Welcome to uploading the podcast where we take you behind the wheel with the world's best creators, marketers, and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools, and more. If you haven't already, be sure to join Cas magic, the all in one content workspace for professionals. Be sending out tips from our shows in our weekly newsletter, and we've also got a slack community of over a thousand creators, so make sure to drop in and say hello. And now get ready for the show. Welcome to today's episode of uploading, and today we are chatting with Jay Yang, a content creator with over 100,000 followers on social media, and he also serves as the head of content for Noah Kagan, the founder of Appsumo, the most incredible part of Jay's story. He's only 18 years old and has achieved all of this while still attending school. I just chatted with him, and he just headed back to the University of Illinois to kick off the semester, and he's doing this while maintaining great grades as well.
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How to Reach 100K+ Followers and Land Your Dream Content Job
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Blaine
Speaker
Jay Yang
Speaker
Blaine
Jay Yang, an 18-year-old content creator with 100K followers and head of content for Noah Kagan, shares his journey from gaming to digital entrepreneur. He reveals practical growth frameworks, the 'tag method' for landing internships, and balancing content creation with school, offering actionable insights for creators and marketers.
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“Just like a scientist will have an hypothesis experiment and keep trying. Each business taught me a valuable lesson.”
“Each business taught me a valuable lesson.”
“So the way I reached out to behive, which is the same method I use for Noah Kagan, is what I call the tag method, and that's target, audit and gift. So, basically, what you want to do with target is pick someone that you want to work for, whether that's an entrepreneur or a company. Ideally, it's someone who can teach you or fill in the gaps of the skills that you're missing. Step two is to do an audit. And so do your homework. Do your research on ways you can help the company. What are their strengths? What are their weaknesses? What upcoming projects do they have? What skills can you help them? What gaps can you fill for them? And then last step is gift. So, what I did for behive is I put together a Google Slide presentation of all the ways I could help them, all the projects that I could help them over the summer, and I pitched it to them for free.”
“So the way I reached out to behive, which is the same method I use for Noah Kagan, is what I call the tag method, and that's target, audit and gift. So, basically, what you want to do with target is pick someone that you want to work for, whether that's an entrepreneur or a company. Ideally, it's someone who can teach you or fill in the gaps of the skills that you're missing. Step two is to do an audit. And so do your homework. Do your research on ways you can help the company. What are their strengths? What are their weaknesses? What upcoming projects do they have? What skills can you help them? What gaps can you fill for them? And then last step is gift. So, what I did for beehive is I put together a Google Slide presentation of all the ways I could help them, all the projects that I could help them over the summer, and I pitched it to them for free.”
“That's not every day that that happens. And then one sidebar that I'm sure a bunch of people are curious about, and I am definitely. It's like when you were working on all these, like, we said you were in high school, right? Like, what were other kids doing thinking, like, were you, is this, like, really weird for the types of stuff that you were using to do your time? Was it, were you, like, totally different than what everyone else in school was doing, or were they, like, interested? Were they in the same world as you? How just how did it, like, stack up just from an experience point of view with your contemporaries?”
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In this episode, we're going to talk about the frameworks and methods Jay uses to grow his audience, how he landed the opportunity to work with Noah Kagan, and how he balances content creation with a job and school, and ways he thinks about creating really successful frameworks for creating content that helps you grow. So, Jay, I guess without any further ado, I'll let you kick us off. Why don't you tell us a little bit about your background and how you got into this whole world of content in the first place.
Yeah, well, first off, thanks for having me on, Blaine. It's always a pleasure talking with you, but, yeah, it's been quite a journey. I know I may only be 18, but I don't know, it feels like I've lived a decade in the past three years. It's kind of funny. Before this, I was just listening to a podcast I did about a year ago, and a lot of the frameworks and systems that I used back then, I completely forgot about or completely revamped. And so it's been quite a journey. But it started in the summer of 2020 when Covid hit and I was stuck at home. And at the time, I was playing video games for like 5 hours a day, basically rotting away in my room.
And I remember looking at myself one day. I looked in the mirror and I was like, what am I doing with my life? I could probably be doing something more productive. So that's when I literally googled how to make money online. And one of the things was to start a YouTube channel and I started a music promotion YouTube channel where I'd promote underground artists songs to help them get exposure. And while that channel ended up not going anywhere, it did teach me the power of digital leverage and content. And that little old me from my room could actually make a, a serious impact on others. And so that's kind of how I fell into the world of content.
Amazing. And that's very cool. The fact that you were 14, saying, what, what can I do with my life? I know I was probably, I guess I wasn't really playing video games, but that, that moment maybe didn't hit me until a little bit later, but. So, yeah, what? Talk to me about how you actually then got started. You started reading about it, you started figuring out what you wanted to do, you started working on some of this YouTube stuff. When did you start creating content for yourself? And what were some of those first relationships working with creators? Like, what were your responsibilities? What were you doing? What did you learn?
Yeah, to take a step back while I started my music promotion YouTube channel, at the same time, I also fell into the rabbit hole of self improvement. Right? The whole take cold showers journal workout, wake up early, read self help books, the whole shebang. And what I realized was self improvement is the gateway drug to online business, because when you change your habits, you realize you can change everything else. And it really gave me a sense of agency over my life. I was like, if I can start waking up early, start doing push ups, then why can't I take control of my finances? In my career, I started a portfolio of businesses and I call it my portfolio of failures. You know the YouTube channel. I started Instagram theme pages. I even try to start a clothing brand.
And I think something powerful about that is having a scientist mindset, right? Just like a scientist will have an hypothesis experiment and keep trying. Each business taught me a valuable lesson. I did that for about twelve, about twelve months or a year, and none of it was going anywhere. And so I realized I was missing something. So I was talking with my mom and she's like, why don't you work for your favorite company? Maybe you can pick up a thing or two that you can apply to your own businesses. So I decided to work for my favorite company, which at the time was beehive, the newsletter publishing company. But I didn't have any experiences to offer. I was this 17 year old kidde, created a few pieces of content, was growing a little bit on social media, but not really anything tangible.
So the way I reached out to behive, which is the same method I use for Noah Kagan, is what I call the tag method, and that's target, audit and gift. So, basically, what you want to do with target is pick someone that you want to work for, whether that's an entrepreneur or a company. Ideally, it's someone who can teach you or fill in the gaps of the skills that you're missing. Step two is to do an audit. And so do your homework. Do your research on ways you can help the company. What are their strengths? What are their weaknesses? What upcoming projects do they have? What skills can you help them? What gaps can you fill for them? And then last step is gift. So, what I did for beehive is I put together a Google Slide presentation of all the ways I could help them, all the projects that I could help them over the summer, and I pitched it to them for free.
I said, if you like it, you know, I'll help. You know, I'll help for free. If not, like, no worries, you know, no hard feelings. And luckily, they took a chance on me.
I think that's so big because a lot of, you know, kids maybe in your same age group might just say, oh, mom, I applied to all these internships. I didn't hear back. Like, I guess we'll figure out something else for the summer. But I think that's, like, in my seat, right? Like, I work with a bunch of people, and there's a bunch of people who'll be, like, sending me stuff. But I. It's really about standing out. And sometimes what's interesting is it actually doesn't take that much more to stand out versus what everyone else is doing. But by you going through and doing that, um, you're really able to stand out.
Uh, which is awesome at 17, being able to land an internship with beehive. Um, you know, we run our newsletters through beehive. It's a great company. It's grown a lot. Um, what was the. What were your responsibilities once you came up with all those ideas, like, you know, walk us through what that looked like and what some of your responsibilities and what you learned at Beehive.
Yeah. So, for Beehive, I was in charge of creating the Beehive Academy, more specifically, the Beehive 101 course, which taught our users how to better understand, unlock, and maximize the beehive platform. One thing I admire about Beehive is that they're constantly shipping features. It seems like every new week, there's a new feature, and with so much innovation, they wanted to have their users be able to not just use a platform, but maximize it. And so I was in charge of creating the course that taught them how to use that platform. I think the biggest thing about what I've learned from Beehive is just how to structure different projects. And so beehive worked in two week sprints, and so that's what I started to model my projects and structure my projects into. And that really helped with productivity, because before that, I would outline my entire project and then get overwhelmed.
And so being able to break that down into little two week sprints to actually make progress was really important. And then, secondly, from Tyler Dank specifically, was just the power of understanding what your customers want. And I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes. And so when we launched beehive 101 course, the subject line of the email was, please don't tell my boss. Right? And the whole idea of the email was, I hacked into my boss's computer, and I'm launching this little course to help you guys. I hope my boss doesn't get mad if enough people click on it and like it. Maybe he won't fire me, right? And it was this total satire, but that generated a lot of attention, and people on social media were talking about it, and that was only possible because Tyler knew his audience and could put himself in their shoes.
That's really cool. I actually remember that campaign. So good job making it a memorable email campaign. That's not every day that that happens. And then one sidebar that I'm sure a bunch of people are curious about, and I am definitely. It's like when you were working on all these, like, we said you were in high school, right? Like, what were other kids doing thinking, like, were you, is this, like, really weird for the types of stuff that you were using to do your time? Was it, were you, like, totally different than what everyone else in school was doing, or were they, like, interested? Were they in the same world as you? How just how did it, like, stack up just from an experience point of view with your contemporaries?
Honestly, I try to keep most of the stuff I did online in the dark for most of my high school career. At the time, I also was, like, a basketball player. I played on my varsity basketball team in high school and ran across country. So it was weird being in multiple worlds at the same time. And I tried to keep them separate. Part of me is probably worried that they'd make fun of me or think I was weird for doing this online stuff. But when people did discover it, all I got was positive feedback. So I'm very grateful for my friends.
Yeah, really cool. All right, so now, moving forward, you said you worked at Beehive. You learned a lot there, and you applied some of those learnings to and the same strategy that you used to reach out to Noah. So I'd love to understand when you reached out to Noah. Right. Where was Noah at as a creator? I know he's, you know, he's. He's on multi platforms. He already had a podcast.
He already had the YouTube. He already had a bunch of stuff set up. So you looking outside in, what did you identify as, like, the gaps that he'd be able to improve on, and how did you, you know, provide value? And what did you offer him to get things going?
Yeah. So I reached out to Noah with similar to beehive, but a much more in depth, 19 page slide deck of all the things that I could help him with. And so what you mentioned was Noah was on all these platforms, right? He has a podcast. He's got a YouTube channel. He's on all these social media platforms. He was everywhere, but he wasn't everywhere. Well, and I think that's kind of where I stepped in. I was like, you're doing all these platforms, but you could be doing them a little bit better.
And so what I would do is I would contrast what he was doing versus what he could be doing in the context of growing his newsletter. So something that I discovered was that he had a book coming out. And what I knew from listening to different podcasts before was that one of the best ways to promote your book is growing your email list. So that way you have a surefire way to connect with your audience. So I said, not only are you not doing social media optimally, but you can be doing it better in the context of growing your newsletter. And then I compared them against some other business creators. And then at the end of my pitch deck, I sent him nine pieces of content, all pre made. All he had to do was hit publish.
And I was like, if you like these pieces of content, if they perform well, then maybe we can work together. If not, no hard feelings. I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with. And for someone like Noah, who's busy managing actual company, multiple channels, a whole team, he's not going to do the research to figure out who you are. And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective. And so, yeah, to work with your favorite entrepreneur or company, basically, you need to show two things that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the tag method, to do what I like to call pre work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree, right.
I truly believe you can outwork your inexperience with hustle and preparation 100%.
I think that's so on point. Especially what you said about empathy, right. And understanding that, like, if you just come up to someone and say, hey, how can I help? Right? That person's gonna have to figure out how you can help. And I know that sounds a little bit crazy, but, like, even for me, I have, like, you know, people want to, like, intern with us, for example, and they'll be like, oh, well, you know, what areas can I help? And I'm like, oh, my God. That means I have to, like, manage someone else. I have to create projects. I have to, like, think about them. Whereas if they came up to me and basically what you did approaching Noah, you were like, hey, I think you can be better in XYZ area.
Here's how I would do it. Here's an example of that work. Like, what do you think? Like, go, like, let me know if you like it. If not, like, no worries. And that just creates a. It just makes it so much easier for. For anyone involved in that decision process. It makes it this entire thought process from having to think, figure out, scope out a project, and create a project and manage a project to be like, oh, wait a minute.
This guy's good. I see how he could fit within our team. Like, let's go. Um, so, you know, I know a lot of the people listening and people who use or don't use cast magic, I think a lot of times they'll work with clients, they'll work with entrepreneurs. They are themselves entrepreneurs. And just having that idea of empathy, I think, is always a good thing. But now I kind of want to pivot the conversation towards content. Right.
