DTC POD - #318 - The CMO Behind Feastables Reveals How to Build Viral Brands

DTC Pod Linkedin

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@Ben Acott from @Feastables and @Magnetic sits down with @blaine and @ramonberrios on the latest episode of DTC Pod. Ben unfolds the tale of how Feastables became intertwined with the remarkable brand of @MrBeast, leveraging viral content and creator networks for explosive brand growth. From discussing how creators like @PeteDavidson align with forward-thinking brands like @Manscaped, to unveiling the process behind making mundane products thrilling for Gen Z and Gen Alpha, Ben's insights are a treasure trove for anyone looking to leave a mark in the DTC space. Dive into the world of content studios, strategic brand-building, and understanding the metrics that matter for viral success. Plus, gain a sneak peek into HubSpot's sales hub presented by @blaine, enhancing your business strategies. Catch the full conversation for a masterclass in brand virality and audience connection: [Spotify Link] #dtcpod #branding #cmo #contentmarketing #creatorpartnerships #genzmarketing #viralbrands #DTCgrowth

1️⃣ One Sentence Summary

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Ben Acott discusses Feastables, creator partnerships, and brand scaling strategies.

Interview Breakdown

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In this episode, we sit down with Ben Acott of Feastables and Magnetic Labs to dissect the intricate world of branded content and talent management. With a keen focus on creator collaborations and inventive marketing, Ben shares his experiences and strategies for building successful direct-to-consumer brands. Today, we'll cover: - How Feastables leverages Mr. Beast’s influential network and the nuances of creator partnerships. - Various creator frameworks and the importance of tailor-fitting approaches to their unique distribution capabilities. - The strategic process of scaling new brands and reinvigorating established ones, targeting youthful demographics. - Behind-the-scenes insights into the challenges of melding creators' visions with viable business knowledge. - The creative dynamism fueling a content studio aimed at Gen Z and Alpha, including their novel feedback-gathering tactics.

🔑 7 Key Themes

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1. Creator partnerships in brand marketing 2. Tailoring approach for diverse creators 3. Testing products for market fit 4. Building brand loyalty through content 5. Strategies for engaging Gen Z, Alpha 6. Manscaped's market validation framework 7. Scaling new and existing DTC brands

💬 Keywords

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Feastables, Mr. Beast, brand integration, distribution network, creator partnerships, talent management, product development, market fit analysis, DTC brands, Gen Z, Gen Alpha, Pete Davidson, Manscaped, content studio, TikTok marketing, product testing, brand loyalty, retail targeting, advertising strategy, social media, e-commerce, viral content, influencer partnerships, hygiene products, engineering innovation, customer experience, market validation, customer acquisition cost, launch strategy, content-minded creators

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Ben Acott 00:02:18 00:02:31

Innovating Product Categories: "I'm a glutton for punishment with figuring out new product categories. I think I always wear the marketing pattern no matter what I jump into, but it's really about just figuring out product that perhaps doesn't have a defined category."

Ben Acott 00:03:09 00:04:05

Entrepreneurial Drive and Brand Obsession: "And just like how do you start to sell and compel people to buy something they don't know that they necessarily want?"

Ben Acott 00:07:54 00:08:06

Virality Through Humor: "One of the things we learned early on was that it was very difficult to find agency partners that would actually get that and understand and give it the level of thought and the obsession that we were focused on giving the category itself."

Ben Acott 00:08:31 00:08:39

Creative Marketing Strategy: "Our producer team, like video production, creative guys in that meeting as well, jamming out on the other end of that, on the output is just like one to two video ideas."

Ben Acott 00:12:41 00:12:44

Digital Marketing Metrics: "Is the product good enough and compelling enough to stop the scroll?"

Ben Acott 00:19:14 00:19:23

Creating Successful Merchandise Lines: "The easy one there is merch, like spin up a one page, one product merge line tied to a video or to a piece of content and just test and measure."

Ben Acott 00:20:02 00:20:15

Business Strategy in the Post-COVID Era: "Definitely shooting for moonshots, billion dollar brands is kind of like the main thesis of what we're shooting things for in saying that we are looking still to roll up a number of DTC brands that have launched."

Ben Acott 00:23:35 00:24:10

The Evolution of Business Knowledge: "On Jimmy's side, though, he started out as a 40 year old kid that knew nothing about business, but he obsessed over learning, and now he's like, I think, 23. He just completely dedicated a huge chunk of time of figuring out business as it related to CPG, as it related to chocolate, and just wrapped his head around that because he had guys like me and Jim Murray, like smart dudes in CPGs that could advise him. But he wanted to see things from his perspective and do it his way, which is completely fucking different than anyone else's on the planet in such a great way. He had that dedication and obsession over figuring it out."

Ben Acott 00:25:19 00:25:31

Building a Personal Brand: "It's about owning the narrative and finding out how we package them up. From being a dude that gives away chocolate factories and crazy content to actually being a smart dude and being perceived by the press and the media and his community as a really smart businessman."

