DTC POD - Mustafa Saeed - Paul Street Podcast

DTC POD Mustafa Saeed - Paul Street Podcast

Blaine Bolus 00:00:06 - 00:01:07

Hey, Blaine from Dtcpod here. And today we've got two amazing AI tools for you guys to check out. So AI is obviously eating the world and these two by HubSpot, where you're really going to love. So the first one's, called Content Assistant, basically helps you create amazing content, which matters more today than ever. Everyone's creating content, so you got to stand out. With HubSpot's AI powered Content Assistant, you can brainstorm, create and share content of Flash, all inside a super easy to use CRM. So think things like brainstorming, blog ideas, blog outlines, drafting copy on any topic from marketing trends to media kits or writing value, props for your landing pages, prospecting, emails and more. The second one is Chatspot, which is basically a conversational bot that sits on top of your HubSpot CRM. So it's going to automate all the manual tasks inside of HubSpot, help you engage more customers, close more deals, and scale a little bit faster. So if you want to find out. More about how to use AI to grow your business, check out Hubspot.com artificial Intelligence.

Blaine Bolus 00:01:11 - 00:01:41

As a DTC brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, Final Loop is a real time accounting service built by DTC founders. For DTC. Founders try final loop. Completely free, no credit card required. Just visit Finaloop.com DTCPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it.

Blaine Bolus 00:01:45 - 00:02:00

What's up, Dtcpod? Today we're joined by Mustafa Saeed, who is the co founder and growth chief of Paul Street. So Mustafa, I'll let you kick us off. Why don't you tell us a little bit about yourself, your background, and what you do in the ecommerce and DTC space.

Blaine Bolus 00:02:00 - 00:02:35

Yeah. Excited to be on the podcast. I am a growth marketer and entrepreneur in the ecommerce industry. I've been fortunate to work with incredible brands like HelloFresh Noom on it amongst over 400 others. Right now, I'm building Paul Street with Aaron Paul and Patrick Cleary. We're an affiliate and partner marketing agency. We started in January of this year and have since grown to more than two dozen eight to nine figure a year brands. We're a team of almost 20 people now and have established over 1000 affiliate partnerships.

Mustafa Saeed 00:02:36 - 00:03:17

We believe affiliate marketing is broken. There's a complete lack of transparency in this industry. There's so many lower quality traffic sources and side hustlers that are just looking to get rich quick. We're taking a different approach by focusing only on the higher quality opportunities. These are the top 1% of affiliates. We avoid all coupon sites, all cashback sites, all credit card offers. Those are the kind of sources that are likely to cause more harm than good for your business. They're usually not as high quality, they're not as incremental, and don't usually as meaningfully contribute to that final conversion taking place.

Mustafa Saeed 00:03:18 - 00:04:14

So the type of affiliates that we do focus on are the media buyers. So these are affiliates that can spend five to six figures a day on Meta ads, TikTok Ads, Google, Pinterest Programmatic, Native, the list goes on. We also work with content publications, the likes of Forbes, Wikihow, New York Post, social media influencers of all sizes, smaller podcasts, email newsletters, a lot of those kind of traffic sources. Those are the opportunities that historically we've seen as more incremental, scalable opportunities. And that's what we want to focus all of our time on. These affiliates also will take the time to create content, will actually educate prospective customers of your unique value and what problems that you're solving, and work with us in optimizing their campaign, their performance. So that's a little bit about us. It's been a very exciting year.

Mustafa Saeed 00:04:14 - 00:04:20

It's come with its challenges, but we're still growing despite everything that's happened in this industry.

What is Castmagic?

Castmagic is the best way to generate content from audio and video.

Full transcripts from your audio files. Theme & speaker analysis. AI-generated content ready to copy/paste. And more.