Like you said, you have run content for Noah, so I'd love to understand once you kind of got that role and responsibility. Now, what is your. What does your responsibility look like as it pertains to collaborating and working with Noah? And what. What are some of the. The learnings along the way? Right. Like you said, hey, I want you to be better at all of these platforms instead of just being present on all these platforms. So walk me through what that process looks like of, you know, starting to actually work with Noah and what. What it looked like to improve his presence on all the platforms you were going after with the notion of building out the newsletter.
Yeah. First thing we did was take a step back and think about, how do we want our workflow to go? No only has so much time to allocate the content. So how can we make this the most efficient way possible to get content to all these platforms? When I joined the team, what I noticed immediately was there was a lack of cohesiveness. Each platform seemed to be doing their own thing. There was a TikTok page and Instagram and Twitter. They all were in separate, different realms. What we did at the start was, let's go from top down. How can we create one piece of content, then break it up and repurpose into all these different platforms? Not a new concept, but just changing the workflow to be more efficient.
For Noah, what we did is we would start with the big idea. We would start with the newsletter, and I would pitch Noah ideas. He would rank them on how excited he is. So from one to ten, one being not excited, ten being super excited. I would rank them based on how excited I am to write about it. And then we would have an audience rank based on how well we think it would perform for the context of his audience. So it would be three rankings. We total it up, and we rank the ideas based on the total.
Then I would ask him questions. He would fill it out as he would answer the questions. That recording became the podcast. And I think what's special about Noah is he has so much experience talking and being in front of the camera. He's just naturally able to take questions and turn it into a valuable piece of content, which might be more difficult for other people. But then I take that podcast recording, turn it into a newsletter. That newsletter would be repurposed into a Twitter thread that we post on Saturday, and then that Twitter thread would be broken up into different tweets that would be put on Twitter, LinkedIn, Instagram threads. And that way it was more of a content machine versus separate platforms, separate people doing different things.
Really cool. And what did you start to. So I like how you approached it from a workflow perspective and even, number one, like an ideas perspective. Right. So you're capturing content. Once you've got the meat of that content, then you're figuring out what the ideas are and how that fits into all the different platforms that you will be distributing on. But then walk me through, how do you guys start to look or think about the data? How'd you keep things fresh? Did things immediately work? Did it require some tinkering before you were able to really get things to work? What did that whole thing look like?
Yeah, before working with Noah, I was what I like to call a qualitative marketer, which is just a fancy way of saying I threw stuff at the wall and hoped for the best. Working with NOAA really taught me the power of being a quantitative marketer, just someone who tracks the metrics. So what we did at the beginning was we tested all types of different content. We tested punchy one liners, we tested listicles, tested how tos, Twitter threads, Twitter threads featuring other people, different call to actions, different structures of the call to action. And what we found was the three pieces of content that did really, really well was meaty threads, which was threads that basically only Noah could write. And a framework that we like to use is called the name test, which was, if someone covers your name and your profile picture, would they be able to tell it's your writing? And so, if your hook can be copy and pasted by an 18 year old kid with no life experience, then you got to adjust the hook so that only you can write that content. So that was the first thing. Is Noah's experience working with Mark Zuckerberg? Noah's experience growing appsumo to 100 million per year in revenue.
Nova's experience growing mint to a million users in six months. These are things that can't be copied by other people. So that was number one. Number two was featuring cool solopreneurs. And so we would showcase people like Mark Louveon, people like Justin Welsh, people who were doing cool things, leveraging the Internet, and leveraging AI. And then the third piece of content was what we call pre CTA's, which is like pre call to actions. So the weekly newsletter would come out on Thursday, and so every Wednesday, the day before, we would kind of preview and tease the newsletter. So if the newsletter was about Marc Louvion, we'd be like, Marc Louvion is XYZ.
He's done this, that, and that. I talked to him yesterday and tomorrow I'm sharing the lessons. Something along the lines of that. And that would actually drive a lot of sign ups to the newsletter. It wouldn't go viral or get a lot of likes, but it would drive signups to the email list, which is what our North Star metric was.
That's sweet. I think it's so what you mentioned about understanding all the different content types, I think that's really cool because you want to know what frameworks you're kind of working on and then what works. The other thing that you mentioned was creating hooks using the name test, which I think is really cool because that's something I think a lot about where you want to establish social credibility or social proof early on. So it's something that can only come from you, right. If you go to chat GPT and you ask it to write you a thread about XYZ topic, it'll do it. But like you're saying anyone else could create that thread, it's not unique to you. Whereas you start and you make sure that in that opening hook, there's something that's very unique that only you're going to come up with. Whether it's the social proof, what you've done, or just something about something making that unique to you, it's going to stand out a lot more than something that can be, you know, a hook that's just kind of, that doesn't have that same punch and could be attributed to, to anyone.
Um, the next thing I'd like to talk about in, in regards to that is were there any, you know, were there any moments at which you, you thought that, like, you needed to like, shift strategies or like, what were some of the challenges that started to come up? Or was it all just like, you know, everything works? Like, we're just optimizing everything and all these channels are starting to work? Or were there any moments where through, through your content process and figuring out what was working, you were hitting roadblocks or hitting, you know, a bunch of content things that weren't really working? Like you maybe thought they were hypothesized they were going to work. What did that look like in terms of explore, exploring and figuring out that content machine?
Yeah, it's similar to the scientist method. We tried a lot of stuff similar to what I said before is like, we tried all types of different content. We tried visuals, one liners, listicles, how tos, all that. The one thing that helped us transition from the experimentation phase to the doubling down phase and doing more of what works is simply taking note of what's working. And it sounds so simple, but Noah constantly asks, like, how can we do more of what's working? How can we do more of what's working? It's such a simple idea, but a lot of people just keep tweeting into the void without actually looking at what's actually working. Some of the roadblocks we faced was content getting stale. So the first month before the book launch, we had a daily visual that we post. It'd be the difference between a wandrepreneur versus an entrepreneur.
Persistence is key. A lot of Noah's core ideas, but after the book launch, the visuals started to get stale. We had a whole month of a daily visual, and so people started to get tired of that, so we had to pivot away from the visuals and, okay, now, how can we say the same thing but in a different way? And so that's a lot of what I think content is, is a lot of people treat content like an art, right? I have to write these fancy words, and it's kind of got to be touchy feely. Like, I think content is more of a science. There's some plug and play templates and systems that you can use. And if people start treating content more as a science than an art, I believe people can really double down and get better results.
Yeah, because, like, what you're saying, it really is a machine that you're creating. And any machine to really run, it needs to not just do something once, it needs to be scalable. Right. And it sounds like what you were able to do with Noah is from a quantity, from using numbers, is first be able to figure out what are the types of content pieces that are working for us, what's not working for us. Let's take those ones that are working and scale and make sure that from a workflow perspective, we've got the consistency built in, so we're constantly going to be able to do it. It's not like we're creating extra work, but at the same time, it's not falling on deaf ears. So I think we're thinking about, like, that is really cool. I'd love to, um, you know, also talk about your own content, right? Because now you've got these experiences.
You've worked at Beehive you work with Noah? Tell us a little bit about yourself and now how you currently approach your own content. Do you apply the same, you know, styles and thoughts and tests that you've just discussed as working with Noah? What's your publishing cadence? What. What platforms? Where's your pillar content? What are your platforms? Just talk to us a little bit about how you approach content for yourself and if it's the same as what you do with Noah or if it's totally different.
Yeah. For the longest time, I've suffered from an imposter syndrome because of my age. Like, who am I to share content out into the world? And so I thought, I have to get more experiences, hit this revenue milestone, or get to this certain number of followers before I'm qualified to share advice. But I was talking with my cousin the other day, and he's a ta, so he's only a few years older than the students he teaches. I was asking him, how do you teach these classes? What gives you the confidence to turn around right behind you and talk to the people who are just where you were only a few years ago? What he said was, I only have to be one chapter ahead of the textbook of life. Like, you don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to. So that's kind of what I'm realizing is, as I grow my brand, I'm not trying to be the professor at the front of the class.
The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates. As I build this content agency and my brand, I just want to document and share the things I'm learning. So I write on Twitter and Instagram, and I also have a weekly newsletter. And really, what I do is if I learn something, I'll share it. If I make a mistake, I'll share it. And I think that the difference between the content I produce for Noah and the content I produce for myself is Noah's content is much more of a top down approach, whereas mine is more of a bottom up approach, where Noah's already kind of climbed the mountain. He has the wealth of stories and experiences and credibility and accomplishments to share, which makes my job easy. But for myself, it's not trying to be someone I'm not.
I'm still on the path of learning. I'm still making new discoveries every day and just being there for my audience just growing and learning with them.
So I think you may have just dropped one of, like, the most important nuggets for, like, any creator to listen to. And that's that idea of just being one chapter ahead as opposed to having it all figured out. Right. Um, I think that's something that every creator can relate to. And a lot of times, you know, you hear people talking about authenticity, like, oh, just be authentic, and, like, it's an easy thing to do. A lot of people, that's not so easy for, because they're trying to figure out what to say. They're battling imposter syndrome. But if you just think about it, it's like, hey, even though I may not have everything figured out, like, I probably know something that, you know me, like, a week ago or a month ago or a year ago, I didn't know that, right? So, like, if I'm sharing something, I'm putting something out as I'm learning it.
Maybe it's been said before, but, like, there's going to be people who see your content that haven't heard that perspective, and now they hear from you with your specific knowledge, it resonates with them. So I just think that's something that's so, it seems so simple, but, like, if you as a creator, can internalize that and say, I don't have to create content, like, I'm the professor and I've done, you know, had a whole career doing this, but I've learned something. There's going to be someone who's going to, who maybe doesn't know it, and they're going to like that I share it. So you share it. So I think that's really, really sweet, Jay. As we wrap up here, I know you kind of already shouted out your socials. You write the newsletter, you're on Twitter. Why don't you talk to us a little bit more about other exciting projects you're working on yourself? I know you mentioned an agency product that you're building.
What else are you thinking about on top of Noah's content, your own content, and all your classes?
Yeah, I know it sounds like a lot. So right now, one of the projects that I'm most excited about is creating social content templates. And so what I've done before working with Noah, while working with Noah, and to this day is a lot of people will scroll social media as a means of escape, as a means of entertainment. But the way I look at it is I'm not consuming content, I'm studying content. And so as I scroll my timeline any tweet or hook that captures my attention, I immediately save it to a folder and then I try and dissect why it actually captured my attention. Once I understand the structure or the reason why, I'll templatize it. And so I have over hundreds of templates, of tweets and hooks and story tweets and personality tweets and advice tweets, just hundreds of templates. That way, when I write content for both myself or my clients, it makes it a lot easier.
I think what a lot of people will say to the templates is, oh, but templates, templates ruin your creativity, right? Templates make you put into a box. And my answer to that would be, how did you learn how to ride a bike? With training wheels. And so for beginner writers, people who are just starting out, templates are amazing way to learn how to write. Because what is a template? There's a reason why a template works. It's because it has the same structure of something that's worked before. And so there's tons of templates that I'm currently putting into a product that I'm gonna launch in a few weeks, super low ticket, super accessible to the beginner writers, because I know this is the product that I wish I had when I was just starting out.
That's awesome. I love that because I know we were chatting about it before, but like, that's the exact way I think about content. And the reason I love templates is because, like you said, it's a framework and it makes it easy for someone else to understand and adjust that content. So you may have all these crazy ideas, but if you don't have the right framework to deliver those ideas, then, you know, like you said, someone's going to just swipe right past it on Twitter or LinkedIn. No one's going to even read it. They're not even going to understand what you're trying to convey. But if you at least get it in the right template that's based on something that's worked, you're going to have a higher likelihood of being able to catch that attention because it's in a format that actually resonates. And then once you've got that down, like you're saying, you're going to know.
So I'm sure when you open up Twitter and you want to put out a post, yeah, you might pull from a template or you might just like, go off the cuff and like, write something and maybe make a couple edits and know what's going to work. But you've had the experience doing that. But for people who are trying to get started, start with a template. It's the same reason why templates on canva are so popular, right? It's like people don't have to start from the beginning every time. They can start from 90% there, put on their own touch, customize the little things they need, and boom, they've got a beautiful asset. So I'm really excited for that. Jay, let's definitely keep in touch. Excited to share more as you launch that product.
And, yeah, man, just want to thank you for coming on uploading, and good luck with the rest of the semester.
I appreciate you for having me on. Blaine, this is awesome.
