Hello, everyone. My name is Joanne Lockwood, and I'm your host for the Inclusion Bytes podcast. In this series, I have interviewed a number of amazing people and simply had a conversation about the subject of inclusion, belonging, and generally making the world a better place for everyone to thrive. If you'd like to join me in the future, then please do drop me a line to jo.lockwood@sechangehappan.co.uk, that's S-E-E Change Hapen dot Co dot Uk. You can catch up with all the previous shows on iTunes, Spotify and the usual places.
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Turning Setbacks Into Comebacks
The Inclusion Bites Podcast
Turning Setbacks Into Comebacks
JL
Speaker
Joanne Lockwood
EC
Speaker
Elsa Caleb
00:00 Reflection on Brexit, Covid, and current challenges. 03:49 Embracing skills for a positive future.
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“She can get individuals to think differently about their circumstances, especially in the world of business.”
“Yeah, it's interesting. And also the timing of today's show, because we all remember Brexit. Yeah, we also remember Covid, and now we're currently going through the cost of living crisis.”
“And when you look at all the skills and experiences that people acquire over the years, and it's things like being organised, it's things like making cups of tea, having routines, planning, et cetera, these are some of the important areas that we need in business.”
“The Impact of Covid Quote: "Covid is a global bookmark, isn't it? It's an event that everybody has been aware of, from the tip of Africa to the top tip of Alaska, if you like. It's affected the entire world.”
“I've still got to continue, I've still got to provide, I've still got to think of myself, but at the same time, I've still got to be there for my children and my family. So I can see how some of them has really affect them, even down to their confidence.”
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So plug in your headphones, grab a decaf, and let's get going. Today is episode 97 with the title turning setbacks into comebacks. And I have the absolute honour and privilege to welcome Elsa Caleb. Elsa is a business strategist who assists women to develop a robust business plan for the future. And when I asked Elsa to describe her superpower, she said she can get individuals to think differently about their circumstances, especially in the world of business. And she was recently labelled everyone needs an Elsa. Hello, Elsa. Welcome to the show.
Hello, Joanne. And thanks very much for the invitation. Really pleased to be here.
I'm really pleased. We've been talking about this for several months, and I'm finally pleased. We got here at the tail end of 2023, just before the new year. So absolutely fantastic. Elsa, turning setbacks into comebacks. Tell me about that.
Yeah, it's interesting. And also the timing of today's show, because we all remember Brexit. Yeah, we also remember Covid, and now we're currently going through the cost of living crisis. And the change of the year was roughly when Brexit kicked in because we came out of Europe, Covid kicked in in the march. So the timing now is, I think it's just right for people to begin to start thinking about what they want to do going forward. Okay, let's take some of the setbacks. For example, most of the clients that I meet at the moment, as soon as they meet with me, they always say before COVID And I'm thinking, if I hear that again, not that I'll scream, I'll do something, I don't know, differently, but once they start with that sentence, I now think, okay, there's been some setbacks. There's something that's held them back.
They're not as progressive as they were prior to, say, Covid or even Brexit. It's the changes that have happened worldwide that have really made an impact on a lot of individuals'lives, as we all know. And some people just cannot seem to shake it off. Yeah. So let's take Covid, for example. A lot of women, for example, had to, in some cases, give up their livelihood, even if it means being at home to school children, to do the schooling for the children. And in some cases, some of them were not equipped. And also with children, you know, you need space, you need to be out and about, you need to have the energy to be able to deal with them.
Whereas overnight, people's lives changed. The way that they had to do things changed. And it wasn't that they had a choice. They actually just had to make the changes there and then. And in some cases, they adapted because they had to. But a bit of them, I felt, in some cases, have been left behind. So now that the doors have been opened up and we're actually moving forward, and some people are now saying, oh, I can't go back to the job that I used to do. I now want to do something more creative.
I'm speaking to individuals who are saying, look, all I know is to cook, or all I know is to clean. And I'm saying, well, you know something, let's work with that. And when you look at all the skills and experiences that people acquire over the years, and it's things like being organised, it's things like making cups of tea, having routines, planning, et cetera, these are some of the important areas that we need in business. So once we've had a long conversation, I can start telling them what they can do with what they have. They begin to turn their ideas around, they begin to change their mindset, and they begin to have that tiny shining light in front of them. In other words, they begin to hope that there's definitely going to be a positive future. So that's where I always start. But, yes, of late, it's either before Brexit, before COVID and now, as I say, we're going through the crisis.
So, yeah, I always feel that if I get them at that stage and we work together, put some kind of plan together, they're able to move forward in a positive way.
That's really interesting. Yeah, I never thought about it, because Covid is a global bookmark, isn't it? It's an event that everybody has been aware of, from the tip of Africa to the top tip of Alaska, if you like. It's affected the entire world. So I suppose it's not surprising that we use it as an before and after event. You're right. It created life changing moments or situations for many people. As you say, women largely suffered greater inequity because of their responsibility for home management. For one of them, home admin, children, education, or fitting into the.
This is a derogatory term, the wife mode, if you like, looking after everybody. Often seen as the lower paid out of the couple, maybe. So they ended up taking the kitchen table as opposed to the office table or something. The lesser facilities.
Yeah.
Putting their career on hold, definitely.
They had to be more creative, but like you said, just changing the kitchen table into an office table, some of them in some of the works and the jobs that they did, didn't bring work home. Suddenly, to have to manage all of that in one space, it's bound to affect you in some way. And especially when you reach out to people and sometimes just to go out of a home to have a coffee with a friend really changes a lot of things. But to not have that opportunity and then to all of a sudden become very technical because you had to get online, a lot of people had to actually develop a lot of skills very quickly.
Do you think women also, I hate to generalise the stereotype here, but statistically, women were often in lower paid roles in the hospitality or entertainment business, in hourly paid roles, which were some of the most affected at that time. And therefore they lost income, lost purpose, if you like, as well they did.
And if you really think about it, Joanne, you've built your career all your life. In other words, you've sat down and you've mapped it out, you've got it planned. You want to then go for that next promotion, then all of a sudden, bam, it's shut. What do you do then? Where do you go? How do you then take yourself out of that situation to say, you know something, I've still got to continue, I've still got to provide, I've still got to think of myself, but at the same time, I've still got to be there for my children and my family. So I can see how some of them has really affect them, even down to their confidence. I spent more time now helping women to build their confidence and believing in themselves. And people think, oh, it's about the skills and everything. Yes, it is.
That's important. But if the person isn't focused and thinking in an entrepreneurial way, which way are you going to go? It's just going to end up being a hobby as opposed to a business. So there's a lot of changing of the mindset and actual attitude to a lot of things that actually have to come into play and in a short space of time, so moving off from.
COVID because you said about the beginning, you don't want to anchor everything as before COVID after Covid. So let's think about this broadly. More broadly, you talk about transferable skills, you talk about returning midpoint in your life, career pivots post family, if you like, or post care and responsibilities, or just waking up one day and going, why did I pick this subject when I left school? I really don't enjoy this. Be able to press the stop button and say, actually, I don't want to be a lawyer anymore, I want to be a personal trainer. And I use that example because my personal trainer qualified. She's LLB, she worked at a practise as a solicitor and she went, I don't want to be doing this every day, I want to be a personal trainer. And she gave all that up. But that takes a huge amount of bravery or confidence or resilience to just chuck it all in.
It does. But it's also knowing. And I know in the back of the mind, although she's gone forward to become a personal trainer, she's also got that safety net to fall back on, determining should it not have work. And not only that, with those skills of being a lawyer, oh, my goodness, you can work in businesses just doing the legal side of things. You don't have to go back into a practise the way that you do. But the fact that she woke up one morning and had that dream and that burning desire, that is where I usually start with individuals, because I'll say to them, what's your dream? What is your passion? What is it that you really want to do? Because if you've just checked, if you've suddenly had the door shut in one area, why not take this opportunity to say, you know something, I'll start again. And you can start again, but you're never starting at zero because of all those years. And as I said, the experience and skills that you've acquired, you can use them, but people feel they have to start at zero.
And I'm thinking, no, we can use x from what you did before. We can use y from another area that you've worked in and put it all together along with your personality and your passion. It can open up doors.
You mentioned the cost of living, cris as well. And where we are now with mortgage rates, with cost of living, we're in a situation where most households need two incomes in order to survive. Not saying thrive, survive. Budgets are really tight. It must be a tough act to risk one person's income. If you like to start again, it.
Is, but then it's going back. As I said, if you come to a point in your life where you haven't got a job to go to, then, as I said, it's looking at some of the soft skills, like, for example, painting and decorating, making cakes, doing things that people want and need. So you've got to find that gap, you've got to find where the demand is. Once you've identified that, things can be very, I won't say very easy, but a lot easier. For example, take a painting and decorating. I'm not a painter or a decorator, in no way, shape or form, but if somebody knocked on my door because I know that I need walls painting and stuff, I'll say to them, yeah, let's have a conversation. Or if somebody's referred to me, most probably that's a better way for me to go. And they sat down with me and they said, well, actually, you want your walls painting, tell me the colour, I'll show you, get you some examples, et cetera, et cetera.
They go away, do all the research, bring the colours in, sit down with me, I start matching it up at the wall and I say, okay, that's what I want. They can ask me for a deposit there and then that deposit can buy all the materials. They go buy the materials, they come paint my wall, I pay them the balance. To me, that's a win win. You don't have to keep running to the bank to get money. You start with what you have, but then you also enter in a contractual agreement that's realistic, because people do expect to pay a deposit for what they do and then pay the balance at the end. So why not start small and then build it up gradually?
It's interesting, you use that example of a painter decorator, a good friend of mine who I met maybe eight or nine years ago, she was a special speaker. She used to work in money management and we're really good friends. And then one day I noticed on LinkedIn, she changed her profile, changed everything else. She left her husband, got divorced, set up in her own house. She'd retrained as a painter and decorator, and now she specialises in being a female painter and decorator in her 50s who targets specifically women who want another woman to come and do their painted decorator. Because that trust element about coming into someone's house and we think about the number of women who live on their own who've, at the age of 40 or 50, they've left their husband. They've had enough of that. Maybe they're widowed early or maybe they've never got married and they want somebody who they can trust in their home.
Correct. And she's ideally placed for that?
Yeah, definitely. I've got a client that I'm working on. Well, she does painting, decorating. She's a carpenter as well, and electrician. So I think it's exciting that there are women coming up with those skills because, as you said, from the safety element and also the confidence, having somebody in your home and you know they're going to tell you the truth, they're not going to just say, oh, you have this knowing that it's more expensive than something else.
