"Social Media Advertising Success: 'And next thing you know, we got a call from Facebook about 15 months in, in 2011 saying, who the hell are you guys? You're one of our top 100 global advertisers. And then we became one of their earliest marketing partners.'"

"Hiring Strategies: And they're actually dangerous because they can talk the talk. Everyone has hiring mistakes they've made and of course, you don't want the people who are neither. But then there's this category of go getter, but not experienced. And that was really we built the business around that category."

"Effective Marketing Strategies: It's your job as a marketer to figure out the click through rate and conversion rate needed to be able to compete in the market because somebody else is willing to pay $20. Essentially, you have to grow your CTR and conversion at a faster rate than the market CPM goes up, and that's the only way to keep your CPA from jumping."

"Evolving Ecommerce Experience: And so I think our idea is to really build a bunch of these tools and form factors that we think will ultimately convert higher. It's like convert more customers, but also get customers to buy more, which is also one of the most important pieces of profitability for a retailer."

"Embracing Technology in Business: And we're like, oh, that's awesome if you can get them to that level."

"Enhancing Online Shopping Experience: It's a fun and engaging shopping experience and people will look at more SKUs during a session than they otherwise would, and they'll see more things faster and then they frankly buy more stuff that's kind of intuitive."

"Startup Funding": "Startup founders are really capital allocators. They do a lot of deciding where things get spent to generate a return, which is kind of the core of capital allocation."

"The Reality of Bootstrapping: Because the other thing that's nice about Bootstrapping is it really makes it hard for you to lie to yourself. If we can't get to break even in the next twelve to 15 months, we might not have product market fit because we don't have enough revenue to offset, which is frankly, low expenses in the grand scheme of things. So I think one that's nice thing about Bootstrapping is it's harder to lie to yourself because you got to pay the bills, right? And I think it's much easier when you're raising money to lie to yourself."

"Ecommerce Penetration in the Economy": "Ecom penetration is not even 20% of our economy yet, which I'm sure anyone listening to this podcast or anyone in our world goes, what? What do you mean? That means only one in five transactions for stuff happens online. So first of all, I just think it's early. I think we're in the second or third inning of all of this, and I think there's going to be a lot of things that change in the future for how things go forward."

"Future of Ecommerce: I think there's going to be millions more stores coming online in the coming years, essentially. So I just think we're early and there's a lot more that's going to happen, especially via kind of small businesses versus startups, obviously. I think the nature with which how we engage with ecommerce is going to change a lot. I think there's going to be discovery."