DTC POD #228 - Jesse Pujji: Kahani & The Future of Mobile Commerce

1️⃣ One Sentence Summary
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Jesse Pujji discusses Kahani's role in revolutionizing mobile e-commerce.

Interview Breakdown
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In this episode, we dive deep into a conversation with Jesse Pujji, the founder and CEO of Kahani, as he shares fascinating insights into the future of mobile commerce and the entrepreneurial journey behind his ventures. He believes we're still in the nascent stages of e-commerce growth and covers the potential of a discovery app that could shape the way we engage with online businesses. Today, we'll tackle: - Exploring the rapidly growing world of e-commerce and why small businesses will continue to steer towards online platforms. - The inception of Kahani and Jesse's entrepreneurial journey, from challenges in start-ups to realizing his passion for building things from scratch. - The concept and functionality of Kahani, a game-changing platform that combines TikTok and Instagram features to improve customer engagement in e-commerce websites. - Jesse's thoughts on the importance of stage gate testing, serving customers, and understanding the minimum viable product (MVP) in entrepreneurship. - Gaining a clearer perspective on performance marketing and the potential role of affiliate marketing, Facebook, and TikTok in this field. This compelling discussion sets the stage for understanding the transformative shift in e-commerce platforms and sheds light on the facets of entrepreneurship. Tune in for an enlightening conversation.

🎞️ Clip finder: Quotes, hooks, and timestamps
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"Social Media Advertising Success: 'And next thing you know, we got a call from Facebook about 15 months in, in 2011 saying, who the hell are you guys? You're one of our top 100 global advertisers. And then we became one of their earliest marketing partners.'" — Jesse Pujji 00:06:26 00:06:37

"Hiring Strategies: And they're actually dangerous because they can talk the talk. Everyone has hiring mistakes they've made and of course, you don't want the people who are neither. But then there's this category of go getter, but not experienced. And that was really we built the business around that category." — Jesse Pujji 00:10:27 00:10:45

"Effective Marketing Strategies: It's your job as a marketer to figure out the click through rate and conversion rate needed to be able to compete in the market because somebody else is willing to pay $20. Essentially, you have to grow your CTR and conversion at a faster rate than the market CPM goes up, and that's the only way to keep your CPA from jumping." — Jesse Pujji 00:18:42 00:18:51

"Evolving Ecommerce Experience: And so I think our idea is to really build a bunch of these tools and form factors that we think will ultimately convert higher. It's like convert more customers, but also get customers to buy more, which is also one of the most important pieces of profitability for a retailer." — Jesse Pujji 00:21:12 00:21:28

"Embracing Technology in Business: And we're like, oh, that's awesome if you can get them to that level." — Jesse Pujji 00:31:39 00:31:41

"Enhancing Online Shopping Experience: It's a fun and engaging shopping experience and people will look at more SKUs during a session than they otherwise would, and they'll see more things faster and then they frankly buy more stuff that's kind of intuitive." — Jesse Pujji 00:32:10 00:32:21

"Startup Funding": "Startup founders are really capital allocators. They do a lot of deciding where things get spent to generate a return, which is kind of the core of capital allocation." — Jesse Pujji 00:41:07 00:41:15

"The Reality of Bootstrapping: Because the other thing that's nice about Bootstrapping is it really makes it hard for you to lie to yourself. If we can't get to break even in the next twelve to 15 months, we might not have product market fit because we don't have enough revenue to offset, which is frankly, low expenses in the grand scheme of things. So I think one that's nice thing about Bootstrapping is it's harder to lie to yourself because you got to pay the bills, right? And I think it's much easier when you're raising money to lie to yourself." — Jesse Pujji 00:43:24 00:43:42

"Ecommerce Penetration in the Economy": "Ecom penetration is not even 20% of our economy yet, which I'm sure anyone listening to this podcast or anyone in our world goes, what? What do you mean? That means only one in five transactions for stuff happens online. So first of all, I just think it's early. I think we're in the second or third inning of all of this, and I think there's going to be a lot of things that change in the future for how things go forward." — Jesse Pujji 00:45:35 00:45:58

"Future of Ecommerce: I think there's going to be millions more stores coming online in the coming years, essentially. So I just think we're early and there's a lot more that's going to happen, especially via kind of small businesses versus startups, obviously. I think the nature with which how we engage with ecommerce is going to change a lot. I think there's going to be discovery." — Jesse Pujji 00:46:42 00:47:04

💬 Keywords
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E-commerce growth, COVID, online small businesses, discovery app, Kahani, open beta, Twitter, direct response, Facebook advertising, hiring challenges, industry trends, performance marketing, Email marketing, affiliate marketing, TikTok, SaaS, product-market fit, customer engagement, conversion rates, mobile e-commerce, entrepreneurship, Ampush, Gateway X, personalization, buyer personas, funding strategy, overcapitalizing, Beta customers, minimum viable product, D2C entrepreneurs.

