Entrepreneurial Persistence: "Door to door, one by one, we were laughed out of every trade show. People told us we were crazy, but all of a sudden we had 100 customers and then we had 200 customers and then we had 1000 customers and we had two wholesale accounts."

The Tim Ferriss Effect: "Ultimately, it was net positive ROI within two days of the first podcast for all three podcasts, and we ended up doubling our business overnight and never went backwards."

Celebrity Partnerships in Business: "You either have an a tier celebrity who gives you a level of credibility and reach that you could not get in any other way, or you need to find the creators or influencers in your space who actually aren't necessarily that big, who have an insanely intense and passionate, loyal following that may bring you more business than an a tier celebrity."

Connecting with Influential People: "And so my suggestion there is, if you can't get an introduction to the agent or the talent, you're never going to break through."

Content Strategy for Parenting Success: "And so one of the key points to how we will grow this business is putting out exceptionally valuable content that makes parents lives better. And so I have pediatric sleep experts, doctors, I've got amazing resources, science based writers. And so we are pulling together incredible content so that if you are a parent and concerned about, well, first and foremost, sleep and bringing a child into your home, that we are the place where you can get science backed answers that are clear and unambiguous and then layering out into additional realms of all the questions that you have as a parent."

Influencer Marketing in Parenting: "And now one of our core growth vectors is partnering with great moms who put out their own great content so that we can connect with moms where they are."

Shark Tank Influence on Business Strategy: "After hearing him, he changed my mind and I decided to invest in that as a growth vector from the very beginning."

Electronics Manufacturing Complexity: "The process of building physical electronics is incredibly complex. It is a very long time to get to the point where you say, we're ready to turn this production line on."

Pre-Order Strategy Wisdom: "I think, like any great leader, you have to take inspiration from other things that have worked."

The Future of Parenting and Sleep: "It doesn't make your life better, it makes it more difficult. And as you don't have kids yet, when your kid is one, two, three years old and they cough in the middle of the night, you're awake, you shouldn't have to wake up for a cough, you should wake up for a scream. And so we have some pretty sophisticated chips and intelligence in here that parents can enable a level of audio smoothing for age appropriate children, not appropriate for an 18 week old, fine for an 18 month old, that if you could get more sleep, you're going to be a better parent, you're going to be a better partner, you're going to be a better everything."