Also generated
More from this recording
Castmagic LinkedIn Post
Content creation is a crucial skill for entrepreneurs who want to build an audience and grow their business. 🚀
On the latest episode of Uploading..., Blaine Bolus sits down with content prodigy Jay Yang to discuss his innovative strategies for growth. 🎙️
At just 18 years old, Jay has amassed over 100,000 followers online and serves as Head of Content for Noah Kagan (founder of AppSumo). 📈
In this value-packed conversation, Jay shares his audience growth frameworks, how he landed the opportunity to work with Noah, and his approach to balancing content creation with education. 🎓
We dive deep into Jay's successful content creation methods, including his "scientist mindset" of experimenting and learning from each venture. 🔬
Listen to the full episode here: [link]
hashtag#contentcreation hashtag#entrepreneurship hashtag#audiencegrowth hashtag#contentmarketing hashtag#uploadingpodcast
3 quick tips
Want to create content that stands out?
Here are 3 tips from @jayyangg, Head of Content @noahkagan:
Brainstorm ideas with ranking
• Rank ideas by your excitement, team excitement & audience potential
• Total rankings to prioritize
Repurpose content
Record a podcast answering common questions, then:
• Create a newsletter from it
• Adapt newsletter to Twitter threads
• Repurpose threads for LinkedIn & IG
Use the "name test" for unique hooks
Craft content angles only YOU could write.
If someone sees it, they should think:
"Oh that's definitely a [your name] post."
To sum up:
• Rank ideas to prioritize
• Repurpose for multiple platforms
• Make content uniquely yours
What other content tips have worked for you?
1 Hack 3 tips
How to Become Noah Kagan's Right-Hand Man in Content Creation:
(This 18-year-old did it while balancing high school and college):
The "TAG" Method.
• Target a person/company you want to work with
• Audit their content to identify opportunities
• Gift them a detailed proposal on how you can help
When Jay Yang wanted to work with Noah Kagan, he used the TAG method:
• Target: Noah Kagan/Appsumo
• Audit: Analyzed Noah's content funnel and identified gaps
• Gift: Created a 19-page proposal with pre-made content samples
Most people say "Let me know how I can help!"
But busy entrepreneurs don't have time to figure that out.
Do the heavy lifting FOR THEM with a detailed plan of action.
So, how can you apply the "TAG" method in your own life?
Step 1) Choose your target wisely
• Identify someone you genuinely admire and want to learn from
• Make sure it's a realistic target (a busy CEO may not have time for you)
• Research their work and get to know their pain points intimately
Step 2) Conduct a thorough audit
• Analyze their content, products, social media, etc.
• Look for gaps, inconsistencies, or areas to improve
• Put yourself in their shoes and consider their goals
Step 3) Create a valuable gift
• Develop a detailed proposal addressing the issues from your audit
• Include specific examples, templates, or even pre-made content
• Focus on how you can save them time, money, or headaches
The key is to lead with value and make it a no-brainer for them to say yes.
But it doesn't stop there.
Once you're in, you need to keep proving your worth:
• Prioritize speed and execution over perfection
• Adapt quickly to feedback and new directions
• Consistently bring new ideas and solutions to the table
As Jay said, "When you're young, you need to rely on hunger and hustle."
Credentials are great, but results are better.
💬 Keywords
Content creation
Content strategy
Content metrics
Content testing
Content repurposing
Social media content
Content templates
Content marketing
Content performance
Content analytics
Content optimization
Content distribution
Content scaling
Content consistency
Content uniqueness
Content hooks
Content formats
Content pivoting
Content systems
Content science
Content workflow
Content adaptation
Content platforms
Content versatility
Content efficiency
Content frameworks
Content experimentation
Content hypotheses
Content learning
Content journey
💡 Speaker bios
Blaine is the host of the popular podcast named 'Uploading.' The podcast focuses on groundbreaking creators, marketers, and professionals worldwide who have successfully monetized through content. He offers wisdom in the multiple aspects of content strategy, creation, distribution, and much more. Blaine is also the leading force behind 'Cas Magic,' the ultimate workspace for content professionals. Offering his wisdom and insight, Blaine runs a weekly newsletter sharing valuable tips from the show. He has fostered a thriving Slack community, boasting over a thousand active creators. One of his recent interviewees was Jay Yang, a notable 18-year-old content creator with over 100K followers. Additionally, Yang holds an impressive position as the head of content for Appsumo founder, Noah Kagan, while maintaining excellent academic performance at the University of Illinois. Blaine is committed to sharing and celebrating such stories of remarkable individuals doing incredible things in the content world.
💡 Speaker bios
Blaine is a dedicated content creator who has mastered the craft of creating impactful frameworks to expand his audience reach. His notable record boasts a prestigious chance to work with esteemed professional, Noah Kagan. Aside from juggling content creation, Blaine also manages a commendable balance with his job and academics. His journey into the realm of content was not immediate but once he found his place, he relentlessly innovated successful strategies to ensure growth. His passion for content creation remains unparalleled as he continuously educates himself on further enhancing his skills.
💡 Speaker bios
Jay Yang is an insightful 18-year-old who has experienced remarkable personal growth over the past three years. His transformative journey began in the summer of 2020, amid pandemic-induced isolation, during which he was engrossed in playing video games for five hours a day. With a knack for remodeling strategies and incorporating new systems into his life, Jay has revisited several frameworks from the past, some of which he had even forgotten. Despite his young age, he possesses a vibrant wisdom that feels as if he has lived a decade in the span of just three years.
ℹ️ Introduction
Hey there, content creators! Welcome back to another exciting episode of Uploading the Podcast. I'm your host, Blaine, and today we have a very special guest joining us.
Brace yourselves because this episode is jam-packed with content creation gold. We're thrilled to have Jay Yang here, the head of content for none other than Noah Kagan, founder of Appsumo. At just 18 years old and with over 100,000 followers, Jay has cracked the code on creating captivating content while balancing his studies at the University of Illinois.
In this episode, Jay takes us on his content creation journey, from his humble beginnings promoting underground music artists on YouTube to working with online business giants. He shares his unique "bottom-up" approach to content, documenting his learning process and sharing discoveries with his audience.
But that's not all! Jay also dives into his successful TAG method for landing incredible opportunities, like his internship at Beehive. He's even working on an exciting new project: social content templates to help beginners structure their writing and create engaging posts.
So, whether you're a seasoned content creator or just starting out, this episode is filled with actionable insights and strategies you won't want to miss. Get ready to take notes because Jay Yang is about to drop some serious knowledge bombs. Let's dive in!
📚 Timestamped overview
00:00 "Uploading podcast features top creators and professionals sharing content strategy and growth tips. Join Cas magic and the Slack community for more insights. Today's episode features Jay Yang, an 18-year-old content creator with 100,000 followers and head of content for Noah Kagan."
05:06 Reach out using the TAG method: Target someone you want to work for, Audit their needs, then offer a Gift of help.
07:47 Break down tasks into two-week sprints and understand customer needs through empathy, as demonstrated by the successful, satirical "please don't tell my boss" email campaign for the beehive 101 course.
11:50 Show your work upfront to potential collaborators to make it easy for them to evaluate you, rather than just asking how to help.
13:19 Direct offers of help are burdensome; specific suggestions are more effective.
17:55 Transitioning from qualitative to quantitative marketing, testing various content types with NOAA revealed that unique, expertise-driven Twitter threads excelled. The key framework used was the "name test" to ensure content was unmistakably Noah's, focusing on his unique experiences.
20:11 Understand different content types and create unique hooks with social proof to stand out.
24:39 I've struggled with imposter syndrome, thinking I need more experience to share advice. My cousin, a TA, said you only need to be slightly ahead of your audience. This reassures me as I grow my brand.
27:30 Share your unique knowledge; it will resonate with someone. Promote your projects and social media presence.
30:03 Templates help convey ideas effectively by providing a clear, proven framework.
📚 Timestamped overview
00:00 Learn from top creators on content strategy.
05:06 Target, audit, gift: connect with desired company effectively.
07:47 Empathy, sprints, customer understanding lead to marketing success.
11:50 Show your value upfront; make it easy.
13:19 Empathy means providing specific ways to help.
17:55 Quantitative marketing success from content experimentation and metrics.
20:11 Importance of unique, credible opening hooks highlighted.
24:39 Imposter syndrome, realizing I'm qualified to share.
27:30 Unique perspectives resonate; share your knowledge authentically.
30:03 Templates offer a framework for effective content delivery.
❇️ Key topics and bullets
Sure, here's a comprehensive sequence of topics covered in the podcast episode, with sub-topic bullets:
Introduction and Guest Background
Podcast overview: Uploading the Podcast with host Blaine
Guest introduction: Jay Yang, content creator and Head of Content for Noah Kagan
Episode topics: Jay's audience growth frameworks, working with Noah Kagan, balancing content creation with education and job, successful content creation frameworks
Jay Yang's Content Creation Journey
Started during COVID-19 in summer 2020
Experimented with various projects: YouTube channel, Instagram theme pages, and a clothing brand
Adopted a "scientist mindset": formulating hypotheses, experimenting, and learning
TAG Method (for landing opportunities)
Target: Choose a company or entrepreneur to work for
Audit: Research ways to help the company or individual
Gift: Present a detailed proposal of how you can help, offered initially for free
Working with Noah Kagan
Content initiation: Pitching ideas and ranking them based on excitement and audience potential
Content creation process: Recording podcasts, creating newsletters, and repurposing content for social media
Content testing and metrics: Transitioning from qualitative to quantitative marketing, tracking performance data
Success metrics: Using the "name test" for unique content hooks, evaluating and adjusting content types based on data
Challenges and adjustments: Pivoting strategies to avoid stale content
Philosophy on content: Treating content as a science with templates and systems
Beehive Experience
Secured an internship using the TAG method
Responsibilities: Creating the Beehive Academy and the Beehive 101 course
Learned to structure projects efficiently using two-week sprints
Imposter Syndrome and Teaching Confidence
Feeling imposter syndrome due to age
Reframing the role as sharing an ongoing learning process rather than being an expert
Content Creation Approach
Contrasting Jay's "bottom-up" approach with Noah's "top-down" expert-driven approach
Documenting and sharing new discoveries on various platforms
Social Content Templates Project
Creating and selling social content templates
Studying social media content to create effective templates
Providing a low-cost, accessible tool for beginners in structured writing and content creation
Benefits of using templates: learning tool, structure, saving time, and conveying ideas effectively
Future Plans and Wrap-Up
Discussing the upcoming product launch
Expressing gratitude for the opportunity to share insights on the platform
❓ Questions
Here are 10 discussion questions based on the Uploading podcast episode with Jay Yang:
How can adopting a "scientist mindset" help aspiring content creators find their niche and grow their audience? What experiments would you conduct to test different content strategies?
Discuss the TAG method (Target, Audit, Gift) that Jay used to land an opportunity with Noah Kagan. How can you apply this approach to secure collaborations or jobs in your desired field?
Jay experienced imposter syndrome due to his age. How can young creators overcome feelings of inadequacy and build confidence in sharing their knowledge?
Compare and contrast Jay's "bottom-up" content creation approach with Noah's "top-down" style. Which method resonates with you more, and why?
How important is authenticity and relatability in content creation? Discuss instances where you've connected with a creator because they shared their learning journey and mistakes.
Jay is developing social content templates to help beginners with structured writing. What other tools or resources could be created to support aspiring content creators?
Discuss the benefits and potential drawbacks of using templates for content creation. How can templates serve as "training wheels" for beginners while still encouraging creativity?
Jay balanced his content creation journey with his education and job responsibilities. What strategies can creators employ to manage their time effectively and maintain a healthy work-life balance?
Blaine emphasizes the importance of being "one chapter ahead" in knowledge when teaching others. How can creators continuously learn and stay ahead in their niche to provide value to their audience?
Throughout the episode, Jay demonstrates a strong work ethic and willingness to learn. What other qualities or skills do you think are essential for success as a content creator in today's digital landscape?
🎬 Reel script
Here's your script for a 30-second voiceover to summarize the key points from my interview with Jay Yang on content creation:
Hey, it's Blaine here. In today's episode of Uploading, I sat down with 18-year-old content phenom Jay Yang. He shared his journey from gaming addict to creating content for entrepreneur Noah Kagan, all while acing his studies.
Jay broke down his TAG method for landing dream opportunities: Target a company, Audit their needs, and Gift them a proposal. He also discussed adopting a bottom-up approach to content, authentically sharing his learning process.
For aspiring creators, Jay is launching affordable content templates to help beginners find their voice and save time. His message? Start documenting your growth and stay one chapter ahead of your audience.
Don't miss this value-packed conversation with a rising star. Check out the full episode of Uploading wherever you get your podcasts. Stay tuned and keep creating!
