immense value in building genuine relationships with suppliers. This method gives brands access to better pricing options, exclusive product information, and valuable insights into their competition. Section 2: Emphasizing Product Quality and Sustainability Product quality control is a fundamental aspect of sourcing, and Golzari highlights the vital steps in ensuring high-quality products. From diligent sample testing to employing third-party inspection companies, it's crucial to ensure the final product aligns with a brand's set standard. In a drive for sustainability, brands should consider using recycled and eco-friendly materials in their products. Golzari emphasizes that consumers are increasingly inclined towards sustainable choices, and are often willing to pay more for eco-friendly products. Section 3: Considerations For Scaling-Up As brands scale, their supply chain and sourcing methods must evolve accordingly. Golzari advises brands to continuously evaluate their suppliers and negotiate better terms, regardless of their stature or how long-standing their relationship might be. Moreover, brands should always be on the lookout for new suppliers that could offer better quality, price, and production times. Section 4: Leveraging Challenges and Mistakes Golzari encourages brands to use challenges as negotiation strategies for better agreements with their manufacturers. Mistakes, he says, offer learning opportunities that can be incorporated into quality control processes. With an attitude poised towards continuous improvement, brands can avoid repeating the same errors and ensure their sourcing operations remain efficient and effective. Section 5: Establishing Successful Partnerships Part of Golzari's success can be attributed to strategic partnerships with giants like the NBA and Neymar. He shares insights into building and maintaining these beneficial relationships and explains that patience, relationship building, and leveraging existing connections are key components to establishing successful partnerships. Section 6: Exploring Alternative Manufacturing Countries With increasing labor costs in China, Golzari urges businesses to consider exploring alternative manufacturing countries. He cites Turkey, Myanmar, Bangladesh, Sri Lanka, USA, and Mexico as potential sources for goods. This "China plus one" strategy can preserve operational stability amidst political shifts and volatility in China's manufacturing industry. Conclusion In this riveting conversation, Kian Golzari provides valuable insights and practical advice for businesses looking to optimize their sourcing and product development processes. New or expanding businesses can learn a lot from his experiences and successes in the industry. With a focus on building strong relationships, sustainability, proactive negotiation, and continuous improvement, Golzari's discussion proves that the keys to stellar sourcing and product development may be straightforward, yet ultimately, rewarding.

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In this episode of DTC POD, we had the privilege of hosting Kian Golzari, a product sourcing mastermind who's worked with NBA, Olympics, and more. Kian shared invaluable insights on optimizing supply chains, the vital role of relationship-building with manufacturers, the power of sustainable sourcing, and his unique perspective on challenges and opportunities in global sourcing. His mantra? Improve, innovate, and always be prepared for things to go wrong. That's only a snippet of the wisdom Kian imparted – tune in to learn more!

🔘 Best Practices Guide
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When sourcing products, Kian Golzari emphasizes the significance of thorough research, detailed planning, and strong relationship-building. Be specific with manufacturers about what you want and ensure that all communications are clear to avoid mistakes. Always get a sample and hold off on making a deposit until you're 100% satisfied. Remember to obtain a pre-shipment sample and use third-party inspection companies to verify the final product. Continuously reevaluate your supply chain to optimize costs, quality, and sustainability. Emphasize on sustainability by using recycled materials and renewable energy sources in factories. Beyond China, consider other countries like Turkey, Bangladesh, and Mexico for sourcing. Utilize platforms like Alibaba.com and importyeti.com for research, but always remember to establish a relationship with your suppliers to get the best deals. And no matter where you're sourcing from, always ensure your manufacturing partners are accountable and trustworthy.

