"Innovation in Early DCC Companies: I'd say at that time it was quite different because you'd have to build everything and there was a huge amount of innovation in a short amount of time where, you know, sort of just permanent people."

"Multichannel Retail Strategy: So when you have so many complex, different channels that you're working in, I think, you know, it's very important that you have a strategy which caters to that because all these businesses are very different. Their business model is different."

"Innovation Across Departments: Now, I want innovation in every function. I want, you know, the finance function to be using our robotic processes. I want the DTC function to say, you know what, we've done something really cool."

"Corporate Structure and Management Style: I have 18 direct reports, which basically means out of which there's 18 mini organizations underneath me, which is, you know, is a good way to keep it flat, to let people make the decisions and then have, you know, there's a few things where we have quite strong guardrails where I'd say only this you can do because only this is domologica."

"Innovations in Digital Skin Analysis: And then of course there's a very big field where we have been pushing for a long time is what we call face mapping. And that face mapping is based on facial skin analysis. At this point we have a digital version of doing it for consumers, which more than two and a half million consumers have taken face maps."

"Revolutionizing E-commerce Through AI Tech: When we track those consumers, we can see that they're more twice likely to complete purchases and they have higher aovs, a lot of them are new. And it's really the education that we can give them about what we're seeing that's so exciting for them. Now that sort of technology has evolved this cycle on its 8th generation, but the last generations have started to use more Genai in them."

"Technology and Professional Skincare: The way that we now see it is, you know, technology is there to enhance, it's not to replace."

"Chatbots & Personalization: 'What we believe is very much is that the element of human touch is the way that you acknowledge consumer acknowledges a customer acknowledges that the personalization is relevant because you have acknowledged them as a person.'"

"Entrepreneurial Resilience: The good thing about the entrepreneurs founders I've always loved is that they found their way through the maze and they went down a dead end. It wasn't the right one. They turn around and come back and if they didn't do that, they're not founders anymore because it didn't work out."

"Innovation in DTC Companies: 'But for others, especially if you want to be at the frontier of something like DTC, you probably need to think very carefully about how do you make sure that you've still got that person who's the equivalent of a founder in the different areas of your company, leading, finding the maze, going down the wrong areas, realizing it's the wrong one, doing the U turn and moving down the right.'"