"Understanding Online Brands' Struggles: A lot of apps in the ecosystem are features, not products, which presents a set of challenges around adding too many apps to your store, which is too many expenses, too many support teams and a slower website experience. The second thing we realized is that from the brand owner's perspective, there's a huge drop off in diminishing return and utility from a lot of these apps after the core functionality."

"E-Commerce Best Practices: The first one that is like the lowest hanging fruit that I would start with, even though it's at the bottom of the conversion funnel, is the cart experience. So you should always have a cart drawer. You should never have a page load for your cart experience. The way that we try to describe this to brand owners is every click that you add into the customer journey is going to result in a decrease in conversion because you're just adding an additional layer of friction for the consumer to check out and buy the thing that they wanted to buy."

"E-commerce Tips: You have the opportunity to add upsells to the cart, which a lot of people don't do, which can have a material impact on your average order value. You can gamify the experience by adding an incentive bar within the cart experience. One more nuance that I'll add into the cart. If you add upsells in the cart, make sure that the way that you do it doesn't take the consumer backwards in the conversion funnel."

"E-commerce Best Practices: You need to give the consumer the ability to transact from the home page. So adding a buy now button or the ability for an add to cart modal, you don't want to force your high intent shoppers to have to go through a conversion funnel with more clicks than what is required, right?"

"Ecommerce Efficiencies: I always have told my co founders that if we're successful with this business, it's because we've debunked this myth within the ecosystem that building a new storefront costs a lot of money, takes a lot of time, and has really high switching costs. We've had eight figure brands that have launched an entirely new storefront with us in under 60 days, some in under 30 days."

"Building a Thriving Business in the Shopify Ecosystem: So for us, it's so important to make sure that our business is a product and not just a feature, right? And so you have to make sure that you're not just replaceable with a click of a button overnight."

"Importance of Social Proof in Customer Journey: But I think that what's interesting about social proof is that, number one, it can be done in a lot of different mediums, right? Like you have long form editorial, you have short form, you have video, you have quantifying it. And so we recommend adding social proof in so many points in the customer journey, everything from the shoppable videos that I alluded to integrating in horizontal scrollables of customer testimonials, another piece to it as well."

"Budget Constraints & Design Process: You're basically trusting in our ability to give you something that is better than what you have based on all of our knowledge and experience in the space with working in different verticals, et cetera."

"Branding Efficiency: Our product is extremely valuable to holding companies like the Open Stores of the world. If you have more than one brand, the reason for that is that we're giving you a solution that can scale right? So it's a clean infrastructure that you can rinse and repeat with different brands. And so the operational efficiencies you get there where you don't have fragmented code bases out of the gate with different brands and different infrastructures. It allows your team to work cross functionally because they understand how the code base works on one brand, which means they'll be able to do it on the others. And so the more brands you get, the more cost savings you get and the more benefits you get from using a product like this."

"Challenges in Customer Experience Scaling": "Scaling top notch customer success and customer experience is a very challenging thing, especially when you have the undertaking of committing to that brand that you're going to help them operate the base infrastructure of their storefront that is driving them so much revenue."