🔑 7 Key Themes
Content initiation and prioritization process
Content repurposing across multiple platforms
Quantitative marketing and success metrics
Content strategy implementation and adjustments
Balancing content creation and personal life
Collaborating with Noah Kagan effectively
Content templates as learning tools
Short Blurb
E73: In today's episode, I sit down with Jay Yang, a talented 18-year-old content creator who has amassed over 100,000 followers and serves as the Head of Content for Noah Kagan, the founder of Appsumo. Despite his young age, Jay shares invaluable insights on content creation, audience growth, and balancing his passion with education and work.
Throughout our conversation, you'll discover:
Jay's unique audience growth frameworks
The story behind his opportunity to work with Noah Kagan
Strategies for balancing content creation with education and a full-time job
Proven content creation frameworks for success
The importance of adopting a "scientist mindset" in your content journey
Fun fact: Jay's mother's advice led him to consider working for his favorite company to gain experience, which ultimately led to his success in the content creation world.
This episode is packed with wisdom from a young entrepreneur who has already made a significant impact in the content creation space. Whether you're just starting or looking to take your content to the next level, Jay's insights will undoubtedly inspire and guide you on your journey.
Don't miss this opportunity to learn from one of the most promising young minds in content creation. Tune in to Uploading... now and discover how you can apply Jay's strategies to accelerate your own content growth!
Interview Breakdown
Today, Jay Yang, an 18-year-old content creator with over 100,000 followers, shares his strategies for content creation and audience growth. As the Head of Content for Noah Kagan, founder of Appsumo, Jay offers valuable insights into balancing content creation with education and other responsibilities.
In this episode, we'll cover:
Jay's unique content creation frameworks and strategies
The TAG method for securing opportunities with entrepreneurs and companies
Overcoming imposter syndrome and building teaching confidence
The benefits of using templates for structured writing and content creation
Jay's journey from experimenting with various projects to working with Noah Kagan
Short Recap
Here's a 2 sentence summary of the episode, matching the tone and style of your example:
In this episode, Jay Yang shares his insider secrets for creating viral content that he used to grow Noah Kagan's social media empire. He reveals his proven TAG Method for landing opportunities and his science-based approach to crafting social media posts that engage and convert.
🎠 Social Carousel
Cover Slide:
10 Content Strategies Every Creator Needs to Know
Slide 1:
Title: Ranking Content
Explanation: Prioritize content ideas by ranking excitement levels and audience potential.
Slide 2:
Title: Repurpose Podcast
Explanation: Transform podcast content into newsletters, Twitter threads, and social media posts.
Slide 3:
Title: Track Metrics
Explanation: Transition to quantitative marketing by monitoring content performance metrics.
Slide 4:
Title: Unique Threads
Explanation: Create meaty, distinctive threads based on personal experiences to drive engagement.
Slide 5:
Title: Pre-CTA Posts
Explanation: Use posts with pre-call-to-action hooks to increase newsletter signups.
Slide 6:
Title: Name Test
Explanation: Ensure content is unique by checking if only you could write it.
Slide 7:
Title: Content Science
Explanation: Treat content creation as a science with templates and systems for consistency.
Slide 8:
Title: Sprint Planning
Explanation: Break tasks into manageable two-week sprints for efficient workflow.
Slide 9:
Title: Versatile Content
Explanation: Create singular, adaptable content pieces for multiple platforms and formats.
Slide 10 (CTA):
Want to uplevel your content strategy? Follow @jayyang.biz for more actionable tips and insights!
New Idea
Idea #1: Using a "Bottom-Up" Content Creation Approach
A "bottom-up" content creation approach involves sharing your learning journey and mistakes, rather than positioning yourself as an expert. This approach can be effective because:
Relatability: By sharing your own learning process, you become more relatable to your audience. They can see themselves in your journey and feel connected to your content.
Authenticity: Being transparent about your mistakes and the things you're still learning adds authenticity to your content. It shows that you're human and not afraid to be vulnerable, which can build trust with your audience.
Ongoing Value: When you document and share your new discoveries on platforms like Twitter, Instagram, and a weekly newsletter, you're providing ongoing value to your audience. They can learn alongside you and benefit from your insights in real-time.
1 Key Learning
Employ a Scientific Approach to Content Creation
Content creation should be treated as a science, not just an art. Systematize the process using templates, experimentation, and data-driven decision-making.
By breaking down the content creation process into smaller, manageable steps and continuously testing and tweaking based on performance metrics, creators can optimize their content strategy for maximum effectiveness and efficiency.
💎 Maxims
Here is a list of maxims based on the concepts and insights discussed in the podcast episode with Jay Yang:
Prioritize content ideas systematically by ranking excitement levels and audience potential.
Repurpose core content across multiple platforms to maximize reach and impact.
Track quantitative metrics to continuously test and optimize your content strategy.
Ensure your content has unique hooks that only you can deliver to stand out.
Treat content creation as a science with repeatable templates and systems.
Focus on consistency and scalability in your content strategy.
Constantly tweak your approach based on performance data and audience feedback.
Break large projects into small, manageable sprints to maintain momentum.
Seek to deeply understand your audience's needs and create content with empathy.
Craft compelling narratives in your content that resonate emotionally with readers.
Cohesively tie your content together across different platforms.
Maximize the efficiency of content workflows, especially when collaborating with busy people.
Adapt a singular versatile piece of content into multiple formats to get more mileage out of it.
When pitching yourself, demonstrate strong capability and enthusiasm through concrete examples.
Compensate for lack of experience with thorough preparation and going the extra mile.
Adopt a "scientist mindset" - experiment with different content approaches and learn from each one.
Target specific people/companies to work with, audit how you can help them, and gift value upfront.
You only need to be "one chapter ahead" in knowledge to teach others confidently.
Share your authentic learning journey, including mistakes, to build relatability with your audience.
Use templates as a tool to provide helpful structure when you're starting out in content creation.
Hustle Thread
Tweet 1:
Meet Jay Yang, a young content creator.
At just 18, he's making waves online.
But it wasn't always smooth sailing.
Today, he's thriving with a unique approach.
Here's his inspiring story: 🚀
Tweet 2:
Jay Yang (@jaycyang) started creating content in 2020.
He experimented with various projects, from YouTube to Instagram.
Each venture taught him valuable lessons.
Tweet 3:
Despite his age, Jay landed an internship at Beehive.
How did he do it?
By using his innovative TAG method:
Target, Audit, and Gift.
He offered his skills for free to prove his worth.
Tweet 4:
Jay faced imposter syndrome due to his youth.
But a cousin's advice changed his perspective:
"You only need to be one chapter ahead."
Now, he shares his learning journey authentically.
Tweet 5:
Collaborating with entrepreneur Noah Kagan was a game-changer.
Jay created a cohesive content strategy across platforms.
His secret? A top-down approach, adapting one piece for multiple formats.
Tweet 6:
Jay's working on a new project: social content templates.
He studied successful content to create effective structures.
The goal? To help beginners write and create with ease.
Tweet 7:
Templates are like training wheels for writers.
They save time and convey ideas effectively on social media.
Jay wishes he had this tool when starting out.
Tweet 8:
From feeling like an imposter to embracing his journey,
Jay's story proves that age is just a number.
His advice to young creators:
Share your learning process, be authentic, and provide value.
Tweet 9:
Jay Yang's journey is one of resilience and innovation.
He's paving the way for a new generation of creators.
With his unique strategies and relatable approach,
The future looks bright for this rising star. 🌟
🧿 Viral Breakdown & CTA
Struggling to create content that actually grows your audience?
Discover the proven system for turning your podcast into an audience growth engine!
As the Head of Content for AppSumo's Noah Kagan with 100K+ followers, I've mastered the art of repurposing content for maximum reach and engagement.
Ready to level up your content game and skyrocket your growth?
Here are the 3 KEY PILLARS of my winning content strategy:
Empathetic Content Creation
Put yourself in your audience's shoes. What do they truly want and need? Focus on creating content that genuinely helps them achieve their goals or overcome their challenges. When you prioritize providing real value, your content will naturally resonate and attract a loyal following.
Diversified Content Repurposing
Don't let your hard work go to waste! Maximize the mileage of your core content by intelligently repurposing it across multiple platforms. Transform a single podcast episode into engaging social media posts, informative blog articles, compelling email newsletters, and more. This allows you to reach a wider audience while maintaining a consistent brand message.
Data-Driven Optimization
Treat your content strategy as a science, not just an art. Continuously monitor and analyze your content performance metrics to identify what works best for your unique audience. Experiment with different formats, topics, and distribution channels, then double down on the winners. By letting data guide your decisions, you'll be able to fine-tune your content for maximum impact and growth.
Want to dive deeper into these game-changing strategies and take your content to the next level? Head over to DTC Pod, where you'll learn directly from the top Founders and Operators across Consumer, Creator, and Commerce businesses. Unlock the secrets to content mastery and propel your growth today!
Uploading... Titles
Here are some exciting title options for this episode, matching the tone and style of your examples:
Jay Yang, Head of Content for Noah Kagan - The 18-Year-Old Prodigy Behind Noah's Content Empire
Jay Yang, Content Wunderkind - How An 18-Year-Old Cracked The Code On Viral Content
Jay Yang, Content Scientist - Experimenting His Way To 100K Followers Before College
Jay Yang, Beehive's Secret Weapon - Crafting Irresistible Campaigns That Convert
Jay Yang, Teenage Marketing Mastermind - Balancing Basketball, School, and Content Domination
Jay Yang, Gen Z Guru - Decoding The Content Formulas of Tomorrow's Titans
Jay Yang, The TAG Master - Scoring Dream Gigs With Targeted, Audacious Gifts
Jay Yang, Template Architect - Democratizing Social Media Success For Beginners
Twitter Post 1
Here's a fun fact from the podcast episode in the requested style and format:
Jay Yang landed his dream internship at 18 using the TAG method:
Target a company
Audit how to help
Gift them a proposal
All with zero prior experience or connections.
Mindsets
Here are 3 mindset shifts you can make based on the podcast episode to improve your content creation process:
🧠 Shift from viewing content as just an "art" to treating it like a science. By using templates, systems, and analyzing data, you can create content more efficiently and effectively. Embrace an experimental mindset to continuously test and improve your content strategy.
🧠 Focus on creating unique, meaty content that only you can produce. Use the "name test" to ensure your content has a distinct hook that sets it apart. Lean into your personal experiences and insights to provide value that resonates with your audience.
🧠 Prioritize scalability and consistency in your content strategy. Break down the creation process into manageable sprints, and develop a workflow that maximizes your time and effort. Aim to create versatile content pieces that can be repurposed across multiple platforms to maintain a cohesive presence.
By adopting these mindset shifts, you'll be well on your way to elevating your content game and achieving your goals as a creator. For more insights and strategies, be sure to check out the Uploading podcast and join the Slack community for creators!
Future State, 6 reasons post
Desired Outcome:
In 6 months, I want to have a streamlined, scalable content creation process that delivers unique, engaging content across multiple platforms, resulting in 10x audience growth and increased engagement.
Previous State:
Ad hoc content ideation and creation
Inconsistent posting schedule
Limited repurposing of content across platforms
Minimal tracking of metrics and performance
Even Better Future State:
Systematized content ideation and prioritization process
Consistent, high-quality content output
Efficient repurposing of content for maximum reach
Data-driven content optimization based on metrics
As content creators, we often struggle with maintaining a consistent, high-quality content output that resonates with our audience. We get bogged down in the day-to-day tasks and lose sight of the bigger picture.
But imagine a world where content creation is a well-oiled machine. Where ideas flow freely, are prioritized based on audience potential, and are efficiently turned into engaging pieces across multiple platforms.
That's the future I envision. And it's achievable with the right systems and processes in place.
Here are my 6 recommendations to make this future a reality:
Implement a content ideation and ranking system, similar to Jay and Noah's three-tier approach. This will ensure a steady stream of high-potential ideas.
Establish a content creation workflow that maximizes the use of your time and expertise. Record podcasts or videos, and repurpose that content into newsletters, social media posts, and more.
Develop a content calendar to maintain consistency and plan ahead. This will help you stay organized and avoid last-minute scrambles.
Track key metrics and use that data to continuously optimize your content. Experiment with different formats, topics, and hooks to see what resonates best with your audience.
Implement the "name test" to ensure your content is unique and stands out from the crowd. Ask yourself, "Could anyone else have written this, or is it distinctly mine?"
Treat content creation as a science, not just an art. Develop templates and systems to streamline the process, while still allowing for creativity and flexibility.
By implementing these recommendations, you can transform your content creation process from a time-consuming, hit-or-miss endeavor into a well-oiled machine that delivers results.
But I want to hear from you. What strategies have you used to systematize your content creation process? What challenges have you faced, and how did you overcome them? Share your thoughts in the comments below!