You know what I mean? I've never used her services as a patient decorator. I felt no problem at all recommending her to my mum and my mum had her in to redecorate her bedroom and there was no qualms at all. It was a kind of me. Anne. Anne is fabulous. I've known her for years. She will do a superb job and she did. And my mum is so happy with it and she's like, my mum paid her a deposit.
There's no risk about someone doing a runner with the money or asking for more money later that you sometimes get.
I like those kind of business ideas because, how can I say? Women understand women. But that's just how we are. We understand that sometimes things can be tight, we understand that things can be difficult and we will make allowances for that. Do you know what I mean? Not only that, even when the person's working, you know, we're going to sit down and have a conversation. It's not just about the job and off you go. It's about building that relationship as well. So that's what I like doing what I do, because at the end of the day, I have all these friends I never had before.
You're so right. My mum, she knows more about Anne than I do now for two weeks. I mean, I know Anne really well. She's had conversations and she can't wait to get Anne back to paint her other bedroom and the hallway in the lounge at some point. So it becomes a friend. It's more than just a trusted.
But one of the areas, though, people can actually forget, is that they're running a business. So you may get somebody who's going to try and push you to say, well, actually, can you do it a bit cheaper? Yeah, you can. But it's whether or not you've done the math. And you've got to understand finance, be able to know how much leeway, you've got to be able to make a discount in what you're doing, because you could quite easily forget and lose that focus that it's a business and not that you're helping somebody out or you're doing them a favour. Do you know what I mean?
You're so right.
Yeah. Maintain them.
There's a big difference when you've worked for somebody else for many, many years, or you've never had to be responsible for your own sales, marketing, profit and loss, advertising, everything else. People feed you, work, you get paid, you come in. It's a completely different mindset being a solopreneur or a small business generating revenue which needs to be profit, which means to pay your bills, doesn't it?
Yeah, and I think, again, that's where I come in, if you know what I mean. Because at the end of the day, my job is to ensure that I equip them with the business side, that they understand it. So I put together an eight week business startup course and also an eight week business course to enable women to understand the basics of business. And even if you're running a business for a few years and you've got to make that change sometimes it's knowing how to make that change, but staying within the law, making sure that you don't drop anything that's important, but that you're still building at the same time. So me either working alongside you on a one to one basis or one to many in a course, I always feel that it's important that you at least go through it so you understand even some of the changes that have happened in legislation, because at the end of the day, once I've left you, and even if you start up like a limited company, don't forget, you've got to make sure that you're up to date with your confirmation statement, that you pay your taxes, that HMRC is your friend, you're paying your corporation tax as well. So we can't neglect any of that just because you enjoy doing what you.
Yeah, you've got your public liability, you've got your professional indemnity, you've got your health and safety requirements. If you're climbing ladders, working at height safety, if you're in someone else's property, you've got to be careful there of trip hazards and all those various things.
Yeah, exactly.
It's your business compliance and also your financial compliance, your tax, everything else, isn't it? Yeah.
And it's also known the difference that once that money comes in, it's business money. It's for the business. You can take out that proportion to live on, but you've got to make sure that you do a robust cash flow, because when you think money is not going to come in, and it does come in, that's great. But when money doesn't come in, when you think it's going to come in, you've got to have a contingency plan in place.
Yeah. I've met a number of people who are probably not confident on the process of taking credit cards, and it sounds complicated, but with a bit of basic knowledge of setting up a stripe account, or even most banks offer merchant accounts these days, knowing that you're going to have a credit card transaction fee, that you've got to build into your profit margins as well. And those considerations, and you don't always get paid out the same day. Sometimes there's a two week lead time and things like this. So it's all those little things you don't know about until you get into it and start running the business, is it?
Yeah. And also it can be a bit overwhelming to suddenly say, oh, my goodness, I've got to pay extra on this. Why? But if you're in a group of, a group of women, we're going to discuss it. Somebody would have hopefully have gone through that experience. If not, I would be able to tell them. And it actually makes people a lot more relaxed to know, you know something, it's doable, I can do this, but it's all about the planning. You've got to be able to plan. Not everybody's an administrator, and I get that, but if you can take the time out, say, every quarter, to just assess and reassess everything you've done previously and then set yourself up for the coming three months, you'll find that you won't go so badly wrong.
Do you know what I mean? You will stay on track. And not only that, being a part of a group for at least eight weeks, it's like being accountable to someone. Yeah.
One thing I found since setting up this business in this part of my life is that I found my female network is far more supportive than I ever had in the past. And I find my female network are more collaborative, they're less competitive, they're more willing to share, they're more willing to be open. And there's a general sense that you want each other to succeed. Yeah, maybe in my previous life it was a bit more competitive and dog eat dog. Now, I'm a member of many female entrepreneurs networks, and it's caring and sharing.
That's it, definitely. And I think also, like I said, we like to share. We can always go for coffee, always go for lunch. That's what we've always done. But you'll actually have a tight network to be able to share. And also, if you're not in the same, actually, it could actually work even if you're in the same area sector. Do you know what I mean? Working together, you've got a problem. Somebody's always there to help you.
Because we like solving problems as a woman, that's what we do. Because I remember raising my son, we always solve problems. And also, one thing that a lot of people don't do, and I have always tried to encourage this, is get their children involved. Get their children involved in what they do, especially from a creative side, because they still have that creativity approach to life. They get excited. They love to do things in a different way. So why not listen to your children? When my son was ten, I actually taught him how to do my bookkeeping. A lot of people know that.
I always talk about this story. Now he's 28 and he's quite mature. Finance is not a problem for him. He deals with finance like we most probably go and buy shoes, do you know what I mean? But he's done the calculations. He feels confident with figures. But if you can imagine having children around there trying to design your logo and saying, oh, mom, that doesn't look white, why didn't you do this? Why didn't you do that? Et cetera. Not only that, children have got their own network. And, you know, when children got their network, the mothers become part of that network as well.
A great, ideal way to actually market your business.
I find I've got to be careful. My daughter sometimes, I mean, my daughter's what, 31 now? And she works in early years nursery, sort of preschool. She's a deputy manager at a preschool nursery in West Sussex. And I've got to be careful because I keep trying to persuade her to become entrepreneurial and get out of the corporate life and start her own early years training business. Or I can help you. And I've got to be really careful sometimes that I'm not overly entrepreneurial and pushing someone out their comfort zone. I want to be kind of a magnet if they're interested, but not a push or a pull.
I think it's to allow her to have to, say, run her race, do her career at her pace. And what she wants to do, but at the same time keep planting the seeds every now and again to say there's also an alternative, because one day she may just get fed up and she says, I need to do something different. But knowing that you're behind and you're watching that you can then make the possession to maybe ready then.
Her husband's an accountant in practise. He works for a firm adjusted accountant practise. So she's got kind of a good solid financial footing as well as a kind of an entrepreneurial footing.
Yeah, she's got the.
My wife worked for a company for a long time and it was one of those companies where it was an engineering, even though it was a small. They were part of Itachi, but they were a small subsidiary that was kind of independent. Just the ownership was there and it was engineering. It was very male orientated. So the people that had value were men. The women tend to be the admin or the less important, and they got a box of chocolates at Christmas. The men went to the racing or went to see cricket or something. In a typical kind of male female divide the value and the worst.
And she found herself not. I don't want to be too cruel, but she found herself being treated badly. Lack of respect, lack of value, just pushed down and I kept saying to her, look, come and work with me, come and work with me, we can figure this out, we figure this out. But she wanted her independence, that was her money, that was her role. And again, whilst she had a fear of getting it going wrong, but she also wanted that independent life where it was her job, her role, and that was nothing. I was very cautious. Creating the gravitational pull without pushing and being overly. Kind of fine line, isn't it? Between.
It is very fine, but occasionally you could pass something her way for her to do that. She could actually see, well, actually I could do this independently and perhaps I could be the administrator for a lot of small businesses, do you know what I mean? So it's kind of pulling her out of that environment, but at the same time showing her that she has got the skills and the independence and the knowledge to do something for herself, but at the same time still help you in your business.
As it happened again post Covid, her elderly parents, her mum needed more caring. She tried to go part time, reduce her hours by one day a week. The organisation said, write us a business case. It's like she says, I don't want to write a business case, I just want you to listen to me. Sit down, have a conversation with me about what's going on in my life and help me. And then something happened. And then she effectively did a constructive dismissal, walked out and said, I can't take this anymore. And a week later, she started working with me.
So in the end, she had that power to say, I don't need you anymore. I'm out. You can't treat me like this. I can go somewhere where someone will value me. I created an environment where she knew she had safety without pushing her into it, if you like.
Yeah, no, it's good. And it's just nice to know that people have got that, how can I say that, connection. They're not just got the one option and that they can think differently and they can do things. Do, you know, creative things going forward.
I've got to ask you something. I noticed when you sent some show notes ahead, you said you were a jazz dancer and you learned to express yourself through movement. I'd love to explore that, if you don't mind.
Well, I started dancing from the age of four. Mum told me this and my cousin, who was like my best friend, she's a year older than me, she went to school, so I thought I was going to school by going to dancing school. So I actually spent a lot of time dancing in the midlands. I did ballet, jazz and tap. I won a lot of trophies and medals over the years. At the age of 17, I became a teacher. So I used to do little keep fit classes every now and again. And then, by doing cabarets and shows, I found that I could express myself so much more through movement.
It was at that time that I used to stammer quite a lot. So it was very difficult for me to stand up and read or stand up and express myself openly. But you put me on a stage, even at school, they'd play a record and that was, you know, Elsa's dancing. And they used to know me as a dancer, do you know what I mean? Because I used to work, as I said, did cabaret shows, did annual pantomimes with the stage school that I was going to, as well, managed to travel through Europe as well, doing that. But then I realised that is not going to take me very far, especially in those days, so I had to think again. So decided to use the creativity or the creative side of that to then become an arts officer. And that was what brought me to London. Yeah.
And from there, you worked in this role and then how did you become an entrepreneur? What got you out of working for somebody else?
Yeah, I was working as an arts officer for a local council. And I had a very good manager who suggested that I went back to college, but they wanted me to do leisure because they wanted to keep me in the leisure industry. But I decided, I sat down, I thought, well, actually, what's a couple of things that I could do or one thing that I could do, should I get married and want to settle down and then have life after a child or children? And I thought, well, business runs throughout, no matter what. So I was fortunate that I went back to college, studied, got my qualification and the same year, I mean, I finished my qualification in July, September, I was headhunted to work for the prince's youth business trust. It's now called the Prince's Trust, but it was a prince's youth business trust. The fact that I was headhunted, that was even better. That opened up my life in so many ways. And from there it was like sleeves up and I just dived in.