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1. Future of mobile commerce 2. Employee training and growth 3. Affiliation and email marketing 4. Challenges in e-commerce advertising 5. Building and funding startups 6. Importance of customer-oriented service 7. Features and goals of Kahani

📚 Timestamped overview
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01:17 Website builders like Shopify would use Kahani.

05:05 Entrepreneurial background, worked in consulting & finance.

08:55 Scaling company with non-traditional, trainable talent.

12:30 Apprenticeship modeling, career development, and intentional growth.

16:12 Early vulnerability attracts support for entrepreneurship. Email builds profitable business before investing further.

20:28 Redesign ecom to convert better on mobile.

23:34 Talking to entrepreneurs, I support rolling up Shopify.

25:53 Back in the game, installing quiz software, new idea sparked.

29:08 Idea: Build business like a video game.

33:46 Understanding MVP, customer payment, and market need.

35:56 Building a business requires testing demand honestly.

37:58 Vulnerability leads to strong business growth. Different products cater to specific needs.

41:06 Startup founders allocate capital, keep it scrappy.

46:29 Potential for growth in online small businesses.

47:44 Exciting kahani solves acquisition problem, beta open.

ℹ️ Introduction
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[Introduction Music Playing] Blaine Bolus: Hello, and welcome to another episode of the DTC POD. I'm your host, Blaine Bolus, and on today's show, I'm thrilled to have Jesse Pujji, founder and CEO of the emerging mobile-commerce platform, Kahani. Tracing Jesse's journey from one of Facebook's earliest marketing partners to the frontier of mobile commerce, we explore the ins and outs of e-commerce, performance marketing, and entrepreneurial spirit. Jesse provides valuable insights into the world of e-commerce, backed by his years of experience - first, pushing the envelope at Ampush and now, endeavoring to revolutionize mobile e-commerce with Kahani. We discuss the potential of Facebook ads, the underutilized strategy of affiliate marketing, and the promising horizon of TikTok. Jesse also expounds on the creation of Kahani, from the initial struggles in the e-commerce space to the critical stage gate testing and finally, the launch into open beta. Besides the nuts and bolts of business, we delve into the personal aspects too. Learn how Jesse transitioned from Ampush to his own entrepreneurial pursuits, maintaining a rigorous reality-check and dodging the traps of 'eating his own BS' as he calls it. Get ready for a deep dive into strategies, the evolving landscape of mobile commerce, and pioneering a new discovery application. All that and more on today's episode of the DTC POD. And if you haven't done so already, don't forget to follow us on your favorite podcast platforms to keep up with our latest episodes. [Introduction music fades out]

💡 Speaker bios
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Jesse Pujji is the visionary mind behind Kahani, a revolutionary take on commerce website builders. While familiar platforms like Shopify or Squarespace might be expected to rely on conventional websites, Pujji believes that the modern platform would take a more interactive, visually immersive form. Drawing inspiration from popular platforms like TikTok and Instagram, he is transforming how users interact with commerce websites through Kahani. According to Pujji's vision, in three to five years, rather than opening a URL, users will land on images or videos that take over their mobile screens. From there, users will navigate by swiping, tapping, and utilizing familiar mobile features. With his innovative thinking, Jesse Pujji looks set to redefine e-commerce platforms.

❇️ Key topics and bullets
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1. E-commerce growth and the Future of Mobile Commerce - Discussion of COVID's impact on e-commerce growth - Prediction of more small businesses going online - Shifts in how we interact with e-commerce - Introduction of Kahani, a solution to improve engagement and conversion rates for mobile e-commerce 2. Jesse Pujji's Entrepreneurial Journey - Journey from consulting and finance to entrepreneurship - Co-founding of Ampush, one of Facebook's earliest marketing partners - Transition out of Ampush to start Kahani - Challenges faced in launching an e-commerce store 3. Vision and Functionality of Kahani - Combination of TikTok and Instagram features for e-commerce - Introduction of Stories functionality - Goal to create a mobile-first interactive experience for e-commerce - Building of Kahani's platform without a CMS or backend 4. Company Growth and Development - Hiring and training processes at Ampush - Insights from beta testing Kahani's product - Future plans for Kahani, including building automation tools 5. Marketing Channel Insights - Importance of email and affiliate marketing in performance marketing - Value of Facebook and Instagram ads - Perspective on emerging platforms like TikTok 6. Building a Business - Emphasis on serving customers and employees - Discussion on funding and capitalizing a business - Importance of market validation and having a Minimum Viable Product (MVP) 7. Trends and Challenges in the Online Commerce Industry - Personalization for different buyer personas - Limitations of current mobile e-commerce user interfaces - Excitement for future industry trends and progression.

