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Terry Brock, CSP, CPAE, Cavett Award Recipient
00:00:01 - 00:00:38
You and I are living at a wonderful time right now because of AI, There are more opportunities for us as speakers than ever before. I'll tell you, I am excited about it. When I look at what's going on, woo hoo. It's like a little kid going, this is great. And today I'm going to show you some tools that we're using right now, including some tools we discovered just a few days ago that are going to change the way that you are operating with technology for your business as well as your personal life. I mean, even this jaded journalist is impressed with it. I mean they teach us at journalism, sit back and go, yeah, right, uh huh, sure. Uh huh.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:00:38 - 00:01:04
And this journalist is going, oh my goodness, look at this. So I want to show you that today we've got a lot of time and I know we only have six hours to do it tonight, so wait a minute or do we have a little bit less than that? Okay, so we're going to show you a lot of things on that. I want to make sure, first of all, can you hear me? All right. I've learned that from years of working. Want to make sure that it is coming through just right. And I'm starting out first, giving you a gift. Usually they wait until the end to do it. This is for you.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:01:04 - 00:01:30
We've got something that is available and this is interesting. It's not coming through. There we are. Let's come back here. There we go. This is a toolbox for you and your people. It's called aitoolsforbiz.com and it's where we pack a lot of what I'm saying here and in there with references to video that you can share with your staff, with people that you like, etc. And there is no charge for that.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:01:30 - 00:01:59
You'll be able to just use that. Go in there and take a look at it and see these tools that we're talking about. And also for us, by the way, here's something you might want to think about. This is our tool that we put up. You might want something similar that you can change regularly. So you go in there and add, ooh, a new tool set just came out. Talking about whatever your content is, you can then change that, stay in touch with them, they get added value, you get the chance to stay with people that way. We'll give you a little bit more opportunity on that.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:01:59 - 00:02:34
But today we are seeing some enormous opportunities. Gian and I have been working on this and seeing some of the capabilities we want to let you see what can be done with that, using it. Here's one thing that I did when I spoke recently for a group that was car wash manufacturer or manufacturer, the people that operate car washes. And I want you to see what I did with the pictures and, and think about how you could use this and what you're doing. I created that picture over there, just Terry's Car Wash. So I could say, okay, yeah, I'm thinking about getting in the car wash business. Here it is. And so I talked about the opportunities in the car wash management, where we are today in their industry.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:02:35 - 00:03:05
And then notice in the middle, I have something that they would be able to relate to as well. Because often think about it, when you go into an environment, you say, here's what it is. Like right now, things are not as good. There's a problem out there. But if we implement this for you, things are going to get better. And after we implement them and I show them, okay, this is what we're going to do. We'll observe, we'll study the market, kind of the middle stuff, and then here's what we're going to do, then it comes out on the other side. Everything wonderful.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:03:05 - 00:03:35
I took and created those with my voice using Dall E, using ChatGPT. You can do it with many others. Matter of fact, one of my favorites right now is Google Docs. With Google Docs, I'm creating pictures that are photorealistic. You look at it and go, is that real people? It does look like real people. So something like this that you could create wherever you are, customize to this. I'm telling them what they could do. This is actually what I use there.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:03:35 - 00:03:58
And so here's what you're going to do. You're going to begin with research. There are three key tools out there right now that can help you enormously. And they all use deep research. They give you the ability to go in and do some serious research. I particularly like what Perplexity is doing with it. Anyone using Perplexity here, look around the room. Keep your hands up and look around the room.
Terry Brock, CSP, CPAE, Cavett Award Recipient
00:03:59 - 00:04:45
This is powerful. Perplexity Labs, particularly. Anyone using Perplexity Labs, write that down. Because the labs gives you the quality of research. And at a PhD dissertation level, it takes sometimes a little while, often 9, 10, 15, 20 minutes or longer, but you're getting the equivalent of what would take in a PhD program months and months or years. Gina and I just finished doing something like that for a client of ours. We work with one of the largest manufacturers of gaming equipment over In China, we did some research. We're not real up on gaming equipment as much, but we did the research and we saw this and this and that.
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