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What is up DTC pod? Today we're joined by Ben Acad, who is on the co founding team of Feastables. And he also runs an agency called Magnetic, which works with cultivating some of the biggest brands and celebrity led brands that you know of already and that you're going to know of as they continue to develop products. So, Ben, I'll let you kick us off. Why don't you tell us a little bit more about your personal background and what kind of led you to the position that you're into today.

Yeah, man, great to be here. Big fan of the pod already, so thanks for inviting me on. Yeah, so a bit of background, I guess. I'm a glutton for punishment with figuring out new product categories. I think I always wear the marketing pattern no matter what I jump into, but it's really about just figuring out product that perhaps doesn't have a defined category. So had a social media agency that kind of predated Facebook all fucking around with MySpace fan pages back in the day, and then started to pick up business with brands like McDonald's and BMW on the MySpace platform. So cut our teeth on social. I built that company up pretty big back in the day, but just started to have this hang framing call for what was back then pre DTC, figuring out product and e commerce and then subscription got poached by Facebook to be one of the first employees down here in Australia to figure out what sort like brand partnerships look like on the Facebook platform.

Just as ads manager and power editor and platforms like that was starting to be built out. Got bored pretty quickly of all the free barbecue and food at HQ and ended up co founding e commerce subscription business, which I then sold and then just became obsessed with big, big brands. And just like how do you start to sell and compel people to buy something they don't know that they necessarily want? It was around that time a budy started a brand called manscaped. So Paul Tran, really, really smart know, just told this shaver company he built up was dedicated on helping men shave their balls. And it was all built around humor and fun and it wasn't yet a category. And I was just like, I'm in. It was a very smart team by that stage, but also just completely obsessed by solving product market fit through content and then obsession about testing. And it was just a very fun place to come in.

So led that team, built that from a very early stage. What happened then? I think I started something, solved it, moved back to Australia, then got the phone call from Jimmy Donaldson's manager, Mr. Beast manager, saying, hey, Jimmy's going to build a chocolate factory. He wants to give it away. I think we got a chocolate company here. Let's figure it out. So co founded or jumped into the co founding team there with Feastables before, it was just a kind of idea stage and they built a world class team of operators like CPG vets and we just built that brand up very quickly. So we launched that, I think with about six months notice, hand coding that theme, that shopify theme, getting it ready for launch.