Welcome to Invest in Yourself, the Digital Entrepreneur Podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world. Now, let's join your host Phil Better as his special guest today on Invest in Yourself, the Digital Entrepreneur podcast.

Hello, and welcome back to another episode of Invest in Yourself, the Digital Entrepreneur podcast. I'm your host, Phil Better, the podcast mogul, and I'm happy to introduce our guest today. Our guest is an accomplished business executive, entrepreneur, lawyer, speaker, and author. Pardon me. They are the founder and CEO of What If, a business acceleration company dedicated to educating, protecting, and motivating business owners to achieve their highest level of success and impact globally. Our guest clients have included MetLife, Johnson and Johnson, JPMorgan Chase, Uber, Nike, and companies of all sizes in the industry. They currently focus to help every business owner or operator hungry to scale to do so in the most efficient and enjoyable way possible. Our guest likes to say, as entrepreneurs, we're always asking and always wondering and always wanting to answer, what if? And now, without further ado, let's extend a warm welcome to our guest and CEO of What If, Sean Delaney.

Sean, thank you so much for being here.

Thank you, Phil. Did I write that? It sounds much better when you say it. I sound really interesting So, like, I always want I used

to watch rap stars, and they used to have their hype man. So, like, I always I used to watch rap stars, and they used to have their hype guy come out and, like, build up the fame. Yeah. Fame of fame, you know. You love the flavor of fame. Yeah. That's who I wanted to be. I always idolized those people because they got all the fun Yeah.

And got to they didn't have to do much of the work. They just started the show, and then they ended the show, and that's it. And that's what I like to do. So, Sean, you're the main presenter here, so thank you so much for being here. I'm excited to learn how you did what if, like, all that fun stuff.

Yeah. Thank you. Thank you. So, yeah, as you said, for 25 years, I've worked for and with some of the biggest brands in the world. Those titans, those giant companies that we look to as models of success, the Nikes and Ubers of the world. And I realized something over those 25 years that while every business is different, all business is the same. So while every company might look and feel and have a different ecosystem, all business is the same. When you distill it down to its essence, it's it's just a value exchange between people and how those dynamics play across how big you scale your business.

And there were 10 fundamental disciplines running through every business that needs to be mastered, whether you're a Fortune 50 company or a solopreneur. And over the course of this time when I developed this architecture to give us context over content, because we're all swimming and drowning in a sea of content these days, to give people context for lenses through which to see every business. I distilled everything down to its essence that would give me a shorthand for how to help big giant businesses solve really complex intractable problems. Until the day I got a question that changed everything in my life, which was, Sean, you say these disciplines are universal. Could you help entrepreneurs? I said, what a great question. And that's that changed everything because, Phil, in just one contract for one of those big giant companies, I saved them $30,000,000 on that particular contract, and no one cared, Phil. Not a single applaud. No champagne was get because why? It's a giant company.

They that's a rounding error for them. Didn't even move the stock price. No one cared. Maybe the executives that brought me in because they had gotten a return on their investment and the consultant coming in fixing something that they couldn't even see where the problem led. But but no one really cared. You worked with an entrepreneur and now they say god bless you, my kids can go to college, I can finally help all the people that I want to help in starting this business. I can sleep at night knowing my retirement is gonna be taken care of. I can extract myself from this business.