2025 Thrive - Maximize Value So You Maximize Sales: The Blueprint for Profit with Traci Brown, CSP
Mimi Brown, CSP 00:00:00 - 00:00:45
So as we transition to our next speaker, Traci Brown is ranked the number three body language expert in the world. She's a leader in training people to detect deception and travels the country revealing how to stop big fraud losses before they happen. Here's a few fun facts. You've seen her on TV interpreting body language of criminals and politicians. And sometimes both labels describe the same person. Her book, How to Detect Lies, Fraud, and Identity Theft, is hot off the presses. This just in, she's the executive producer of a new TV series, Truth, Lies and Cover Ups. Sounds pretty neat, right? A few years ago, none of this was the case.
Mimi Brown, CSP 00:00:46 - 00:00:57
Today, be ready to learn the exact formula for how Traci repositioned herself to skyrocket her business. Let's give a warm NSA welcome to my cousin, Traci Brown.
Traci Brown, CSP 00:01:12 - 00:01:54
I thought today what we would do is shorten your path to success so you can get there a lot more quickly. How would that be? Sound good? Excellent. All right. Now, I used to think that speaking on big solutions would lead to big bucks. Because bigger's better, right? I mean, I grew up in Texas. That's what they tell you. So when I got a deal with one of the sharks from the TV show Shark Tank, I was shocked and quite honestly, offended when he said, people will love your tiny solutions. What? Now, at the time, I was focused on strategic body language and speech for deep unconscious persuasion.
Traci Brown, CSP 00:01:54 - 00:02:26
And I was at a point in my career where I needed a win. And so I went ahead and I partnered with him to develop this kit. Oh, here's the title to develop this kit for. There we go. For the Home Shopping channel for women aged 25 to 55. Using my tools to solve all of the problems that I could form. And I nailed it. I got tools on how to get your kids to behave and do what you want.
Traci Brown, CSP 00:02:27 - 00:02:45
How to get your husband to behave and do what you want. Yeah. How to negotiate your way to the top. How to. Let's see. Get discounts on anything you want. First class upgrades, works great. Let's see.
Traci Brown, CSP 00:02:45 - 00:02:58
Detecting lies, closing more deals in the crown jewelry. How to talk your way out of a traffic ticket. Yeah, I got a system. Works great. So.
Mimi Brown, CSP 00:03:00 - 00:03:00
Traci.
Traci Brown, CSP 00:03:00 - 00:03:01
Yeah. Yeah. Mimi.
Mimi Brown, CSP 00:03:01 - 00:03:07
Wait a minute. How many tickets have you actually gotten?
Traci Brown, CSP 00:03:07 - 00:03:10
Mimi, I don't know if we have time to get into that right now.
Mimi Brown, CSP 00:03:11 - 00:03:13
Isn't this important? Don't we want to know? Traci--
Traci Brown, CSP 00:03:13 - 00:03:15
I'm a good driver, Mimi.
Mimi Brown, CSP 00:03:15 - 00:03:21
That's questionable. I've known you for a long time, and I can tell when you've been lying. Traci.
Traci Brown, CSP 00:03:21 - 00:03:22
Seven.
Mimi Brown, CSP 00:03:23 - 00:03:25
Seven. Do y'all believe it's seven?
Traci Brown, CSP 00:03:26 - 00:03:26
Nine.
Mimi Brown, CSP 00:03:27 - 00:03:28
Do y'all believe it'S nine?
Traci Brown, CSP 00:03:29 - 00:03:30
Ten.
Mimi Brown, CSP 00:03:30 - 00:03:32
Do y'all really believe it's ten?
Traci Brown, CSP 00:03:35 - 00:03:48
Ten and a half. That's the number. Ten and a half tickets. Now, here's the thing. The other day, I did have insurance. I just didn't have my card with me. So I got out of that part. I have never met anyone so committed to a no U turn sign in life.
Traci Brown, CSP 00:03:48 - 00:03:51
That guy was next level.
Mimi Brown, CSP 00:03:51 - 00:03:53
So I guess we'll accept that.
Traci Brown, CSP 00:03:53 - 00:04:34
Off with you. Okay. So I had this great kit. And when that failed, I was crushed, devastated, because I was at this point in my career, I just felt like things weren't coming together like I had hoped. I thought I was a great speaker. I knew I had great content, but I wasn't getting the fees that I wanted or the bookings that I wanted. And I just had this feeling that I needed to figure it out or I needed to quit. And I gave myself a little bit of time to do some soul searching so that I could hopefully stay in this business.

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