Sacha Awwa - Episode Scheduled - Email Scheduled - LinkedIn Post Scheduled

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Are you fed up with the corporate holding you back? Welcome to Invest in Yourself, the digital entrepreneur podcast. The ultimate launchpad for those ready to seize control and unleash their creative genius as entrepreneurs. Hosted by Phil Better, the podcast mogul, each episode he's sharing inspiring success stories from the digital entrepreneurs who took the risk and invested in themselves. This is your call to arms. Invest in yourself, break free from someone else's rules, and build the empire you deserve. Now, let's dive head first into today's explosive episode that. Welcome back to Investing Yourself, a digital entrepreneur podcast. I'm, of course, your host with the most feel better.

And this is the podcast where you learn from entrepreneurs how to help you get out of your nine to five. And today we have an amazing guest. She is a strategist who's actually gotten small businesses to the next level. She understands them on a completely different level, the kind who doesn't just hand you a cookie cutter plan, but digs deep into the steps, the stage that you're already in, what your business truly needs, and how to stop wasting your budget on trendy tools that were never really designed for you. From agencies to tech startups, she's seen it all. And now, through her firm, her mentorship community, and her podcast, uncomplicated, she's on a mission to help entrepreneurs cut through the noise and build a marketing system that actually delivers. This conversation is for anyone trying to grow smarter, not louder. If you're ready to ditch the overwhelm and start marketing with confidence, you're in the right place.

So I want you to stay tuned because in a few seconds, you're going to hear from the amazing founder of Sasha AWA marketing group, the amazing Sasha herself. Thank you so much for being here.

Thank you so much for having me, Phil. Excuse me.

It's quite all right. Right off the bat, did I pronounce the last name right? I'm always worried, and I should have asked before we even started, but slipped my line. I. I did get the last name correct.

You totally did. And you got the first name, Sasha. And then awa. So, yes, thank you.

Phil's on his game today. Sasha. Thank you again. I'm ready to jump into it. So my first question, like always, is why? Why did you decide to be an entrepreneur or jump into this world of entrepreneurship?

Yeah. So I think, you know, I never really had the trajectory of, you know, one day I'm going to become an entrepreneur. I think, you know, graduating in 2003, compared to, like, the new generation, it was like you graduate, you get a job and you kind of climb up the mountains there, right? And I think a lot of, you know, what's happening with the younger generation is that they're, they're coming up with ideas and the flexibility of being able to develop businesses has become so much easier than it did, you know, during my time or let's say say like our parents time and so on and so forth. I, you know, I think it was an unconscious conscious journey in terms of, you know, how I kind of rolled through my career from, you know, graduating as a graphic designer, entering into advertising and marketing agencies and then jumping into, you know, the business side of things and then just continuing. I mean, one thing that I will say before, before even thinking about becoming an entrepreneur is that once you graduate from college, you're kind of going into, or university, you're going into a world that is the unknown. Even if you've graduated in a sense from you know, a like a background of like medical school or a pharmacist. I mean there's so many more options that are happening for, for people outside of like what they're kind of trained to just jump into. So my advice to anyone is absorb as much as you can.

Keep absorbing and absorbing and absorbing and absorb things that make you different to other folks that are in your industry and in the same position. And that's what I did not. I wasn't just a marketer. I was know somebody that was curious and I was curious about, you know, jumping in to understand how analytics worked, you know, not just focusing on a one track lane. So eventually that allowed me to come to become that CMO level and to really understand how marketing works from a 360 degree view. But to answer your question, I jump shipped because I was tired, I was exhausted for doing it for somebody else and I wanted to put that energy into something that was my own. Now granted, I'm still somebody that, you know, helps a multitude of different businesses and that's the case when you're in a service industry anyway. You know, I'm still in essence, you know, my own boss, but I, but the clients are my bosses as well.

