You know, I've heard a lot of experts say that fear isn't real that is such a bunch of baloney Fear is so real In fact, there are probably things that you're afraid of doing right now in your life, in your relationships, at work. And the fact that you're afraid that's robbing you of all of the experiences that you wanna have in your life. I mean, if you're afraid to fly that's gonna limit your ability to travel and see the world or go visit friends. If you're afraid of public speaking that's gonna really limit your ability to express yourself and share your ideas. If you're afraid of talking to your boss or asking for a raise that directly impacts how much money you make. Or what if you are dreaming of starting a business or you've already started a new business but you're afraid to talk to people and you're afraid to share your business with people. I mean, fear is something that stops us all and that's why I'm here to talk to you because it doesn't have to. Fear is real but I'm gonna share a secret weapon that I have used for years to beat every single fear that used to stop me.
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[Mel Robbins] The Secret to Stopping Fear and Anxiety (That Actually Works). mp4
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Mel Robbins
00:00 Fear is real, but it can be overcome. 03:28 Overcoming fear with the 5-second rule.
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“Fear is so real. In fact, there are probably things that you're afraid of doing right now in your life, in your relationships, at work. And the fact that you're afraid that's robbing you of all of the experiences that you wanna have in your life... Fear is something that stops us all and that's why I'm here to talk to you because it doesn't have to.”
“Fear and excitement are the exact same physical state. Your heart races, you might sweat a little bit, you might feel tightening in your chest, you might feel a pit in your stomach, you have a surge of cortisol. It's basically the way that your body goes into a hyper aware state because it's readying for action.”
“When you're afraid your body's in a state of arousal and agitation and your heart is racing and you're all like amped up and you're hyper aware of what's going on and you're freaking out a little bit.”
“They've proven in research that when you try to ignore your fears it actually makes them worse. They've also proven in research that positive thinking alone also can make your fears work worse. Here's what you're gonna do, you're gonna use strategy the same one that I use that has helped me beat every single fear and turned me into somebody that is terrific when it comes to a high stress situation. This is how you do it. You're gonna use my 5 second rule in combination with what I call an anchor thought and that is going to reframe what your mind is doing so that your mind goes from feeling agitation and making you afraid to reframing it from agitation to excitement.”
“'When I start to sweat, when I start to have butterflies, when I start to have my heart race, I say, I'm excited. I'm excited to get out there. I'm excited to talk to these people. I'm excited to share the 5 second rule. And what that does is is it sends a message to my brain that tells my brain why my body's all agitated and excited, and that way I don't feel afraid. Remember, excitement and fear, exact same thing in your body.'”
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Now, first before we get into the secret weapon I just wanna cover a few facts about fear, what it is, what it isn't and some things that you may not know about fear. So first thing, fear is a physical state in your body that is exactly the same as excitement. Let me say that again, fear and excitement are the exact same physical state. Your heart races, you might sweat a little bit, you might feel tightening in your chest, you might feel a pit in your stomach, you have a surge of cortisol. It's basically the way that your body goes into a hyper aware state because it's readying for action. Now, what's the difference between fear and excitement? Really simple. The only difference between fear and excitement is what your brain is doing as your body is all agitated. If you're excited your brain's going oh, wow, this is gonna be so cool to ride this roller coaster.
If you're afraid your brain's going, no way, there's no way I'm doing that, this is dangerous, get out of there, don't do that. It's saying something different. So what's critical about understanding this is that we're gonna use the fact that your mind is either working for you for excitement or against you with fear to your advantage and I'll tell you about it in just a minute how you're gonna do that. Second thing I want you to understand is that you may have heard the advice feel the fear and do it anyway. You may have heard the advice oh, just try to calm down, think positive thoughts. It doesn't work, does it? And there's a reason why it doesn't work so let's go back to fact number 1. When you're afraid your body's in a state of arousal and agitation and your heart is racing and you're all like amped up and you're hyper aware of what's going on and you're freaking out a little bit, What is it like when you're calm?
You just kinda chill, right? You got like this low arousal state.
Very very difficult to go from a state of agitation of being all jacked up and excited and weirded out to a a kind of state. It doesn't work it's like trying to stop a train by throwing a boulder on the tracks It's gonna make the train jump off the tracks. It's gonna cause a disaster. In fact, they've proven in research that when you try to ignore your fears it actually makes them worse. They've also proven in research that positive thinking alone also can make your fears work worse. So, what do you do? What do you do when you're about to go talk to your boss and you feel afraid? What do you do when you have to get on a plane and you're actually terrified of flying? What do you do if you gotta give a presentation and you are afraid of public speaking? Here's what you're gonna do, you're gonna use strategy the same one that I use that has helped me beat every single fear and turned me into somebody that is terrific when it comes to a high stress situation. This is how you do it. You're gonna use my 5 second rule in combination with what I call an anchor thought and that is going to reframe what your mind is doing so that your mind goes from feeling agitation and making you afraid to reframing it from agitation to excitement.
