Simplifying Daily Nutrition: "Food's typically either healthy, convenient, or affordable, and you can usually choose two."

Silicon Valley Programmer Nutrition: "But no one had done that for, like, do you want to program more? It was a very, uh, just odd thing. So Paul Graham at Y Combinator, the head of Y combinator, he says, he calls it, like, the biggest pivot in YC history, because they pivoted from. We pivoted from a wireless networking company that was going to build, like, 5g towers into a protein shake company. It's like completely opposite. But we had to, because the response was overwhelming. Like, Rob put up that blog post, and 10,000 people signed up, gave their email to us, and answered, like, a multi, multi page form explaining what their health goals were, what they want, how much they'd pay."

The Origins of Soylent's Name: "I'm calling it Soylent, I knew about the movie. So in the movie, Soylent is based on this movie, Soylent Green, and it's this dystopian Sci-Fi future where there's this food called Soylent Green, and it's revealed at the end of the movie, spoiler alert, that the food is made of people."

Start-Up Journey and Viral Pressure: "But we delivered in a year, and it was painful, like every day. I think we said we were going to deliver in three months. We pushed that delivery date back like a ton."

Balancing Press Perception: "It was just that perfect balance where we were kind of getting made fun of, but for good reasons, so you don't fault her."

Regulation Shifts in the Tobacco Industry: "Nicotine was moving from the unregulated. Just mix it up and sell it to closer to biotech. Like, we need to review everything."

Federal Tobacco Regulation: "We've submitted these massive PMTA applications, which are the pre market tobacco application. Tell them everything that's in the product, where it comes from, what happens when someone uses know, we show the products to people, see how that affects them. They look at all of our data or revenues, like everything, and then they make a determination on whether or not this is suitable for the protection of public health, which means that this is not the case in supplements."

FDA Regulations on New Health Products: "And so they look at all this data and they make a determination on whether or not releasing this product or keeping it on the market will improve the public health or make it worse."

Direct-to-Consumer Insights: "Yeah, I mean, the benefit of d to C is that you do get a lot of data about your customers, and so you know where the product's playing. Well, for us, the Northwest is particularly punching above our weight class there."

Networking Benefits for Content Creators: "Obviously, once you hit a certain scale as a creator, you kind of can meet any other creator who's at a similar scale, which has been very helpful in terms of finding people who do speak to that audience."