With, with your life. So you went through graphic design, you got, you graduated, you went all the way up to a similar CMO position and then you were like, I'm done for this, I want to free myself from this. Did you have entrepreneurs in your life prior to deciding to jump or was it just complete nine to fivers or professionals in that regard? And you were the one of the first people in your circle or in your network to be an entrepreneur.

Yeah. So interestingly enough, my father had an entrepreneur mentality. He wasn't somebody that started a business from ground up, but he was a business optimizer. So he would come into the first business he jumped into that really was the meat of his, like, majority of his career was a business that was kind of failing that he came into and, you know, became a partner and grew it from, you know, the instability that it was to where it is today. And then later on he did a bunch of investments in other businesses that were pre existing that were in essence not necessarily failing, but that their numbers could have looked better due to optimizing in certain areas. So in that sense, like, I did grow up with that mentality. Um, but, and that is part of, of what I do as a marketer is that I look at a business to, to optimize. So I think that maybe through, I don't know, osmosis in the house, that kind of like filtrated into my, into my mind, but maybe not because, you know, the, the stock market was running all day long and in the beginning of my life, I just wasn't very good at finances.

Right. But yeah, I mean, I think it, I think in my older years, you know, I, I did surround myself with a lot more entrepreneurs and, and one of the things that kept me going when I started my company was podcasts, because I don't think your friends and maybe some of your direct family really understand what it takes to become an entrepreneur. And it's a very specific person. Right. I have friends that have been in the same business for about 18 years and they're like, I enjoy the golden shackles. And I'm like, that's great. You know, like for me, I, I, there was something that was knocking. And you will know this.

And for the view, for the viewers or the listeners that are listening, you'll notice something internally inside you of like, this sense satisfaction of where you were and where you are. And even when I was working for a 9 to 5, the only thing that I was satisfied is climbing the ladder to get, to see how much I could continue to get paid. And I'm like, this isn't exciting for me. It's not about the money. It's about the work that I'm doing. And that's also another reason why I kind of jumped ship, because then I could align my truth and my desires with the different types of clients that I wanted to work with.

I like that. And when you Decided to go off on your own because that's a big thing. Deciding to throw off, like you said, the golden shackles, because that comes with what we say is security. But we all know that companies downsize constantly and the only person who's really secure is the owner of the company, and that's usually the stock owners in big corporations. Did you have a huge fear that you were making a mistake? Because a lot of people who do jump have that fear, like, oh, I may not be able to make it, or I have no idea what I'm doing when they don't have those entrepreneurs in their circle. So did you have that, seeing as how your father was semi in the entrepreneurial space, but not a full entrepreneur?

I don't think I had a fear that I made a mistake. I had a fear in the beginning of how the heck was I going to pay my rent month over month. And I think the financial, the instability of financial cash flow is what is the biggest fear. I don't think necessarily it's. I think the I've made a mistake gets translated into your other fears that are leading up to maybe I've made a mistake. It's not necessarily the, the one thing of like, I made a mistake. It's what are the other kind of little fears that are knocking at you that makes you feel that way. But I knew that I was on a, on the right track.

I just, you know, how I was going to continue the momentum and how I was going to ensure that there was a constant cash flow coming in was what was important. And then when I hired my first, my first va. Yeah, yeah, my first va, I, you know, needed to, to know that that flow of money was coming in because he wasn't somebody that I wanted to let go. And I was also supporting him and in turn he was supporting his family. Right. So I had responsibility that I needed to take care of.

Do you find that the pressure of having your first employee, because a lot of people, they can build their own business one by one, by themselves without any external help, or occasionally paying someone a couple dollars over here to do a task that they, they're not too great at, like building your website or whatever, having that va, kind of like your first employee. Did that light a fire under you to figure out more of the advanced entrepreneurial stuff out so that you like the cash flow and not only marketing, since that's your bread and butter, but like the understanding of what it takes to run a business that light a fire under you to find those mentors or those individuals who could help you understand those parts for sure.