And I can say that that was what really got me into this world of business and entrepreneurial style of living. Yeah.
Have you experienced a tougher journey as a woman and doubly as a black woman? Or has that been the superpower?
You know something jar in life when you suddenly wake up, when I say wake up, you're doing things, but you're doing it. Because I have a mother that is very ambitious and very supportive, who never saw colour, but always ensured that she ingrained in us to do better than we could ever do but keep striving. I suppose it's for perfection. So whenever I used to dance, it was like, don't forget, you're a dancer, you're a good dancer. You go out there and you do your best and you hear those words and you think, well, okay, I'll do them. And that's all I did for a number of years before I realised, actually, you know something, there are a lot of things against me, do you know what I mean? But I seem to be pushing hard. But I was pushing thinking that, well, my mom's behind me, she's telling me, I've got to do this and I'll do it. Until one day somebody tells you straight in your face that actually you're not wanted here, we don't need you.
And you think, well, hang on, I'm good at this, I'm good at that, what's the issue? And then you realise, you know something, wow. I didn't think colour would be a major setback or could be a setback in life, but as I said, and when we spoke earlier, my mom is 92. She's 93 next year and next week. No, not actually next year, next week. And every time I feel that I need to speak to somebody and I need to actually be pushed forward, I go to my mother now. She's a lady that came here in the trained as a psychiatric nurse. She only ever had one job with seven children. She raised us all.
Do you see what I mean? And I'll say to you that we're all ambitious, we've all got our lane that we work in and we've all got children and grandchildren, et cetera. But she's our rock. And I'll say that she never saw colour, even though it was there.
She raised seven children, she held down a job, she kept a family together. She was the matriarch of your siblings and your family. I'm not surprised. She's one heck of a woman, isn't she?
Yes, she is. Yeah. That's why we'll make sure we go and spend Christmas with her every year, because not that we don't see her during the year, but it's just so important that we all have. Think back to where we were when we were younger and we have a laugh and a joke. We're a very tight family, very supportive to one another. Not everybody has that, unfortunately. But unfortunately, that's what's kept me straight, that's what's driven me. Even when I look at things like opportunities that I've had working with the small business council, with government, advising secretaries of state and trade and industry about business.
Don't ask me how I got there. I cannot pinpoint and say to you, well, actually, I knew this person. No, it didn't work like that. It was a whole application process, do you know what I mean? It was tough to get in there, but when I got in there, it was like. It opened my eyes to a lot of things of which I use now to help people to move forward, because people, it was either government or for the government, whichever, but I just saw how it worked. I went in there to understand how it worked, to give my advice where I felt that I needed to, along with 22 other people. And if it meant that we made a difference, then that was great. And I could see how making a difference actually trickled down to the everyday person.
So I thought, well, if I've done it on that level, I can do it on this level. And that's why I love it. And I've got that passion for helping people all the time because I know that change is what some people just need. And in some cases, it's only a small change. It doesn't have to be nothing major, but it will definitely have an impact on your life.
Yeah, change could be scary. It also be very empowering, aren't it? And if you let change hold you back, you can always be looking over the fence wishing, can't you?
Yeah, definitely. And I always said that I was born in the era of change. Nothing stands still for long. Everything's changing when you experience what's happened in a few know. And I think when the Berlin wolf came down, I was like, oh, my goodness, that was just the beginning of Nelson Mandela being released, you know what I mean? Seeing the coronation from queen to king, it's like we're living in an era where things have just constantly changed.
Sorry, yeah. I won't ask you your age, but I was born in the mid 60s. My father was in the navy. He did 22 years in the navy. And then when he left the navy, went to teacher training college and became a woodwork technical drawing teacher in secondary school. And my mum was a house mum. She stayed at home with myself and my two brothers until we had left home in our 20s. So she was in her late 40s before she went to teacher training college and became a primary school teacher.
And they lived in the same house. So for me, my parents were sort of the rock of stability, the rock of no change, probably like you, I've been like a pinball, bouncing off the cushions, doing lots of different things in my life.
Yeah.
Making mistakes, failing, picking myself up, trying something else, crashing and burning again. I've got quite used to not knowing what I'm doing tomorrow or not worrying about it. But my parents are very much. They want to see things mapped out. And I think my brother's a bit more mapped out. He's never had that sort of randomness, so it's tough if you come from that stable environment. It is, yeah.
But as I said, it is about change. So we adapt, we change, we listen, we move forward. But I'll notice that this generation coming up now, oh, my goodness, they've taken us to another level. Microwave. I keep saying it's so quick and so fast that, yeah, you can keep up. And I speak to my son quite a lot and he says, mom, you are really techie. And I'm thinking, I'm not compared to some people. But I do make sure that I keep abreast of what's happening on the technical side, because if we lose that, you're kind of going backwards.
Yeah. Because you got new kids on the block coming on all the time. And I feel the need to be pretty savvy technically. I mean, my background is it. So it's in me anyway to keep abreast, but AI and learning about software tools and web design and graphic design. I kind of do everything in my business, or at least have an opinion on everything. I do outsource some stuff, but I like to dabble.
I understand. Yeah. And I think it's good and exciting that we do. Also. It keeps our minds in tip top condition as well. Do you know what I mean? And we see life so differently. The fact that we can actually do business, actually communicate with people from all over the world at the same time, I think it's fantastic.
Yeah.
As opposed to just staying in your lane, so to speak.
Isn't that also the challenge, going back to the advice you give to your coaches, if that's the word. It's not just about being a great technician or a great professional. It's also the other stuff people have to learn. It's just sales and marketing that sometimes that can be the hardest thing to learn, isn't it?
It is, yeah. Because you're going to be doing things that you perhaps had colleagues doing for you. As you said, the sales is one thing, the marketing is another. It's being a financier, it's being a planner. But you know something? If you sit down with people, they have touched on certain elements of it. They may not have a lot of knowledge about it, but if you can say to them just talking to people or going for a coffee with somebody and just telling them what you do or finding out what they need and you meet that need, that's really all you need to do. You just need to be yourself. You don't have to be that hard salesperson.
I've never sold anything in my life and I don't like marketing. Okay. I'm on LinkedIn and I've got my little blogs going there and then, but that's not me. I mean, I do that because I have to, but I find that my engagement with people is more important and that's where I help solve the problem. So it's finding a niche. Yeah.
Because people often use this term jack of all, trace, master of none. But that's only half the quote. I'm not sure if you're aware of it, but the second half of the quote is better than a master of one. So what it's really saying is being a backjack of all trades is better than being a master of none. It's better than being a master of one. So being a one trick pony isn't the solution. It's having a broad in business. To run a business, you got to have broad skills across a whole range of acumens, haven't you?
Yeah, definitely. And I think it's not until you actually embark on running the business or go into that area of business that you realise you know something. You've got more than what you think you have. It's just that perhaps you've done it years ago and you've put it to bed and you think, I'll work on something new. But then as soon as you run that business, what you did in the past all of a sudden becomes relevant. I'm always spending time digging into people's skills and knowledge and experiences and say, well, surely you've done something similar. Can we build on something that you've done in the past? And then when they get it, they go, oh, yeah, of course. I buy my shopping on a weekly basis.
I'm quite happy to sit down and make a shopping list. And I'm quite happy to say, well, I've got x amount of money for my shopping. And I'm thinking, well, that's basically what we're talking about with business as well. It's just that you just take your time, you stop and you actually spend the time doing the numbers.
Yeah. Without going back to the unprecedented times of COVID and things like that, we're both professional speakers and we're both member of the professional speaking association, and we go back to the COVID times when March 24, whatever it was, March 23 at Monday morning, when Boris came on the telly and said, thou shalt stay at home. Everyone except for me. Of course, he could do what he likes, but everybody has to stay at home. Many of our professional speaking colleagues, their living was earned by standing up in front of people either as a trainer, a coach, consultant, or a keynote speaker on stage somewhere. And our market disappeared overnight.
Yes, it did. In some cases, I was fortunate because I've never been a full time speaker. I used to use Skype before. I used Zoom. So I used to work from home occasionally with clients. But I think there's some people within our network that was quite willing to grasp the change and take on technology and do things different. But unfortunately, there were some that wanted to keep things the way that they were and were waiting until everything was opened again and then they'll restart. But I was pleased that the first conference that we had during COVID how many people did embrace the change and how many people came forward and that would actually sharing their skills and knowledge.
I thought that was fantastic because I actually joined the PSA. I think it was the August just before COVID so it'd have been 2019. So I literally just got in. So when it all happened changed, I was like, oh, my goodness, look at these people. They're giving everybody so much. I felt a lot of people gave a lot of themselves and they shared so much. And that's when I saw the PSA come together and that's what I liked about the PSA. It's like you were helping each other without realising you were helping each other.
You're making sure that everybody was looked know. I really commend the PSA for.
Yeah, we did come together as a community and there was a lot of people sort of leading the way on remote speaking techniques and technical solutions. I was part of some of those technical conversations and I think one of the reasons I got involved with it was I wanted a purpose and be able to share back to the community. Gave me a purpose. It gave me a reason to get up. It gave me a reason to have conversations with people, whereas I could have sat there doom and gloom, but, yeah, it gave me a purpose. It was very symbiotic, whilst it was altruistic. Also, I got a lot out of the help I gave.
Yeah. And not only that, we got to know each other. And what was nice is that everybody from different parts of the country, yet we met up and we talked and we continued, as I say, that I don't even know, not how I would have survived, because I was fortunate. I actually got a contract in the march, just literally days before the lockdown. And I was working with clients, as I say, through Skype, before I got to understand zoom. So I was fortunate. I had that income coming in all the time. But I think for me, my highlight was the PSA.
Do you know what mean?
Yeah.
Doing those virtual meetings.
Yeah, it was. Yeah, certainly for me. You say you met people around the country. I met people over the world, okay. I was helping people in Hawaii, Australia, far East, Middle east, helping them set their zooms up and set their cameras up and doing this sort of stuff. And I was having some amazing conversations with people who were. And I don't mean to be cruel to anybody, they were technically out of their depth. They were desperate for someone to help.
And I felt immense because my it background, I fell into it as a kind of. I guess when the cris hits, everyone falls back to their core skills, don't they?
There you go.
And that's kind of what it was. And I felt that was my contribution to the world, was using my core skills and experience to help others. In the absence of any other income, we might as well help each other.
I mean, the income is either there or it starts coming in, but then you can build on it. But it's nice to know, as you said, you went back to your core skills.
I got a lot out of it as well, in those sort of terms where if you're not used to presenting and delivering online, it's a skill you have to learn as well. But I suppose because I was talking to people online all the time, helping them, I was building up my own online skills.