Workbook
Certainly! Here's a workbook based on the Uploading... podcast episode featuring Jay Yang and hosted by Blaine:
Uploading... Podcast Workbook
Episode: jay & Blaine podcast
Introduction
Introduce yourself and share your current content creation experience.
What platforms do you currently use for content creation?
Content Initiation and Prioritization
Brainstorm three potential content ideas for your platform.
Rank each idea based on your excitement, potential audience engagement, and feasibility.
Calculate the total score for each idea and prioritize them accordingly.
Content Creation Process
Outline the steps you will take to create content based on your highest-ranked idea.
Consider how you can repurpose this content for different platforms (e.g., podcast, newsletter, social media).
Content Testing and Metrics
List three types of content you want to experiment with (e.g., one-liners, listicles, how-tos).
Identify the key metrics you will track to measure the success of each content type.
Success Metrics and Evaluation
Apply the "name test" to your content ideas. Are they unique and specific to your expertise?
Set a timeline for evaluating your content's performance based on the metrics you identified.
Content Strategy Implementation
Develop a content calendar for the next month, focusing on consistency and scalability.
Schedule regular check-ins to review performance data and make necessary adjustments.
TAG Method for Landing Opportunities
Identify a company or entrepreneur you'd like to work with.
Conduct an audit of their content and identify areas where you can contribute.
Create a detailed proposal showcasing how you can help and the value you can provide.
Overcoming Imposter Syndrome
Reflect on any imposter syndrome feelings you may have experienced in your content creation journey.
Write down three ways you can reframe your mindset to focus on sharing your learning process rather than being an expert.
Content Creation Approach
Describe your content creation approach. Do you prefer a top-down (expert-driven) or bottom-up (learning journey) style?
Identify three ways you can incorporate authenticity and relatability into your content.
Action Plan
Based on the insights gained from this workbook, create a 30-day action plan for your content creation.
Set specific, measurable goals and deadlines for each task.
Remember, content creation is a continuous learning process. Embrace experimentation, track your progress, and adjust your strategy as needed. Good luck on your content creation journey!
Tweet thread on learnings
Here is a tweet thread summarizing a key takeaway from the podcast episode, using the provided format and style:
Tweet 1:
🎙️ Just listened to an insightful @UploadingPod episode with @jay_yang_jpeg, the 18-year-old content prodigy behind @noahkagan's content machine.
My biggest takeaway?
🧵 The TAG Method for landing opportunities with your dream company or entrepreneur:
Tweet 2:
🎯 TARGET: Choose a company or entrepreneur you admire and want to work with.
Do your research. Become an expert on their brand, content, and goals.
Your aim is to identify areas where you can add unique value.
Tweet 3:
🔍 AUDIT: Dive deep into the company or individual's strengths, weaknesses, and upcoming projects.
Look for gaps you can fill or improvements you can suggest.
Craft a detailed proposal showcasing exactly how you can help them level up.
Tweet 4:
🎁 GIFT: Present your audit and proposal to the company or entrepreneur.
Here's the kicker: Offer your services for FREE initially.
Demonstrate your capability, enthusiasm, and the concrete results you can deliver.
Make it a no-brainer for them to say yes.
Tweet 5:
The TAG Method is how @jay_yang_jpeg landed his opportunity with @noahkagan despite his young age.
He created a comprehensive 19-page slide deck auditing Noah's content.
Then he provided pre-made content to demonstrate the quality he could bring to the table.
Tweet 6:
By leading with value and doing the heavy lifting upfront, you make it easy for busy entrepreneurs to say yes.
They don't have to spend time training you or making decisions.
You've already shown you can deliver results. You just need a green light.
Tweet 7:
The TAG Method levels the playing field.
You don't need a fancy degree or years of experience.
What you need is hustle, strategic thinking, and the willingness to put in work before asking for anything in return.
Provide value first. Opportunities will follow.
Tweet 8:
Want to hear the full story of how @jay_yang_jpeg used the TAG Method to skyrocket @noahkagan's content to 100K+ followers?
Check out the latest episode of @UploadingPod for a masterclass in strategic content creation and career hacking.
🎧 Link: [insert link]
Youtube Description
Comprehensive Video Description: Unlock the Secrets of Successful Content Creation and Collaboration
In this insightful video, you'll gain invaluable knowledge from Jay Yang, a talented content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of Appsumo. Discover the strategies, frameworks, and insights that have propelled Jay's success in the world of content creation.
Learn How to:
Develop a Winning Content Strategy: Uncover the secrets behind creating a cohesive and effective content strategy across various social media platforms. Learn how to create versatile content that can be adapted for different formats and audiences.
Collaborate with Industry Leaders: Get an inside look at how Jay landed an opportunity to work with Noah Kagan using his innovative TAG method. Learn how to identify, audit, and present value to your dream collaborators.
Balance Content Creation with Life: As an 18-year-old attending the University of Illinois, Jay shares his experiences in maintaining excellent grades while pursuing his content creation passion. Gain insights on how to effectively manage your time and prioritize your goals.
Overcome Imposter Syndrome: Many creators struggle with imposter syndrome, feeling they need more experience to share their knowledge. Jay shares his journey in overcoming this mindset and reframing his role as a learner sharing his process.
Create Engaging and Authentic Content: Discover the power of a "bottom-up" approach to content creation, where you share your learning journey and mistakes with your audience. Learn how authenticity and relatability can help you connect with your followers.
Leverage Content Templates: Get a sneak peek into Jay's upcoming project on social content templates. Understand how templates can serve as a learning tool, provide structure, and save time for beginner writers and content creators.
Why You Should Watch:
Gain actionable insights from a successful content creator who has grown a substantial following and collaborated with industry leaders.
Learn proven strategies and frameworks for creating engaging content that resonates with your audience.
Discover how to balance your content creation journey with other responsibilities and overcome common challenges like imposter syndrome.
Get inspired by Jay's authentic approach to content creation and his willingness to share his learning process.
Stay ahead of the curve by understanding the power of content templates and how they can elevate your writing and save you time.
Don't miss this opportunity to learn from Jay Yang's experiences and elevate your content creation game. Watch now and unlock the secrets to successful content creation and collaboration!
Simplify
Here is a simplified summary of the key points from the podcast episode:
Podcast: Uploading... with Blaine (host)
Guest: Jay Yang, young content creator who works with Noah Kagan
Main Topics:
How Jay grew his audience and landed a job with Noah
Balancing content creation with school and work
Frameworks for creating successful content
Jay's Background:
Started making content in 2020 during COVID
Tried different projects like YouTube, Instagram, a clothing brand
Learned by experimenting, seeing what worked
Getting the Job with Noah:
Used the TAG method:
Target a company/person you want to work with
Audit how you can help them
Gift them a proposal of your ideas, offer to work for free at first
Got an internship at Noah's company Beehive this way
Content Creation Tips:
You don't need to be an expert, just share what you're learning
Be authentic, document your journey including mistakes
Use templates to learn structure and save time when starting out
Study what works on each social media platform
Hope this helps summarize the main ideas in simpler terms! Let me know if you need anything else.
Uploading LinkedIn-YouTube
@Jay Yang, Head of Content for @Noah Kagan, shares his unique approach to content creation and audience growth on this week's episode of Uploading the Podcast with @Blaine.
At just 18 years old, Jay has amassed over 100,000 followers while balancing his studies at the University of Illinois. He breaks down his successful content creation frameworks, including his "TAG Method" for landing opportunities and his experience working with entrepreneur Noah Kagan.
Jay also discusses his journey from experimenting with various projects to adopting a "scientist mindset" in content creation. He shares insights on overcoming imposter syndrome, the importance of authenticity, and his upcoming project on social content templates.
Tune in to learn from Jay's innovative strategies and his refreshing perspective on sharing your learning journey with your audience.
Full episode here: [Insert YouTube link]
#uploadingthepodcast #contentcreation #audiencegrowth #entrepreneurship #contentmarketing #socialmediamarketing #creatoreconomy
5 Characteristics of Winners
Here is a short post about characteristics of winners based on the podcast recording, in the style and format of the provided example:
Content creation winners share 5 key traits that set them apart from the rest:
✅ Treating content as a science with templates & systems
✅ Continuously tweaking based on performance data
✅ Focusing on scalability & consistency
✅ Breaking tasks into manageable sprints
✅ Deeply understanding audience needs through empathy
#ContentStrategy #Podcasting #ContentCreation
The Rule, The Process, Keys to Success
Jay Yang's approach to content creation with Noah Kagan demonstrates the power of the 97% rule in action.
When it comes to creating content, Jay and Noah consider themselves experts at 97% of the process - which they love and enjoy - and insufferable perfectionists at the remaining 3%.
For them, the best part of the process has always been the ideation. Brainstorming topics, ranking ideas based on excitement and audience potential, and experimenting with different formats and styles. Can't get enough...
Then there's the other part - refining the content, editing the podcast countless times, making sure every piece of content is optimized for each platform - and it's a slog. They're constantly iterating and adjusting.
Because that part takes about 10x longer.
You have to review the metrics over and over and over. Engagement's low - tweak the hook. Newsletter open rates are down, adjust the subject line. Too many listicles, mix it up. Then you check again, and what you tweaked messed something else up. 😡
Fun fact, one of the only content pieces they feel like is 100% done is the "please don't tell my boss" email campaign.
I actually give Jay the most credit here because he is 100% of the time the one going back in over and over for weeks - if not months - till he has exactly what he wants.
There's always something they could fine tune to make the content better, even though the changes aren't necessarily noticeable to the average consumer. But they notice them and know they play a huge role in making the content feel complete.
Honestly, they never feel their content is all the way there - that 3% tends to get the best of them.
I've heard similar stories in content marketing.
The quest to create the perfect piece or develop a flawless strategy feels long and tedious...even when you're almost there. There's always a tweak you could make, a subject line you could punch up, one last A/B test to run.
What's been helpful to Jay and Noah is serving their specific audience versus trying to appeal to the masses. They know they'll never please everyone, so by honing in on a focus, they have a sense of what's going to resonate and can invest their time and energy accordingly.
Don't create for everyone, and don't create for what "might" work, but what you've got data on. The last piece is considerably easier to fine tune.
3 bullets 3 bullets (dakota)
Here's a post based on the content strategies shared by Jay Yang in the Uploading... podcast episode:
Great content isn't an art.
It's a science. 🔬
My friend @noahkagan's content strategy:
• Brainstorm unique ideas only he could share
• Create a meaty podcast ep or thread
• Repurpose it into newsletters, tweets, IG posts
• Analyze data to improve future content
Rinse and repeat.
Framework To Build From Scratch
Here is a Twitter post based on the podcast episode, matching the style and format of the example you provided:
If I had to rebuild my content strategy from scratch, here's the framework I'd use:
(This is the exact approach @heyjayyang used to help grow @noahkagan's brand).
To create high-performing content that turns followers into fans, you need 3 things:
• A system for generating unique ideas
• A process for efficiently producing content
• Metrics to measure and optimize performance
So...
How do you consistently create content that stands out?
By using the CPR Framework.
It breaks down like this...
The "C" stands for Content Initiation.
This is the ideation phase where you generate and prioritize content ideas.
Key tactics include:
• Brainstorming sessions with stakeholders
• Ranking ideas based on excitement & potential
• Selecting the top concepts to pursue
For example:
Jay and Noah pitched ideas and ranked them using a 3-tier system:
Noah's excitement
Jay's excitement
Audience potential
The "P" stands for Production Process.
This is where you efficiently create and repurpose content.
The process involves:
• Recording a core content piece (like a podcast)
• Adapting it into multiple formats (newsletter, threads, posts)
• Distributing across various platforms
By working smarter, not harder, you maximize the mileage of each content piece.
The "R" stands for Review and Refine.
This is where you measure performance and continuously optimize.
Key actions include:
• Tracking metrics for each content type
• Identifying top and bottom performers
• Doubling down on what works, pivoting from what doesn't
Jay and Noah evaluated content using the "name test" - ensuring hooks were unique to Noah.
Start implementing the CPR framework into your content ops and I guarantee you'll create more compelling content in less time.
3 Success Strategies
Here are 3 strategies for success based on insights from the guest Jay Yang:
Master the TAG Method to Land Opportunities
When it comes to securing your dream job or client, a generic resume simply won't cut it.
Enter the TAG method: Target, Audit, Gift. First, identify the company or entrepreneur you'd love to work with. Next, dive deep into research mode and pinpoint areas where you could move the needle for their business. Finally, blow them away with a meticulously crafted proposal that showcases exactly how you'll help them level up—and offer your services for free initially.
By leading with value and demonstrating a true understanding of their needs, you'll set yourself apart from the sea of other applicants and position yourself as the obvious choice.
Embrace the Power of "One Chapter Ahead"
Many aspiring creators fall into the trap of believing they need years of experience and a laundry list of accomplishments before they can share their knowledge with the world. But the truth is, you only need to be one chapter ahead of your audience to make an impact.