Because it felt real at that point. You know, it was like I was and, and I was encouraged and I was at a point, to be honest with you, that my business couldn't afford to hire. But there was all of these consecutive, you know, entrepreneurial podcasts that I was listening to and really aligning myself with that was like, don't wait, because once you hire somebody, it gives you more room to, to, to grow your business. And that's what I did. And I mean, and he's a jack of all trades and he's somebody that will be with me forever, you know, and I think it's. It's fine. Like, and the first person that I hired wasn't the right fit. She was with me for about three to four months and then I had to find somebody else.

Right. And that's normal. It's going to happen. Like, you know, don't give up. I mean, keep moving, find to find what's going to fit with you and then it's going to translate into that person and everything that you do is paying itself. Right.

I love that because I know from my venture into it, I was fearful of like, the cash flow, of course, or will I be able to make it. That was the big one. But like you said, there's a whole bunch of mini fears that build up to the will I make it? And one of them is hiring that first person. That's a huge fear because you're like, I'm bringing someone into my business. Do I know how to train them? Do I know, like, I know how to run my business, but can I teach someone else? And when it went to hiring, like you said, you hired one person wasn't the greatest fit. When did you realize, like, this person wasn't the right fit for you? Was it early or was it at when you decided to say okay, goodbye?

Yeah, so I mean, I've, I've worked for a lot of companies and startups, you know, prior to kind of jumping out on my own. I've been in the industry for about 22 years. And of that. When was Covid? 2021.

2020. So about five years ago.

Yeah, so about five years ago, I launched my company on the heels of COVID So I had worked with a lot of enterprise startups. I managed teams, I knew how to onboard folks onto the team, I knew how to train all this kind of stuff. And I treated businesses that I worked with internally and tech startups as my own business. And for Me, business is business. It's not whether I like as a person, it's whether we're getting the job done effectively and efficiently. And in startups, you don't have. Really, in any business, you don't have the leisure to keep somebody on. Right.

Who's not conducting and who's not performing. And, And. And I felt it even stronger when it was my own money that I was spending. And so I give somebody 60 days. Yeah, it's 60 to 90 days, I would say. And then, you know, it's either within that 60 to 90 days, we're having con, and if things aren't changing, then we got to move through. You know, I'm in the. In the vein of, you know, don't come in as a friend.

Even when I was working for enterprise companies, you come in as a leader, and then you become friends, and then you show the soft side of you as a leader. Because I think that that's important to gain trust. But you don't gain trust by coming in, being. And I don't want to use the word soft, but you don't gain trust becoming buddies with somebody who's on your team. You gain trust by. By championing them to reach the goals that you want to reach because it's their pocket at the end of the day.

I love that. Now, when you decided to jump and create your own business, was there a point in your career that you're like, okay, I'm. I'm ready to spread my wings. Release the shackles. Or was it just. You didn't. There was no other company coming in or hiring you for that?

You mean when I jump ship?

Yeah, when you decided, hey, I'm gonna build this, like, off the heels of COVID Yeah. You built your business during COVID Were you seeing. Were you doing contract work? Were you seeing that, the turn in the market? Because we're. I, I'm. I saw a turn in the market when Covid happened.

Yeah.

Because I saw a lot more entrepreneurial stuff being posted on. On the Internet.

Yeah. I'll tell you what's interesting. So I was living in New York before I moved down to South Florida, which is where I. Where I am today. And I moved down to South Florida. And I always like to say that because the Miamians are like, you came from Florida, you messed up our. Our traffic, you made. You made rent higher, and, like, you increased our.

Our mortgages and all this kind of stuff. And I was like, I'm a pre. Covid New Yorker. Thank you. So I came. I Came to South Florida. And one of the difference that I started to notice was I came to South Florida to work for one of my last startups. And they had a very interesting concept, which was fast, fast casual dining that we moved refrigerators into businesses.