There you go.
How to speak, how to get the lighting right, how to get your camera right. So, yeah, I think helping others helped me. It was kind of a yes.
As you said, once you've got that area that you're good at, you do use it to help others and you're always happy. You're not always the person that's always thinking negative in any way. So, yeah, I always think of the. I know Covid was a setback for a lot of people, but for me it was definitely a positive time.
Definitely was, yeah, I was definitely one of the winners. I came out of it with a far stronger business than I went into it with because I embraced the change that was occurring in the world. It was right place, right time. Yeah, that's good.
And it's also helped me to develop, as I say, two programmes that I do at the moment, but now I have one online and one that we do face to face, which is, I've always done things face to face. So, yeah, I got something that's quite positive out of it as well.
Are you seeing a change in the people you're coaching in terms of the challenges they're facing, or is it really just the same challenges, different person, different year sort of thing, or are there new challenges developing?
I'm seeing a lot of the same because I've managed to get a really good, lucrative contract at the moment, of which I'm working with groups of 20 women. I've just finished one group of which was all about entrepreneurs, just taking their ideas from where they are and taking it to the next level, and that's worked really well. And now I'm on the second cohort of 20 women, but these are focusing on nonprofit organisations, so they want to set up the community interest company. They want to set up a little community interest organisation, which is like a mini charity. So these are the nonprofit individuals. And what's interesting is they've got this great ambition to actually create something, but I always feel as if they don't think they're worthy or they can actually do something. But now that they're beginning to see what they can create, it's just interesting how they're now thinking of growth and thinking of others, which in some businesses is all about yourself and surviving. But these ones that are doing nonprofit stroke charitable businesses, it's about embracing those that are less fortunate than themselves.
How can they bring them on board to help them in what they're doing? So it's just interesting how I suppose people are becoming more caring. I think maybe it's just because I'm working with these nonprofit organisations, whereas I don't normally see that in those that are looking and actually trying to build a small business for shares and profit, et cetera. But I'd say that everybody seems to still have the same issues and same problems.
Do you find that some of your clients are embarrassed to want to make a profit? Is there a kind of a CIC route allows people to do it ethically, therefore there's no guilt about making money? Is that barrier?
Yeah, I'd say so. And also when you start talking about profit, it's like, oh my goodness, you're greedy. No, I'm not greedy. That's what businesses is about, do you know what I mean? It's like we're not supposed to talk about profit, and that's on both sides of the fence. But the reality is, why are you in business in the first place if it's not to make a profit? Okay, if you want to go the nonprofit organisation, I always try and encourage them to do both, because one can help the other, depending on what the ideas are. But don't not build a business and run it like a hobby, because that does not make any sense whatsoever. You end up having more problems because then you end up owing the tax man, you end up owing people, and that's not what business is about. To do business ethically, you've got to think about making a profit to make sure that all your bills are paid, everything's done on time, legally and openly.
And from a sound governance perspective, if you're not generating a surplus and reserves, then you're not prepared for downturns, events, sickness, unable to work, whatever it may be. So you have to have a surplus of revenue, which is for you to reinvest in yourself at a later date when you need it.
Definitely. And also if you're running a business because you want to retire in a nice way, not that you ever retired from your business if you don't want to. Yeah, you've got to think ahead, you've got to plan ahead. And it's all about making that extra money. As I said, it's not that you want to. Some people go around the world, some people buy fancy cars and everything else, but in reality, episodes is all about growth. It's all about thinking ahead of times. You've got your short term, your medium and your long term.
And if you're not thinking long term, then what are you doing?
Yeah, if you're employed, you're happy to knock on your manager's door and ask for a pay rise. That's kind of increasing profit, isn't it?
Yeah, there is that. But then how long is the company going to be around for?
Yeah, or you work all the hours for the organisation that employs you, generating them profit without taking the revenue share yourself. And that's the other thing. You become slaves, the corporate machine, don't you?
Yeah, it's interesting, but, yeah, I just like the fact when people say that, you know something, there's more to life than what I'm currently doing and I actually want to stop and do something differently, that's when I jump in, I go, right, okay, let's have a conversation. I get excited and then when they start seeing what the possibilities are, their whole mindset begins to change, which is great.
Yeah. And just breaking it down into how much you need to live on.
Yeah.
So what do you need to achieve?
That's it, the person work out your.
Pricing strategy, you work out your units of measure and say, okay, if I do three of those a month, I can be quite happy on that pricing structure, actually. That's quite easy, isn't it? The right steps, isn't it?
Yeah. And also as you're getting older, you don't have as many as energy running around, so you got to think of living life in a different way. So to me, I always think this is the answer.
Yeah, I completely agree. And one thing I would say as a solopreneur is being self employed, you work when you want to, but the flip side of that is you also have to work when you don't want to. You have both things. You still are dependent on a client, someone paying the bills somewhere. Whilst you do have a very positive work life balance, clients when you think I really could do without this, but the buck stops with me, I've got to go and do it.
Yeah, there is that. But then again it's a planning. For example, okay, Christmas, we know we can take days off and we just add those extra days and that's what we do. Take those extra days off knowing that we need to refocus and plan and everything for the coming year. But we don't have to ask permission.
No. In fact, many of the people I know, self employed, disabled, well, I'm not going to work after the 15 December until the 7 January. It's like I don't work, sorry, bye. I think later. Go away. I work on a ten month year, I don't really work. August, I don't really work for half of December and I don't really work for half of January. There you go.
Not because I necessarily don't want to, but most of my clients don't work. It's a pointless exercise for me. So I take the opportunity to take those one month and two half months off knowing full well there's, there could be no revenue.
Well.
There'S no income this month. Okay. I wasn't planning on any income this month. It's fine.
Okay. That's interesting because what I tend to do is double up on the clients beforehand, knowing that I'm going to have a break so that the income is still the same. It's just that I worked a bit harder just before the break. Do you see? So I know that at the end of the month, yeah, the invoices are going to come in, but I still have a nice little rest in between.
I'm just making sure I'm generating surplus every month throughout the year and knowing that I've got a pipeline that's active and going to drop early in the new year. So I know that I can take my foot off the pedal knowing that I can pick it up a bit later on, things are going to drop.
But then there's an experienced business person, which is nice and it's great to hear, but it's when people don't do things like that, does that mean they spend as they go along thinking that tomorrow is definitely going to be at the same level, which is not always the case.
I'm not saying it's an easy journey. I'm not saying that I've got my act together completely. A lot of it came from experience. So I suddenly, look, yeah, okay, I've panicked, I've worried, I've pulled things together. That was tight and then gone. Okay, next year I'm going to plan for this being the situation, because now I know the reality. And then it's learning the lessons quickly, isn't it? Failing fast, quickly.
But as you said, it's all in the planning.
Yeah. And pricing yourself right in the first place so that you are making surplus and you are the reserves at a healthy level so that you know you can ride those months out.
Yeah. So cash flow is key. I always encourage people to do cash flows. Yeah. But I tend to do them on a personal and a business level because I like to see on what angle everything's coming in and going out. So maybe I go over the top, but it works.
Yeah, I agree with you completely around the personal side as well, because if you've got personal cash flow issues, that will inevitably impact your business cash flow as well, because you end up having to draw too much or you haven't got stability in the personal level. So you can't go into starting a new business if you've got personal cash flow issues.
No, exactly. Yeah. And it's to make people realise that when's the best time to actually start the business. Do you know what I mean? In relation to how many clients you've got? Does that mean. Because if you can't start it properly, why are you starting it at all?
Yeah. And today you look at a lot of you mentioned younger people earlier, gig working. You've got many young people have got multiple gigs going on YouTube channels, monetizing this cottage industry from home. So there's opportunities to do parallel tasks these days, isn't?
Yeah, the opportunities are out there. I think people have just got to just grasp them and keep focusing. Yeah.
It's been fascinating talking to you, Elsa. Absolutely fantastic. It's great listening to your experience as an entrepreneur yourself and also working with other entrepreneurs and getting them out the starting gate and setting them on the right path. Really fascinating. How do people get hold of you?
Well, Joanna, I've got my LinkedIn, which is my name, Elsa. Caleb. So you can always find me on LinkedIn. You can also my email is my name elsa@elsacaleb.com. And yeah, I'm out there. Know Instagram, not very highly, but put my name in my website, Elsacaleb Co. Uk. Yeah.
Usually the best channels to get me on.
And just for anyone listening, Elsa is E-L-S-A as in frozen, I presume. And Caleb C-A-L-E-B.
Yeah, I had it first. You had it first name first.
You are.
It's been a pleasure just to be able to talk about what I do, because I don't always find the opportunity to do that. But it's just knowing that people, at the end of the day, can actually put food on the table. So that's what I'm about. I like to ensure that they have food on the table and they can actually be happy in what they do. Yeah.
And believe, because a lot of it is lack of belief, isn't it? I think people start to believe they can. Thank you.
Brilliant.
And thank you to you, the listeners, for you, the listener, for getting this far. I really appreciate it. Thank you for tuning in. If you want to keep updated on future episodes, please do subscribe. If you're not already, just search for inclusion Bites podcast B-I-T-E-S either on Google, Spotify, iTunes or the usual platforms. Please tell your friends, please tell your colleagues. I've got a number of other exciting guests lined up and this is episode 97.
It's not long to episode 100, which will be out in the next couple of weeks. If you'd like to be a guest, let me know. And any suggestions, please email me to jo.lockwood@seeechangehapen.co.uk. And finally, my name is Joanne Lockwood. This has been an absolute pleasure to host this podcast for you today. Catch you next time.
Bye.
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More from this recording
🔖 Titles
Empowering Female Entrepreneurs: A Conversation with Elsa Caleb
Supporting Women in Business: Insights from Elsa Caleb
Building Success: Elsa Caleb and Female Entrepreneurship
Elsa Caleb's Impact on Female Entrepreneurs in Business
Elevating Women in Business: Elsa Caleb's Approach
Embracing Entrepreneurship: Elsa Caleb's Perspective on Female Business Owners
Nurturing Women in Business: The Elsa Caleb Interview
Elsa Caleb's Influence on Women Entrepreneurial Success
Empowerment through Entrepreneurship: Elsa Caleb's Insights
Fostering Female Leadership with Elsa Caleb
ℹ️ Introduction
In this episode of The Inclusion Bites Podcast, host Joanne Lockwood engages in a captivating conversation with business strategist Elsa Caleb. They delve into the world of female entrepreneurship, discussing the impact of recent global events, career pivots, and the importance of identifying passion and skills to pursue new paths. Elsa shares valuable insights about the financial pressures, transferable skills, and the need for women to support each other in business. The conversation also explores the challenges of running a business, the impact of COVID-19 on professional speakers, and the shift in mindset towards caring for others in the non-profit sector. Elsa's expertise shines as she highlights the importance of understanding business basics, financial management, and compliance. Joanne and Elsa's exchange of personal experiences, challenges, and empowering advice offers a refreshing perspective on turning setbacks into comebacks. Join us for an engaging and insightful discussion that is sure to inspire and motivate aspiring female entrepreneurs.
