"Multidisciplinary Approach in Tech: So I've been trained as a graphic designer. I've been trained in computer science, I've been trained in humanities."

"Early Days of E-commerce: So this was before companies really had any sort of online retail capability. If anything, if they had any website, they had an informational, just marketing website. We would build out their E commerce capability and sort of have all those positions for a year or so and then roll off so that they could take the reins from there."

"Entrepreneurial Resilience: And I just think that that entrepreneurial resilience for the way to describe it is just absolutely critical."

"Importance of Financial Discipline in Business: And it's just, I think a huge part of it is knowing the importance of paying attention to those numbers and then having the discipline of looking at them all the time so that you can manage them responsibly."

"Embracing Humility and Resilience in Career Journey: 'Another message for my younger self would be it's almost humility in resilience because like Irene said, we. We had already put our multiple thousand hours in on our various careers and here we were now back at a position where we're leaning on each other heavily... And that's a humiliating experience, right where when you're, when you're used to like. Yeah, exactly. But I'm just saying that that's. You gotta be aware, you gotta be ready for that if you wanna do this journey.'"

"Limitations of Service Businesses: Doesn't matter how hard you work, like, you gotta, you get up at three in the morning and you can only bake so many breads in a day. And that's all you can do. Right. So how do you expand? Well, I don't know."

"Evolution of Digital Marketing Platforms": "I was just before this call, I looked it up because I remember it being called AdWords. This was like the year 2000, year 2002, when Google first released, you know, this is the thing. And it had never really worked for the type of product or the service offering we'd done, but we'd always sort of kept our feet in that world along the way. You know, suddenly now it's a Pinterest, now it's Instagram, now it's all these new shiny things came along the way and to, you know, our good fortune."

"Scaling Investments in Digital Marketing: Look, I got to do this full time or I got to find a trusted hand that I can work with to do this. And then that's how we've really unlocked several levels of growth through that sort of call it a marketing system."

"Shift to Purpose-Driven Business During Covid-19: And it just so happened that that's when lockdown happened soon after in Covid and we really sort of explored more of a purpose driven model for what we're doing. And of course it's still all a product, but that that product comes out of the purpose as opposed to being driven by the product."

"Relationship Boundaries: The answer to that would be boundaries. So the other way that we've, that we've expressed that in the past is that we have separate areas, you know, of focus. And then that you guys carve out, you know, because like we said, for the longest time we've been doing everything right. So you have to take a quick accounting of all the things that need to be done and make sure there's sort of an equitable distribution."