DTC POD Ryan Springer: VC in DTC & CPG

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Ryan Springer 00:03:58 00:06:58

"The Advantage of Operating Experience in Investing: "My specialties were beverage and supplements. I think that helped an enormous amount. And we'll see. Man, I don't even know if I'm any good at bd. We've been doing it for two years. This is a yeah, it takes a long time to find out."

Ryan Springer 00:11:11 00:14:42

"VC Investments are Paying Off: "Within 18 months, one of our portfolio companies just had a 15x markup, another is growing 300-200% every year, and Jolie Skincare is doing unbelievable on a monthly basis."

Ryan Springer 00:17:24 00:21:43

"Metrics for Pre Revenue Success: "If you're under 20% on retention and customers order twice or more in a year, it's going to be tough for us to get interested. You have to be like a couch that's a little outside of where we would normally invest."

Ryan Springer 00:31:55 00:36:23

Valuation Compression: "We've seen valuation compression. It's definitely real, but it's not the same. We use projections to see whether or not you have a realistic understanding of how the business works, not what weight to value a company. We don't do trailing twelve months either, necessarily."

Ryan Springer 00:36:52 00:39:58

We love to have a little bit of energy, but we like that weird thing that almost nobody else is doing.

"Exploding Non-Alcoholic Category: "It's tough to say we like specific categories when we like people who are really changing the game. Point of difference wise, but not always a good example of I don't know what to say in terms of we just haven't done a deal."

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01:07 Father started retail consulting firm in 90s; son worked in the industry and learned retail strategy, selling to retailers; son is now a partner in a vodka business and co-founder of Midnight, a value-adding BC.

03:58 Networking and pattern recognition in CPG industry vital for success in BD; takes 6 years to know if BD is successful.

08:47 Austin is an excellent city for CPG, supportive culture, helpful community, and over a third of portfolio companies are based there.

11:11 Portfolio companies doing well; 15x markup, 300%-200% growth, 98% retention rate, 8-9x growth, 25mg caffeine spray with no sugar, carbs, chemicals, etc.

17:24 Investing in pre-revenue businesses requires special conditions such as high retention rate, LTV to CAC ratio, high AOV, and other metrics.

23:04 Founders need to manage capital responsibly, focus on break even and not overhire; gaps between funding rounds are getting longer.

26:04 Need resources, plan, and know-how to succeed; don't forget freight costs; raise money sooner; treat retailers like laboratories.

31:55 Valuations have been compressed, but there are still some companies that can get high valuations if they have strong metrics and a compelling founder. Some companies are being undervalued and some are being overvalued.

36:52 Exploring a variety of categories, looking for something special and unique.

45:31 Get advice from experts and understand your product's channel and unit economics to find the path of least resistance.

❇️ Key topics and bullets
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Topic 1: Valuations
- Valuations were unhinged a year and a half ago - Valuations are more fair now - Valuations are compressed in the private market - Valuations are based on gross revenue - Valuations are not based on projections
Topic 2: Seed Stage - Not in the world of $50 million revenue companies - Need realistic understanding of how the business works - Usually based on trailing quarter revenue run rate - Not based on trailing twelve months
Topic 3: Advice for Founders - Socialize business to get a better idea of what the market will pay - If overvalued, come back down to earth - A year and a half ago, 3 million in revenue could get a $15 million valuation on average - Now, valuations are closer to 9-12 million

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