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"Hey folks, we've just wrapped up another insightful episode of the DTC POD with Jesse Pujji, Founder and CEO of Kahani. In this chat, we've dived deep into the future of mobile commerce and the exciting innovations his venture is bringing to the table. We've also touched on how the pandemic has leveled off e-commerce penetration, the underrated potential of Facebook and affiliate marketing, and the shifting landscape of the e-commerce industry. Join us to find out why Jesse believes small businesses going online is an inevitable trend, and hear firsthand the lessons learned from his business journey up to this point - including the helpful realization that forcing SaaS ideas wasn't his passion. It's a mix of entrepreneurship insights, strategic discussions, and hard-hitting lessons. Tune in, get inspired!"

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🎙️#PodcastAlert: Listen to the latest episode of our DTC POD podcast featuring guest Jesse Pujji, the founder and CEO of Kahani, unravel the future of mobile commerce. The episode dives into the rising trends in e-commerce indulging the viewers with invaluable insights straight from Pujji's experiences. Key takeaways from the episode: 🎯 Jesse suggests small businesses to embark on their e-commerce journey, as e-commerce penetration is still less than 20% of the economy presenting an immense growth opportunity. 🎯 Learn about Kahani, currently in open beta, which aims to enhance the mobile e-commerce experience, integrating features of TikTok and Instagram onto e-commerce websites. 🎯 Jesse Pujji talks about the importance of affiliate marketing and elucidates on how brands should consider affiliate marketing after establishing a product-market fit. Don't miss out on this insightful episode, filled with great viewpoints on the evolving e-commerce and mobile commerce landscape. #DTCPOD #Ecommerce #MobileCommerce #Kahani #AffiliateMarketing Listen to the full episode here: [Insert Episode Link]

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Subject: DTC POD: Dive into Mobile Commerce with Jesse Pujji 🚀 Hey there, The world of mobile commerce is evolving faster than you can say "Add to Cart," and we have a special podcast episode that will bring you up to speed! On episode #228 of the DTC POD, our host, Blaine Bolus, has a chat with Jesse Pujji, founder and CEO of Kahani. Jesse shares his entrepreneurial journey from being one of Facebook's earliest marketing partners to launching his own ground-breaking mobile commerce platform. Here are five key things you'll learn from this episode: 1. How COVID-19 affected e-commerce and what to expect in the future. 2. Why Jesse believes that the discovery app is next in e-commerce. 3. The role of affiliate and email marketing in performance marketing and how it can benefit your business. 4. Insight into Jesse's experience with launching an ecom store and overcoming initial challenges. 5. How the Kahani platform aims to improve user engagement and conversion rates, and revolutionize mobile e-commerce. Here's a little fun fact: Jesse believes in not eating his own BS (as he puts it 🙃 ) and making sure to conduct stage gate testing before fully scaling a product! This episode is a deep dive into current trends in mobile commerce, exciting opportunities, and how to navigate the ever-evolving digital market landscape. Call-to-action: Make the most of your commute or break and tune into episode #228 right now! You can also connect with Jesse Pujji on Twitter and check out the Kahani platform, currently in open beta. Until next time, [Your Name] P.S. We'd love to know what you think about episode #228. Leave us a review or reach out to us on social media. We're all ears!

