Viral Content Strategy: "So for me, when I start accounts, I just do highest possible, right? So for example, one of the customers I work with, we do content on books and we just tell stories from books, right? When we start those videos with things about Steve Jobs, Apple, David Goggins, people who are really well known, the probability that that first hundred people relate to it like Messi for example, every video about Messi goes viral because so many people in the world know who Messi is and they like him. Keanu Reeves. Same thing. I have a video, it's 3 million views across platforms about Keanu Reeves, because everybody loves Keanu Reeves."

The Power of Content Marketing: "What I have found, though, is the company in the space with the best content is going to win, kind of period, just because everybody's going to know, like and trust them and you have to be in the 0.1%."

How to Get Started in Content Creation: "Every single person who is good at content, all of them started by copying someone else."

The Value of Channel-Specific Experts: "What most companies don't realize is that you kind of have to hire one person for each channel. You can kind of get away with someone for Twitter and LinkedIn, short form is the same across four different platforms, but you kind of need to build like a team. So what I suggest is basically finding the channel where most of your audience is, be that Twitter, short form, whatever, it's very different. And then ultimately it falls within the marketing team. One of the companies that I think does this really well is Alchemy. They're a Web three infrastructure company. There is a guy named Vito. Vito grew his Twitter personal Twitter account to $120,000. Alchemy convinced him to move from Italy to San Francisco, basically to run their Twitter. Right. I don't think companies realize how valuable these people are."

Staying Ahead in the Content Game: "Because even people like Mr. Beast, he's going to take all that time, all that energy, to put it into content, and it's just going to get copied right away."

Differentiating Yourself in Content: "The way you outperform everyone in content is you are the only person that does those things."

The Importance of Consistency in Content Creation: "I think when you start an account, if you post three to five times a day, that is helpful. You learn faster, your videos get pushed out, it's going to grow faster... So if you post once a day, your posts are more likely to get pushed out than someone who posts once a month."

Creating Effective Content Strategy: "The first month I look at with every new customer is somewhat, to a degree, a wash, because I just try a ton of different things and just make the breadth of the type of content we make really, really wide."

Viral Topic: The Importance of Educational vs Entertainment Content

Quote: "Entertainment is way easier to go viral than education. Just period. Because when we talk about the relatability aspect, more people come to these platforms to be entertained than they do to learn."

The Importance of Unique Content on Social Media Platforms: "It's when brands copy what individuals are doing that, it's like, all right, you're just trying too hard in a way that is not effective. It's like you actually have to put thought into, how can I be n of one on this platform?"