Welcome to uploading the podcast where we take you behind the wheel with the world's best creators, marketers, and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools, and more. If you haven't already, be sure to join Cas magic, the all in one content workspace for professionals. Be sending out tips from our shows in our weekly newsletter. And we've also got a slack community of over a thousand creators, so make sure to drop in and say hello. And now get ready for the show. What is up? Welcome to today's episode of uploading. And today we're talking with Kane Calloway, a content creator with over a billion views across all his social channels.

And the most incredible part of Kane's story is that before posting content online, he was a consultant for over seven years. And in just one year, after becoming a full time creator, he's already generated north of a billion views and earned more than $100,000 creating content. So in this episode, we're going to be talking about tactics on how Kane grew his following. We're also going to be talking about content workflows, specifically as they pertain to different content formats and how to create content while still having a full time job. So I guess with that, Cain, I'll let you kick us off. Why don't you tell us a little bit about your background, your background in consulting, what you were doing and how you kind of made the jump into content and what that looked like.

Hell yeah. Thank you for so much for having me. I'm excited to be here. Um, yeah, so basically, I, I've always wanted to be an entrepreneur my whole life. I started a company kind of at the tail end of college. That was like my first stab at it. We raised a little bit of money. We had no idea what we were doing, and we can get into kind of like what the goal was with that.

It was actually, the idea wasn't bad at the time, but execution was terrible. Ended up doing that for a year and then went to do management consulting. And so, like, right away I had gotten that entrepreneurial itch, gotten to the consulting world, knew I didn't love it, and was kind of like lost trying to figure out what to do. My whole plan was, okay, consulting should be a good way to like, learn SWAT business skills quickly. While I'm there, let me just try to launch businesses on the side. Once I get something to hit, I'm out. And so, but at that time, I didn't really have a ton of hard skills, and so I was trying to, like, add those, compound those skills over time. So I had a media play, I had a podcast where I interviewed founders.

I tried to run like, the morning brew for wellness kind of playbook. And then Huberman dropped his first episode like a week after, a week before I was at the lodge. So that, that killed that one. And then tried to do, like, clothing brand, basically, like your traditional failed entrepreneur attempts. I was going up the ladder, and despite, like, pretty poor execution, even though I thought some of the ideas were good, I was launching all of them into a vacuum. So I had zero distribution, zero audience. I wasn't getting enough feedback to validate if these ideas were even worth pursuing. And so, like, 18 months ago or so, I stopped launching products, and I was like, let me just try to build the distribution first.

At least I'll learn how to use content to activate an audience. Even if I don't build a huge audience, at least I can learn that skilled and quickly. My own personal audience started growing super fast. I kind of found a fit with the combination of the skills I had developed, my storytelling ability, or whatever, and that content started working really well. So fast forward, uh, I quit my job like, nine months after starting. So I've, I've been full time for a year. I've got 500, 550,000 followers or so across all the platforms. Started mostly short form.

Now I've got long form YouTube, trying to tool up a podcast, having email newsletters. So kind of like cross functional content. And the whole goal is to figure out how to use that traffic, use that audience to build businesses. I'm right in the middle of trying to figure out what that looks like.

Awesome. And one question that I'd love to unpack is, what did you start with when you started creating content? You knew you wanted to start creating content. I know you said you even had a podcast where you interviewed founders and got 55 episodes through, but when you were ready to take this next jump and you said, I know I'm going to learn about something, I know I'm going to learn this skill for myself. What did the, what did the, what was the first content were you creating? What platforms were you creating on and what did you start putting out?