The subscription market is predicted to grow nearly $500 billion by 2025. Recharge is the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale their subscription offerings. Over 15,000 merchants use subscriptions powered by Recharge to grow their business and their communities by increasing average order value, reducing churn, and providing predictable recurring revenue, turn transactions into long term customer relationships, and experience seamless subscription commerce with Recharge. Check them out at slash dtcpod. What's up, Dtcpod? Today we're joined by Chelsea Schultz, who is the director of Performance marketing at Attitude. So, Chelsea, I'll let you kick us off. Why don't you tell us a little bit about Attitude and your background as well?

Yeah, I'm so happy to be here. Thanks for having me, guys. I'm so excited to talk about marketing because I probably annoy my friends too much talking about marketing in my day to day life. But as Blaine said, I am Chelsea Schultz. I'm the director of performance marketing at Attitude, which we call ourselves a sustainable textile company. So we have patented and really amazing fabrics that we actually sell in the forms of linen. So they're bedding bamboo right now, which is what we call our clean bamboo. And I promise you guys, they are, like, the best sheets I've ever slept on.

And I love working for them because I love having a company where I use the product that I am fully invested in. Like, I actually personally love the product. So I'm really happy to be at Attitude in the performance marketing role, where I really tackle everything and anything that we attribute revenue and conversions to. So very much like Google focused, Facebook focused, and I'm sure that we'll dive into that. But I actually started my career in data. I went to school for being an actuary, so I thought that I was going to work in the insurance world for a while. Absolutely hated it. I'm always honest about that.

So I pivoted over into Data and analytics where I worked for about two years doing analytics and fell in love with marketing as I was doing analytics for a marketing agency. And I've been in marketing ever since, so I've really loved it. Really had a great time growing my career in marketing and there's just so much to do, so I'm so excited to see what's next out there.

Yeah. And Chelsea. One of the reasons we were excited to have this conversation is like we were chatting about offline is your background in Data isn't the same kind of background that you always see for people who are running performance in D to C. You've worked across a whole bunch of different industries for a bunch of different companies. So why don't you tell us a little bit about some of the companies you worked at before you got involved in the performance side of things at Attitude?