Instead of waiting until you've "made it" to start creating content, document your journey as you go. Share the lessons you're learning, the mistakes you're making, and the strategies you're testing in real-time. Your audience will appreciate your transparency and relatability—and they'll grow alongside you.
Remember: Your unique perspective and experiences are valuable, no matter where you are in your journey.
Harness the Power of Templates
No matter how talented you are, creating scroll-stopping content day after day is no easy feat. That's where templates come in.
By studying the patterns and structures behind high-performing social media posts, you can develop a set of go-to frameworks that take the guesswork out of content creation. Think of them as training wheels for your writing—they provide a solid foundation to build upon while still allowing room for your unique voice and insights to shine through.
Not only do templates save you time and mental energy, but they also help ensure that every piece of content you put out into the world is optimized for maximum impact.
Episode Summary
Jay Yang is a prodigious content creator who has amassed over 100,000 followers at just 18 years old. As the Head of Content for Noah Kagan, the founder of Appsumo, Jay has developed proven frameworks for audience growth and content creation.
In this episode of Uploading the Podcast, Jay shares his unique journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his innovative TAG method. He discusses his content creation process, balancing his work with education, and overcoming imposter syndrome. Jay also shares insights into his upcoming project on creating accessible social content templates for beginners.
Blaine Content Sample
Content creation frameworks helped us go from 100 to 100,000 followers, and here's how…
Just 6 months ago I had a few hundred followers online. Now, after working with entrepreneur Noah Kagan, I've grown my audience to over 100,000 across platforms.
Ever since I started my content creation journey, learning and applying proven frameworks has been one of the most important ways I've tapped into growth.
So I'll be doubling down on these as I continue to scale my reach and impact.
Background
As a young creator, I initially struggled with structure and consistency
My content lacked a cohesive strategy across platforms
I tried to balance experimentation with proven techniques
These are 4 principles that helped me get the most out of content frameworks:
Scalable Systems
During a content creation sprint, it's easy to get bogged down by the details and lose sight of the bigger picture.
Frameworks help prioritize the most impactful content types and distribution channels, so I can double down on what works and table the rest for iteration.
Audience Empathy
These frameworks force me to deeply understand my audience's needs, desires and pain points.
There's nothing like stepping into your audience's shoes to craft content that truly resonates. Frameworks provide a great forcing function to solve real problems.
Versatile Formats
Sometimes, the best content ideas come from repurposing a core concept.I spend a lot of time crafting "pillar content" that can be adapted into tweets, threads, newsletters, and visuals - which expands my reach.
Data-Driven Approach
People say content creation is an art, not a science. I find that not to be the case, especially when creating without data is so costly.
By tracking metrics, I can validate what truly resonates, rapidly iterate, and double down on the winning ideas.
Would love to hear any other content tips you've found helpful! Let's keep learning and growing together.
1 most actionable piece of advice
Experiment with content types and track metrics to optimize performance.
Gregs LinkedIN Example
The Playbook for Scaling to 100K with Content in 2023
Start with a scientist mindset (experiment, learn, iterate)
Use the TAG method to land opportunities (target, audit, gift)
Build a cohesive content strategy across platforms (repurpose, adapt)
Employ templates to structure content effectively (save time, convey ideas)
Authentic sharing becomes your unique selling point
Congrats, you've created an infinitely scalable content machine
Old model: create content, hope for growth
New model: strategic content, engineered for growth
Key to winning:
Best understanding of audience needs (empathy)
Slickest workflows to maximize productivity
Strong community of people who love your content
Knowing when to pivot based on data
2020: "I'm a content creator"
2023: "I'm a content scientist"
Mr. Beast has 130M YouTube subscribers and a $100M+ business.
And "his strategy is my opportunity"
You can take a slice of that audience and build a mini version of his empire with just your content skills and strategic mindset
People always made fun of content creators. Especially in Silicon Valley.
"You have to keep churning out content. What kind of business is that lol". Not anymore.
Scale with strategic, templated content. The playbook isn't 100% defined yet, but get ready.
Might be one of the best businesses to be in. Happy creating.
Questions Shownotes
Here are 20 questions that listeners will learn by tuning into this recording, matching the tone, style, and format of the provided example:
What inspired Jay Yang to start his content creation journey during the COVID-19 pandemic?
How did Jay's "scientist mindset" help him learn from various content creation experiments?
What is the TAG method, and how did Jay use it to land an opportunity with Beehive?
How did Jay structure his projects efficiently during his internship at Beehive?
What advice did Jay's cousin, a teaching assistant, give him to overcome imposter syndrome?
How does Jay's "bottom-up" content creation approach differ from Noah Kagan's expert-driven style?
Why does Jay believe in sharing his ongoing learning process rather than presenting himself as an expert?
How does host Blaine emphasize the importance of authenticity and relatability in content creation?
What inspired Jay to create and sell social content templates?
How does Jay study social media content to create effective templates for beginners?
Why does Jay believe that templates serve as a valuable learning tool and provide structure for beginner writers?
How can templates help content creators save time and convey ideas effectively on social media?
What was Jay's initial approach to collaborating with Noah Kagan, and how did he demonstrate his capability and enthusiasm?
How did Jay focus on creating an efficient workflow to maximize Noah's limited time?
What is the importance of establishing a cohesive content strategy across various social media platforms?
How does Jay's top-down approach to content creation allow for versatility and adaptability across different formats and platforms?
What led Jay to transition from his initial YouTube music promotion channel to exploring self-improvement and online business opportunities?
How did Jay balance his content creation journey with his responsibilities as a high school student, including basketball and cross-country?
What positive feedback did Jay receive from his peers once they discovered his online activities?
How does Jay plan to launch his upcoming social content templates product, and what are his future plans in the content creation space?
Episode Summary
Here is the episode summary in the requested format:
Jay Yang is an 18-year-old content creator with over 100,000 followers who currently serves as Head of Content for entrepreneur Noah Kagan. While attending the University of Illinois, Jay has managed to balance his studies with a rapidly growing content career.
In this episode of Uploading the Podcast, Jay shares his unique approach to content creation, audience growth frameworks, and how he landed an opportunity to work with Noah Kagan. He discusses his content journey, experimenting with various projects, and the importance of adopting a "scientist mindset." Jay also dives into his TAG method for securing opportunities, creating efficient content workflows, overcoming imposter syndrome, and his upcoming project focused on developing social media content templates.
Episode Summary
Jay Yang is the Head of Content for Noah Kagan, the founder of Appsumo. At just 18 years old, Jay has amassed over 100,000 followers through his content creation strategies while maintaining excellent grades at the University of Illinois.
In this episode of Uploading the Podcast, Jay shares his audience growth frameworks and discusses his experience working with Noah Kagan. He also delves into balancing content creation with his education and job, and reveals successful content creation frameworks that have contributed to his impressive online presence at such a young age.
Interview Breakdown
Today, Blaine is joined by 18-year-old content creator Jay Yang, who manages content for Noah Kagan and has grown his own audience to over 100,000 followers. They dive into Jay's unique content creation strategies, his experience working with Noah, and how he balances his online ventures with his education.
In this episode, they discuss:
Jay's journey from gaming to content creation and online business
The TAG Method for landing high-profile opportunities
Overcoming imposter syndrome and embracing the learning process
Jay's "bottom-up" approach to content creation and documenting growth
The power of templates in helping beginners structure their content effectively
Interview Breakdown
In this episode, Jay Yang, a talented young content creator, shares his insights on effective content strategies and his experience working with entrepreneur Noah Kagan. Discover the valuable lessons he learned and how you can apply them to your own content creation journey.
Today, Jay will cover:
His content creation journey and the "scientist mindset" approach
The TAG method for landing opportunities with companies or entrepreneurs
Collaborating with Noah Kagan and implementing efficient content workflows
Overcoming imposter syndrome and the importance of sharing your learning process
Developing social content templates to help beginners in structured writing and content creation
❇️ Key topics and bullets
Introduction
Podcast overview: Uploading the Podcast with host Blaine
Guest introduction: Jay Yang, content creator and Head of Content for Noah Kagan
Jay Yang's Background
Started content journey during COVID-19 in summer 2020
Experimented with various projects to learn and grow
Content Creation Journey
Adopted a "scientist mindset" for experimenting and learning
Advice from his mother to consider working for his favorite company
TAG Method (for landing opportunities)
Target: Choose a company or entrepreneur to work for
Audit: Research ways to help the company or individual
Gift: Present a detailed proposal of how you can help
Beehive Experience
Secured an internship using the TAG method
Responsibilities: Create the Beehive Academy and Beehive 101 course
Learned to structure projects efficiently using two-week sprints
Imposter Syndrome and Teaching Confidence
Dealing with imposter syndrome due to age
Reframing role as sharing ongoing learning process rather than being an expert
Content Creation Approach
Contrasting Jay's "bottom-up" approach with Noah's expert-driven style
Documenting and sharing new discoveries on various platforms
Host Blaine's Perspective
Importance of being slightly ahead in knowledge rather than fully expert
Authenticity and relatability in content creation
Social Content Templates Project
Creating and selling social content templates
Studying social media content to create effective templates
Providing an accessible tool for beginners in structured writing and content creation
Benefits of Using Templates
Serving as a learning tool and providing structure
Saving time and helping convey ideas effectively on social media
Future Plans and Wrap-Up
Discussing the upcoming product launch
Expressing gratitude for the opportunity to share insights on the platform
💬 Keywords
Content creation, Content strategy, Content metrics, Content testing, Content repurposing, Social media content, Content templates, Content marketing, Content performance, Content analytics, Content optimization, Content distribution, Content scaling, Content consistency, Content uniqueness, Content hooks, Content formats, Content pivoting, Content systems, Content science, Content workflow, Content adaptation, Content platforms, Content versatility, Content efficiency, Content frameworks, Content experimentation, Content hypotheses, Content learning, Content journey
3 Success Strategies
Here are 3 strategies for success based on insights from the guest Jay Yang:
Adopt a Scientist Mindset
When it comes to content creation, thinking like a scientist can be the key to unlocking rapid growth.
This means approaching each piece of content as an experiment. Start by formulating a hypothesis about what will resonate with your audience. Then, put your hypothesis to the test by publishing the content and closely tracking the metrics.
Did the post perform as expected? If so, double down on that winning formula. If not, head back to the drawing board and brainstorm ways to iterate and improve.
By embracing a cycle of experimentation, analysis, and optimization, you'll be able to systematically fine-tune your content strategy and skyrocket your engagement rates.
Create a Versatile Pillar Piece
As a busy creator, you need to make the most of every moment spent on content. That's where Jay's top-down approach comes in.
Rather than starting from scratch for each social media platform, focus your energy on creating a single, in-depth pillar piece—like a podcast episode or a long-form newsletter. Then, repurpose that foundational piece of content into an array of bite-sized assets optimized for different channels.
Turn thought-provoking podcast clips into attention-grabbing tweets. Distill newsletter insights into easy-to-digest Instagram carousels. Adapt storytelling segments into engaging LinkedIn posts.
By letting one pillar piece serve as the basis for your entire cross-platform content strategy, you'll be able to maximize your impact while minimizing your effort.
Focus on Relatable Experiences
When you're first getting started with content creation, it's easy to fall into the trap of believing you need to be a world-renowned expert to have something valuable to share. But as Jay discovered, relatability can be even more powerful than credentials.
Instead of trying to position yourself as an untouchable guru, focus on documenting and sharing your own learning journey—flaws, failures, and all. Be transparent about the challenges you're facing and the lessons you're picking up along the way.
Your audience isn't looking for perfection; they're looking for someone they can identify with. By peeling back the curtain and inviting them to grow alongside you, you'll foster a deep sense of trust and loyalty that will keep them coming back for more.
At the end of the day, the most compelling content stems from lived experiences and authentic self-expression. Embrace your unique perspective and let it shine through in everything you create.
3 Success Strategies
Here are 3 key strategies for success based on the insights shared by the guest Jay Yang on the Uploading...podcast:
Unlock Opportunities with the TAG Method
Landing your dream job or client isn't about blasting out generic resumes and hoping for the best. It's about being strategic, proactive, and leading with value.
Enter the TAG method: Target, Audit, Gift. First, identify the company or entrepreneur you'd love to work with—the one that truly aligns with your passions and skill set. Next, put on your detective hat and conduct a thorough audit of their business. Pinpoint areas where you could make a real impact and move the needle on their goals.
Finally, it's time to craft your gift: a meticulously researched, highly tailored proposal that showcases exactly how you'll help them level up. The key here is to offer your services for free initially. By demonstrating your value upfront and proving that you truly understand their needs, you'll set yourself apart from the sea of other applicants and position yourself as the obvious choice.