🐦 Business Lesson Tweet Thread
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1. When you dive into the world of e-commerce, you realize it's much like an ocean— vast & constantly evolving. Caught the DTC POD's episode with Jesse Pujji and here are some important waves to ride on this journey. 2. E-commerce is still pretty much a small kid. Imagine it's the 90s and the internet just got started. That's where we are at with e-commerce. Tons of growth yet to happen. Buckle up. 3. E-commerce is NOT just putting your stuff online. It's about improving how we interact with it. Imagine an app where you discover products like you find new songs. That’s the future we’re heading to. 4. Heard about Kahani? It’s like combining the best features of TikTok and Instagram and giving it to e-commerce websites. Worth checking out. 5. In the world of advertising, classics still shine. Email and affiliate marketing are like good old vinyl in the age of Spotify. Underappreciated but crucial to the mix. 6. Facebook, my friend, is the dark horse of the advertising space. Huge and under-rated. And TikTok? A potential game-changer, it's like the new kid with a cool toy. 7. Running a startup is like building an airplane mid-flight. We've got to hire, train, and grow— all at the same time. Not for the faint-hearted. 8. Let's talk 'product-market fit'. Don't run before you can walk. Establish it and then consider affiliate marketing. It acts as validation for your product and you need it. 9. A potent phrase from Pujji- "don't eat your own BS". Conduct testing, ensure engagement, success before fully building out the product. There's no room for self-deception in entrepreneurship. 10. Remember, a startup is not just about pulling in customers. It’s about lightweight trial balloons and basing your expansion plans on what works. 11. In conclusion, entrepreneurship is a wild ride. But with the right tools, the right approach, and a load of resilience, it's a ride worth getting on. And that's it. Dive into e-commerce but remember to keep your life jacket on!

🎓 Lessons Learned
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1. "E-commerce: Evolution & Future Projections" Description: E-commerce, although growing, only covers around 20% of the economy, indicating potential for further advancement and adaptation. 2. "Necessity of Affiliate Marketing" Description: Affiliate marketing is pivotal in performance marketing and often underused, offering many growth opportunities for brands. 3. "Redefining Employment Structure" Description: Recruiting inexperienced go-getters, prioritizing ambition, and offering rigorous in-house training can drive exceptional company growth. 4. "Adapting to Market Waves" Description: Early adoption of industry trends, such as daily deals and mobile gaming, is key for a competitive edge. 5. "Role of Social Media Channels" Description: Facebook remains a robust advertising platform, while emerging social media channels, like TikTok, present huge potential. 6. "Journey to Product-Market Fit" Description: Establishing product-market fit should be a priority before considering affiliate marketing to ensure demand and sustainability. 7. "Introduction to Kahani" Description: As a result of challenges faced with Facebook advertising, Kahani was developed to enhance mobile e-commerce engagement. 8. “The Power of Personalization” Description: Tailoring communication and product offerings according to various buyer personas can significantly enhance customer experience and brand loyalty. 9. "Risks of Overcapitalizing" Description: Balancing between quick validation of demand, fast-paced growth, and prudent cost control is essential for a successful startup journey. 10. "MVP Approach to Business" Description: Launching with a minimum viable product (MVP) and getting customers to pay validates the market and provides critical insight.

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1. In the era of e-commerce growth, adapt or risk falling behind. 2. Don't underestimate the power of discovery apps in the evolution of e-commerce. 3. Hire go-getters, train them well, and invest in their career development. 4. Never underestimate the basics in performance marketing - email and affiliate marketing. 5. After establishing product-market fit, consider employing affiliate marketing strategy. 6. Always be genuine and conduct thorough testing before launching products. 7. Prioritize serving customers and employees over pleasing external groups like PR or investors. 8. Personalize product offerings and communication for different buyer personas for effective commerce. 9. Embrace technology and capitalize on advancements and trends in mobile e-commerce. 10. Be prudent in business funding. Validate demand fast and carefully manage expenses. 11. Be aware that overcapitalizing a business can potentially harm it. Flexibility in growth strategy is key. 12. The MVP (Minimum Viable Product) is crucial. Get customers to pay early on to validate the market. 13. Stay honest with yourself in entrepreneurship and remember that scaling brings its own set of challenges. 14. Leverage platforms like Facebook and Instagram for advertising effectively. 15. Continuously improve your click-through rates (CTR) and conversions to stay competitive in the market. 16. Treat affiliates as early customers and seek their support in promoting the product. 17. Always strive to provide an engaging and visually appealing e-commerce experience to customers. 18. Don't hold back from building things from scratch if the excitement and passion are there.