So in essence, you had an app, you SC refrigerators, you took out the meals, it had RFID chips on it. However many you took out and put back in, it was registering it and it charged you. Very, very, very cool idea. But then Covid hit and everyone was out of the office, right? So we were just at the teethering of the beginning of getting all these refrigerators in. And then, you know, they were like, you know, we have to let you go because, you know, basically we don't have a business right now. So I was like, great. And at that point I figured, you know, the, the, the notion that I saw in comparison to New York was that everyone in New York is climbing the, the ladder from an internal standpoint of somebody else's company. Like, you know, it's the concept of like, who do you work for? What's your position? So on and so forth.

I noticed when I moved down to Miami, there was a lot of entrepreneurship happening here, which you wouldn't think. So, like, if you think of Miami, you don't think entrepreneurs. But there was a heck of a lot of entrepreneurship that was happening. And it was a lot of women that I was surro that, you know, had, you know, ex PR agency, ex marketing agency. And I'm not talking influencer, only fans, right? I mean, there's a lot more stuff that's happening and you don't think of Miami that way. And I was like, wow. And I was like, there's really a big difference between New York and Miami. And I think it's because maybe the weather is so much better here that people are like, they want a schedule of their own time to be able to be outside as much as they can.

And there was a couple of. There was actually one or two, you know, female entrepreneurs here. One of them had an amazing PR agency that I really aligned with. Didn't know them personally, but I aligned with. Like that's, that's really who I want to be, and that's who I aspire to. And I think that that's important is, you know, find who you're like in a way, like who your expanders are. And what I mean by expanders, like who you're expanding to, want to become from where you, where you sit today and really figure out and research, like, how They've done it and grow in that direction as well. And then of course, you know, make yourself unique.

If it's this, if you're following somebody that's within the same industry.

I love that and I love how like, like New York is a very, what do you work for? How much do you make kind of city? Whereas Miami is, because it's so beautiful in the south of Florida is so beautiful. Everybody was like, I'd rather be outside doing my own thing. Like I want to be able to surf at 10am in the morning instead of being in a boardroom in a, you know, shirt and collar. So I like how even though we think of Miami and Southern Florida as a party, party place, there's this group of people building a different way. Kind of like out in Austin, Texas where it used to be just a nothing town and now it's like this bud of entrepreneurial tech type businesses because you get, it's so beautiful out there. Did you, when you were starting your business or let's flash forward a few years into your business, you've hired this jack of all trades, this amazing person helping you grow. What problems did you face scaling your business? Because you went from a one person team to now you have a, a teammate that's actually helping you to scale your business. What were some of the issues that you hit that you didn't see coming?

Time. Time. I don't think we realize how much a time suck is once you're, once you're wearing a multitude of hats. And I was a little bit privy to understanding this when I worked for a bunch of startups and scrappy startups and just everybody's doing everything and that happens. And I mean and it's like in essence I am supporting startups and I'm a startup myself so I get it, but it's time. And I think now with the onset of the explosion of AI, I'm very in, tuned into onboarding tools into my business. That's creating more automation for me and cutting back, cutting back time. Time spent on, you know, answering emails, you know, digging into this or little like details that we don't necessarily know or think of that take a lot of time but if you calculate it between now and 365 days that you do it every day, I mean that's money left on the table that I could be, you know, going out and hunting for more business.

Right. So I think time is a huge, is a huge suck in any business.

I love it. And taking on your bringing up on your point about finding the tools that actually work. You find the solutions for these entrepreneur, these small business, medium sized business, these startups. Instead of wasting their money on marketing tools and tools that don't work, you find these tools. So what is it? What are small businesses or medium sized businesses doing wrong when it comes to picking the right tools for their business?

