Awarepreneurs - #324: The Art of Social Impact Storytelling with Tamika Bickman.mp3

🔖 Titles

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1. Crafting Stories That Change the World with Tamika Bickman 2. The Power of Authentic Impact Storytelling with Guest Tamika Bickman 3. Tamika Bickman on Strategic Storytelling for Social Good 4. From News to Impact: Tamika Bickman's Storytelling Journey 5. Harnessing Emotional Narrative for Community Change with Tamika Bickman 6. Tamika Bickman: Transforming Narratives, Bridging Gaps in Social Impact 7. Social Impact Through the Lens of Tamika Bickman 8. Telling Stories That Matter: Insights from Tamika Bickman 9. The Heart of Impact Entrepreneurship with Storyteller Tamika Bickman 10. Connecting Purpose and Story with Tamika Bickman's Expertise

💬 Keywords

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personal mission, app functionality, law enforcement technology, emotional connection in sales, rational information, emotional storytelling, authentic relationships, trauma storytelling, communication gap, senior citizens, high school students, Internet education, entrepreneurship, social impact storytelling, strategy sessions, documentary production, impact-driven work, storytelling strategies, tbmediagroup.com, social media engagement, positive storytelling, nonprofit arts, younger audiences, New World Symphony, preproduction process, pre-interviews, brand storytelling, impact stories, SARA Critical Events Response Application, broadcast journalism.

💡 Speaker bios

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Tamika Bickman's journey into the world of storytelling began long before the term became a fashionable catchphrase. As a child, her innate curiosity pulled her into the folds of various narratives, teaching her the value of diverse perspectives. This deep-rooted passion laid the groundwork for her career in broadcast journalism—a field she pursued with fervor. Tamika's professional path initiated in the humble newsrooms of Montgomery, Alabama, where she honed her skills and explored the intricacies of local stories. Her commitment and pursuit of truth led her through the ranks of small markets, a testament to her dedication to uncovering and sharing stories that mattered. Eventually, her career came full circle, bringing her back to South Florida. Here, Tamika continues to thrive, using her investigative spirit and earnest storytelling to connect with audiences. Her early years as a hungry journalist, eager to learn and share, have shaped the communicator she is today—as someone always on the quest for the next compelling story to tell.

ℹ️ Introduction

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[Podcast Intro Music] Welcome to Awarepreneurs, the community for social entrepreneurs, conscious business leaders, and change-makers. Today's episode is titled "The Art of Social Impact Storytelling with Tamika Bickman." I'm your host, Paul Zelizer. In this compelling conversation, we're joined by the insightful Tamika Bickman, a former journalist and the founder of TB Media Group. Tamika's rich background in broadcast journalism has led her to a powerful calling - helping impact brands tell their stories with authenticity and depth. We'll dive into how Tamika leveraged her storytelling prowess, first as a reporter in Florida and then through the transformative switch to nonprofit arts, to eventually crafting meaningful stories that resonate with audiences far beyond the fast-paced, often negative spin of the 24-hour news cycle. Our discussion will orbit around the potent blend of personal mission and practicality, the storytelling strategies that catalyze social initiatives, and how emotional connections can create cascades of change. Tamika will also shed light on her successful work with a municipal program that bridged generational gaps through technology, and how it skyrocketed to receive accolades and further funding. Furthermore, Tamika opens up about her transition to full-time entrepreneurship, guiding us through the heartfelt "why" of impactful work and the practical "how" of telling stories that bring people together and spur action. Join us as we explore the nuances of storytelling in context - from non-profit communications to the challenging landscape of tech startups like SARA Critical Events Response Application - and how these narratives can engage, inform and inspire action in our troubled world. So tune in, as we're about to uncover the art behind stories that do more than just tell - they make a difference. [Transition Music]