📧 Podcast Thank You Email
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Subject: A huge thanks and some fab news, Jesse! Hey Jesse, Firstly, I must say, "Wow!" Your episode on DTC POD is now live and let's just say, it's pure fire! I knew our conversation was filled with gold nuggets but listening back, it's safe to say you've pulled the e-commerce curtain back further than ever before. Your unique take on the future of mobile commerce blew our socks off and I’m sure it's going to do the same for our listeners. Your insights into Kahani are groundbreaking, the future indeed looks exciting! I wanted to extend a massive thank you for bringing your wisdom, stories and entrepreneurial spirit to our platform. I am hugely grateful and so is the entire DTC POD community. If you get a chance, please do share and engage with the podcast episode on your social platforms. As you know, it goes a long way in amplifying the reach and impact. Don't shy away from dropping those nuanced insights from the episode to spark intrigue! Remember, we've got our eyes peeled on your Twitter too. 😉 Once again, thanks for being an exceptional guest, Jesse. Here’s to all things e-commerce and riveting conversations. Until next time, my friend. Warm regards, Blaine Bolus DTC POD Host

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1. Jesse Pujji, the guest of the episode, had backgrounds in poker, law, and consulting which greatly contributed to his success in the e-commerce industry. 2. Before hitting success with Kahani, Jesse Pujji experimented with various business models like daily deals, mobile gaming, and meal kits, being early to various waves in the industry. 3. Despite the initial challenges in launching an ecom store and issues with Facebook advertising, Jesse got lucky when a close friend recommended a developer, Adam, who ended up being instrumental in building his product.

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Title: From Direct Response to Mobile Commerce Future: Jesse Pujji on Harnessing the Power of E-Commerce Subheader: Insights into the Evolution of E-commerce from an Expert Introduction Our latest episode of DTC POD welcomes seasoned entrepreneur and e-commerce expert Jesse Pujji, CEO of Kahani, to discuss the evolution of e-commerce and the future trends in mobile commerce. The Future of E-Commerce "We're still in the early stages of e-commerce growth," Pujji mentioned. The rapid increase in e-commerce penetration during the COVID pandemic has given way to a more steady growth trajectory, Pujji elaborates, with a significant chance of disrupting traditional retail even further. He predicts an influx of small businesses going online and emphasizes the paramount importance of e-commerce for the future retail landscape. Shaping Mobile Commerce Platforms like Kahani, which Pujji founded, aim to create a new, mobile-friendly, interactive consumer interface in online shopping. Kahani was born out of the need for a more engaging mobile e-commerce solution. It is designed to revolutionize the way we shop online by offering an engaging and comprehensive mobile platform for e-commerce, combining elements of popular social media platforms like TikTok and Instagram. Performance Marketing: Embrace Affiliate and Email Affiliate and email marketing are critical in performance marketing. Pujji believes companies should invest more in these areas, balancing the mix with underutilized channels like Facebook and potentially high-yield platforms like TikTok. The Importance of Personalization The host, Blaine Bolus, and Pujji highlight the role of personalization, discussing the need for individual communication and customized product offerings. Leveraging this, brands can engage with different buyer personas more effectively by offering a more tailored shopping experience. Capitalizing and Funding a Business Exclusive insights into Pujji's personal experience regarding business funding and capitalization were also shared, emphasizing speed and validation of market demand while ensuring careful monitoring of expenses. They touched on potential risks associated with overcapitalization and the critical necessity of having a flexible growth strategy. Developing Kahani: From Idea to Open Beta Drawn from his rich e-commerce background, Jesse's journey to launching Kahani offers valuable knowledge for budding entrepreneurs. His initial hiccups setting up an ecom store made him realize the chasm between social media and e-commerce platforms. This resultantly fueled Kahani, blending visually engaging platforms' features like Instagram and TikTok with the functionality of e-commerce websites. Final Thoughts The evolution of commerce has been rapid and exciting but is far from finished. The continuing advancement of technology and shifting consumer behaviors dictate new forms of commerce continually. Entrepreneurs like Jesse Pujji are at the forefront of leveraging change to create solutions like Kahani that are set to redefine commerce. Tune into the DTC POD to stay updated on emerging trends and in-depth analysis from industry experts.

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In this episode of DTC POD, we chat with Jesse Pujji about the evolution of mobile e-commerce and his game-changing platform, Kahani. Jesse shares insights into the rise of e-commerce, why brands should consider affiliate marketing, and the ongoing innovation in this space. He also talks about his journey from Ampush to creating Kahani and its mission to revolutionize mobile shopping experience. This is a must-listen for anyone keen on understanding the future of mobile commerce, so join the conversation and get ahead of the curve.

