"Importance of Basic Customer Acquisition Cost (CAC) Metrics: But to your point, having that just like very basic blended CAC I think is so useful and so many people just, I don't know, I think don't want to use it because it's so basic, but it is your absolute source of truth. Why not measure that? That's going to take you a few minutes to calculate out and put together, monitor it, make sure that the business is moving forward."

"Optimizing Sales Strategies: I constantly have the disagreement of, like, are we optimizing to a ROAS or are we optimizing to a cost per order or a CPA? I was like, those two things are different. I can scale up a ton of orders for you, but a lot of those are going to probably be small orders of $50 and then our ROAS is going to go down. So what do you want more?"

"Growth Tracking Tips for New Brands: So that's really what it gets down to is you need to have your Ga connection set up. It is so, so simple to set up any sort of tracking in Ga to have just like a UTM source equals pinterest and put that on every single thing that you do on pinterest and it'll put it into a nice little source bucket in ga and you can easily view that and manipulate it however you want to, to see that data by time, by customer. And that's really where I think that everyone should dive in when they're starting a brand just very clean, like, okay, we got this amount of traffic from this source, and then the orders, and then you can back out how much your cost per order is and all that fun stuff."

"Google's New Analytics Platform - Ga Four: But if you haven't heard from Google already, they're rolling out Ga Four, which means that the current structure of Google Analytics and that platform will be no longer getting data. I believe it's in June."

"Targeting Bachelor Podcast Audiences: So we have been on Bachelor podcasts before that just drive so much revenue and it's so fun to see like, oh, we'll test out this audience, we'll test out this and here's this Bachelor podcast, let's work with them and it just blows up."

"Challenges in Podcast Marketing: So podcast is forever a test and learn because sometimes you'll be on a podcast for, let's say you have a six month long partnership and it'll just start to tank and you need to be aware of that, of like when did you tap out that audience? Have they heard about you enough that they're not getting new listeners in? And that's it, you need to move on."

"Podcast Marketing Strategy: When you first start out with podcasts, I feel like you just pick something and you're throwing spaghetti at a wall and seeing what sticks."

"Need for a Unified Data Platform: I would love a one size fits all data platform. I really wish that there was someone that came through and just removed the need for everything else because I think some companies have tried, but you have these things that are here's our data Attribution platform for Paid...And it's just like there's a lot and we have looked into numerous options of like, what do we want to bring on, what data points are we missing, what are the next steps?"

"Career Growth in Marketing: 'And just being aware of what can you take on, what you want to take on and what's going to help the company grow has really helped me have a clean vision of like, I'm going to work every day to help the company grow... And marketing is all about testing and learning, so why not, I guess, do the same thing with your career and learn what you're good at, learn about what you want to do and grow from there.'"

"Adapting Marketing Strategies for Different Platforms: That's a great question and something that we're diving more and more into as we're scaling across these different channels and different platforms because we're finding obviously like what is working on Facebook won't work on Pinterest, what works on Instagram Reels won't work on TikTok."