Improving Conversion Rates on Amazon: "The biggest, biggest things that affect conversion rate, in my opinion, are price reviews and your creatives."

Competing on Amazon: "That doesn't fly on Amazon because Amazon is like a bodybuilding show. Like you need to come in and you have six poses, and in those six poses you have to show why you're better than everyone else. And it's the same thing. You have five images, and in those five images you have to say, okay, here's how we're better than everyone else. And the second one, you're like, here's how we have all the good stuff of everyone and none of the bad stuff of everyone and the image after here's how we have social proof. We're in Forbes, we're in shark tank, we're in Business Insider, we're in, you know, and it's just like every single image is like you saying, clearly communicating why your product is better than everyone else and why it solves the problem."

Effective Advertising Strategies: "If you guys have ever run paid traffic, you know that it's like half of it is your creative or whatever, like getting the person to the landing page and then the other half is the landing page. So anything that you do to improve click through and conversion rate will affect your ad's performance."

Paid Advertising Strategy: "And so that's the system of when I'm running ads is how do I test all of the different keywords in a systematic way? Because if I had a million dollars that I could spend on ads in the first week, I would set every single keyword, maximum budget, maximum bid, blow the money, spend a million dollars in the first week, get all the data and make the decisions."

Understanding Amazon's Ranking Algorithm: "And the people that get the most clicks and conversions, the best conversion rate basically on that keyword, start getting ranked higher because Amazon's saying, okay, and we know this because we used to do something called search, find, buy, which is manipulating the ranking where we'd make people, we'd force people to search a keyword, find our product, click on it and buy it."

Maximizing Amazon Sales with Organic Ranking: "And organic ranking is amazing because that's where you finally start taking advantage of the Amazon algorithm...if you don't have to pay for it and you're ranked organically, that's amazing. You're making a shitload of money."

Maximizing Click-Through Rates on Amazon: "So you're getting more people in through organic that are going to convert for free and then you're going to get more people through paid that are going to convert at a lower cost because the cost per click goes down. And I think this is Amazon's way of rewarding, you know, having a better click through rate."

Effective Customer Engagement Strategies: "You're giving them all this value and saying, hey, it would help us out a lot if you left us reviews, but you're not really incentivizing anything."

Incentivized Reviews and Algorithm Detection: "It's almost like it's only wrong if you get caught. Like that sort of thing, that saying it's only wrong if you get caught. Nothing's going to happen if you're stealing money, unless you get caught. And so it's the same thing."

Inventory Management on Amazon: "Now, if you have little inventory, you get penalized, and if you have too much inventory, you get penalized. So you literally have to be in a perfect range of like 30 to 60 days of stock at all times."