Ben Acott 00:38:38 00:38:44

Rebranding Mundane Products: "You take a boring subject or a boring product and then start with content, it makes anything fun."

📚 Timestamped overview

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00:00 Success with HubSpot's AI-powered Sales Hub.

05:52 Successful brand transition, lessons from building Manscape.

08:18 Marketing team generated, tested and scaled content.

12:41 Assess product, track metrics, predict launch success.

15:16 Hustle to launch, now reformulated and relaunched.

20:02 Seeking billion dollar brands through strategic acquisitions.

23:35 Jimmy learned business, now a unique CEO.

24:41 Helping people own their narrative and succeed.

29:23 DTCpod joins the HubSpot podcast network.

34:20 Influencer partnerships to target specific demographics.

36:20 Setting up lighting for efficient content production.

38:31 Making boring products cool with engaging content.

💼 LinkedIN - 6 Reasons Post

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In the cutthroat world of consumer branding, authenticity isn't just a nice-to-have, it's your secret weapon. Here's why genuine brand-customer connections are imperative in today's market:

1. Consumers Smell Inauthenticity a Mile Away.

With an overload of marketing content, consumers have developed a sixth sense for detecting when brands are not true to their values. Being anything less than authentic can lead to a complete shunning of your brand.

2. Authenticity Builds Brand Loyalty.

Customers are more likely to stick with brands that they perceive as honest and transparent. This loyalty becomes an asset, a moat that protects you against the competition.

3. It's Critical for Word-of-Mouth Marketing.

Genuine customer testimonials and positive word-of-mouth can't be bought. When your brand resonates authentically, customers are more inclined to become voluntary advocates for your products.

4. Social Proof is a Powerful Convincer.

Today's consumers are keen on validation from others like them, not just the brand's advertising. Authentic brands generate social proof easily, furthering their reach and impact.

5. Authentic Connections Weather Market Shifts.

When unforeseen changes in the market occur, an authentic relationship with the consumer provides stability and grounds for quick recovery and adaptation.

6. It Enables Deeper Market Penetration.

Authentic brand narratives resonate on a personal level, opening up avenues to connect with niche markets and demographic segments that might otherwise be inaccessible.

TAKEAWAYS:

Stay true to your brand's values and vision.

Cultivate customer loyalty by being authentic.

Encourage organic word-of-mouth promotion.

Utilize social proof to solidify your brand’s authenticity.

Build resilience against market volatility by maintaining authentic connections.

And remember, genuine brands have the potential to penetrate markets more deeply.

❇️ Key topics and bullets

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1. Introduction to Ben Acott and his Brand Building Experience - Overview of Ben Acott’s entrepreneurial journey. - Discussion on the success of Manscaped and its marketing strategies. - Ben Acott’s role in co-founding Feastables and Magnetic Venture Studio. 2. Integration of Feastables with Mr. Beast's Brand - Exploring the advantages of leveraging Mr. Beast’s distribution network. - Aligning Feastables with the identity of Mr. Beast. 3. The Creator Framework and Audience Targeting - Differentiating approaches to various creators. - Tactics for managing talent and product development. - Strategies to scale new brands and revitalize existing DTC brands focusing on Gen Z and Gen Alpha. 4. Creator-Company Partnerships and Challenges - Dynamics of creators bringing ideas versus company propositions. - Overcoming obstacles with creators inexperienced in business. - Building authoritative presences for creators in business ventures. 5. The Unconventional Methods and Content Production - Production of content aimed at Gen Z and Gen Alpha in the content studio. - Using unconventional feedback methods like student group thread infiltration. - The challenge of making mundane product categories appealing through content. 6. Advertising, Testing, and Validation Strategies - The role of organic content in informing advertising strategies. - Rigorous testing processes for identifying potential partnerships. - Testing and validating creative concepts before large scale implementation. 7. Manscaped's Journey to Market Innovation - Development process and engineering challenges of Manscaped products. - Use of humor and advanced engineering to attract and retain customers. - Manscaped’s use of daring messaging to stand out in the market. 8. Validation Framework and Product Launch - The steps involved in validating market needs and demographics. - The importance of pre-launch testing for forecasting CAC. - Adapting quickly to new product launches with creators. 9. Partnership Dynamics and Compensation Structure - Negotiation differences between established companies and startups. - Standard deal terms and compensation strategies for creators. - Expectations for creators to actively engage beyond content creation. 10. Online Presence and Communication Channels - Ben Acott's preference for a low-profile online presence. - Active engagement on LinkedIn as the primary platform. - The intent of letting partnered products and brands speak for themselves. 11. Conclusion and Further Engagement - Wrapping up the conversation with gratitude. - Directions to connect with Ben Acott and learn more about Magnetic. - Announcement of DTCpod’s alignment with the HubSpot podcast network.

