Welcome to invest in yourself, the digital entrepreneur podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world. Now, let's draw your host, Phil Better, and a special guest. Today on Invest in Yourself, the The Entrepreneur Podcast. Digital entrepreneur podcast. I am, of course, your host, Phil Better, and I'm happy to introduce our guest today. They are the chief executive offer and cofounder of Tord Experts, a renowned legal marketing expert. Our guest is dedicated to disrupting the status quo by leveraging technology, data, and transparency With his innovative lead and case acquisition techniques, our guest has consistently delivered ex exceptional returns on investments for his clients.

His fresh perspective has revolutionized legal marketing landscape, earning him recognition in esteemed legal publications like AI, Machine Learning and Big Data Law and Regulations. Our guest expertise spans a wide range of legal marketing domains, including social media marketing, telemarketing, offline, online marketing, intake service, medical record retrieval, and case management. As a legal counsel specializing in law. Phil unique action law. This unique blend allows him to offer invaluable insight and significant value to those involved in that field. So please welcome our guest, Sebastian Westerby. Sebastian, thank you so much for being here.

Thank you, Phil. It's an honor excuse me. And it's an honor to be here, and and thank you for that very kind and and and motivating, introduction.

Very welcome. I'm I'm happy to provide it to you, but, that was somewhat law like you said, very nice flattering. I would love for you to quickly just give us a a little rundown of who you are so my audience can get to know you on a more personal basis.

For sure. Yeah, Phil. So so my name is Sebastian. I am a legal counsel out of Europe, Denmark, specifically. Aside from that, I am the chief executive officer of of mass tort marketing company, Torte Experts, that specialize in generating cases in the to law firms nationwide. And, our key differentiator is that we, we guarantee all the clients that we work with from small PI firms, personal injury firms to large mass for litigation funders and law firms, a guaranteed cost per case upfront. So we guarantee them what their clients are costing upfront. So that's why we've scaled up from 3 partners back in 2020 to, over 50 employees and intake center, etcetera.

So, yeah, that's that's the 62nd overview of who Sebastian West of Reers. So

I I'm just trying to understand. So you started at the height of or in the beginning of COVID, I'm taking as you said in 2020. How did you come to think that this was a need in the the law the law niche or the law industry in a whole?

That's a good question. So, in the summer of 2020 or or when COVID hit I think it hit in February. But, when everyone was was thinking that COVID is is is ending the world, and I don't know if you remember, but I definitely remember, that, I think we all were watching Tiger King at the time and every everything is going south.

Yeah. Yeah. I can remember that.

And I gave myself one day to to feel that way, and then I came back and said, I wanna start a business, and I wanna take advantage of this situation. How can I do that? Granted, I've been in the mass sort in litigation finance industry since 2016, so I knew the industry itself, and I saw that there was a pocket here where we could take advantage of, that market situation. And what I thought with my 2 partners was no one's gonna start a company right now. Everyone's gonna be nervous watching Tiger King. Instead, we took every dollar that we had, and we started toward experts, with a clear goal to democratize and and give access to justice, and and and use this market situation and the macroeconomic situation in the world at the time to our advantage. So that's what we did.

And now, like you said, you scaled to 50 people. When, when when did you figure out that it was like, okay, this is more than the 3 of us can handle? Like, when did you decide to hire your first, like, full time employee to take it to the next level?