🔘 Best Practices Guide
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1. Define your product-market fit before diving into affiliate marketing. Harness the power of email marketing to drive free traffic and establish a baseline profitable business. 2. Capitalize on influence and reach of Facebook and Instagram, continuously honing your strategies as the marketplace evolves. 3. Prioritize personnel: Hire go-getters, provide comprehensive training, and foster a sense of ownership. Build up "T-shaped" growth marketers. 4. Recognize the changing landscape of commerce – consider incorporating discovery apps and stay abreast of emerging platforms like TikTok. 5. Put customer and employee satisfaction at the core of your business, not letting external influences, like PR or investors, dictate your course. 6. Implement stage gate testing to verify engagement before scaling a product. Validate demand and be mindful of expenditure. 7. Stay flexible in your growth strategy. In product development, understand your MVP and get customer validation early. 8. Keep an eye on aesthetics; make your platforms intuitive, visually engaging, and optimized for mobile.

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1. "10 Essential Tips for Every Retention Marketer" 2. "Forget Only Physical: Embrace e-commerce for small businesses as it's primed for a big leap ahead." 3. "Don't Overlook Affiliates: Use affiliate marketing to your advantage after establishing product-market fit." 4. "Avoid Quick Fixes: Instead, invest in substantial training and apprenticeship for employees for long-term growth." 5. "Shun Isolation: Engage more with your customers and employees, not just PR or investors." 6. "Skip Overcomplication: Opt for intuitive mobile-first experiences for e-commerce." 7. "Don't Overspend: Balance the speed of launching your product while being mindful of expenses." 8. "Stop Overcapitalizing: Overcapitalizing can pose risks. Aim for flexible growth strategies instead." 9. "Ignore Solely Paid Traffic: Embrace affiliate strategies and email marketing for complimentary traffic." 10. "Reject Conventional UX: Use engaging concepts and visual interfaces for a better e-commerce experience." 11. "Don't Postpone Testing: Conduct stage gate testing to validate engagement and success before the product launch."

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1. **Cover Slide**: "10 Tips Every E-commerce Entrepreneur Needs to Know" 2. **"Embrace Online"**: E-commerce is only around 20% penetrated. It's early days, be ready for significant growth. 3. **"Invest in Affiliate"**: Many underinvest in affiliate marketing. It can help garnering new customers while maintaining profitability. 4. **"Mind your HR"**: Hire go-getters, invest in their development. Aim for T-shaped growth marketers. 5. **"Validate Early"**: Avoid building complete product before validating. Stage gate testing vital for success. 6. **"SaaS or Scratch"**: Startup concepts should excite the founder. If it feels forced, you might prefer building from scratch. 7. **"Personalize Your Approach"**: Cater to different buyer personas, specific communication and offerings can drive conversion. 8. **"Optimize for Mobile"**: Leverage mobile-first experiences for increased engagement and conversion rates. 9. **"Leverage Existing Channels"**: Despite saturation, Facebook and Instagram remain effective platforms for customer acquisition. 10. **"Service Over Publicity"**: Focus more on serving customers and employees over getting pulled by PR or investors. **Last Slide "Join the Conversation"**: Want to learn more game-changing e-commerce strategies? Tune in to DTC POD. Subscribe Today!

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1. Experience tension in your entrepreneurial journey? Jesse Pujji saw it as creative fuel that led to the concept of Kahani. Turn your strain into innovation today. 2. Jesse Pujji reminds us there's no better time than now to join the e-commerce movement. Catch the wave and start your online journey today. 3. A remarkable factor in Jesse Pujji's innovative company: a squad of high achievers often fresh out of college! Is it time to reimagine your hiring strategy? 4. Interested in performance marketing? Jesse Pujji advises not to underrate Facebook as a channel. The biggest catches aren't always in the most crowded waters. 5. The road to a successful ecom store may be rough, as Jesse Pujji discovered. The key? Realize setbacks are just a push towards a more unique solution. 6. Jesse Pujji discusses the beauty of building something from the ground up. Don't follow the crowd, layout your own blueprint. 7. Believing your own hype can lead to a downfall. Jesse Pujji teaches us the essence of stage gate testing - validation is crucial before full execution. 8. Discover a whole new mobile-commerce experience with Jesse Pujji's Kahani - a shakeup of Instagram and TikTok features. E-commerce is about to get even more exciting. 9. Jesse Pujji shed light on a critical aspect of business - exceeding the expectations of your customers and employees first, while keeping an eye on outside influencers. 10. Interested in a glimpse into the future of mobile e-commerce? Delve into the conversation between Blaine Bolus and Jesse Pujji on the latest DTC POD episode.

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