❇️ Key topics and bullets

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Certainly! Below is a comprehensive sequence of topics covered in the text, categorized with primary topics and their respective sub-topics: **1. Introduction to Social Impact Storytelling** - Tamika Bickman's personal mission and app functionality for law enforcement - Emphasis on emotional connection before rational information in storytelling **2. Emotional Storytelling in Impact Settings** - The need for authentic, impactful storytelling without manipulation - Building genuine relationships with story subjects to avoid exploitation **3. Origins of Tamika Bickman's Impact Work** - Her early project with a municipality in Florida - Initiative connecting high school students with senior citizens - The successful outcome of the project leading to community recognition and funding **4. Tamika Bickman's Entrepreneurial Transition** - The creation of DB Media Group after leaving her full-time job - Alignment of passion for storytelling with professional endeavors **5. Strategies for Social Impact Storytelling** - Revisiting one's "why" in impact work - Real-world strategies for crafting effective, impactful narratives **6. Host Paul Zelizer's Role and Offerings** - The significance of relatable storytelling - Offers strategy sessions for entrepreneurial decision-making **7. Tamika Bickman's Future Goals** - Aspirations to produce a documentary that fosters understanding and communication - Utilizing storytelling as a major tool to reach these goals **8. Engaging with Tamika Bickman and Awarepreneurs** - Contact information for Tamika - Host's invitation for listener topic and guest suggestions **9. Tamika Bickman's Career Background** - Reporting at an ABC affiliate - Transition to nonprofit arts and role at New World Symphony **10. Authenticity in Nonfiction Story Production** - Preproduction processes and pre-interviews to ensure content authenticity - The art of capturing wisdom and distilling stories **11. Challenges in Nonprofit Storytelling** - Communicating the various programs of nonprofits - Maintaining focus on key goals and priorities **12. Exploring Impactful Stories** - The fun and curiosity involved in uncovering compelling narratives - Different types of stories: founder, brand, and impact **13. Outcomes of Strategic Storytelling** - Understanding the desired outcome to craft effective stories - Examples of different outcomes in the impact space - A case study: SARA Critical Events Response Application **14. Tamika Bickman’s Expertise and Impact Focus** - Her background in journalism and expertise in nuanced storytelling - Aiming to increase listeners' positive impact and quality of life **15. Tamika Bickman's Career Transformation** - Transition from covering negative news to creating positive social impact - Rewarding experiences from her storytelling career **16. Creating Positive Impact Beyond News Cycle Constraints** - Exploring impactful storytelling methods outside conventional news formats This sequence of topics clearly outlines the structure of the podcast episode, providing a guideline for discussing each subject in an organized and cohesive manner.

📚 Timestamped overview

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00:00 Tamika Brickman shares nuanced storytelling strategies.

04:27 TV reporter covers poverty in West Alabama.

09:17 Emphasizing emotional connection and wisdom in podcast.

12:44 Social media's impact on owning storytelling.

16:16 Symphony job leads to first client video.

17:42 High school students teach seniors internet skills.

21:34 Discussing strategies for social entrepreneurs of all sizes.

26:27 Impact storytelling and differentiating founder and brand stories.

29:19 Identify your story and desired outcome clearly.

32:44 Improve response, update communication to prevent tragedies.

35:00 Emotional connection before rational information in sales.

39:15 Asking questions, interview opportunities, potential cringe.

42:49 Thorough preproduction process for creating nonfiction videos.

44:46 Analyze, refine, and accentuate for podcast storytelling.

47:40 Identify key goals for effective communication.

50:15 Wants to produce documentary for global connection.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Tamika Bickman 00:02:53 00:03:09

The Power of Storytelling: "I was always drawn to stories as a consumer myself as a kid growing up and really just interested to uncovering, investigating. And I always got sucked into learning from different perspectives that were different just different from my own."

Tamika Bickman 00:05:30 00:05:55

The Reality of Poverty: "It was important to me to be able to actually profile a family, and be able to tell their story about living in poverty, which was a huge challenge to be able to do. Because if you can imagine, most people don't want to open their doors in their lives to share something that could expose them to risk, that could expose them to judgment and a lot of other things as well."

Tamika Bickman 00:07:03 00:07:18

Impact of Storytelling on Poverty: "when that piece aired in the market, so much good came out of it. And some of the things from just simple food and clothing donations that were given to the family from people she knew and people she didn't know, and they just didn't know her story."

