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what's up Dtcpod? Today we've got Ben Sharifan from Platter Co. So Ben, I'll let you kick us off. Why don't you tell us a little bit about yourself, your background and what you guys are building at Platter.

Yeah. So Platter is a storefront accelerator for shopify brands. Essentially what we're doing is we're natively building a lot of the most popular third party app functionality into one solution to unify costs, support teams expenses, and your tech stack. Because one of the issues we see is you have these Bloated tech stacks full of a lot of apps that slow down websites and directly impact conversion rate and all your other core key metrics.

Yeah. So one of the reasons we're really excited to have you on is like, immediately when we're chatting kind of about what you guys are building. Obviously, I understand the space. I know how many different apps there are. I know as a shopify store owner, how tricky it is to navigate. And it feels like every day there's a new gimmick that people want to install on their sites to drive conversion. Whether it's a different quiz or different pop up or different banner or cart flow, there's so many different things.

And I think especially not just like, early stage shopify owners, but even later stage, it's like, what do I want to do and how do I add in things that actually drive and increase conversion without A, bankrupting me, and B, confusing the hell out of my customers? So I was really excited to chat with you guys as you guys continue to build and scale, but why don't you take us back to before you guys started building it? What was kind of the inspiration here? What's your background? How do we find ourselves where we are with Platter?

Yeah, so my quick background about myself, I was a Division One hockey player in a past life, and I actually graduated in 2020, which flipped the world upside down. Initially, I thought I was going to play professional hockey. The second piece of that puzzle, I was actually planning to take a corporate job at M and A Consulting, and I didn't end up playing hockey.

And I also actually gave up my corporate job. I told them 12 hours before my first day that I wasn't coming. Ended up joining an early stage COVID testing startup. At the time that scaled to 800 employees and 60 million in revenue in five months, which was a crazy experience just in the startup world. And I ended up meeting one of my now co founders on Platter, which is amazing.