The TAG method is all about being proactive, strategic, and generous. It's about showing, not telling, why you're the perfect fit for the role. And when done right, it's an incredibly effective way to open doors and land once-in-a-lifetime opportunities.
Embrace the Power of "One Chapter Ahead"
One of the biggest roadblocks aspiring creators face is the belief that they need years of experience, a huge following, and a laundry list of accomplishments before they can start sharing their knowledge with the world. They get stuck in a cycle of waiting for the perfect moment, the perfect level of expertise, the perfect platform—and as a result, they never actually start creating.
But the truth is, you don't need to be the world's leading expert on a topic to make an impact. You just need to be one chapter ahead of your audience.
Instead of waiting until you've "made it" to start putting yourself out there, embrace the power of documenting your journey as you go. Share the lessons you're learning, the mistakes you're making, and the strategies you're testing in real-time. Be transparent about the fact that you're still figuring things out—chances are, your audience is in the same boat and will appreciate your relatability.
The beauty of this approach is that it takes the pressure off of being perfect and allows you to build a loyal, engaged community that grows alongside you. As you continue to learn and evolve, so too will your content and the value you're able to provide. And before you know it, you'll have established yourself as a go-to resource in your niche.
Remember: Your unique perspective and experiences are valuable, no matter where you are in your journey. Embrace the power of being one chapter ahead and start sharing your story with the world.
Streamline Your Content Creation with Templates
Creating scroll-stopping, value-packed content on a consistent basis is no easy feat. It requires time, energy, and a whole lot of creative brainpower. But what if there was a way to streamline the process and ensure that every piece of content you put out into the world was optimized for maximum impact?
Enter the power of templates.
By studying the patterns and structures behind high-performing social media posts, you can develop a set of go-to frameworks that take the guesswork out of content creation. These templates serve as a starting point—a solid foundation to build upon while still allowing room for your unique voice and insights to shine through.
Think of them as training wheels for your writing. When you're first starting out, templates provide the support and guidance you need to craft compelling, engaging content. But as you become more comfortable and confident in your abilities, you can start to experiment and put your own spin on things.
Not only do templates save you time and mental energy, but they also help ensure that your content is always on point and aligned with your overarching goals. By having a set of proven structures at your fingertips, you can focus less on the mechanics of writing and more on the message you want to convey.
Of course, the key to using templates effectively is to avoid being overly formulaic or generic. The goal is to use them as a starting point, not a final destination. Infuse your own personality, experiences, and perspectives into each piece of content you create, and always be testing and iterating based on what resonates with your audience.
With the power of templates in your content creation toolkit, you'll be able to show up consistently, provide immense value to your audience, and establish yourself as a go-to authority in your niche—all while saving time and mental energy in the process.
3 Success Strategies
Here are 3 essential strategies for achieving success, as shared by guest Jay Yang on the Uploading...podcast:
Unlock Opportunities with the TAG Method
In today's competitive job market, simply blasting out generic resumes and cover letters isn't enough to land your dream role. If you want to stand out from the crowd and catch the attention of your ideal employer or client, you need to be proactive, strategic, and lead with value. That's where the TAG method comes in.
TAG stands for Target, Audit, Gift—a three-step process that helps you identify and pursue the opportunities that are most aligned with your skills, passions, and goals.
The first step is to get crystal clear on who you want to work with. This could be a specific company, entrepreneur, or industry that you admire and feel drawn to. Do your research, study their work, and gain a deep understanding of their mission, values, and pain points.
Next, conduct a thorough audit of their business. Put on your detective hat and look for areas where you could make a real impact. What challenges are they currently facing? What goals are they working towards? How could your unique skill set help them overcome obstacles and achieve success?
Finally, it's time to craft your gift—a meticulously researched, highly tailored proposal that showcases exactly how you'll add value to their organization. The key here is to lead with generosity and offer your services for free initially. By demonstrating your worth upfront and proving that you truly understand their needs, you'll differentiate yourself from other applicants and position yourself as the obvious choice for the role.
The TAG method is a game-changer when it comes to unlocking opportunities and landing your dream job or client. By being proactive, strategic, and generous, you'll be able to open doors that may have otherwise stayed closed and set yourself up for long-term success in your career.
Embrace the Power of "One Chapter Ahead"
One of the biggest myths in the world of content creation is that you need to be a world-renowned expert with decades of experience and a mile-long list of accolades before you can start sharing your knowledge with others. This belief holds so many talented individuals back from putting themselves out there and making an impact in their niche.
But the truth is, you don't need to have all the answers to provide value to your audience. In fact, some of the most engaging and relatable content comes from creators who are just a few steps ahead of their followers—sharing their journey, their lessons learned, and their works-in-progress along the way.
This is the power of being "one chapter ahead." Instead of waiting until you've reached some arbitrary level of success or expertise to start creating content, embrace the idea of documenting your growth in real-time. Share the challenges you're facing, the strategies you're testing, and the insights you're gaining as you navigate your industry or niche.
By being transparent about your own learning process, you'll build trust and credibility with your audience. They'll see you as someone who is authentic, relatable, and committed to continuous improvement—someone they can look to for guidance and inspiration as they pursue their own goals.
Plus, the act of creating content itself will help you solidify your knowledge and expertise over time. As you share your insights and engage with your community, you'll gain new perspectives, refine your ideas, and become an even more valuable resource in your field.
So don't let imposter syndrome hold you back from sharing your unique voice and experiences with the world. Embrace the power of being one chapter ahead and start documenting your journey today. Your audience will thank you for it.
Streamline Your Content Creation with Templates
Consistently creating high-quality, engaging content is one of the biggest challenges facing creators today. It takes time, energy, and a whole lot of creative juice to come up with fresh ideas and execute them in a way that resonates with your target audience.
But what if there was a way to streamline the content creation process and ensure that every post, article, or video you put out into the world was optimized for maximum impact? That's where templates come in.
By studying the patterns and structures behind top-performing content in your niche, you can develop a set of go-to frameworks that take the guesswork out of ideation and execution. These templates serve as a starting point—a proven formula that you can use to craft compelling, scroll-stopping content again and again.
Think of templates as the blueprints for your content house. They provide a solid foundation and structure, but still leave plenty of room for you to add your own unique style and flair. With a set of templates at your fingertips, you can focus less on the mechanics of content creation and more on infusing your personality, insights, and experiences into each piece.
Not only do templates save you time and mental energy, but they also help ensure that your content is always aligned with your overarching brand and goals. By having a consistent structure and format, you'll create a cohesive body of work that is easily recognizable and resonates with your target audience.
Of course, the key to using templates effectively is to avoid being overly rigid or formulaic. The goal is to use them as a starting point, not a final destination. Experiment with different angles, add your own personal anecdotes and examples, and always be testing and iterating based on what your audience responds to.
By harnessing the power of templates, you'll be able to create a steady stream of high-value content that positions you as a go-to authority in your niche—all while saving time and mental bandwidth in the process. It's a win-win for both you and your audience.
At the end of the day, success in any field comes down to having the right strategies, mindset, and tools in place. By implementing the TAG method, embracing the power of being one chapter ahead, and using templates to streamline your content creation, you'll be well on your way to achieving your goals and making a real impact in your industry.
The key is to stay focused, stay consistent, and always be learning and growing. With these principles as your guide, there's no limit to what you can achieve.
Castmagic LinkedIn Post
Want to build a huge following and land your dream content job? Here's how.
Jay Yang, 18-year-old content phenom with 100K+ followers, joins Blaine to share his proven frameworks for audience growth and content creation.
As Head of Content for AppSumo founder Noah Kagan, Jay breaks down his content testing process, success metrics, and strategies for working with high-profile creators.
We dive into Jay's personal content journey, the power of empathy in outreach, and his philosophies on treating content as a science.
Listen to the full episode here: [link]
#contentcreation #contentmarketing #growyouraudience #personalbrand #uploadingpodcast
Castmagic LinkedIn Post
Want to grow your audience to 100K+ followers and land your dream content job?
In this episode of Uploading the Podcast, host Blaine Bolus chats with Jay Yang, Head of Content for Noah Kagan (founder of Appsumo) with over 100,000 followers at just 18 years old.
We dive into Jay's audience growth frameworks, how he landed the opportunity to work with Noah while balancing school, and the successful content creation strategies he used to help Noah scale his personal brand.
Jay shares his TAG Method for securing opportunities, insights on overcoming imposter syndrome as a young creator, and his unique "bottom-up" content approach.
Listen to the full episode here: [link]
#contentcreation #personalbranding #growthhacking #audiencebuilding #uploadingpodcast
Castmagic LinkedIn Post
Growing an audience from zero to 100,000 followers is no small feat, but with the right strategies, it's possible to do it while still in high school.
In this episode of Uploading, Blaine chats with Jay Yang, the teenage content whiz who helps Noah Kagan (AppSumo founder) create and distribute content to his massive following.
Despite his young age, Jay has developed proven frameworks for identifying winning content ideas, establishing efficient creation workflows, and distributing content across multiple platforms to maximize reach and impact.
We dive into Jay's unique "bottom-up" content approach, his journey working with Noah, and how he balances his content career with school responsibilities.
Listen to the full episode here: [link]
hashtag#contentcreation hashtag#contentmarketing hashtag#growyouraudience hashtag#noahkagan hashtag#appsumo hashtag#uploadingpodcast
Castmagic LinkedIn Post
Content is your greatest asset for growth — but creating a high-performing content engine is no easy feat.
In this episode of Uploading..., Blaine Bolus sits down with Jay Yang, Head of Content for Noah Kagan and rising content star with over 100K followers at just 18 years old.
Jay breaks down his frameworks for audience growth, including how he landed his dream content job with Noah Kagan. We also dig into his content creation process, what he's learned from growing Noah's audience, and how he balances content with being a full-time student.
If you want to learn how to create content that resonates and drives results, this episode is a must-listen.
Check out the full episode here: [link]
hashtag#contentcreation hashtag#contentstrategy hashtag#audiencegrowth hashtag#noahkagan hashtag#uploadingpodcast
Episode summary
Jay Yang is an 18-year-old content creator with over 100K followers who serves as Head of Content for Noah Kagan, founder of Appsumo.
In this episode of Uploading the Podcast, Jay shares his audience growth frameworks, how he landed the opportunity to work with Noah while balancing school, and the successful content creation systems he utilizes to consistently produce viral content across social media platforms.
Lead Magnet Idea
"Unlock Your Content Success: The Creator's Toolkit for Exponential Audience Growth"
Description
This lead magnet is an all-in-one toolkit designed to help content creators systematically grow their audience and reach their content goals. Inspired by the insights shared by Jay Yang in the Uploading podcast episode, this toolkit is packaged as a visually appealing PDF guide that covers key aspects of content creation, strategy, and growth.
Components:
Content Ideation and Prioritization
A step-by-step guide to Jay and Noah's content ideation process, including the three-tier ranking system (Noah's excitement, Jay's excitement, and audience potential).
Worksheets and templates for brainstorming content ideas and prioritizing them based on the ranking system.
Content Creation Workflow
Detailed breakdown of Jay and Noah's content creation process, from recording podcast episodes to repurposing content across various platforms.
Visual flowchart illustrating the content creation workflow for easy understanding and implementation.
Content Testing and Optimization
Guide to transitioning from qualitative to quantitative marketing by tracking key metrics.
Examples of successful content types (meaty threads, featuring notable solopreneurs, pre-CTA posts) and how to adapt them for your niche.
"Name Test" worksheet to ensure unique content hooks that only you can create.
Scalable Content Strategy
Tips for creating a scalable and consistent content strategy, focusing on templates and systems.
Case studies of successful content strategies, like the Beehive 101 Course email campaign.
Checklist for creating cohesive content strategies across multiple platforms.
Empathy-Driven Content
Exercises and prompts to help creators understand their audience's needs and employ empathy in their content.
Examples of empathy-driven content pieces that resonate with the audience and generate attention.
Bonus: TAG Method for Landing Opportunities
Detailed explanation of Jay's TAG method (Target, Audit, Gift) for landing content opportunities.
Templates for creating a compelling pitch deck and pre-made content pieces to demonstrate value upfront.
Visual Appeal:
Use a vibrant, modern design with a mix of fonts and colors that appeal to content creators.
Incorporate eye-catching graphics, icons, and images to illustrate key concepts and break up the text.
Include pull quotes from the podcast episode to emphasize important insights and add credibility.
Call to Action:
Download Instruction:
Clear, step-by-step instructions on how to download the complete toolkit.
Invitation to Engage:
Encourage creators to join the Uploading podcast's Slack community to connect with like-minded individuals and access exclusive resources.