🎬 Reel script

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Hey, fellow disruptors! You're tuning into a snapshot of our latest DTC POD episode. Today we had the visionary Ben Acott, co-founder of Feastables and Magnetic, unpacking the secrets of building successful DTC brands alongside powerhouse creators like Mr. Beast. We navigated the landscape of creator collaborations and the meticulous craft of matching the right personality with the right brand. Ben schooled us on the wild journey of Manscaped, from concept to viral sensation, with a masterclass in humor-infused marketing and relentless product innovation. Plus, unforgettable tips on validating market fit prior to launch – testing is the golden ticket, my friends. So, whether you're honing your entrepreneurial skills or eager to launch the next big thing, catch the full episode for a road map to making everyday products captivating. Join us at DTC POD – because where we’re going, we don't just follow trends, we set them!

✏️ Custom Newsletter

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Subject: Dive into the World of Creator-Led Brands with Ben Acott on DTC POD 🚀 Hey there! We've got something special lined up for you on the latest episode of DTC POD! Join our hosts, Blaine Bolus and Ramon Berrios, as they chat with the incredibly insightful Ben Acott, the brain behind Feastables & Magnetic Labs, along with his experiences with Mr. Beast and the men’s grooming brand Manscaped. Trust us, it's an episode you won't want to miss if you're interested in the inner workings of direct-to-consumer success! 🔑 Here are 5 key takeaways you're going to get from this episode: 1. Discover how Feastables leverages Mr. Beast's massive distribution network to scale up and what sets it apart from other creator partnerships. 2. Understand the subtleties of working with diverse content creators and how Magnetic tailors their approach to talent management and brand scaling. 3. Get a peek into the entrepreneurial challenges faced when partnering with big names like Pete Davidson and how it translates to brand growth. 4. Learn about the inventive content strategies focused on engaging Gen Z and Gen Alpha, and Magnetic's approach to testing and feedback collection. 5. Uncover the validation tactics that have propelled Manscaped from a startup to a brand that truly stands out, all through testing, humor, and smart engineering. 🎉 Fun Fact from the episode: Did you know that Manscaped’s customer experience team needs to have a particular resilience? Due to the nature of their products, they're in for quite some unique customer feedback! Tune in to find out how they handle this with a blend of sophistication and humor. And here's our outtro to wrap it all up: That's a wrap on today’s enlightening discussion with Ben Acott! We hope the insights shared have sparked your interest and maybe even inspired your own entrepreneurial journey. 📢 Call to Action: Ready for more? Hit play on Ben Acott's episode and connect with the innovative world of DTC brands. Listen, learn, laugh, and let us know what your biggest takeaway was by replying to this email or tagging us on social media with #DTCPOD! Subscribe, rate, and share the love. We can't wait to hear your thoughts! Stay creative, The DTC POD Team 🌟 P.S. Don't forget to stay tuned for more episodes by subscribing, and pop over to our show notes for all the juicy resources mentioned in the podcast. Catch you on the flip side!

🐦 Business Lesson Tweet Thread

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Tweet 1: Picture this: a garage, a dream, and the foresight to see humor in grooming. That's where the Manscaped journey began. Tweet 2: Manscaped didn't just sell trimmers; it sold comfort wrapped in a laugh. Bold humor cut through the noise, attracting eyes and opening wallets. Tweet 3: Diving into the Manscaped playbook, trial and relentless testing turn products from good to must-haves. It's not just about what you sell, but how finely you hone it. Tweet 4: Think it's all smooth sailing? Fast growth brings tough lessons. Validating every assumption is the unsung hero of sustainable scale. Tweet 5: Content is king, but distribution wears the crown. Feastables shows us leveraging a creator's reach can catapult a product into the spotlight. Tweet 6: When you partner with a creator, you're not just betting on their ideas. You're investing in the authority they've built and the audacity they bring. Tweet 7: Creators like Pete Davidson break molds. Unpredictable? Sure. But striking the right chord with an audience pays dividends in loyalty and laughs. Tweet 8: For Magnetic Labs, it's about pairing Gen Z's heartbeat with the craft of content. Today's trend can be tomorrow's brand loyalty. Tweet 9: And in the world of direct-to-consumer brands, a well-orchestrated launch is your handshake with the market. Make it count. Tweet 10: Every product, every brand has a story waiting to be told. Find that narrative thread, pull it, and let the world see what unravels. Final Tweet: So, grasp this - behind every product, every laugh, every brand, there's a tale of trials, trimming, and triumph. That's the craft of creation.