Tamika Bickman 00:12:44 00:12:59

The Rise of Social Media Storytelling: "Actually, this is so if you think back to 2014, 2015, this was now the boom of, I guess, you could call it a boom of social media and owning your own story or owning your own media."

Tamika Bickman 00:17:42 00:18:07

Intergenerational Learning Initiative: "So they created this initiative for high achieving high school students who were interested in civic engagement, and they brought them together with senior citizens in the community and had them teach senior citizens how to use the Internet, whether it was from applying for jobs online to online dating, to searching on YouTube and learning how to do things and Yeah. You know, learning new skills."

Tamika Bickman 00:26:56 00:27:09

The Importance of Impact Storytelling: "So I kinda wanted to just, like, zoom out a little bit and talk about the different types of stories that we can tell. Right? Because there's definitely that founder story... But, again, if you have a a 1,000 person business, right, like, the founder story is definitely very separate from the brand story, and we wanna start to separate and differentiate those."

Tamika Bickman 00:31:06 00:31:20

Marketing Through Storytelling: "as you build your storytelling skills and that muscle and your bank of content, essentially, as you are marketing, etcetera, there's gonna be different types of stories that you're going to wanna tell and start to fill in each one of those areas."

Tamika Bickman 00:33:11 00:33:31

Improving Emergency Response Systems: "And what we need to see is why we are having these issues with response, which we know is due to communication systems failures among law enforcement archaic communication tools that haven't been updated, and why are we not changing them so that this does not continue to happen in terms of the delay in response."

Tamika Bickman 00:43:11 00:43:20

The Importance of Preproduction in Nonfiction Video: "Everything is real and true and honest, which means before I ever meet you in person, I'm having conversations. We're conducting pre-interviews."

Tamika Bickman 00:50:46 00:51:17

The Power of Storytelling: "And I think our world could use so much more of that right now. And I would love to see us more connected through at least some of the work that we're doing and we're doing along with our clients to help bring us closer together. Because I feel like one of the key ways that we can get there is through open communication, through understanding, and through seeing things through the eyes of others, and storytelling is a key way to do that."

🎬 Reel script

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Welcome to Awarepreneurs, where we dive into the transformative world of impact entrepreneurship. Today, I had the honor of speaking with storytelling maestro Tamika Bickman. Tamika shared her journey from ABC affiliate reporter to a powerhouse in social impact storytelling. We discussed the profound emotional connection pivotal in decision-making and the art of crafting stories that resonate authentically with audiences. Tamika dazzled us with her experience, transforming a tech startup with a law enforcement application into a compelling narrative that accelerates social change. Her passion for creating documentaries that bridge human divides is inspiring. Entrepreneurs, if you're looking to tell a story that moves mountains and makes a mark, rekindle your ‘why’, and take a page out of Tamika's book. Scale your impact story, and let's reshape the world together.

👩‍💻 LinkedIn post

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🎙️ New Episode Alert: The Art of Social Impact Storytelling 🌱 We just wrapped up an incredible session on Awarepreneurs with our distinguished guest, Tamika Bickman. As a former journalist turned social impact maven, Tamika took us on a deep dive into the world of storytelling and how it can profoundly influence social causes and technology adoption. In this episode, titled "The Art of Social Impact Storytelling with Tamika Bickman," we explored how genuine narratives can foster connections, inspire action, and drive change. Here are 3 key takeaways for our inspired listeners: 🌟 Storytelling Drives Connection: Embrace authentic emotion in your narrative before introducing logic to truly connect with your audience and encourage action. 🌟 Authenticity Matters: Build real relationships with story sources to ensure their traumatic experiences are treated with respect, avoiding any sense of exploitation. 🌟 Strategic Storytelling for Impact: Understand the desired outcome - be it fundraising or community engagement - and tailor your story to guide your audience toward that goal. Tune in to hear how Tamika’s approach to storytelling isn’t just about sharing experiences—it’s about creating an environment for empathy and understanding, with the ultimate aim of bringing people closer together. Listen, learn, and let's maximize our impact together. 🔗 Catch the full episode on [podcast link] #Awarepreneurs #SocialImpact #Storytelling #TamikaBickman #SocialGood #Nonprofit #ImpactStorytelling #Podcast #NewEpisode #CommunityBuilding #ChangeMakers Remember, storytelling is not just an art; it's a pathway to change. What story will you tell to make a difference?

