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For D to C. Founders try final loop. Completely free, no credit card required. Just visit Finalloop.com D to CPOd and get 14 days free and a two month PnL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, TTC Pod? Today we have Izzy from shipline on. So, Izzy, why don't you kick us off, tell us a little bit about your background and how you came into the world of ecommerce, shipping and fulfillment.

Blaine, first of all, thank you so much for having me on. I so, so appreciate it. And to anyone who's listening, I really appreciate you taking the time to check this out, and I hope to make good use of your time. So just to kind of jump into my background, I'm a 20 year old guy from New York who was reading an article on shipping costs, ink magazine, about ten years ago in my senior year in high school, as my father likes to say, would come up with a business idea a day. And I kind of read the concept that you can reduce and help companies and businesses save money at shipping. I kind of thought, why not me? So not really a great arbor thesis there and started cutting my evolution into the shipping space. And originally we started kind of working on a service, helping companies get refunds for when shipments became delivered late. FedEx and Ups offer guaranteed services. That's changed quite a bit during COVID and that business does not completely exist in the current forum. Today, some level that does. But over the years, we kind of realized, I started business cold calling in a dorm room. We kind of realized as we built up our client base and built up a book of business, that shipping is just so unique, especially in the ecommerce world, the world that we began to live in is that you can have two customers, both sell shoes online, both shipping about 100,000 packages a year. Very similar profile. And when we were helping them get refunds on their packages, we kind of noticed that, hey, one of them spends about a million bucks a year, the other one spends 1.4. And we said, that's strange, and we kind of dove in a little bit or a lot of bit deeper. However, I realized that the key difference between two companies, or many companies, is a contract that governs the relationship with their carrier, with, you know, primarily in our world of FedEx and ups and that kind of, you know boils down this path where we, our business and our current forum for the last six, seven years exists to help businesses optimize and renegotiate their shipping contracts with their carrier. So that's kind of what we do. We've been so fortunate to learn from a lot of the leaders, you know, kind of the current leaders in the ecommerce world. We feel like we've grown up with them. Ecommerce is young. We're quite young, and it's been a fun ten years. That's kind of how we got into it.

Awesome. And so one thing I'd love to just kind of set the stage here is if you're an ecommerce brand, what do you need to know about shipping? Right? Like you were saying, there's a bunch of different ways to be able to get refunds and ways to be thinking about how you're getting set up. So what's being refunded? What's getting messed up? Where is this journey coming from? And why is there disparity across different great questions.