🎓 Lessons Learned

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1. Branding with Mr. Beast 2. Creator Diversity Approach 3. Talent and Product Fit 4. Gen Z Brand Scaling 5. Creator-Company Dynamics 6. Educating Creator Entrepreneurs 7. Risky Celebrity Partnerships 8. Content Studio Innovation 9. Reinventing Boring Categories 10. Creative Testing Importance

💎 Maxims

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Sure, here are several maxims derived from the concepts explored in this episode featuring Ben Acott on the DTC POD: 1. **Leverage available distribution networks** – Utilize the reach and influence of established brands to enhance the visibility and accessibility of your products. 2. **Customize your approach to creators** – Recognize the individual distribution strengths of different creators and tailor collaborations to maximize their unique potentials. 3. **Focus on talent management and product development** – Prioritize the alignment of creator abilities with product innovation through meticulous testing and market fit analysis. 4. **Prioritize scalability and brand acquisition** – Aim to expand new and existing direct-to-consumer (DTC) brands by targeting relevant demographics such as Gen Z and Gen Alpha. 5. **Balance creative input in partnerships** – Maintain an equilibrium between the creative ideas from influencers and those proposed by your company to forge effective collaborations. 6. **Cultivate business acumen in creators** – Dedicate resources to educate and empower creators with the business knowledge necessary for authoritative ventures. 7. **Engage in rigorous testing for brand fit** – Even when partnering with non-traditional creators, a thorough testing process can determine the suitability of influencers for brand alignment. 8. **Be innovative with content production** – Create impactful content tailored to Gen Alpha and Gen Z audiences through efficient production methods and organic testing on platforms like TikTok. 9. **Apply stealth tactics for product feedback** – Collect genuine consumer feedback by integrating into the natural communication channels of your target audience. 10. **Elevate everyday products through engaging content** – Use creativity to make mundane product categories appealing, thereby establishing brand loyalty. 11. **Test and validate before upscaling** – Ensure the efficacy and appeal of creative content through testing and validation before increasing your investment in scaling strategies. 12. **Utilize organic content to inform advertising** – Leverage the insights gathered from organic reach to inform and improve advertising tactics. 13. **Understand consumer behavior for effective marketing** – Package your products compellingly by understanding and addressing specific consumer needs and behaviors. 14. **Adopt a comprehensive validation framework** – Pre-launch testing with prototypes, advertisements, and market research is crucial to forecast success and manage resources effectively. 15. **Blend humor with engineering in product design** – Combine engaging marketing with high-quality product engineering to provide customers with an enjoyable yet practical experience. 16. **Stay true to the brand's DNA during scaling** – As you expand a product line, keep in sight what made the brand unique and appealing from its inception. 17. **Integrate content creation at the heart of your partnerships** – Partner with those who can do more than just endorse; they should embody and articulate the brand’s vision and values. 18. **Negotiate creator compensation based on involvement** – Structure deals with creators that align compensation with their level of involvement and commitment to the brand. 19. **Establish a notable online presence through partnerships** – Allow the success of the products and brands you collaborate with to speak on your behalf, creating a strong but understated online presence. 20. **Embrace the unconventional** – Pave your own path and don’t shy away from atypical methods if they prove effective for your venture studio or brand’s success. Remember, while these principles can provide guidance, the context and specificities of your business scenario should always inform your strategy and decision-making processes.

🌟 3 Fun Facts

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1. Manscaped's marketing strategy used humor to destigmatize men's grooming products, particularly for shaving below the waist, which played a significant role in their success. 2. Magnetic is exploring unique methods for product feedback like infiltrating student group threads, demonstrating their unconventional approach to market research. 3. Ben Acott and his team have a rigorous testing process to match brands with suitable creators or celebrities, which includes producing a month’s worth of content in a morning and testing its performance organically on platforms like TikTok.