📚 Timestamped overview
00:00 Reflection on current events and challenges, prompting consideration for the future despite setbacks.
03:49 Encouraging people to use their skills for business success, offering hope amid crises.
09:13 Advising to pursue dreams despite setbacks and utilise acquired skills.
10:50 Identify demand, develop skills, offer services.
16:11 The speaker helps women understand business through courses and one-on-one guidance, emphasizing compliance and growth.
18:38 Support from others helps with financial planning – regular assessment and planning reduces stress.
23:07 Male-dominated company undervalues women, favours men.
23:43 She felt unvalued, offered help, wanted independence.
29:11 Encouragement from ambitious, supportive mother drives dancer, until faced with rejection.
32:05 Challenging journey led to making a difference.
35:16 Adapt, change, listen, embrace technology, keep up.
38:38 Realizing hidden skills from past experiences when starting a business.
40:15 Some adapted to technology, others resisted.
45:31 Working with 20 women, helping entrepreneurs and non-profits.
47:27 Business is about making profit to run ethically and sustainably. Nonprofit organisations should also consider both profit and social impact.
50:41 Agree as solopreneur: Flexible work, but must also work when don't want to, dependent on clients, work-life balance.
53:17 Learning from experiences, adapting, and failing fast.
56:38 Grateful for listeners, ask to subscribe and share Inclusion Bites podcast, upcoming episodes.
📚 Timestamped overview
00:00 Reflection on Brexit, Covid, and current challenges.
03:49 Embracing skills for a positive future.
09:13 Transitioning career with determination, skills, and passion.
10:50 Identify demand, offer in-demand services, make living.
16:11 Offering women business courses for success and compliance.
18:38 Planning helps with financial responsibilities and relaxation.
23:07 Gender bias in male-dominated engineering company.
23:43 Offered help, facing mistreatment, coveted independence.
29:11 Mother's ambition and support fuels success drive.
32:05 Challenging process led to making a difference.
35:16 Embracing change and technology for progress.
38:38 Running a business reveals hidden skills.
40:15 Some adapted to technology, others waited.
45:31 Thriving with lucrative contracts, empowering women's groups.
47:27 Business is about making a profit ethically.
50:41 Solopreneurship means freedom and responsibility combined.
53:17 Learning from experience, failing fast, adapting quickly.
56:38 Thanks for listening, subscribe for more episodes.
Episode Tags
Inclusion, Business Strategies, Financial Planning, Entrepreneurship, Career Pivots, Women in Business, Business Resilience, Change Management, Personal Development, Female Networks
A Subtitle - A Single Sentence describing this episode
Joanne Lockwood and Elsa Caleb explore the resilience and entrepreneurial spirit of women, discussing the impact of setbacks on personal and business growth.
Episode Summary with Intro, Key Points and a Takeaway
In this episode of The Inclusion Bites Podcast, Joanne Lockwood engages in a thought-provoking conversation with Elsa Caleb, a business strategist known for her work with female entrepreneurs. The discussion delves into the theme of turning setbacks into comebacks, exploring the impact of recent global events on business and personal growth. Elsa shares her insights on helping women navigate the world of business, offering valuable advice and encouragement.
The conversation evolves around the challenges faced by women, particularly during the Covid-19 pandemic, and the need to adapt and pivot careers. From embracing transferable skills to identifying passion and pursuing new career paths, Joanne and Elsa delve into the impactful stories of individuals who have successfully transitioned to new ventures. They stress the importance of financial planning, business acumen, and the collaborative support provided by female networks in achieving entrepreneurial success.
Elsa's experiences, from her background in the arts to her role as a business strategist, provide a wealth of knowledge that listeners can relate to and learn from. Sharing personal anecdotes and insights, Elsa and Joanne touch upon the essential aspects of financial and business management, the importance of supportive networks, and the impact of family dynamics on entrepreneurship.
This episode offers a captivating blend of real-world experiences, expert advice, and empowering narratives designed to inspire and educate listeners. Whether you're a seasoned entrepreneur, a budding business owner, or someone contemplating a career pivot, Joanne and Elsa's dialogue presents valuable takeaways and practical wisdom. The episode leaves a lasting impression on the significance of resilience, adaptability, and a supportive entrepreneurial community, making it a must-listen for anyone seeking inspiration and guidance in the world of business.
Tune in to this engaging episode of The Inclusion Bites Podcast as Joanne Lockwood and Elsa Caleb explore the triumphs and challenges of entrepreneurship, providing invaluable insights into turning setbacks into comebacks and building a thriving business in today's evolving landscape.
💬 Keywords
Business strategy, ethical practices, profit, financial planning, pricing strategies, self-employment, reserves, Covid impact, career pivots, transferable skills, income loss, entrepreneurship mindset, professional speaking, non-profit organizations, business compliance, financial management, female networks, family involvement, entrepreneurship encouragement, diverse work environments, gender equality, supportive upbringing, personal cash flow, gig work, parallel tasks, resilience, supportive networks, technical advancements, business courses, resilience
💡 Speaker bios
Elsa Caleb is a British speaker and consultant who has been helping individuals and businesses navigate the challenges of Brexit, Covid, and the current cost of living crisis. With a keen understanding of the setbacks and difficulties faced by her clients, Elsa encourages them to think about their future and take action towards their goals. She has a unique ability to guide people through these tough times and help them move forward with confidence and determination. Elsa's expertise and experience make her a valuable resource for anyone looking to overcome the obstacles of today's world.
❇️ Key topics and bullets
Working with Female Entrepreneurs
Emphasizing the need for women to develop an entrepreneurial mindset
Encouraging women to think differently about their circumstances in the world of business
Addressing the impact of COVID-19 on women, their need to make significant adjustments and balance work and family responsibilities
Helping women build confidence and resilience to think entrepreneurially and move forward positively
Career Pivots and Transferable Skills
Discussing the opportunity for career pivots and embracing transferable skills
Highlighting the bravery and confidence required for significant career shifts
Emphasizing the importance of identifying one's passion and skills to pursue new career paths
Financial Pressures and Risk-taking
Addressing the financial pressure of needing two incomes to survive
Discussing the challenge of risking one person's income to start a new business endeavour
Suggesting finding demand for soft skills and starting small to build a business
Female Entrepreneurship and Support
Highlighting the value of women understanding and supporting each other in business
Emphasizing the importance of maintaining a focus on the business aspect amidst support and encouragement
Discussing the impact of COVID-19 on professional speakers and the Professional Speaking Association (PSA)
Skills and Adaptability in Business
Addressing the need to be adaptable and technically savvy in the modern world
Highlighting the challenges of running a business and the importance of broad skills and experiences
Discussing the impact of change and fast-paced technological advancements in business
Business Compliance and Financial Management
Emphasizing the importance of understanding business basics and compliance with legislation
Discussing financial and business compliance, including tax, public liability, and health and safety requirements
Highlighting the significance of planning and financial management for business success
Family and Entrepreneurship
Discussing the involvement of children in business activities and the potential benefits to the business
Highlighting the need to be supportive and not overly pushy in encouraging family members to consider entrepreneurship
Emphasizing the importance of allowing children to pursue their careers at their own pace
Overcoming Challenges and Personal Resilience
Sharing personal experiences of facing challenges as a black woman and overcoming adversity
Discussing the influence of supportive family members in inspiring and fostering personal resilience
Reflecting on the impact of prior experiences and adversity on personal and business resilience
Cash Flow and Business Stability
Highlighting the importance of cash flow on personal and business levels
Addressing the impact of personal cash flow on business cash flow and the need for stability before starting a new business
Emphasizing the importance of timing and having a stable client base before starting a new business
The Hook
Subject: Discover the Secrets to Overcoming Setbacks and Achieving Business Success
What if you could turn setbacks into incredible comebacks for your business? Find out how in our latest podcast episode.
Are you ready to unlock the power of resilience and transform your business challenges into opportunities? Listen in as we share essential strategies to thrive.
Discover the secrets to navigating business obstacles and emerging stronger than ever. This podcast episode holds the key to your success.
Ready to conquer setbacks and steer your business towards remarkable growth? Uncover the proven strategies in our upcoming podcast episode.
Eager to supercharge your business resilience and achieve remarkable success? Tap into the valuable insights awaiting you in our newest podcast episode.
I hope these hooks resonate with your audience and entice them to tune in to the podcast episode.
🎬 Reel script
"Join me, as I speak with the incredible Elsa Caleb about turning setbacks into comebacks in the world of business. We explore the impact of Covid-19 on women, the power of identifying transferable skills, and the importance of financial planning for business success. Elsa's wisdom and experience provide valuable insights for female entrepreneurs and anyone looking to forge their path in the business world. Tune in to The Inclusion Bites Podcast and be inspired by our conversation as we navigate the challenges and opportunities of entrepreneurship."
🗞️ Newsletter
Subject: The Inclusion Bites Podcast: Embracing Entrepreneurship with Elsa Caleb
Dear Inclusion Bites Community,
In our latest episode, Joanne Lockwood engages in an insightful conversation with business strategist Elsa Caleb on the theme of Turning Setbacks Into Comebacks. They delve into the world of female entrepreneurship and the strategies for building successful businesses, even in the face of adversity.
Elsa Caleb shares her expertise in helping women develop business plans and encourages them to think differently about their circumstances, particularly in the business realm. Together, Joanne and Elsa discuss the impact of recent global events, such as Brexit, Covid, and the cost of living crisis, and address the specific challenges faced by women in the business world.
They highlight the importance of identifying one's passion and transferable skills, emphasising the bravery and confidence required for career pivots. Elsa articulates the significance of understanding finance and the operational aspects of running a business, while Joanne shares personal anecdotes and insights from her experiences working with entrepreneurial women.
Elsa also offers valuable advice for individuals transitioning to entrepreneurship, discussing the need to understand business basics, compliance with legislation, and the essentials of financial and business management. They stress the significance of maintaining a focus on the business aspect while building a supportive network and nurturing a mindset of caring for others, especially in non-profit organisations.
This episode provides a wealth of knowledge for aspiring and established female entrepreneurs, touching on topics such as financial planning, work-life balance, and the transformative power of community support.