It works like magic. Now, I have used this technique for years literally for years and one of the ways that I wanna introduce you to it is I wanna take you backstage I wanna take you backstage to a speech that I delivered this year and what you're gonna see is you're gonna see me behind, you know, the major set. I'm about to walk out. You can kinda hear the crowd roaring. My introductory video is playing. My body is in a state of arousal. I am literally my heart is racing. My arms are sweating.
Like it's like you're gonna see this. I'm gonna tell you about it. And you're gonna watch me use this same technique I'm gonna teach you to reframe my nerves into excitement. Check this out.
Alright. I'm about to go on stage. There are 7,000 people out there and it's so exciting because what they don't know is they're about to learn the 5 second rule, and their lives will never be the same again. Now, I gotta tell you, my heart is racing. My armpits are sweating. I have the exact same physiological feeling as when I'm afraid, but I'm not afraid. I'm excited. Excitement and fear is the exact same thing in your body.
It's just what your brain calls it. Here's a trick that's proven by science that I use every time I speak. When I start to sweat, when I start to have butterflies, when I start to have my heart race, I say, I'm excited. I'm excited to get out there. I'm excited to talk to these people. I'm excited to share the 5 second rule. And what that does is is it sends a message to my brain that tells my brain why my body's all agitated and excited, and that way I don't feel afraid. Remember, excitement and fear, exact same thing in your body.
The only difference is what your brain calls it. That's why you want those organs. Go get them.
Now, I wanna give you one more example just to make sure that you really get how you can use this. So a lot of you have written to me about your fear of flying and I can really relate to that fear because I used to have the exact same fear. But I use this same strategy to conquer it. Here's how you're going to do it. So first things first, if you've gotta do something that really makes you nervous or that you're afraid to do before you're about to do it come up with an anchor thought. What's an anchor thought? Well, an anchor thought is something that's going to anchor you so that you don't escalate any situation into a full blown panic attack or into a situation where you screw things up. It's a way for you to anchor yourself so you maintain control over what you're thinking and how you behave. So, here's an example with flying, it's important when you're creating an anchor thought to pick something that is in the proper context of what you're afraid to do.
So, for flying pick an anchor thought that has to do with the trip that you're taking. So if I'm boarding a plane to fly back home to Michigan an anchor thought might be a picture in my mind of my mom and I walking on the shores of Lake Michigan where I grew up. That's a thought that makes me happy, it makes me excited and it's also related to the trip that I'm taking. If you have a conversation that you need to have with your boss pick an anchor thought about how you feel after having that conversation. Maybe it's you picking up the phone and calling somebody that you you love and saying oh my gosh it went so well. Or you know, you walking out of the meeting and feeling like yeah, I survived that conversation I feel pretty good about myself. So now that you have your anchor thought you're ready to beat the fear. How you're gonna do it is this, so let's go back to the example of the plane.
I'm on the plane, I'm flying to Michigan, we hit turbulence my body's gonna start getting agitated, right? I'm starting to get nervous, my heart starts to race. 1 of 2 things can happen, I can't control how my body might feel but I can always always control what I'm thinking about and I can always control how I act and so can you. So when I'm on a plane and the turbulence hits 54321, that's step 1 and it's essential. And the reason why using the 5 second rule, 5 4 321 is essential is because that is how you switch the gears in your mind, you awaken your prefrontal cortex and you trigger your brain that you're now in control of your thoughts. You've interrupted the fear, you've settled your thoughts and now your brain is ready for that anchor thought. So then what I do after I go 5, 4, 3, 2, 1 is I insert the anchor thought that I've already come up with before the flight. I start thinking about walking on the beach and being with my mom and my dad and I start telling myself I'm so excited to walk on the shores of Lake Michigan. I'm so excited to see my parents.
Now something remarkable is gonna happen in your brain. Because you've interrupted the fear and because you've used the 5 second rule to assert control and awaken your prefrontal cortex And because you have an image that contextually makes sense to your brain because you're flying to Michigan, you know what your brain does? Your brain goes, Mel's excited to go to Michigan because my body is in a state, remember the first fact? Fear and excitement, exact same thing. What's the difference between fear and excitement? What your brain is saying. Using the 5 second rule and an anchor thought you can actually switch the gears in your mind and reframe the thoughts of fear into thoughts of excitement. And because you have a vision that makes sense based on what you're doing your brain buys it. You just tricked your brain. Now, Dana used this technique she says, she's never been so calm when she's been flying and Sarah used it too. Now, Sarah wrote to she was petrified of flying but utilizing the 5 second rule in 5 4321 with an anchor thought check out this photo of her on a helicopter tour in Hawaii.