📓 Blog Post

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Title: Revolutionizing DTC Brands with Creative Partnerships: Insights from Ben Acott of Feastables & Magnetic Labs Introduction: Shaping the Future of Direct-to-Consumer Business In a market that's increasingly crowded, brands are striving to carve out their niche and connect with consumers in meaningful ways. Feastables and Magnetic Labs have emerged as pioneers in not just understanding the present-day consumer, particularly Gen Z and Gen Alpha, but in creating brands that resonate and thrive. Ben Acott, the co-founder of both companies, recently appeared on the DTC POD, hosted by Blaine Bolus and Ramon Berrios, and shared invaluable insights into crafting successful direct-to-consumer (DTC) strategies with a focus on collaboration with content creators. The Power of Distribution Networks and Content Creators Leveraging Creator Influence Acott shed light on the symbiotic relationship between brands and content creators. At the core of Feastables' strategy is integrating Mr. Beast's colossal distribution network to amplify brand reach. Acott underscored the uniqueness of each creator's influence and the importance of personalized approaches in harnessing their distribution capabilities. Not every strategy is one-size-fits-all, and this discernment is pivotal in crafting campaigns that not only reach wide audiences but truly engage them. The Art of Partnering with Talent Working with New and Established Creators Magnetic Labs prides itself on identifying and nurturing the right mix of talent and brands. For them, talent management and product development go hand in hand, emphasizing the suitability of creators and the necessity of testing for market fit. Their strategy includes both the fostering of new brands and the revitalization of existing ones with a keen eye on the pulse of younger demographics. Unconventional Marketing Strategies Beyond Traditional Advertising The world of marketing and brand building is constantly evolving, and Acott spoke about their approach to staying ahead of the curve. The content studio's focus on rapid content production and testing organically on platforms like TikTok is a testament to their agile and forward-thinking mindset. Additionally, their creative methods of feedback collection, such as engaging with student groups, underline their willingness to think outside the box to gather honest impressions and adjust strategies accordingly. The Challenge of Educating Creators on Business Navigating a Learning Curve A significant hurdle in working with content creators is the gap in business know-how. Acott highlighted their commitment to equipping creators with the necessary knowledge to become reputable voices in their respective business ventures. This investment in education is foundational in the successful launch and scaling of a brand—a truth that Magnetic Labs holds at its core. Scaling and Validating in a Competitive Market The Importance of Rigorous Product Testing A recurring theme in the discussion was the significance of product testing and validation. Acott illustrated how brands like Manscaped have grown from their early days of product development to become household names. From engineering to marketing, a process of continual improvement and evolution has been key to maneuvering market needs and consumer expectations. Acott expressed the necessity of having a solid strategy to measure the potential impact of partnerships, even when collaborating with non-traditional content creators like Pete Davidson. Conclusion: Driving Innovation and Growth with Magnetic Labs and Feastables A New Model for DTC Success As the conversation on DTC POD concluded, Ben Acott reinforced the ethos that has led to the success of his ventures—prioritizing content testing and leveraging the inherent DNA that makes each brand unique. By grounding their strategies in comprehensive research and creative partnerships, Feastables and Magnetic Labs are creating a blueprint for future DTC brands to follow. For businesses eager to model such success, they hint at the future possibility of a unique online presence where their unconventional methods will shine through proudly. Listeners are encouraged to connect with Ben's latest updates and seek guidance on venture building through platforms like LinkedIn where Magnetic Co finds its online base. The episode serves as a masterclass in pioneering the DTC space through collaboration, innovation, and a relentless spirit of experimentation.

🎤 Voiceover Script

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Have you ever pictured yourself collaborating with big names in content creation but aren't sure where to start? Dive right into this episode with Ben Acott. He's the co-founder of Feastables and Magnetic, and he's masterminding some of the most exciting partnerships in the Gen Z space. Today, we're peeling back the curtain on: - How Feastables leverages Mr. Beast's massive distribution network. - The art of tailoring approaches to different creators for successful branding. - Unboxing the testing processes that frame the perfect match for brand partnerships like Pete Davidson with Manscaped. - The strategy behind turning everyday products into cool content that can dominate social media platforms. - Plus, the critical role of rigorous validation before scaling your marketing efforts. Stay tuned to snag these insights and unlock the potential of content-driven partnerships!

🔘 Best Practices Guide

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**DTC POD Best-Practices Guide Featuring Ben Acott:** 1. **Brand Integration:** Leverage the existing distribution network of established brands like Mr. Beast to amplify reach. 2. **Creator Framework:** Approach creators based on their unique distribution and influence. Not every strategy fits all. 3. **Product-creator Fit:** Match products with the right creator persona. Test rigorously to ensure alignment. 4. **Creative Content:** Develop content that resonates with the target audience. For Gen Z and Alpha, inject coolness into everyday categories. 5. **Feedback Loops:** Utilize organic platforms and direct feedback channels, such as infiltrating student group threads, to refine products. 6. **Validation Through Testing:** Before going to market, validate every aspect from creatives to CAC projections to prepare for a successful launch. 7. **Deal Structure:** Ensure creators are invested beyond content production, considering equity and long-term involvement. 8. **Adapt and Evolve:** Even products in taboo categories should focus on customer-centric evolution and ingenious marketing to scale.

🎆 Social Carousel: Do's/Don'ts

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**Cover Slide:** "10 Essential Shifts for Every Retention Marketer" **Slide 1: Ignore Data** Instead, analyze pre-launch tests to predict customer acquisition costs accurately. **Slide 2: One-Size Fits** Tailor your approach to various creators based on their unique distribution and audience. **Slide 3: Overlook Testing** Use mock products, ads, and landing pages to validate market needs before full-scale launch. **Slide 4: Neglect Fit** Match celebrities and creators to your brand's image for authentic and impactful partnerships. **Slide 5: Rush Development** Allow time for comprehensive research and iteration to refine products for market readiness. **Slide 6: Static Branding** Continuously adapt a brand's message to align with its evolving identity and market trends. **Slide 7: Single Platform** Distribute content across various platforms to test organically and capture diverse feedback. **Slide 8: Play It Safe** Dare to reinvigorate mundane product categories with content that sparks brand loyalty. **Slide 9: Undervalue Creativity** Leverage organic content as a guide to inform a robust and effective advertising strategy. **Slide 10: Solo Ventures** Work closely with creators who are willing to engage deeply with the brand beyond content creation.