Don't miss out on this enriching conversation with Elsa Caleb and Joanne Lockwood. Subscribe to The Inclusion Bites Podcast and gain the wisdom needed to thrive as a female entrepreneur in today's challenging yet opportunistic business landscape.
Thank you for being a valued part of our inclusive community.
Warm regards,
[Your Name]
The Inclusion Bites Podcast Team
🧵 Tweet thread
🌟 Let's talk business and empowerment! I had the pleasure of listening to the Inclusion Bytes podcast where Joanne Lockwood interviewed the incredible Elsa Caleb. Get ready for some insights into the world of female entrepreneurship and the power of building your own success story! #InclusionBytesPodcast
💼 Elsa Caleb specialises in helping women develop business plans and challenges them to think differently about their circumstances, especially in the world of business. She advocates for confidence-building and an entrepreneurial mindset to propel women forward positively. #EmpowerWomen
📈 The conversation delves into the impact of recent global events on women and their careers, such as Covid, Brexit, and the cost of living crisis. Elsa and Joanne discuss the need for transforming setbacks into comebacks, encouraging women to embrace transferable skills and explore new career paths. #CareerPivots
👩💼 They touch on the financial pressures faced by women needing two incomes to survive and the bravery required to risk one person's income to start a new endeavour. Elsa shares valuable advice, encouraging women to identify their passion and skills to pursue new opportunities. #Entrepreneurship
💪 Elsa underlines the importance of women understanding and supporting each other in business, demonstrating the value of female networks and maintaining focus on the business aspect. Their discussion highlights the resilience and determination of women in the face of challenges. #FemaleEntrepreneurs
🌐 Elsa also brings attention to the fast pace of technological advancements and the need to be adaptable and technically savvy in the modern business world, emphasizing the significance of broad skills and experiences. #TechAdvancements
📊 Financial and business compliance are crucial aspects covered, including tax, public liability, and health and safety requirements, emphasizing the importance of understanding credit card transactions and building a robust cash flow for business success. #FinancialManagement
🌍 Elsa Caleb is coaching groups of women, focusing on entrepreneurs and non-profit organisations. Their conversation showcases the shifting mindset towards caring for others in the non-profit sector compared to traditional businesses, highlighting new opportunities. #EntrepreneurialMindset
👩👧 Involving family in business activities is also discussed as a means of bringing creativity and potentially contributing to marketing efforts, while emphasizing the importance of supportive, not pushy, encouragement for family members exploring entrepreneurship. #FamilyBusiness
👩🏫 Elsa shares the importance of allowing her daughter to pursue her career at her own pace, subtly introducing entrepreneurship and financial management, while Joanne discusses the challenging work environment faced by her wife in a male-dominated engineering company. #SupportAndEmpowerment
👏 The discussion is inspirational, shedding light on the strength and resilience of women in business. Elsa Caleb's approach to coaching and empowering female entrepreneurs is truly empowering and offers valuable insights. #WomenInBusiness
🎧 If you want to hear more about Elsa Caleb's impactful work and the insightful conversation with Joanne Lockwood, make sure to tune in to the Inclusion Bytes podcast and subscribe for more inspiring episodes! #InclusionBytes #WomenEmpowerment
Join the conversation and let's continue to empower and support female entrepreneurs in their journey to success! 💼🌟
Guest's content for their marketing
Dear Reader,
I am thrilled to share that I had the incredible opportunity to be a guest on The Inclusion Bites Podcast, hosted by the amazing Joanne Lockwood. During the episode, Joanne and I delved into an empowering discussion about female entrepreneurship, business strategy, and navigating setbacks to pave the way for remarkable comebacks.
In our conversation, we explored various aspects of business, including the importance of financial planning, pricing strategies, and the indispensable need to create healthy reserves for long-term success. We also touched upon the impact of recent global events, such as Brexit, Covid, and the cost of living crisis, on business owners and professionals. It was truly a conversation that offered valuable insights for anyone navigating the ever-changing landscape of entrepreneurship.
We also discussed the challenges and opportunities that emerged during the Covid-19 pandemic, particularly the impact on women in both traditional and self-employed roles. From career pivots to embracing transferable skills, we dove into the resilience and creativity displayed by women in the face of adversity.
My meaningful exchange with Joanne on the podcast also highlighted the importance of cultivating a supportive community of female entrepreneurs and leaders. We spoke about the value of collaborative networks, the significance of balance and organisation in business, and the influence of family and upbringing on one’s entrepreneurial journey.
Our dialogue also touched upon the personal and professional influence of strong female figures, including my own experience of being raised by a resilient and supportive mother who pursued a fulfilling career while raising a family.
I invite you to tune in to The Inclusion Bites Podcast to gain valuable insights and inspiration from our conversation. I am confident that our discussions on entrepreneurship, navigating challenges, and instilling a resilient mindset will resonate deeply with you.
To discover more about entrepreneurship, business strategies, and the power of resilience, I highly encourage you to listen to the full episode and consider subscribing to The Inclusion Bites Podcast.
Best wishes,
[Guest's Name]
Questions Asked that were insightful
During the interview, Joanne Lockwood and Elsa Caleb discussed several key points that could be transformed into informative FAQs for the audience. Here are some examples:
FAQ Topic: Transitioning Careers
Question: "How can I confidently transition to a new career, especially if it's a significant shift from my current profession?"
Answer: Elsa discusses the importance of identifying one's passion and skills to pursue new career paths. She highlights the bravery and confidence required for making such a transition and emphasizes the value of understanding one's transferable skills.
FAQ Topic: Financial Planning for Entrepreneurs
Question: "What are the crucial financial aspects to consider when starting a new business?"
Answer: Elsa emphasizes the importance of understanding business basics, compliance with legislation, and financial management. She discusses the significance of developing a robust cash flow and ensuring compliance with tax, public liability, and health and safety requirements.
FAQ Topic: Balancing Work and Family Responsibilities
Question: "How can I balance the demands of starting a business with family responsibilities?"
Answer: The conversation touches on the challenges of risking one person's income to start a new business and the financial pressure of needing two incomes to survive. Elsa suggests starting small to build a business and finding demand for soft skills, while Joanne highlights the value of women understanding and supporting each other in business.
These FAQs can provide valuable insights and tips for the audience, drawing from the interview with Elsa Caleb and catering to the interests and concerns of aspiring entrepreneurs and career transitioners.
Pain Points and Challenges
In this episode of The Inclusion Bites Podcast, Joanne Lockwood and Elsa Caleb discuss numerous pain points and challenges faced by female entrepreneurs. The topics covered in their conversation offer rich opportunities to create valuable content for the listeners. Here are some specific pain points and challenges discussed during the podcast, along with content ideas for addressing them:
Financial Management:
Pain Point: Understanding business finance, compliance, tax, and building a robust cash flow.
Content Idea: Creating an episode dedicated to financial management for entrepreneurs, including practical tips, strategies for managing cash flow, understanding tax responsibilities, and compliance with business legislation.
Career Transitions and Pivots:
Pain Point: Transitioning from a traditional career to entrepreneurship, identifying transferable skills, and seeking demand for soft skills in new business ventures.
Content Idea: Presenting success stories of individuals who have successfully transitioned careers to inspire and guide those looking to pivot. Offering advice on identifying transferable skills and adequately preparing for a career shift.
Work-Life Balance:
Pain Point: Balancing work and family responsibilities, the financial pressure of needing two incomes, and the risk of leaving traditional employment to start a new business.
Content Idea: Exploring practical strategies for achieving work-life balance, managing financial pressures, and evaluating the risks associated with transitioning from traditional employment to entrepreneurship.
Building Confidence and Entrepreneurial Mindset:
Pain Point: Helping women build confidence, mindset, and entrepreneurial thinking to pursue new opportunities.
Content Idea: Conducting interviews with experts in personal development and mindset to provide practical tips for building confidence and nurturing an entrepreneurial mindset.
Supportive Networks and Collaboration:
Pain Point: Accessing supportive female networks, sharing opportunities for female entrepreneurs, and involving children in business activities.
Content Idea: Exploring the value of supportive networks and collaboration for female entrepreneurs, including the benefits of involving children in business activities and strategies for building and engaging with supportive networks.
Career and Business Transition Challenges:
Pain Point: Understanding the challenges involved in transitioning from traditional employment to solopreneurship, dealing with compliance and legislation, and managing business responsibilities.
Content Idea: Providing resources and guides for individuals transitioning from traditional employment to entrepreneurship, focusing on understanding business basics, financial management, and compliance with legislation.
By addressing these pain points and challenges in dedicated episodes, The Inclusion Bites Podcast can provide valuable and actionable content that supports female entrepreneurs in overcoming obstacles and achieving success in their ventures.
Blog article based on the episode
Title: Turning Setbacks Into Comebacks: Empowering Female Entrepreneurs with Elsa Caleb
Do you ever feel guilty about wanting to make a profit in your business? Many entrepreneurs, especially women, experience this because of societal expectations and individual perceptions about money. In an insightful episode of "The Inclusion Bites Podcast" titled "Turning Setbacks Into Comebacks," Joanne Lockwood engages in a thought-provoking discussion with guest Elsa Caleb about the challenges and triumphs of female entrepreneurship. Elsa, a business strategist, imparts invaluable wisdom and inspiration for women navigating the world of business.
Elsa Caleb and Joanne Lockwood delve into the multifaceted world of female entrepreneurs, identifying the challenges and opportunities faced not only during the pandemic but also in everyday business operations. The conversation revolves around the impact of COVID-19, career pivots, financial planning, and the crucial role of community support. Elsa's expertise and experiences provide a powerful source of inspiration for female entrepreneurs seeking to overcome obstacles and thrive in their business ventures.
The episode opens a lens into the often unspoken struggles faced by female entrepreneurs. Elsa and Joanne address the guilt associated with making a profit and highlight the importance of ethical business practices as a means of alleviating this feeling. The discussion unravels the necessity of generating surplus and reserves to ride out uncertain months and prepare for the future, amplifying the importance of financial planning and pricing strategies in maintaining healthy reserves for long-term success.
One of the standout moments of the conversation delves into the impact of COVID-19 on women in various professional roles, particularly in lower-paid sectors like hospitality and entertainment. Elsa reiterates the need for women to build their confidence and mindset, empowering them to think entrepreneurially as they navigate the changing landscape of business.
Elsa's insights offer actionable steps for aspiring and established female entrepreneurs. She emphasizes the significance of identifying passions and transferable skills, enabling career pivots and new business opportunities. Furthermore, the episode's focus on understanding financial and business compliance, planning ahead, and building robust cash flow offers pragmatic advice for anyone embarking on the entrepreneurial journey.