Not only was the tour amazing but here's what's really amazing, If fear stops you, this will change your life. And for those of you that are afraid of public speaking, check out this photo of Carol. She also had a fear of public speaking. And by using this technique that I've just explained to you, 5 second rule, anchor thought, reframe your thoughts from fear to excitement, something incredible happened. She was able to beat her fear and give a speech to her nursing colleagues and that was something that was a life goal and also something she checked off her bucket list. Fear is real. You can't control the feelings that are gonna rise up in your body when you're on a plane or when you're talking to your boss or when you see somebody that's attractive and you you really wanna go over and and talk to that person. But you can always control what you think and you can always make a decision about the actions you're gonna take.
So the next time you feel afraid, 54321, go to that anchor thought tell yourself you're excited and that my friend is the power of how you beat fear in 5 seconds flat. Don't forget, I'm here to help you however I can. Make sure you celebrate your successes on social media using the hashtag 5 second rule. Tag me and if you ever have a question or you need advice, you can always reach us at hello at mel robbins.com.
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1️⃣ One Sentence Summary
Reframe fear into excitement using the 5-second rule and anchoring.
🔑 Key Themes
Fear is real and limiting
Fear and excitement are physically identical
Ignoring fears or positive thinking ineffective
5 second rule and anchor thought technique
Reframing fear into excitement
Controlling thoughts and actions despite fear
Real-life examples of overcoming fear
💬 Keywords
Fear
Excitement
Physical state
Brain
Agitation
Calm down
Positive thinking
Ignore fears
Research
5 second rule
Anchor thought
Reframe
Mind
Public speaking
Mel Robbins
Speech
Nervous
Heart racing
Armpits sweating
Butterflies
Fear of flying
Turbulence
Prefrontal cortex
Control thoughts
Beat fear
Change your life
Bucket list
Feelings
Decision
Actions
📚 Timestamped overview
00:00 Fear is real and limits experiences. A secret weapon to overcome it.
03:28 Use the 5-second rule and an anchor thought to shift from fear to excitement.
08:31 To manage fear during turbulence, use the 5 second rule: count down then replace fear with positive thoughts.
09:42 Using the 5 second rule to reframe fear into excitement for control over the brain.
📚 Timestamped overview
00:00 Fear is real, but it can be overcome.
03:28 Overcoming fear with the 5-second rule.
08:31 Stay calm during turbulence by controlling thoughts.
09:42 Interrupt fear, control, and reframe into excitement.
❇️ Key topics and bullets
Introduction
Fear is real and can limit experiences and opportunities
Fear stops people from pursuing their dreams and goals
Facts about fear
Fear and excitement are the same physical state
Difference lies in how the brain interprets the agitation
Advice like "feel the fear and do it anyway" or "calm down" doesn't work
Difficult to shift from agitation to calmness
Ignoring fears or relying solely on positive thinking can worsen fears
The secret weapon to beat fear
Combination of the 5 second rule and an anchor thought
Reframes agitation from fear to excitement
Mel Robbins' personal experience using this technique
Backstage before delivering a speech to 7,000 people
Reframing nervousness into excitement
How to use the technique
Choose an anchor thought related to the context of the feared situation
Examples: flying to visit family, having a conversation with a boss
When fear arises, use the 5 second rule (5-4-3-2-1)
Interrupts fear and awakens the prefrontal cortex
Insert the pre-chosen anchor thought
Tricks the brain into reframing fear as excitement
Success stories
Dana and Sarah overcoming fear of flying
Carol conquering fear of public speaking and achieving a life goal
Conclusion
Fear is real, but you can control your thoughts and actions
The 5 second rule and anchor thought technique can help beat fear quickly
How to Create Content Like This
Here are a few key takeaways other creators can apply from analyzing Mel Robbins' successful approach in this recording:
Start with a relatable problem or pain point. Mel hooks the audience by discussing how fear holds people back in many areas of life. Addressing a common struggle gets the audience invested.
Provide unique, actionable advice. Rather than just motivational fluff, Mel shares her specific "5 second rule" technique along with the "anchor thought" method. Giving the audience practical tools is highly valuable.
Use storytelling and examples. Mel illustrates her points with vivid examples and stories, like taking the audience "backstage" before a big speech. This makes the content engaging and memorable.