🎠 Social Carousel

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Cover Slide: "10 Essential Tips Every Brand Builder Needs to Know" Slide 1: "Leverage Distribution" Capitalize on existing networks for brand reach and visibility. Slide 2: "Creator Differences" Assess and approach based on individual creator distribution capabilities. Slide 3: "Strategic Partnerships" Align with creators and brands that match your vision and audience. Slide 4: "Focus on Scaling" Prioritize growth of new brands and revitalize established ones for new markets. Slide 5: "Knowledge Building" Educate creators for better business acumen and brand authority. Slide 6: "Risk and Reward" Carefully evaluate the match between brand and celebrity partnerships. Slide 7: "Content is King" Constantly create and test content for relevance and engagement. Slide 8: "Student Feedback" Utilize unique methods for real-time user opinions and product insights. Slide 9: "Validate Creatively" Test creative concepts thoroughly before amplifying their reach. Slide 10: "Next Steps" Connect with Ben Acott and learn from Magnetic Labs on LinkedIn. CTA Slide: "Join the Conversation" Follow DTC POD for more insights on cutting-edge brand building. #JoinDTCPOD

One Off Tweets

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Tweet 1 In the realm of DTC, aligning with Mr. Beast isn't just about the clout; it's access to a distribution empire. Brands, take note: partnerships can supercharge your reach. Tweet 2 Creators aren't one-size-fits-all. A unique distribution strategy for each one is essential. The right approach can turn a good idea into a market sensation. Tweet 3 For brands eager to connect with tomorrow's spenders, focus on Gen Z and Gen Alpha. Capture their hearts, and you'll future-proof your business. Tweet 4 In the world of brand-building, sometimes the brightest ideas come from the creators themselves. Listen closely; there's gold in their vision. Tweet 5 Every quirky Pete Davidson match with Manscaped shows that perfect partnerships defy expectations. They're not commonplace, but when they click, they redefine branding. Tweet 6 Content studios can churn out a month of gold in a single morning. The new era of marketing is fast, fresh, and unapologetically innovative. Tweet 7 Diving into student group threads might not be conventional market research, but it’s a gateway to unfiltered feedback that sharpens your competitive edge. Tweet 8 Never underestimate the power of making the mundane magnificent. Transform everyday products into icons to cultivate brand loyalty that lasts. Tweet 9 Validation before elevation. Test your creative thoroughly in the wild before you let it take flight in your advertising. Tweet 10 In the venture studio space, standing back and letting your partners shine is the new loud. Success speaks volumes in the whisper of well-crafted products.

Twitter Post 1

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Did you know a surprising guest for men's grooming brand partnerships is none other than comedian Pete Davidson? Despite not fitting the traditional content creator mold, magnetic personality wins in branding – a testament to the power of the right match over conventional choices! #InfluencerAlchemy

Mindsets

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In the pursuit of growing successful consumer brands, adopting a fresh mindset can be the differentiator between ordinary and extraordinary outcomes. Here are three mindset shifts that listeners can consider: 💭 Transition your focus from product-centric to audience-centric. The heart of any successful brand is a deep understanding of its audience. By shifting your viewpoint from simply pushing products to genuinely solving for your customers' needs and interests, you cultivate a brand that resonates and endures. This approach is especially critical when aiming to connect with Gen Z and Gen Alpha demographics, who crave authenticity and alignment with their values. 💭 Embrace the role of storyteller over advertiser. Content creation is no longer just about promoting a product; it's about crafting a narrative that captures attention and fosters brand loyalty. By adopting a storyteller's mindset, you seek to weave compelling stories through content, making even the most everyday items captivating. This ensures that your brand not only piques interest but also establishes a meaningful, memorable presence in a saturated market. 💭 See experimentation as an opportunity, not a gamble. The entrepreneurial journey is riddled with unknowns—to succeed, fostering a mindset that views experimentation as a journey of discovery is key. Testing various creative approaches, diving into unconventional research methods like infiltrating student groups for feedback, or validating a content strategy organically before scaling up are essential practices. By normalizing this practice, you reduce the fear of failure and instead learn to value each trial as a step closer to finding what truly resonates with your audience. For those aiming to elevate their brand-building strategies and resonate deeper with their audience, considering these mindset shifts inspired by our discussion with Ben Acott on the DTC POD could be game-changing. Immerse yourself in this transformative thinking with more insights and strategies by tuning into our episode, "Ben Acott - Feastables / Magnetic Labs." Join us as we continue to explore innovative approaches to direct-to-consumer success.

