"The Power of Consumer Insights in the Pre-Launch Stage": "Making sure that there is a real need for that product before you invest all of that capital to invest in inventory in particular and or coding of your platform, it's really helpful to understand if there is a real need and a real pain point out there."

"Understanding Your Customer Beyond the Transaction": "Giving people your own current customers the opportunity to voice their opinions and voice their pain points is super important to not get caught up just in your growing business and really take the time to invest in keeping a pulse check on your customers."

"Consumer-Centric: 'I was really rooted in the consumer insights and kind of following the lead of the consumer.'”

"Testing Ideas With Friends and Family: "It's a better use of capital to not only see is there a pain point that exists but also at the same time kind of ask directionally this new concept we're coming up with, is this solving the pain point or would you be interested in purchasing this product or service to help solve the pain point and kind of do multiple things at one time?"

"Listening to the Consumer: "When it comes to confusion around messaging of the product, that's where you should really listen to the consumer. Because if the consumer is confused about what the product is or what the value prop is of the company, then no matter how amazing your product or service is, if no one understands it before they can purchase it, it's really hard to sell that product."