So I'll, I'll tell you, I'll take a, just a little bit of a step back into why I started my agency. And I hate to call it a marketing agency because we're, we're like business optimizers in marketing, right? And so when I worked at a large media agency, the New York Times, you know, we brought in McKinsey and company to try and understand how we were going to get to 10 million subscribers. This was after NYTimes.com became a paywall model. Meaning, like you had to start paying now for the news, right? So we had, McKinsey and company came, we paid them a whooping amount of money and they helped build our trajectory in terms of, you know, you need to start a crossword app, you need to start, you know, a food app, you need to start xyz. And so hence, like what I like to call brand extensions were born, which later then became revenue drivers and the crossword app. Because, you know, Will himself, who develops a crossword like already had such a huge following. I think it's outpacing, you know, from a revenue standpoint really any, anything else that's, that's happening at the Times, right? So it was, you know, how do we build revenue and how do we grow? So McKinsey and company, if anybody has worked with them, they are kind of like the men in black that like show up in your office and they occupy a corner of your office, right. And they don't talk to anyone because their, their way of doing things is proprietary or whatever it is, Right.

I was determined because as I mentioned earlier in the podcast, Stay Curious, I wanted to know what their methodology was. You know, I sat in a bunch of meetings as they were going through and you could kind of like unravel a lot of the things that they've been doing, right. Maybe you don't know, like what they're using for research tools and so on and so forth, but you can see their, their structure. So I in essence really came out of there and started my business, you know, after working for a bunch of startups, being that, that McKinsey and company at a much smaller scale. When I say much smaller scale, it's not how the process works? Well, I mean I've never worked for them, so I took what I could learn and obviously I don't charge, you know, double digit millions to my start to my startups and my, and my entrepreneurs, but I build them up in a foundational setup. One of the biggest things that startups and entrepreneurs make do wrong is create a foundation. They create their business and they're like, let's go to market, right? But they haven't actually looked at how they've set up their foundation. In essence, what do I mean by foundation? It's have you actually done the work to write out your, and this may sound so simple, but it, it is needed and it's, and it's needed from a reflective standpoint.

What's your mission? What's your vision? What, what are, what, what are your, why you do what you do, who you do it for, how you do it, the way you do it, all that kind of stuff. What is your, what is your internal North Star, you know, what are your three 10-30s, like your three seconds, 10 seconds and 30 seconds in terms of how you speak about your business. What this is forcing you to do is really kind of culminate as a company because anybody who joins you can basically hand as I like to call this business brand foundation to somebody and they get an immediate onboarding. 99.9% of businesses I work with, they're already up and running, if not infancy stage, about to launch. They don't even have this document. And it, and it surprises the heck out of me because they have it in here in the understanding of like this is why I've started my business, but they haven't actually put it on paper. So everybody else running around and working for them have no concept of what they have in their mind. And that's a huge problem because you're the, the entrepreneur, you're the one who started this business.

You need to be able to translate that to everyone who's going to help support you to get to launch. And we have to take a step back to make sure that the house and the bricks are being laid before you actually move in. Because how are you going to move into a house that basically has no frame and no structure? And that's the biggest problem.

I love that. That's such a great metaphor, simile, whatever the proper terminology is. I'm not a English major, so I'm not really sure and brought up on.

That, but I didn't win the spelling be either, so don't worry about it.

Okay? Good. We're in the same boat. I'm curious, you talked about podcasting earlier, that you listen to a lot of podcasting, because most of the time we don't have entrepreneurs in our world and people are golden, shackled and they don't understand the craziness it takes to be an entrepreneur because sometime, sometimes it is crazy. You're. You're taking a bet on yourself, which a lot of people think is crazy. And you have your own podcast. When did you realize that podcasting was an important part of marketing, if you will? Because I'm, I'm fully behind the idea that podcasting is probably the, it is the simplest and cheapest way to market your business.

So what I noticed post Covid, just because I happen to be a marketer, as an entrepreneur, so I'm a little bit of an advantage, you know, to anybody else who's, who's launching a business in a completely different industry. They may not have a marketing background. So I'm very, I'm very aligned with what's happening in the market. What's interesting about marketers is that our world is like this naturally because we, we flow with how the market flows the market. And I'm not saying like just stock market, but anything that is happening in the world shifts purchasing power of your consumer and client, whatever. And so it's, it's really, it's really tied to that because we can, I can set a goal here today. Boom. You know, we could have a volcano that none of us knew about explodes tomorrow.