Tactics

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For business owners and entrepreneurs looking to scale their ventures, here are five specific strategies drawn from this episode's insights with Ben Acott. These tactics, focused on product development, branding, and partnerships, pave the way for sustained growth and engagement with your target audience: 🎯 Engage in micro-testing to elucidate market needs. Before a full-scale launch, trial your product with controlled groups through mockups, ads, and landing pages. This helps you fine-tune your marketing approach and forecasts customer acquisition costs with greater accuracy. It’s about making educated leaps rather than blind jumps. 🎯 Use humor to separate your brand from the pack. When faced with a saturated market or a taboo product category, incorporating humor can disarm potential customers and draw attention. If executed with tact, this creates a unique identity for your brand and can convert curious onlookers into loyal customers. 🎯 Create co-founder agreements with creators that go beyond content. When partnering with influencers or content creators, establish expectations that they’ll contribute more comprehensively to the brand. This could range from product input to engaging with the community, cementing a deeper association between the creator and the brand. 🎯 Apply a content-driven approach to the everyday. Take mundane product categories and infuse them with exciting content that resonates with a younger demographic. By reinforcing brand loyalty through engaging stories and content, you elevate ordinary products to must-have lifestyle accessories. 🎯 Harness the power of direct feedback loops for product refinement. Utilize under-the-radar techniques like infiltrating student groups for candid feedback. This grassroots intel can be incredibly insightful for product development, giving you an unfiltered view of your product's reception in the real world. Remember, a fundamental piece to these tactics is to build with the end in mind. It's not just about selling a product; it's about crafting an experience and narrative that resonates with your audience, creating an ecosystem where your brand becomes part of their identity.

In Depth Thread

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Overrated: A Full Business Plan. Entrepreneurs often spend months crafting pages of business plan text that few investors will diligently read. Underrated: One-Pagers. I applied this blueprint when launching a content studio that's reshaping how Gen Z experiences media: Keep It Concise Rule Aim for 1 page that covers it all. If it takes more than a snapshot to grab attention, condense further. Top Five Metrics Investors recall a handful of metrics, so place these front and center. For my pitch… 1. Creator Partnerships 2. New Brands Launched 3. Average Engagement Rates 4. Growth Projections 5. Content Studio Hits Define Your Audience Quick No need to compose a novel on your audience. Summarize current engagement and what's in store for the future in 5 bullet points. Slogan Capture your mission in a single powerful phrase: Our company: "Creating the pulse for Gen Z's daily media diet." Tesla: "Accelerating the world's transition to sustainable energy." Our new studio: “Crafting iconic content moments, every single day.” Set the Lexicon We crafted the concept “Viral by Design” (strategic content creation for maximum impact) Amazon's: “Earth’s most customer-centric company.” Dominate the discussion by creating your own terminology. Funding Mechanics Here's the money... How will you utilize it? Sketch it out succinctly. Investment Details Be upfront with conditions. Steer clear of unnecessary talks with ill-suited prospects. Ours included specific creator engagement terms, outlined content production schedules, and complete fee transparency. Demonstrate, Don't Declare Showcase visuals for engagement analytics & audience growth trajectory. *Consult with legal experts on the dos and don'ts. Team Highlight It's common knowledge: the team is paramount to success. Display the credentials of your core team members. This carries significant weight. For those without a long history of venture success to showcase... Emphasize the team and creation process. Demonstrating a strong team with a robust operational framework can still secure funding, despite a shorter track record. Goldman's Trio of P's: • Process, participants, and production • Purpose, potential, and proof Make your P's as fundamental as laying out your business plan's table of contents.

New Idea

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Idea: Embracing the Authenticity in Brand-Creator Relationships Building genuine partnerships between brands and content creators can significantly enhance brand authenticity and audience trust through: 1. Creating Meaningful Partnerships: Ben Acott's strategic collaboration with creators like Mr. Beast for Feastables underscores a commitment to pairing brands with creators who can genuinely resonate with the product, ensuring that the brand's message feels authentic rather than forced. 2. Collaborative Ideation Processes: The dynamics discussed between creators proposing ideas versus the company suggesting concepts to the creators illustrates a bilateral approach. This engagement ensures that both the brand's vision and the creator's personal style harmoniously contribute to product development and marketing strategies. 3. Balancing Business and Creativity: Ben Acott emphasizes the necessity of guiding creators who may be novices in the business realm. The nurturing process not only empowers creators as authorities in their ventures but also preserves the creative spirit that fans admire, thereby sustaining the brand's genuine connection with the audience.