🗞️ Newsletter

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Subject: The Power of Impactful Storytelling with Tamika Bickman – Discover on Awarepreneurs! Hello Impact Makers, We're incredibly excited to share the latest episode of Awarepreneurs with you, titled "The Art of Social Impact Storytelling with Tamika Bickman". This episode dives deep into the transformative power of stories in creating social change and how genuine narratives can connect on a human level to inspire action. 🎧 Episode Highlights: - Host Paul Zelizer converses with esteemed guest Tamika Bickman, a former journalist and founder of TB Media Group, about leveraging personal missions and nuanced storytelling to foster meaningful connections in the social impact space. - Tamika shares her groundbreaking work aligning tech solutions with law enforcement for faster response times, evidencing the critical role of storytelling in advocating for change. - The emotional resonance in decision-making is underscored, illuminating how authenticity can amplify impact strategies. - We revisit a poignant initiative in Florida where high school students educate senior citizens on internet use, a heartwarming project turned success story. - Tamika recounts her journey from reporting to entrepreneurship, shedding light on the necessity of aligning one's passion for societal benefits. - Strategies for effective social impact storytelling are discussed, providing you with actionable insights to adapt to your own mission-driven endeavors. 🔗 Featured Links: - Enhance your storytelling capabilities with tips from the episode. - Book a strategy session with host Paul Zelizer for expert guidance. - Explore Tamika Bickman's work and connect with her at [tbmediagroup.com](https://tbmediagroup.com). 🗣️ Get Involved: Your voice matters to us! We invite you to suggest topics or guests you'd like to hear on Awarepreneurs. Your recommendations fuel our mission. Simply reply to this email or reach out on social media. Thank you for joining us on this journey to magnify social impact and drive meaningful change. Together, we can uplift voices and stories that make a real difference. Don't forget to tune in to "The Art of Social Impact Storytelling with Tamika Bickman" and let us amplify the art of storytelling for a better world. Sincerely, The Awarepreneurs Team P.S. If you found value in this episode, please share it with fellow change-makers. Let's spread the wisdom! Listen to the episode now ⟶ [Insert link to the episode] Connect with us: - Facebook: [Insert Facebook page link] - Twitter: [Insert Twitter handle] - LinkedIn: [Insert LinkedIn page link] You received this email because you signed up for our newsletter at Awarepreneurs. If you'd rather not receive such emails in the future, you can unsubscribe [here].