Leverage social proof. Mentioning the large crowd of 7,000 and showing photos of real people who used her methods successfully builds credibility and inspiration.
Have a clear, confident presentation style. Mel's delivery is energetic, authentic and easy to follow. Her personality shines through.
Interact with your audience. Mel encourages celebration of successes and reaching out with questions. This builds connection and a loyal following.
The key is providing real value to help people solve problems, doing it in an engaging way, and focusing on building a relationship with the audience. Creators can adapt these principles in their own style and niche for similar success.
Anatomy of Good Content
The transcript is from a video by Mel Robbins, a well-known motivational speaker and author. The structure and content of the video make it engaging and effective for several reasons:
Attention-grabbing introduction: Mel starts by addressing a common problem that most people face - fear and anxiety. She challenges the notion that fear isn't real, which hooks the audience and makes them want to learn more.
Personal anecdotes: Mel shares her own experiences with fear and how it has affected her life. This helps the audience relate to her and establishes her credibility on the topic.
Clear explanation of concepts: Mel explains the physiological aspects of fear and how it is similar to excitement. She uses simple language and analogies to make the concepts easy to understand.
Actionable advice: Mel provides a practical technique - the "5 Second Rule" combined with an "anchor thought" - to help viewers overcome their fears. She breaks down the steps and explains how to apply the technique in different situations.
Real-life examples: Mel shares video footage of herself backstage before a speech, demonstrating how she uses the technique to reframe her nerves into excitement. She also provides examples of how viewers can use the technique for their specific fears, such as flying or public speaking.
Social proof: Mel shares success stories from people who have used her technique to overcome their fears, which adds credibility to her advice and motivates viewers to try it for themselves.
Engaging delivery: Mel's energetic and conversational style keeps the audience engaged throughout the video. She uses humor, rhetorical questions, and a friendly tone to connect with her viewers.
Overall, the video is well-structured, informative, and inspiring. Mel's expertise, personal stories, and practical advice make the content valuable and actionable for viewers looking to overcome their fears and anxieties.
How to Create Content Like This
Here are a few ways to replicate the success of Mel Robbins' video on stopping fear and anxiety:
Address a common pain point: Millions of people struggle with fear, anxiety and self-doubt holding them back in life. By directly addressing this widespread challenge that limits so many people, Mel taps into a large potential audience seeking solutions.
Share a science-based mind hack: Rather than just motivational fluff, Mel reveals a practical neuroscience-backed technique - reframing fear into excitement using an "anchor thought". Providing this type of actionable mental tool makes the advice memorable and impactful.
Illustrate with personal stories: Mel draws you in by vulnerably sharing her own struggles with pre-speech nerves and fear of flying. Referencing her own experiences makes the content more engaging and relatable compared to purely conceptual explanations.
Show real-world examples and results: Mel demonstrates the anchor thought technique backstage before a talk. She also shares photos and case studies of others overcoming fears with this method. Seeing it in action proves its effectiveness.
By combining an urgent problem, science-based tactics, personal stories, and real examples, Mel delivers valuable content that inspires and empowers viewers to face their fears. This type of authentic, action-oriented approach to a common challenge is a winning formula for going viral with helpful content.
Anatomy of Good Content
Here's why we love Mel Robbins' video on stopping fear and anxiety:
Relatable topic: Mel begins by acknowledging that fear is real and affects everyone, making the content immediately relatable to the audience. She provides examples of common fears, such as public speaking and talking to a boss, which many viewers can identify with.
Clear explanation of fear: Mel explains that fear and excitement are the same physical state in the body, with the only difference being the brain's interpretation. This simple, yet powerful insight helps viewers understand the nature of fear and sets the stage for the strategies she introduces later.
Debunking common advice: Mel addresses common advice like "feel the fear and do it anyway" or "calm down and think positive thoughts," explaining why these approaches don't work. This demonstrates her expertise and builds trust with the audience.
Step-by-step strategy: Mel introduces her 5-second rule in combination with an anchor thought as a strategy to reframe fear into excitement. She breaks down the technique into clear, actionable steps, making it easy for viewers to understand and apply.
Real-life examples: Mel shares a behind-the-scenes look at how she uses the technique before delivering a speech to 7,000 people. This real-world example makes the strategy more tangible and demonstrates its effectiveness in high-pressure situations.
Viewer success stories: The video features success stories from viewers who have used Mel's technique to overcome their fears, such as fear of flying and public speaking. These examples provide social proof and inspire viewers to try the strategy for themselves.
Encouraging tone: Throughout the video, Mel maintains an encouraging and empowering tone, reassuring viewers that they have the power to control their thoughts and actions despite the physical sensations of fear. This helps to build confidence and motivation in the audience.
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