Right. Which is really what happened during COVID I mean, it was just like overnight, everyone was like at home and nothing was happening. Right. So it's really, as a business owner, being hyper focused and aligned to like, what's happening to the market is super important. But what I also noticed was that community and community building during COVID and post Covid. And I don't care if you sell a big industrial OEM machine or a bikini, Community is still important because community from a B2B standpoint, from business to business, is important because people will look to see what other businesses are using your systems and your services and they want to align with that. And then from B2C, it's the same thing. Oh, if X person is buying this and they're giving a good review, then that's something that I want to align myself with it.

So in essence, I noticed that branding and, and self promotion of branding is something that's becoming big. And I'm also in the process of writing a book that's been two and a half years in the making. So I said a personal brand is important prior to this book coming out. And I also realized that it's not that I, I, I don't appreciate the influencers are out there. It's just not me as a person where I'm going to walk on the streets while I'm walking my dog and saying, hey guys, I have a, I have a thought and I'm not going to, that's going to happen because you know, somebody could be listening to this three months from now. That's what I'm doing.

But you have your own TikTok 84,000 people follow.

Right. But it's the sense of like I wanted educational content and I, and my whole, my whole brand is empowerment through education. Right. And so that's why I love the aspect of podcasting to be able to connect and find a through line between the conversation that's actually happening and really elevate and say, look at all of these cool small business owners doing cool stuff. And it's not just the Amazons and the WalGregreens and the CVS's and the targets that we should be focusing on, but these guys could eventually become those people and become those unicorn companies and we're just not hearing about them.

I love it. Podcast set for my own heart. I love elevate. I personally believe the small business to medium sized business is the backbone of the economy. Screw these large corporations. They already, they, they don't do much. They're like 5% of the, the economy.

They are.

With that said, we're, we are burning through time because you're such a amazing, you're a podcaster, so obviously you know how to podcast, so you know how to be a great guest. So I'm very thankful for that. But we're, we have like two questions left. What do you do apart from listening to podcasts? Because I'm, I'm pretty sure that's a tool you use to invest in yourself, the knowledge, learning because you get to learn from other experts. What are something, what is something else that you do that the audience can start using to help invest in themselves?

Mental health. Mental health. Mental health. I mean I'll, I'll say it over and over and over again and I think like just going back to like what you talked about, you know, Did I make a mistake? Listen, when you jump into the entrepreneurship ship and you start sailing, you're gonna lose friends, you're gonna, you're gonna have people that are gonna complain. You're not who you used to be. You don't wanna do this, you don't wanna go out. And one of the best podcasters that I listened to was the, the author that wrote the Power of One More. His name is like slipping my mind right now.

But he's awesome and he, and he really is that one stop shop of like interviewing other entrepreneurs. But he really talks about like mental health as being so crucial and also getting to do whatever type of workout you do, whether it's just 10,000 steps a day, whether it's just walk around the block, like what some of these people call like sanity walks or you know, abundance walks, appreciating what' around you because it can start to get really loud and it can start to feel really heavy and, and just checking in on yourself mentally and physically are two things that are going to keep you going. Make sure you're taking your vitamins too.

Vitamins are very important. Remember, you can get, still get the Flintstone vitamins if you want and be a little cheap.

I love the Flintstone vitamins. They were the best part of my morning. Right.

To be a child again. We should. With that said, where do you see yourself in 10 years or in 5 years if you don't like looking 10 years out?

Oh, man. Hopefully I'm globally on all these entrepreneur events and on stage and I know in my business I can only touch a certain amount of business owners and entrepreneurs and I just hope through my book I'll be able to touch millions and to be able to support billions, to not make mistakes. I mean, the countless amount of times that I've, I've onboarded clients and they've spent. I had a client that spent $120,000 on a website that probably shouldn't have cost her more than 20k. And she hired a company in Colombia. And no, nothing against hiring people in Colombia. Don't get me wrong, guys. Like, I have folks in Pakistan and India and Colombia, Eastern Europe in the Philippines.

