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Are you fed up with the corporate holding you back? Welcome to Invest in Yourself, the digital entrepreneur podcast. The ultimate launchpad for those ready to seize control and unleash their creative genius as entrepreneurs. Hosted by Phil Better, the podcast mogul, each episode he's sharing inspiring success stories from the digital entrepreneurs who took the risk and invested in themselves. This is your call to arms. Invest in yourself, break free from someone else's rules, and build the empire you deserve. Now, let's dive head first into today's explosive episode that. Welcome back to Investing Yourself, a digital entrepreneur podcast. I'm, of course, your host with the most feel better.

And this is the podcast where you learn from entrepreneurs how to help you get out of your nine to five. And today we have an amazing guest. She is a strategist who's actually gotten small businesses to the next level. She understands them on a completely different level, the kind who doesn't just hand you a cookie cutter plan, but digs deep into the steps, the stage that you're already in, what your business truly needs, and how to stop wasting your budget on trendy tools that were never really designed for you. From agencies to tech startups, she's seen it all. And now, through her firm, her mentorship community, and her podcast, uncomplicated, she's on a mission to help entrepreneurs cut through the noise and build a marketing system that actually delivers. This conversation is for anyone trying to grow smarter, not louder. If you're ready to ditch the overwhelm and start marketing with confidence, you're in the right place.

So I want you to stay tuned because in a few seconds, you're going to hear from the amazing founder of Sasha AWA marketing group, the amazing Sasha herself. Thank you so much for being here.

Thank you so much for having me, Phil. Excuse me.

It's quite all right. Right off the bat, did I pronounce the last name right? I'm always worried, and I should have asked before we even started, but slipped my line. I. I did get the last name correct.

You totally did. And you got the first name, Sasha. And then awa. So, yes, thank you.

Phil's on his game today. Sasha. Thank you again. I'm ready to jump into it. So my first question, like always, is why? Why did you decide to be an entrepreneur or jump into this world of entrepreneurship?

Yeah. So I think, you know, I never really had the trajectory of, you know, one day I'm going to become an entrepreneur. I think, you know, graduating in 2003, compared to, like, the new generation, it was like you graduate, you get a job and you kind of climb up the mountains there, right? And I think a lot of, you know, what's happening with the younger generation is that they're, they're coming up with ideas and the flexibility of being able to develop businesses has become so much easier than it did, you know, during my time or let's say say like our parents time and so on and so forth. I, you know, I think it was an unconscious conscious journey in terms of, you know, how I kind of rolled through my career from, you know, graduating as a graphic designer, entering into advertising and marketing agencies and then jumping into, you know, the business side of things and then just continuing. I mean, one thing that I will say before, before even thinking about becoming an entrepreneur is that once you graduate from college, you're kind of going into, or university, you're going into a world that is the unknown. Even if you've graduated in a sense from you know, a like a background of like medical school or a pharmacist. I mean there's so many more options that are happening for, for people outside of like what they're kind of trained to just jump into. So my advice to anyone is absorb as much as you can.

Keep absorbing and absorbing and absorbing and absorb things that make you different to other folks that are in your industry and in the same position. And that's what I did not. I wasn't just a marketer. I was know somebody that was curious and I was curious about, you know, jumping in to understand how analytics worked, you know, not just focusing on a one track lane. So eventually that allowed me to come to become that CMO level and to really understand how marketing works from a 360 degree view. But to answer your question, I jump shipped because I was tired, I was exhausted for doing it for somebody else and I wanted to put that energy into something that was my own. Now granted, I'm still somebody that, you know, helps a multitude of different businesses and that's the case when you're in a service industry anyway. You know, I'm still in essence, you know, my own boss, but I, but the clients are my bosses as well.