🧵 Tweet thread

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🧵 1/14 🌟 Dive into the riveting convo between Tamika Bickman and Paul Zelizer as they unravel the tapestry of storytelling in social impact and tech! 🎙️💡 #Storytelling #SocialImpact #TechForGood 2/14 🚔 Tamika reveals how a personal mission aligns with app functionality to revolutionize law enforcement responses. 📱👮 It's not just tech, it's a narrative that can save lives. #Innovation #PublicSafety 3/14 🌱 Paul highlights the heart of sales: emotional connection. Before facts can persuade, the heart must be engaged. And the two go hand-in-hand like rhythm and blues. 💖🤝 #EmotionalSales #Authenticity 4/14 📖 The art of emotional storytelling is crucial, especially in high-stakes scenarios. It's about crafting a story that resonates deep within, without manipulation. #ImpactStorytelling #AuthenticContent 5/14 🤗 Both stress the need for genuine relationships when handling traumatic narratives. When tales of hardship are shared, it's about support, not exploitation. #EthicalStorytelling #CommunityBuilding 6/14 🌴 Tamika's journey began in Florida, connecting seniors with tech-savvy teens. 🧓🏾💻👩🏽‍🎓 This intergenerational bond not only taught skills but forged unexpected friendships. #CommunityEngagement #SkillSharing 7/14 🎉 The program's triumph led to a video that won the city's heart and spurred further investment. It's proof that a well-told tale can create waves of change. #StorytellingSuccess #SocialPrograms 8/14 🚀 From layoff to leader, Tamika's full-time dive into DB Media Group was about passion meeting impact. Entrepreneurs, remember your "why" and the storytelling power you possess! #FollowYourPassion #Entrepreneurship 9/14 📚 Paul’s wisdom on genuine storytelling complements Tamika's hands-on advice for crafting stories that stir the soul and move mountains in the impact space. #RelatableContent #StorytellingTips 10/14 🎬 Tamika's dream? A documentary bridging divides, fostering communication and understanding. Because stories aren't just told; they're lived. #DocumentaryGoals #HealingThroughStory 11/14 🤳 Find Tamika's narrative magic at tbmediagroup.com and join her social media journeys to watch authentic stories unfold. #StorytellerSpotlight #MediaWithPurpose 12/14 👂 Paul invites YOU, the listeners, to shape the show’s future. Recommend topics & guests who are shaping our world positively. It’s a community effort! #ListenerEngagement #PodcastCommunity 13/14 ✨ From local reporter to nonprofit narrative weaver, Tamika evolved her craft, amplifying the impact of art organizations and grabbing the attention of younger, digital-savvy audiences. 📺➡️💞 #CareerEvolution #DigitalStorytelling 14/14 📢 We wrap up with a crucial takeaway: The impact landscape is rich with tales waiting to be told. Whether a founder's vision or a brand’s mission, the key is strategic, heartfelt narratives. 🧭💚 #StrategicStorytelling #ImpactfulNarratives 💭 What's your story? Join the conversation with Tamika and Paul and discover how your story can drive change! ⬇️🗨️💬 (This 🧵 is based on insights from an insightful episode. For more, tune in and get inspired!) #PodcastHighlights #ChangeMakers

❓ Questions

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1. How can storytelling in the social impact space create emotional connections that lead to tangible outcomes such as policy changes or additional funding? 2. What strategies can be employed to ensure authentic storytelling when dealing with sensitive or traumatic subjects, without appearing exploitative? 3. How did Tamika Bickman’s project with high school students teaching senior citizens about the Internet demonstrate the power of storytelling in bridging generational gaps and creating community programs? 4. In transitions from one role to another, particularly into full-time entrepreneurship, how can individuals stay true to their “why” and continue to pursue passion-driven work? 5. Can you discuss the importance of preproduction and pre-interviews in producing nonfiction content that remains genuine and story-driven? 6. What challenges do nonprofits face when attempting to communicate the multifaceted nature of their programs, and how can focused storytelling mitigate these challenges? 7. How can understanding different types of stories—such as founder, brand, and impact stories—guide organizations in crafting narratives that align with their specific goals? 8. Tamika Bickman mentions the tech startup SARA and its objectives. How can similar impact-driven technologies leverage strategic storytelling to enhance user engagement and adoption? 9. How can individuals and organizations balance the need to tell impactful, emotional stories with the potential of causing 'story fatigue' among their audience? 10. Reflecting on your own experience with storytelling, have you found certain narrative techniques that consistently resonate with audiences and drive them to action in social impact endeavors?

🪡 Threads by Instagram

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1. Tamika Bickman brilliantly merges tech with storytelling, teaching us the power of narrative in critical law enforcement scenarios—a true narrative innovator. 2. Emotional connection first, facts second. Paul Zelizer's insights on storytelling remind us that hearts lead and minds follow in making decisions. 3. From bridging generational gaps to launching DB Media Group, Tamika's journey is a testament to the impact of storytelling with purpose and passion. 4. Strategy in storytelling is key. Tamika Bickman showcases how tailoring narratives can turn tech into tools for social change. Let's narrate to innovate! 5. Paul & Tamika highlight the art of pruning stories to resonate. Their talk—a must-listen for anyone looking to weave compelling impact narratives.

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