What is going on? We're in another episode of uploading today. And if you have been creating content, or even consider creating content online, you've definitely thought about posting videos on TikTok, Instagram, YouTube, or even X. And so creating content for video is one of the fastest ways to grow your audience. We all know that. And so that is why today we're talking with Scott Millard. He is the founder of Videospark, an online animation studio specializing in creating short content for independent and vc backstage companies. So basically, he helps companies make more money by creating videos for them. And we all want to make videos, and we all want to make more money.

So, Scott, I'll let you kick us off, tell us a little bit more if that's spot on or what you're doing, and tell us more about video. Spark.

Yeah, 100%. Well, first off, thanks for having me. This is always fun connecting people. I'm probably going to call it Twitter, honestly, but it's always a blast chopping up with people from Twitter. Just thanks for having me, first off. But yeah, so essentially you summarize it pretty well. Basically, we specialize in doing these short motion graphic videos for really any tech enabled brand. So whether you have a software platform, app, extension, plugin, you name it, we kind of specialize in that.

But yeah, the reason that we do that, and really the purpose of the business is I've been doing video since 2016, and what I've found is that video is, if you look at marketing as a whole, video is the best mechanism to basically do everything at once. So that's educating potential users, getting people emotionally invested, getting them excited, showing them how something works. And you can really wrap that all into one medium. So we can go into that more if that's relevant in terms of comparing it to other kinds of content.

Yeah, for sure. I mean, look, video is great for definitely, like pushing a message through, telling a story. And so I assume, what would you say, is your main goal when you're working with someone or when you're working with a client? What is the goal of a video at the end of the day?

I think at the end of the day, it's really regardless if it teaches you anything or makes you want to try something out or whatever, I think it's just to inspire your audience. If you go back to really the origins of what video is, it started with movies, right? Like a really long time ago. And the purpose of those movies was really, one, to tell a story, and then two, hopefully have that story inspire the audience. So a lot of people overlook actually the narrative part of video and telling a story. And so that's really important.

So how do you think of intention? I feel like a lot of people are just making content. There's no intention behind it. And it seems like putting in the work for having the intention. It is more work, but it's worth the effort, I think. Neil Patel, I saw something today, like over 200 million videos get uploaded to social platforms daily or something. You need to have intention into how to stand out. So how should people think about intention in terms of their video roadmap?