Tweet thread on learnings

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Tweet 1: Diving into the latest DTC POD episode with Ben Acott (@BenAcott) of Feastables & Magnetic Labs was like a masterclass in leveraging creator ecosystems. Here's the standout takeaway from the jam-packed session: 👇 Tweet 2: 1. The Art of Matching Brands with Creators @BenAcott stresses the importance of finding the perfect fit. Just like Pete Davidson & Manscaped, it's not about celebrity status but resonance with the brand's vibe and audience. Magical things happen when the right creator advocates for your product. Tweet 3: 2. The Science Behind the Art It's all about rigorous testing. @BenAcott reveals they don't just partner on a hunch; they analyze different groups to ensure a creator's market fit. This meticulous approach is a cornerstone strategy at Feastables & Magnetic Labs. Tweet 4: 3. Content Creation as a Growth Engine @BenAcott discusses building a content studio targeting Gen Z & Alpha. A morning's work can deliver a month of content, tested organically to virality. It's all about engaging content that turns everyday products into household names. Tweet 5: 4. Stealth Moves in a Loud Market Being under the radar online, @BenAcott prefers actions over announcements. He lets the success of partnerships and products do the talking, proving that in a world where everyone shouts, a whisper can sometimes carry further. Tweet 6: 5. The Nuances of Partnership @BenAcott and the DTC POD hosts (@blainebolus & @ramonberrios) explore the delicate balance in creator-company relationships. It goes beyond deals and content; it's about shared commitment and developing authority in business. Tweet 7: 6. Lessons from @BenAcott's Journey From foundation to pivot, the journey through Feastables & Magnetic shows that staying true to brand DNA while pushing the envelope is key. It's not just about launching; it's about sustaining and scaling with authenticity. Tweet 8: 7. A Creator's Value Beyond Influence The conversation with @BenAcott underlines the importance of creators leaning in past content filming. Their insight and engagement are pivotal to brands, as shown by Feastables & Magnetic's approach to talent management. Tweet 9: 8. Final Thoughts: The Validity of Trial The unmissable theme from @BenAcott's chat is the power of testing. Whether it's assessing creator fit, content strategies, or market needs, letting real-world data drive decisions is paramount to the success feastables and Magnetic Labs have seen. #DTCPOD #BrandBuilding

Future State, 6 reasons post

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In just one episode of DTC POD, we explored the intersection of creator-centric brand building and direct-to-consumer marketing with Ben Acott of Feastables and Magnetic Labs. Remarkable insights were uncovered, illustrating the rising trend of leveraging influential creators to propel brand growth and resonance, especially among Gen Z and Alpha markets. Again and again, we've witnessed brands struggle to maintain relevance among these younger demographics. Traditional marketing methods are often met with skepticism, while influencer collaborations can be hit-or-miss without the right strategy and testing in place. Even better than just spotting trends, Feastables and Magnetic Labs are pioneering the future state of brand development: - Brands will no longer guess what works; they'll *know* through rigorous testing and market fit analysis. - Creator partnerships will move beyond mere endorsements to meaningful product development roles. - Audience engagement and feedback will inform every step of the product lifecycle, from ideation to retail shelves. - Brands that were once staples will become culturally iconic through content that resonates and entertains. - The often overlooked 'boring' categories will become the next exciting space for innovation and brand loyalty. - Authentic, content-driven marketing strategies will be shaped by organic reach before scaling. To reach this visionary future state, here are 6 recommendations that, if applied, will act as a catalyst for this transformation: 1. **Test every hypothesis**: Before taking products to market, simulate scenarios and analyze responses to creative, mockups, and messaging. 2. **Embrace creator diversity**: Work with a range of creators to tap into various audience segments, ensuring a broader market fit and appeal. 3. **Iterate rapidly**: Adopt an agile approach to product and content development to stay ahead of trends and audience expectations. 4. **Harness organic content**: Engage in guerrilla methods of feedback collection to connect more deeply with audiences' actual desires and pain points. 5. **Invest in creator-business education**: Provide knowledge resources to creators to elevate their understanding of business and strategizing, resulting in more impactful collaborations. 6. **Prioritize cultural alignment**: In brand partnerships, focus on shared values and mission to maintain authenticity and bolster brand loyalty. Employing these tactics promises to not only elevate brands within the e-commerce space but to do so with the backing and voice of the very audiences they're aiming to capture. As we pursue these exciting strategies, DTC POD is curious to hear your thoughts on the evolution of brand partnerships and creator-led growth. How do you envision the future of direct-to-consumer marketing with creators at the forefront? Share your insights and let's discuss the future of branding together.

About the Episode

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In a recent episode of DTC POD, guest Ben Acott shared the strategy behind Feastables teaming up with the Mr. Beast brand. Acott highlighted the benefits of tapping into Mr. Beast's massive distribution network, pointing out that the success of a product is often tied to how well it can leverage a creator's reach. He emphasized the importance of customizing brand partnerships to fit the unique strength of each creator, ensuring that products resonate well and find a solid place in the market. Acott then shed light on the complexities of partnerships between creators and companies. He revealed how they nurture creators with limited business experience, helping them develop into trusted authorities for their own brands. This mentorship helps blend creative talent with business acumen, creating a harmonious partnership that brings about success for both the individual creator and the product. The discussion with Acott also ventured into the realm of celebrity partnerships and the challenges therein. He used Manscaped's partnership with Pete Davidson as a case study, explaining how the non-conventional choice paid off. Manscaped's thorough testing framework for potential partnerships was crucial, proving that even unexpected alignments can yield positive outcomes. Finally, he explained how his company actively seeks consumer feedback, often through creative approaches like joining student group chats. This level of engagement shows the company's commitment to understanding their audience and creating content that speaks directly to them.

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