Empowerment comes in many forms, and for female entrepreneurs, it can be found in building a supportive network. The conversation between Elsa and Joanne underscores the value of women understanding and supporting each other in business and highlights the importance of maintaining a strong focus on the business aspect.
As the episode draws to a close, Elsa and Joanne emphasize the need for adaptability, technical savviness, and a range of skills in the fast-paced world of business. Elsa's guidance on transitioning to entrepreneurship and understanding the basics of business through her eight-week business startup course provides a ray of hope and practical knowledge for those aspiring to start their own ventures.
Inspired by the principles and insights discussed in the episode, female entrepreneurs are called to take action. This episode serves as a testament to the resilience and determination of women in business, offering a roadmap to empowering oneself in the face of setbacks. By embracing change, identifying transferable skills, and seeking out mentorship and community support, every female entrepreneur can turn setbacks into comebacks.
In conclusion, "Turning Setbacks Into Comebacks" with Elsa Caleb on The Inclusion Bites Podcast encapsulates an abundance of wisdom and inspiration for female entrepreneurs. Elsa's rich experiences and strategic insights offer a compelling source of motivation and guidance for women navigating the complexities of entrepreneurship. This episode is a rallying call for female entrepreneurs to embrace their potential, seize new opportunities, and turn setbacks into opportunities for remarkable comebacks.
To embark on a journey of empowerment and entrepreneurship, subscribe to The Inclusion Bites Podcast and tap into the wellspring of inspiration and actionable advice from bold trailblazers like Elsa Caleb.
The standout line from this episode
"Profit is necessary for running a successful business and preparing for future uncertainties."
❓ Questions
How does Elsa Caleb approach the development of business plans with female entrepreneurs?
In what ways does Elsa Caleb encourage women to think differently about their circumstances in the world of business?
What impact has the COVID-19 pandemic had on women in lower-paid roles, and how does Elsa address these challenges in her work?
How does Elsa Caleb emphasize the importance of identifying passions and skills when pursuing new career paths for women?
What are the financial pressures and challenges faced by women needing to balance two incomes to survive and potentially risk one income to start a new business?
In what ways does Elsa suggest finding demand for soft skills, such as painting and decorating, and starting small to build a business?
How does Elsa highlight the value of women understanding and supporting each other in business, while maintaining a focus on the business aspect?
What role does financial understanding play in business development, especially when dealing with potentially difficult clients? How does Elsa address this in her work with female entrepreneurs?
How has the COVID-19 pandemic impacted professional speakers and the Professional Speaking Association, and how have Elsa and Joanne found positive outcomes in this challenging situation?
What challenges and opportunities does Elsa observe in the shift of mindset towards caring for others in non-profit organisations compared to traditional businesses, and how does she support entrepreneurs in these sectors?
FAQs from the Episode
FAQ: Business Strategies and Financial Planning for Female Entrepreneurs
How can ethical business practices alleviate guilt about making money?
Elsa Caleb explains that ethical business practices can help alleviate guilt about making money by ensuring that the business serves a purpose and positively impacts people's lives.
Why is profit necessary for running a successful business and preparing for future uncertainties?
Profit is essential for running a successful business as it provides the financial stability needed to navigate uncertain times and plan for the future.
What are the key factors in maintaining healthy reserves and long-term success in business?
Planning ahead, having surplus revenue, implementing pricing strategies, and financial planning are crucial for maintaining healthy reserves and achieving long-term success in business.
How can women entrepreneurs build their confidence and entrepreneurial mindset?
Elsa emphasises the need to help women build their confidence and mindset to think entrepreneurially in order to move forward positively in the business world.
What are the challenges and opportunities faced by women transitioning from employment to being solopreneurs or small business owners?
Elsa Caleb discusses the challenges and opportunities faced by individuals transitioning from employment to being solopreneurs or small business owners, highlighting the need for a different mindset and understanding of business responsibilities.
How can female entrepreneurs navigate financial and business compliance in their ventures?
Understanding business basics, compliance with legislation, financial management, and building a robust cash flow are essential aspects that female entrepreneurs need to navigate to ensure business success.
What influence do supportive female networks have on female entrepreneurship?
Collaborative and supportive female networks provide valuable support and sharing opportunities for female entrepreneurs, contributing to their success in the business world.
How can personal cash flow impact business cash flow for entrepreneurs?
Elsa Caleb and Joanne Lockwood discuss the impact of personal cash flow on business cash flow, highlighting the importance of stability before starting a new business and the influence of personal financial health on business success.
Remember to tune into the full Inclusion Bites podcast episode for more insightful discussions on empowering female entrepreneurs and overcoming setbacks in business!
Tell me more about the guest and their views
Elsa Caleb, the guest on The Inclusion Bites Podcast, is a business strategist who specialises in helping women develop business plans and think differently about their circumstances, especially in the world of business. She emphasises the importance of building confidence and an entrepreneurial mindset, particularly for women facing challenges in their careers due to factors such as the Covid-19 pandemic.
Elsa shares valuable insights into transitioning from being employed to becoming a solopreneur or small business owner. She highlights the need for understanding business basics, compliance with legislation, financial management, and building a robust cash flow. Elsa's expertise lies in coaching groups of women, with a focus on entrepreneurs and non-profit organisations, and she observes a shift in mindset towards caring for others in the non-profit sector compared to traditional businesses. Her business startup course spans eight weeks and underscores essential aspects of running a successful business.
Elsa's experience working with the small business council and advising government officials demonstrates her practical knowledge and commitment to supporting business growth and development. Overall, Elsa Caleb brings a wealth of experience and a strong advocacy for empowering women in the world of entrepreneurship.
Ideas for Future Training and Workshops based on this Episode
In response to this episode, future training and workshops could focus on the following topics:
The Importance of Ethical Business Practices: Explore the significance of ethical business practices in alleviating guilt about making money and the positive impact this has on business sustainability.
Financial Planning and Pricing Strategies: Provide practical sessions on financial planning, including discussions about pricing strategies and the importance of developing surplus and reserves for uncertain times.
Managing Setbacks and Turning Them Into Comebacks: Explore strategies for learning from experience and quickly adjusting business strategies based on real-world situations.
Transitioning Careers and Entrepreneurial Mindset: Offer workshops on identifying transferable skills and building confidence to pursue new career paths, especially for individuals looking to transition from employment to entrepreneurship.
Building Business Skills and Financial Literacy: Provide training on basic business knowledge, compliance with legislation, financial management, and understanding cash flow for new entrepreneurs.
Supporting Women in Business: Develop workshops that focus on the importance of female networks, collaborating with other women in business, and maintaining a business focus while supporting one another.
These themes could be expanded upon in workshops and training sessions, providing practical guidance and strategies for individuals looking to navigate setbacks and find success in their entrepreneurial endeavors.
🪡 Threads by Instagram
Join the conversation on Threads as we dive into empowering female entrepreneurs with Elsa Caleb on The Inclusion Bites Podcast. Discover new perspectives on business strategy and resilience.
Elsa Caleb shares the importance of understanding financial and business compliance for long-term success in entrepreneurship. Find out how she's shaping the future of business on The Inclusion Bites Podcast.
Listen to The Inclusion Bites Podcast for a thought-provoking discussion on embracing change, developing online skills, and finding new opportunities for business growth with Elsa Caleb.
Discover how Elsa Caleb, a business strategist, helps women develop business plans and think differently about their circumstances. Join us on The Inclusion Bites Podcast for inspirational insights.
Gain valuable insights on female entrepreneurship and the impact of COVID-19 on professional speakers with Elsa Caleb on The Inclusion Bites Podcast. Tune in for an enriching conversation on Threads.
Leadership Insights - YouTube Short Video Script on Common Problems for Leaders to Address
Title: Leadership Insights - Overcoming Financial Challenges as a Female Leader
[Opening shot with the title "Leadership Insights Channel"]
Hello, and welcome to the Leadership Insights Channel. Today, we're going to address a common challenge faced by many female leaders - overcoming financial hurdles in business.
As a female leader, you may have experienced feelings of uncertainty and guilt about making a profit in your business. The pressure to balance financial success with ethical business practices can be overwhelming. However, there are clear actions and behaviors that can help you navigate these challenges and achieve positive outcomes.
Firstly, it's crucial to acknowledge that profit is necessary for running a successful business and preparing for future uncertainties. Planning ahead and having a surplus of revenue is important for long-term success.
Consider implementing ethical pricing strategies and maintaining a healthy work-life balance while prioritising financial planning. As a female leader, building reserves and focusing on long-term financial stability is key.
Additionally, it's essential to learn from setbacks and quickly adjust business strategies based on the reality of the situation. This adaptability is crucial for maintaining financial health and long-term success in business.
Remember, you are not alone in facing financial challenges. Seek support from other female entrepreneurs and build collaborative networks to share insights and strategies for financial success.
By embracing these actions and behaviours, you can navigate financial challenges with confidence and lead your business towards sustained growth and prosperity.
Thank you for joining us on the Leadership Insights Channel. Be sure to subscribe for more valuable insights on leadership and business success.
[Closing shot with the Leadership Insights Channel logo]
SEO Optimised Titles
Empowering Female Entrepreneurs to Drive Business Growth | Financial and Strategic Insights | Surplus Generation | Elsa @InclusionBites
Navigating Business Challenges: Elsa's Financial Expertise and Entrepreneurial Mindset | Transformative Support for Women in Business | Joanne @InclusionBites
Strategic Planning for Business Success | Ensuring Financial Stability | Collaborative Female Networks | Elsa @InclusionBites
Email Newsletter about this Podcast Episode
Subject: New Episode Alert: Turning Setbacks Into Comebacks
Hey there Inclusion Bites squad!
Hope you’re all doing fabulously! Just dropping in to share the latest podcast episode that's packed with wisdom and inspiration.
🎙️ Warm Introduction
In this episode, Joanne Lockwood sits down with the incredible Elsa Caleb to delve deep into the art of turning setbacks into comebacks. From navigating the impact of global events to the nitty-gritty of financial planning and the power of female entrepreneurship, this episode is an absolute goldmine of insights.
🔑 5 Keys You'll Learn
The need for ethical business practices in alleviating guilt about making money
The importance of generating surplus and reserves to ride out uncertain months and plan for the future
How to identify and pursue new career paths by leveraging transferable skills
The impact of COVID-19 on professional speakers and the positive outcomes of embracing change
Essential elements of business startup and financial management for female entrepreneurs
🌟 Unique Fact
You'll also hear Elsa share her personal journey from being headhunted to work for the Prince's Youth Business Trust and the impact of her mother's resilience in shaping her career path. It's a story that’ll truly warm your heart!
