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"Influencer Marketing Strategy: The ads performed much better than the kind of professional content that we were paying actually photographers to generate."
"Influencer Marketing Challenges: You really need to work with a lot of them. And that was the first challenge we really faced was even using these CRM softwares, finding enough people, and then even if you found enough, managing them and getting them product, making sure they do what they say they're going to do. That was the largest challenge we found."
"The Future of Social Media Influencer Platforms: And that's the biggest thing I see changing and where things evolving to is more management solutions. Right now, everyone can really access creators and find creators and do that in an effective way. But how do you effectively manage them? How do you get the right types of content, the right type of collaboration, and do that in an efficient manner that's also cost effective?"
"Influencer Marketing Strategies: You love the brand you're representing, right? So it's, first off, the correct matchmaking, second off, the product compensation model, which is what we focus on, we find it to be more authentic and trustworthy."
"Influencer Accountability: So this solved a lot of big issues because literally we were losing like 20% of the products we sent out. And sometimes depending on what strategy you do, you can lose more. So now we ensure that when we send a product to someone, they don't complete the post. If they don't do what they say they're going to do. There's some skin in the game and then they don't get reimbursed."
"Importance of Content in Social Media Platforms": "What now matters is content, and you could have 100 followers and your post now on TikTok or Instagram Reels could go viral. Like, you can get millions of views."
"Influencer Marketing for Unconventional Products: So it's another thing to actually think about when also creating a product because influencer marketing has become very established and one of the most effective ways to get the word out. So it's like when you create something, is your branding positive? Will people actually use this product and promote about it and talk about it?"
"Influencer Marketing Misconceptions: But it's not always the case that it's going to be a perfect one person promotes and right away, in the next 20 minutes, you're going to drive ten sales and you're going to have five X ROI."
"Future of Social Commerce: Video sells, right? Like someone speaking about your product still value to imagery, but video is absolutely where things are trending. And then also social is like, especially we're at a very much infancy in the US. Like China and Asia has already are light years ahead of kind of live shopping, social commerce."
"Future of Social Commerce: The most trustworthy people in your life are the ones that you actually get buying decisions from, right? It's like word of mouth marketing is the most powerful marketing that's ever existed. And now every single human being almost has a social platform, or at least the majority."
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