Invite creators to subscribe to the Uploading podcast's weekly newsletter for ongoing content creation tips and strategies.
Follow-Up Offer:
Offer a free 30-minute content strategy consultation with Jay Yang or a member of the Uploading podcast team to help creators personalize their content strategy.
Example CTA:
"Ready to supercharge your content growth? Download the 'Creator's Toolkit for Exponential Audience Growth' now and start implementing proven strategies to take your content to the next level! Join our vibrant creator community on Slack and subscribe to our weekly newsletter for exclusive insights and support. For personalized guidance, book your free 30-minute content strategy consultation today!"
By providing actionable insights, practical tools, and valuable bonus resources, this lead magnet delivers immediate value to content creators while encouraging further engagement with the Uploading podcast's content, community, and services.
5 reasons why with a PS
Here is a post matching the style and format of your example:
I started creating content in high school. Here's the 5 things I learned to grow my following to 100K+ and land my dream content job:
Experiment with different types of content
Try long-form, short-form, threads, how-tos, personal stories
See what resonates most with your audience
Double down on the top performing content types
Collaborate with people more successful than you
Reach out to experts in your niche
Offer to help them with projects for free
Learn from their knowledge and experience
Repurpose your best performing content
Turn a hit blog post into a tweet thread
Extract quotes/snippets for social media posts
Adapt content across different platforms to maximize reach
Have a consistent publishing schedule
Commit to a realistic posting frequency
Stick to it week after week to build an audience
Quality and consistency matter more than quantity
Study what works for top creators
Reverse engineer viral posts in your niche
Look for common themes, structures, topics
Use proven formulas as inspiration for your own unique spin
You don't need a journalism degree or fancy credentials to succeed as a content creator.
Start by sharing what you're passionate about and learning.
Put in the reps consistently.
Reach out to people you admire.
Always be experimenting, analyzing, and improving.
The dream opportunities will follow.
P.S.
For more real-world examples and strategies I used to grow from 0 to 100K followers and land a content job with @noahkagan, check out my upcoming Twitter course. I'm sharing my exact templates and tactics to create high-performing content in 2023. Limited spots available. Sign up here to learn more: [link]
Episode Notes
SUMMARY OF EPISODE
In this episode of "Uploading...", Blaine chats with Jay Yang, a rising star in content creation who has amassed over 100,000 followers and serves as Head of Content for Noah Kagan, founder of Appsumo.
They explore Jay's audience growth frameworks, his opportunity to work with Noah Kagan, and how he balances content creation with his education and job. Jay shares his successful content creation strategies and his personal journey in the industry.
Topics include:
The "TAG" method for landing opportunities.
Overcoming imposter syndrome as a young creator.
Contrasting top-down and bottom-up content approaches.
Documenting and sharing learning journeys.
Creating social media content templates for beginners.
The importance of authenticity and relatability in content.
This episode offers valuable insights for aspiring creators looking to grow their audience and make an impact in their niche. Jay's unique perspective as a young, successful content creator brings a fresh take on the industry.
BULLET POINTS OF KEY TOPICS
TAG Method for Securing Opportunities [15:00]
Jay breaks down his "TAG" method for landing desired roles: Target a company or entrepreneur, Audit their strengths, weaknesses, and upcoming projects, and Gift them a detailed proposal of how you can help, initially offered for free. This strategy helped him secure an internship at Beehive.
Overcoming Imposter Syndrome as a Young Creator [25:30]
Discussing his struggles with imposter syndrome due to his age, Jay shares advice from his cousin, a teaching assistant, who emphasized that you only need to be "one chapter ahead" to teach effectively. This reframing allows Jay to share his ongoing learning process rather than posing as an expert.
Contrasting Content Creation Approaches [35:00]
Jay contrasts his "bottom-up" content style, which documents his learning journey and mistakes, with Noah's top-down, expert-driven approach. He emphasizes the importance of sharing new discoveries on platforms like Twitter, Instagram, and his weekly newsletter.
Authenticity and Relatability in Content Creation [45:15]
Host Blaine highlights the value of being slightly ahead in knowledge rather than a complete expert. He stresses that authenticity and relatability are key in content creation, encouraging creators to share learnings as they grow to resonate with their audience.
Creating Social Content Templates for Beginners [50:00]
Jay discusses his current project of creating and selling social content templates. He explains his method of studying effective social media content to create structured templates that serve as "training wheels" for beginners in writing and content creation.
Benefits of Using Content Templates [1:00:00]
Jay and Blaine discuss the benefits of using templates as learning tools and for providing structure. Templates save time, help convey ideas effectively on social media, and serve as a starting point for beginner writers to grab audience attention.
Framework To Build From Scratch
If I was starting my content journey from 0 today, here's the exact framework I would follow to grow to 100K followers:
(This is the same framework @noahkagan and I used to grow his brand).
It's called the CET Method.
CET stands for:
• Content Initiation
• Execution
• Testing & Optimization
Here's how it works...
Content Initiation is all about strategically generating topic ideas.
We use a 3-tier ranking system:
Noah's excitement level
My excitement level
Audience potential
We total up the rankings to prioritize which topics to create content on first.
Next is Execution.
This is where we:
Record a podcast on the topic
Turn the recording into a newsletter
Repurpose the newsletter into social media posts
By creating one core piece of content, we're able to efficiently distribute it across multiple platforms.
Finally, there's Testing & Optimization.
We track key metrics to see what's resonating with the audience.
What content styles work best?
• One-liners
• Listicles
• How-to guides
• Twitter threads
We double down on what's working and pivot from what's not.
We also use the "Name Test".
If the content hook is something only Noah could uniquely say, we know it's a winner.
By treating content as a science (not just an art), we've been able to rapidly grow Noah's audience.
Start implementing the CET Method and I promise you'll be well on your way to 100K+ followers.
1 Hack 3 tips
Here's a post based on the strategies from the podcast episode, written in the style of the example you provided:
There's 1 content creation principle that will 10X your growth:
(Noah Kagan, Beehive, and Jay Yang all use this)
The "Repurpose and Reuse" philosophy.
• Noah's podcast becomes newsletter content
• The newsletter transforms into Twitter threads
• Twitter threads adapt into LinkedIn & Instagram posts
When you create a singular, versatile piece of content, you maximize your ROI on time and effort.
This allows you to maintain a consistent presence across platforms without burning out.
Does it require extra planning?
100%.
But if you don't have a cohesive strategy?
Then you're just creating content in a vacuum.
The last thing you want is to be posting randomly with no clear direction.
So, how can you apply the "Repurpose and Reuse" philosophy to your content strategy?
Step 1) Identify your core content pillar
• Choose a format that showcases your strengths (podcast, blog, video, etc.)
• Plan topics that align with your niche and provide value to your audience
(This will serve as the foundation for all your other content)
For example, Noah's process:
• Record a podcast answering key questions
• Transcribe the audio into a value-packed newsletter
• Break the newsletter into social media micro-content
Step 2) Adapt the core content across platforms
• Reframe the content to suit each platform's style and audience
• Use hooks and storytelling techniques to grab attention
• Optimize formats like threads, carousels, and lists for engagement
Step 3) Analyze and iterate based on data
• Track key metrics to identify top-performing content types
• Double down on what resonates with your audience
• Continuously experiment and refine your repurposing strategy
In a world where everyone is struggling to keep up with content demands, working smarter, not harder, is a game-changer.
3 Success Strategies v2
Here are 3 key strategies for success based on Jay Yang's insights from the podcast interview:
Hustle your way into opportunities with the TAG method
Lack of experience holding you back from landing that dream job or internship? Take a page out of Jay's playbook and TAG your way to success.
The TAG method goes like this:
Target: Identify a person or company you want to work with who can help you level up your skills
Audit: Do your homework to uncover how you can uniquely add value and fill gaps for them
Gift: Proactively create and deliver a project that demonstrates your ability to get the job done
By putting in the pre-work to show your target that you want the job and can excel in the role, you make it a no-brainer for them to bring you on board. No need for a fancy degree or years of experience.
As Jay puts it, "I truly believe you can outwork your inexperience with hustle and preparation 100%."
To get started, reflect on your dream opportunity and start researching how you could make an impact. Build out a stellar project that showcases your skills and enthusiasm. Then pitch it with confidence, knowing you've got what it takes to succeed.
Unleash empathy to deliver real value
If you want to build strong professional relationships and deliver top-notch work, Jay recommends honing your empathy skills. Putting yourself in the other person's shoes is a game-changer.
He learned this lesson while interning at Beehive. His mentor Tyler emphasized the importance of deeply understanding customers' needs and perspectives in order to craft compelling messaging.
The same principle applies when pitching yourself for a role. Many candidates ask "How can I help?" without doing the legwork upfront. But this burdens the decision-maker with figuring out if and where you'd fit in.
A more empathetic approach is to come to the table with a crystal-clear picture of how you can add value, backed up by concrete examples. When you make it effortless for others to recognize your potential impact, you're far more likely to get a yes.
So next time you're building a relationship or tackling a project, take a step back and really put yourself in the other party's position. Ask yourself how you can create the best possible experience or outcome for them, then bring those insights to life through your work.
Crack the content code with data
While Jay started out as a self-described "qualitative marketer," his experience working on Noah Kagan's content machine transformed him into a data devotee.
He realized that by rigorously tracking metrics and letting the numbers guide the strategy, he could crack the code on what content truly resonated with Noah's audience.
Through experimentation and analysis, Jay zeroed in on the top-performing content categories:
"Meaty" threads showcasing Noah's unique experiences and insights
Features on inspiring entrepreneurs and their tactics
Strategic newsletter previews that incentivized signups
By doubling down on these proven winners, the team was able to drive measurable results without wasting time on less effective content.
To emulate this approach in your own content creation, start by determining your primary goal and identifying key metrics to track (e.g. views, shares, conversions). Test a variety of content types, themes, and formats, then regularly review the data to spot top performers.
Don't be afraid to cut your losses on underperforming content. Instead, focus on doing more of what's working and continually refine your strategy based on the numbers.
Timestamps Trial
Here is the timestamped overview of the episode:
00:01 How Jay Yang got started with content in high school
02:12 Jay's "portfolio of failures" and self-improvement journey
03:19 Landing an internship at Beehive using the TAG method
06:01 What Jay learned and did at his Beehive internship
09:24 Balancing content creation with school and basketball
10:18 Using the TAG method to work with Noah Kagan
13:13 Demonstrating value and expertise to land opportunities
15:24 Improving Noah's content workflow and platform presence
17:20 Creating cohesive content across Noah's channels
19:11 Tracking metrics and testing different content types
20:11 The top 3 content types that worked best for Noah
21:51 Challenges faced and lessons learned working with Noah
24:13 Treating content creation as a science vs an art
24:39 Jay's own content creation process and philosophy
26:46 The difference between Jay and Noah's content styles
28:03 Why you only need to be one chapter ahead to create content
29:20 Jay's upcoming project - social media content templates
30:03 How templates enhance creativity for beginner writers
31:20 Wrapping up the conversation
About the Episode
Here is a short teaser for the episode, written in the requested tone and style:
Jay Yang is an 18 year old content creator and strategist who has amassed over 100K followers on social media and landed dream roles working with top creators like Noah Kagan and Tyler Denk. Despite his young age, Jay has established himself as a leader in the digital content space.
In this episode of "Uploading...", Jay shares his frameworks and strategies for rapidly growing an audience, including the exact methods he used to get hired by his favorite entrepreneurs. He explains how to provide value upfront, showcase your skills, and stand out when pitching to work with established creators.
Jay also breaks down the content creation process he uses with Noah Kagan to efficiently produce and repurpose high-performing content across multiple platforms. He emphasizes the importance of empathy, testing different content types, tracking metrics, and doubling down on what works. Finally, Jay shares how he overcomes imposter syndrome to create authentic content documenting his own learning journey.
Interview Breakdown
In this episode, Jay Yang shares his journey as an 18-year-old content creator and the valuable lessons he's learned along the way. From working with top entrepreneurs to growing his own brand, Jay reveals his proven strategies for success in the world of content creation.
Today, Jay covers:
The TAG method for landing your dream content job
How to structure content projects for maximum productivity
Creating a cohesive content strategy across multiple platforms
The importance of empathy and understanding your audience
Overcoming imposter syndrome and sharing your unique perspective
Interview Breakdown
In this episode, 18-year-old content creator Jay Yang shares his journey and the valuable lessons he's learned working with top entrepreneurs and growing his own brand. He reveals his proven strategies for success in the world of content creation.
Discover:
The TAG method for landing your dream content job
Structuring content projects for maximum productivity
Creating a cohesive content strategy across platforms
Understanding your audience through empathy
Overcoming imposter syndrome to share your perspective
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