🎆 Social Carousel: Do's/Don'ts
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Slide 1: "10 Essential Sourcing Tips from Source-Master Kian Golzari" Slide 2: "Do NOT: Forget Contact Details" Instead: Always include names and emails on official documents to avoid miscommunication and ensure tracking. Slide 3: "Do NOT: Withhold Information" Instead: Provide all necessary information upfront to factories to manufacture products accurately and efficiently. Slide 4: "Do NOT: Rush Ordering" Instead: Insist on a solid sample process to check for defects or changes before placing an order. Slide 5: "Do NOT: Deposit Hastily" Instead: Make a deposit only when you're 100% satisfied with your product sample. Slide 6: "Do NOT: Neglect Research" Instead: Conduct thorough product-specific research to gather knowledge about your chosen product. Slide 7: "Do NOT: Stick To One Supplier" Instead: Regularly evaluate your suppliers and negotiate better terms, even if your current relation is positive. Slide 8: "Do NOT: Overlook Environment" Instead: Focus on sustainability by using recycled materials and finding new ways to be eco-friendly. Slide 9: "Do NOT: Ignore Relationships" Instead: Build strong relationships with manufacturers for better prices, credit terms, and other favorable conditions. Slide 10: "Do NOT: Limit Yourself To One Country" Instead: Have a "China plus one" strategy considering potential manufacturing challenges, exploring alternatives globally.

🎠 Social Carousel
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Slide 1: "10 Sourcing Secrets Every Business Needs to Know" Slide 2: "Waterproof & Textured" Innovate products like Nike. Add waterproof coating and textured materials to stay competitive. Slide 3: "Include Contact Info" Always add name and email on all PDFs sent to factories to avoid miscommunication. Slide 4: "Solid Sample Process" Identify defects or changes before placing order. Don't deposit until 100% satisfied with the sample. Slide 5: "Pre-shipment Inspection" Get pre-shipment sample, utilize third-party inspection companies to ensure product meets your standard. Slide 6: "Optimize Supply Chain" Consistently evaluate and optimize sourcing and supply chain as you scale and expand your product catalog. Slide 7: "Environmentally Conscious" Consider using recycled materials and innovative ways to be more environmentally friendly; going green is the future. Slide 8: "Leverage Challenges" Turn obstacles like increased shipping costs into negotiation advantage with manufacturers. Slide 9: "Relationship-Building" Personalized gifts and casual conversations via platforms like WeChat can foster rapport with suppliers. Slide 10: "Alternative Manufacturing" Consider 'China plus one' strategy. Research potential manufacturing countries to mitigate production risk. Final Slide (CTA): "Be Prepared" Stay prepared and proactive. Learn from Kian's insights. Tune in to DTC POD for more expert advice.

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1. Competition often blinds people to the real prize. In the chase of the lowest cost, remember that the real value lies in quality and meeting your customers' need. 2. The essence of brand-building is in understanding your customer's values and shaping a narrative around that. The right storytelling can take your brand from generic to iconic. 3. Relationships are key in the manufacturing industry. Authentic rapport with your suppliers can open doors to better deals, quality, and inside information. 4. Going green isn't a liability, it's an opportunity. Incorporate sustainable practices into your operations. Customers appreciate eco-friendly goods and are often willing to pay a premium for it. 5. In product sourcing, don't just shop. Learn from each interaction, failure, and misstep. The lessons you learn now are your stepping stones to better deals tomorrow. 6. Trust is a two-way street. It's not just about finding trustworthy suppliers, but also about being a reliable partner to them. A trustworthy relationship can lead to better prices and favorable terms. 7. Being an entrepreneur is about thinking globally. Get out of the monocultural trap and explore sourcing opportunities beyond your borders. Cultivate a "China plus one" strategy and don't shy away from diversifying. 8. Life gives no guarantees and neither should you. Don't pay deposits unless you're 100% satisfied with the product sample. Every dollar you invest is a vote for your product's quality. 9. Don't overlook the importance of the sample process in product sourcing. It's your last chance to weed out imperfections before the full run. 10. In the age of instant gratification, be patient. The journey from finding factories to receiving goods typically takes around four months. Good things take time, and so does good business.

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