DTC POD - #309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron

DTC POD #309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron

Blaine Bolus 00:00:06 - 00:00:45

Hey guys, Blaine from DTCpod here and I've got something you're gonna like. So if you're anything like us, bringing highly talented Vas or virtual assistants into your operations and workflows is a big part of running a business. But oftentimes the hardest part is sourcing and vetting talent, especially at an affordable rate. And that's where Morenow comes in. They source and match you with top talent from the Philippines across finance, supply chain, operations, marketing and whatever else you may need. And the best part is, they're super cost effective and back their talent with a twelve month guarantee. So go to Morenow dot co or check the link. I'm dropping in the show notes to learn more about Morenow and start offloading some of the most tedious tasks off your plate.

Blaine Bolus 00:00:45 - 00:01:21

We've had a bunch of success working with them and their Vas in our workflows, so excited for you guys to check them out. So before we kick off today's recording, I've got one more for you. Keeping up your momentum this year starts with the right selling tools. And if you're looking to increase revenue, grow faster, build more pipeline, and close more deals, check out the all new sales hub from HubSpot. You'll be able to manage your whole sales process. Plus my favorite part, the reporting. It's super intuitive, powerful and customizable. Plus the whole thing is powered by AI, so your teams can spend less time on tedious, time consuming stuff and more time on developing relationships.

Blaine Bolus 00:01:21 - 00:01:39

Also, no one likes a clunky platform that takes months to onboard onto, but getting set up on sales hub is really quick and easy. It's free to get started. The pricing will scale with your business, and with more than 1300 integrations and add ons, you can tune it to your exact needs. Visit HubSpot.com sales to start selling with Saleshub.

Blaine Bolus 00:01:44 - 00:01:58

What'S up DTC pod? Today we're joined by Joel Pedrone, who is the COO and partner at Homestead Studio. So Joel, I'll let you kick us off. Why don't you tell us a little bit about your background in the d to C space and what you guys are building at homestead.

Joel Padron 00:01:58 - 00:02:29

For sure? Been around the game for a while now. Honestly. Been in the space. Started influencer marketing like ten years ago. Had like over 10 million followers on social media through there, learned how to build my own ecommerce sites, promote traffic to them and that kind of opened up the whole web of ads, email, all the things that come with it. Went over to Crossnet early in my career, was one of the early hires there. So I got my hands dirty scaling a brand from seven to eight figures in d to c, and then decided I wanted some more challenges. So went agency side.

Joel Padron 00:02:29 - 00:02:36

How can I keep duplicating success helping brands in the seven, eight figure plus range scale online? Sweet.

Blaine Bolus 00:02:36 - 00:02:39

So were you working with Chris over at Crossnet?

Joel Padron 00:02:39 - 00:02:39

For a while.

Blaine Bolus 00:02:39 - 00:02:41

And how'd you guys meet? In Miami?

Joel Padron 00:02:41 - 00:03:08

Yeah, they moved down when they launched Crossnet. Really? And got to meet up with them through some mutual friends. So met them, had a good time, became friendly, stayed in touch, and then eventually they moved across the street from me, and we just started playing basketball every single week. So built up a good relationship, just naturally. Not really even business focused. And then we ended up working together. They had an opening. Looking for someone? I had a brief period where I was like, you know what? It was Covid.

Joel Padron 00:03:08 - 00:03:23

I'm looking to get back into the ecommerce space. I took a break, and I didn't even submit my application. They were like, hey, we kind of want to consider you. Can you submit your application? I was like, all right, fine, I'll do it. They hit me up. They're like, yours was the best. Let's do this. I was like, all right, cool.

Joel Padron 00:03:23 - 00:03:33

I'm game. So good relationship, very fun crew, and very fortunate. Got to learn a lot being behind a brand, doing a lot of cool things, and push the boundaries.

Ramon Berrios 00:03:33 - 00:03:58

It's interesting that Crossnet is very specific in the sense that Crossnet was, like, defining a category, right? It's not like a beauty product that already exists. You know, the market. Crossnet is a product that is very differentiated from all the rest. And so I'm curious how that ties into the previous experience you had. What did you do before Crossnet? And then how was that experience different than the stuff you did previously?

Joel Padron 00:03:59 - 00:04:31

That's a great question, and it's interesting. A lot of the work that I was doing in the influencer side was toward very broad audiences. So most of my clients were global brands. We're talking Uber, Bacardi, Adidas, and then working with celebrities as well. Jennifer Lopez, DNCE. Like a lot of global brands, I could not really target smaller audiences. So I did take a brief period where I started to learn how I could help people that have a local business a little more niche. So Crossnet was a fun example where I got to test the new skill set.

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