But you need to be educated to know when somebody's taking advantage of you versus when somebody is actually going to be doing the job and doing it right for you. Right. And that's what I want to, I want to stop is what's happening in the small business and entrepreneur environment is that people are getting caught in a web because they don't have the education of like, is this the right thing for me to be doing right now in my business versus that's six months down the line from now. And it's really not the fault of the company that you hire aside from this like web development company. But like, if you like jump in to like do digital media or social media and so on and so forth, and you're like, oh, marketing sucks and it fails. It's unfortunate because these companies also want to make money, but they don't necessarily say, you're not in the position to start this. Like a lot of companies that come on and they're like, oh, I want you to run a digital campaign for me. And I'm like, why? Tell me why you want me to run a digital campaign for you.

Because the industry has told you that's the next step or because you truly believe that that's the next step or you know that that's the next step. 90% of the times what they ask for is not what we actually start doing with each other.

I like that. And it's, it's similar to the, the discourse right now in the podcast community. My area of expertise, talking about video podcasts versus just audio only podcast and how everybody needs a video podcast today when it's not necessarily needed because there's a, there's that upfront cost of making sure that you have the proper stage and all that setting. So I love, I love that point that you just made there. But we are coming to the end, which I, again, I hate because I'm having such a great time. But I have 10 year old Sasha right here. She's awesome. She was coloring earlier today, but I want to know what advice you would love to hand.

Back to 10 year old Sasha.

My curiosity didn't start until I got a lot older. I mean, there was things that I was interested in, but I wish that I was a lot curious at a lot more of a younger age. I think we were just kids being kids. And that's totally fine. I think keep being a child, you know, But I think the curiosity of. And I always was curious in a sense, but I think, you know, digging deeper into the curiosity is what I wish. Like, I hated history, you know, I liked my dinosaurs, but I, I would dig into a little of the detail and then I was like, okay, I'm done, you know, but digging into the curiosity of things, I'm like, is what leads into that entrepreneurial mindset. Because it's.

Then it triggers a point that the further you get into the research or something that you find a point that's missing that could be done better. And that's when I think curiosity is like, is like a peak process. And that only came to me like maybe after college, you know, I love that. But nothing is late. Nothing is late.

You know, be curious at 10 to 25 to 35 and 65 and older. You can always. As long as you stay, you start being curious at some point you'll see an improvement. I find in life. And I'm. I love, I'm curiosity. I always ask why to everything. Yeah, it annoyed the hell out of my parents when I was growing up.

So just love Mary. Yeah, I can see. Yeah, my nephew is the same way. So I love that Sasha.

I'm gonna jump ask why a lot. But my dad was like, because the sky is high. So you know what? Maybe I blame him for holding my curiosity. Oh, there's like childhood trauma. Just can't.

Well, we're gonna. On that lovely note, I'm gonna jump off stage here and let you deal with your family. No, I'm gonna jump off stage here. I want you to let my audience know where they can find you, where they can listen to the podcast or anything like you would love to share with them. So I. The floor is yours.

Yeah. All right, guys. So you can find me on s a mghq.com or you can look up my marketer mentors, which is our small business community. And you can also find me on LinkedIn at just SashaAWA S A C H a W W A I look forward to hearing from you guys.

I love it. Sasha, I want to thank you so much for being here and sharing your incredible story with us and great pieces of advice for small to medium sized businesses. Thank you so much.

Yeah, thank you, Phil. This was super fabulous.

I loved it to my audience. Make sure you check out the show notes down below to connect with Sasha. And if you're looking to monetize your podcast, make sure you check out the link to my monetization special presentation webinar. I thank you again for listening. Remember to always, always invest in yourself. That's today's episode. Thank you for listening to the stories, tips and the golden nuggets our guests shared. Make sure you're following us on Apple podcasts to help Apple share our podcast with other awesome listeners.

Always remember to invest in yourself to become the best version of yourself. It.