2025 Influence #18 From Crickets to Cash: Build a Systematic Lead Generation Process for Your Speaking Business
Julie Holmes 00:00:00 - 00:00:16
Hello, everybody. How are you? Oh, this is exciting. We're doing a quick couple of things. First of all, who here knows me? Okay. All right, all right. Who here doesn't know me? You're like, not sure? Okay, wait. Okay, wait. Everybody hold up your hands.
Julie Holmes 00:00:16 - 00:00:39
If you don't know me. People who know me, lean over to them, say, it's going to be okay. It's going to be okay. It seems like a lot, but it's going to be okay. I am so thoroughly and utterly delighted to be here back at nsa. Some of you are feeling very disappointed and lied to right now because she just said, I'm from the uk. I do live in the uk. That is my home country now.
Julie Holmes 00:00:40 - 00:01:00
But obviously I'm from Canada. No, I'm just kidding. I'm from Iowa, so. From Osceola. Yeah, there you go. Anybody else from Osceola? That's usually the case. Awesome. Okay, so we have so much stuff to do today, but what I thought I would do is most of you will have cards.
Julie Holmes 00:01:00 - 00:01:15
Everybody have a card in front of them. Okay. If you don't, just raise your hand. And I think we've got 100 of them out running around. Oh, thank you. Agnes Merritt's got them in the back. I have a little stack. Here we go.
Julie Holmes 00:01:16 - 00:01:42
We're just going to use them for voting. So this is so first of all, for those of you that don't know, I am a speaker on AI. That's what I speak on. We will not be talking really about AI today because. Fine, then don't use the bot. I'm going to share with you later. Okay, so we're not really going to be talking about it. We're going to be talking about sales and we're going to talk about lead generation and how we built my business or how I built my business.
Julie Holmes 00:01:43 - 00:02:15
But I brought these along because I like to describe them. May I parley? I like to describe these as my high tech voting instruments. These are high tech mostly because while I attended the session yesterday from Brittany on Mentimeter, I thought that's crazy to try and put that into a presentation overnight. So I didn't. So we're going to use these for voting. So let's just test out your cards really quick. Where are my dog people? If you're a dog person, hold your card up. Your dogs are going to be so happy when you get home.
Julie Holmes 00:02:15 - 00:02:34
Am I right? I'm a dog person. I don't want me to feel left out. Where are my cat people? Cat people. Bet you can't wait to go home and be totally ignored. It's gonna make for a living. But listen, this is. I'm a dog person, so I put some special stuff in here. I don't use this in any of my regular presentations, but I hope that's okay.
Julie Holmes 00:02:34 - 00:03:08
All right, let's do it. So first of all, we think speakers are amazing because we see a finished product. Good boy. Go close the bridge. Go close it. Right? So we see these speakers and we see them running these amazing businesses, and we're like, that's like magic. They make it look so easy. Am I right? Okay, here's what it looks like behind the scenes.
Julie Holmes 00:03:09 - 00:03:47
Go, open, open. Go open, open. Bring it, bring it, bring it. Stop, stop. Bring it open. Bring it, bring it open. Wait, wait. Bring it.
Julie Holmes 00:03:50 - 00:04:09
All right, so. Right. How great. Okay, so here's what we know. When it comes to seeing everybody else's speaker business, we're all like, oh, look, it's all done. Look, it's amazing. But what a lot of people don't see or don't recognize. And for those of us that have been around for a while, this is what it looks like on the way to get there.
Julie Holmes 00:04:10 - 00:04:41
Right? It's a lot of work. So quick, quick step right here. If you're here because you want to get more leads and you want to get more sales, go ahead and round of applause. Excellent. If you think that's going to be easy, there's the door. Okay. There are ways to make it easier, and I'm gonna talk to you through some of the strategies that we've used and how we've kind of restructured my business to make that possible. But first, let me give you a little bit of background.
Julie Holmes 00:04:41 - 00:04:56
So this is who I am. I am an international speaker on AI and innovation. I live in the uk. I've been there for the last five years. I have been in the UK before, back and forth several times. I was nsa, Colorado, when I lived in the States. I've lived in Arizona. I've lived in nine states.

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