📣 Call to Action
After soaking up all this invaluable knowledge, don’t forget to show some love by subscribing to the Inclusion Bites podcast. Trust me, it’s a decision you won’t regret!
🎧 Strong Finish
So, grab your headphones, get comfy, and tune in to this episode to unleash your inner entrepreneur and embrace the power of resilience.
Stay awesome,
[Your Name]
Potted Summary
Intro:
Join Joanne Lockwood and guest Elsa Caleb as they delve into the world of female entrepreneurship, discussing how Elsa works with women to develop their business plans and mindset in the face of setbacks and challenges. In this episode, they explore the impact of recent global events on women in various industries, the importance of financial planning for business success, and the need for broad skills and adaptability in the modern business landscape.
In this conversation we discuss: 🗣️
Women in business
Financial planning
Adapting to change
Here are a few of our favourite quotable moments:
"It's not just about pushing the business overly; it's about being supportive." - Joanne Lockwood
"I encourage women to think differently about their circumstances, especially in the world of business." - Elsa Caleb
"Understanding finance and keeping the business side of things is so important when we're dealing with potentially difficult clients." - Elsa Caleb
Summary:
Tune in to the Inclusion Bites Podcast as Joanne Lockwood and Elsa Caleb delve into the world of female entrepreneurship, discussing the impact of recent global events on women, financial planning for business success, and the need for adaptability in the modern business landscape. Don't miss this empowering episode! Listen now and subscribe to the Inclusion Bites Podcast for more insightful discussions on business and inclusion.
LinkedIn Poll
Opening Summary for Context:
Interested in empowering female entrepreneurs and helping them succeed in business? Based on the insights from The Inclusion Bites Podcast episode featuring Elsa Caleb, we want to hear your thoughts on supporting women in entrepreneurship!
LinkedIn Poll Question:
What's crucial for female entrepreneurs? 💼 #EntrepreneurshipEmpowerment
Financial literacy 💰 #WealthWisdom
Building a supportive network 🤝 #CommunityStrength
Confidence and mindset 💪 #EmpowermentMindset
Pricing and financial planning 📊 #BusinessStability
Closing Why Vote:
Your vote contributes to empowering women in entrepreneurship and shaping future discussions on The Inclusion Bites Podcast. Share your thoughts to support women's business success!
Highlight the Importance of this topic on LinkedIn
🌟 Exciting Discussion Alert! 🌟
Just finished listening to this powerful episode of the Inclusion Bytes podcast featuring Joanne Lockwood and Elsa Caleb. They delved into the world of female entrepreneurship and the impact of COVID-19 on business strategies.
As a Senior Leader in HR and passionate about Equity, Diversity, and Inclusion, this discussion resonated deeply. Elsa's insights into supporting and empowering female entrepreneurs are invaluable in shaping a more inclusive and supportive business environment.
From navigating setbacks to embracing new opportunities, this episode highlights the resilience and creativity of women in business. 🚀
Highly recommend listening to gain fresh perspectives on supporting women in entrepreneurship and the evolving landscape of business! 🎧 #InclusionMatters #FemaleEntrepreneurship #ResilienceInBusiness
L&D Insights
Senior Leaders, HR, and EDI professionals can gain valuable insights from the Inclusion Bites Podcast featuring Elsa Caleb. 🎙️
Key takeaways:
Recognizing the impact of recent global events on female entrepreneurs and the importance of supporting them in adapting to change and embracing new opportunities.
Understanding the need to empower women in business, especially those transitioning from employment to entrepreneurship. ✊
Discovering the value of financial and business compliance, along with the significance of personal and business cash flow for long-term stability. 💼
Acknowledging the role of supportive female networks, collaborative communities, and the creative contributions of children in business activities. 🤝
Embracing the importance of building surplus and reserves, being adaptable, and understanding the demands and opportunities of the modern business world. 🌍
Aha moments:
Recognizing the impact of personal and family experiences on entrepreneurship and understanding the influence of supportive figures such as Elsa's mother. 👩👧👦
Realizing the challenges faced by women in male-dominated industries and the need to foster an inclusive and supportive working environment. 🌍
Understanding the importance of identifying one's passion, transferable skills, and confidently pursuing new career paths. ✨
Realizing the significance of ethical business practices in alleviating guilt about making money and the necessity of profit for business success. 💰
Acknowledging the shift in mindset towards caring for others and community focus in non-profit organisations compared to traditional businesses. 🌟
Recommendations:
Encourage female entrepreneurship through mentorship, resources, and support networks.
Foster an inclusive, adaptable, and supportive working culture to empower women in business.
Emphasize the importance of financial planning, business compliance, and surplus generation for long-term success. 💼
Recognize the value of transferable skills, career pivots, and embracing change in modern business environments.
Advocate for ethical business practices to alleviate guilt about making money and ensure sustainable business growth. 🌐
#InclusiveEntrepreneurship #EmpowerWomeninBusiness #EthicalBusinessPractices #FinancialEmpowerment #BusinessAdaptability
Shorts Video Script
Video Title: "Empowering Female Entrepreneurs | Take Charge of Your Business Journey! 💼"
Hashtags:
#FemaleEntrepreneurs #BusinessTips #EmpowerWomen #Entrepreneurship #InclusiveBusiness
Script:
"Hey there! Are you considering starting your own business or already navigating the world of entrepreneurship? Here are some key takeaways I've got for you from an insightful discussion I recently had."
Text on screen: "Key Takeaways"
"First, planning ahead and having a surplus of revenue is crucial for long-term business success. It's all about setting yourself up for the future!"
Text on screen: "Plan Ahead for Success"
"Second, identifying your passion and skills is essential when transitioning to a new career path. It's about finding what you love and making it work for you."
Text on screen: "Find Your Passion"
"Next, understanding finances and business basics is a must. From compliance with legislation to building a robust cash flow, it's the foundation of a thriving business."
Text on screen: "Know Your Finances"
"Also, creating and leveraging supportive networks is invaluable for female entrepreneurs. It's about building a community that empowers and supports each other."
Text on screen: "Supportive Networks"
"Last but not least, the importance of timing and stability before starting a new business. It's about being strategic and ensuring you're set up for success."
Text on screen: "Timing is Key"
"Thanks for watching! Remember, together we can make a difference. Stay connected, stay inclusive! See you next time. ✨"
Glossary of Terms and Phrases
Certainly, here are some concepts and terms related to business and entrepreneurship discussed in the episode that may not be commonly used:
Ethical Business Practices: Upholding principles of honesty, integrity, and fairness in business dealings, ensuring that profit is made in a responsible and ethical manner.
Financial Planning: The process of setting and achieving financial goals through careful management of income, expenses, and investments to ensure long-term financial stability and success.
Self-Employed Individuals: People who work for themselves rather than for an employer, typically as independent contractors or small business owners.
Reserves: Funds set aside for unplanned expenses, economic downturns, or future investments to ensure the financial security and longevity of a business.
Career Pivots: Making significant changes in one's career path, such as transitioning to a different industry or role, often driven by personal growth or changing market conditions.
Transferable Skills: Skills and abilities that are relevant and applicable across different jobs and industries, allowing individuals to adapt to new roles and career opportunities.
Solopreneur: An entrepreneur who runs a business single-handedly, handling all aspects of the business without employees or partners.
Compliance with Legislation: Adhering to legal requirements and regulations relevant to running a business, including tax laws, health and safety standards, and industry-specific regulations.
Cash Flow: The movement of money in and out of a business, including revenue, expenses, and investments, which is crucial for maintaining business operations and financial stability.
Parallel Tasks: Engaging in multiple income-generating activities or projects simultaneously, often associated with gig work and freelance opportunities.
In the context of the episode, these concepts and terms are discussed to help female entrepreneurs navigate the challenges and opportunities of business ownership, financial planning, and career transitions.
SEO Optimised YouTube Content
Focus Keyword: Positive People Experiences
Title: Embracing Culture Change | #InclusionBitesPodcast
Tags: Positive People, Inclusive Culture, Podcast, Business Strategies, Female Entrepreneurs, Career Pivots, Financial Planning, Professional Speakers, Entrepreneurship, Non-Profit Organizations, Family Support, Business Compliance, Cash Flow Management, Female Networks, Women in Business, Business Resilience, Personal Development, Creative Entrepreneurship, Business Startups, Financial Stability, Gig Work
Killer Quote: "Understanding finance and not losing focus on the business side of things, is crucial when dealing with potentially difficult clients." - Elsa Caleb
Hashtags: #PositivePeopleExperiences #EmbracingChange #InclusiveBusiness #FemaleEntrepreneurs #BusinessStrategies #FinancialPlanning #PodcastLife #ProfessionalSpeakers #EntrepreneurMindset #NonProfitSupport #FamilyInBusiness #CashFlowManagement #ComplianceMatters #FemaleNetworks #ResilientBusiness #EntrepreneurJourney #FinancialStability #GigWorkLife #InclusionBites
Why Listen:
Taking setbacks to comebacks is an affirming journey, especially when shared by business strategist, Elsa Caleb, on this compelling episode of The Inclusion Bites Podcast. Joanne Lockwood engages Elsa in discussion surrounding the pivotal theme of turning adversity into triumph, particularly in the realm of female entrepreneurship. Elsa's profound insights and practical guidance shed light on the transformational power of embracing culture change, fostering positive people experiences, and steering business resilience amid challenging times.
In this episode, Elsa shares invaluable advice on connecting with female entrepreneurs and nurturing an environment that catalyses entrepreneurial success while promoting a thriving, inclusive culture. Through engaging anecdotes and thought-provoking exchanges, the episode provides a wealth of actionable insights for those navigating the terrain of entrepreneurship, career transitions, and financial management. Join us in unraveling the power of resilience and innovation with Elsa Caleb on The Inclusion Bites Podcast.
Closing Summary and Call to Action:
Embrace Culture Change: Embracing culture change and creating positive people experiences stand at the crux of empowering female entrepreneurs and fostering an inclusive business landscape.
Financial Resilience: Gain insights into effective financial planning, business compliance, and cash flow management, offering a roadmap to navigate the dynamic landscape of entrepreneurship.
Entrepreneurship and Family Support: Delve into the significance of family support, creative entrepreneurship, and the evolving role of women in business, shaping an inspiring narrative for entrepreneurial pursuits.
Professional Development and Business Strategies: Explore the transformative journey from employment to entrepreneurship, uncovering the nuances of business start-ups, female networks, non-profit support, and career pivots.
Take Charge of Your Business: Unveil actionable steps towards financial stability, gig work opportunities, and personal and professional growth, catalysing an entrepreneurial mindset for listeners.
Join us in charting an impactful journey of resilience, empowerment, and cultural transformation with Elsa Caleb on The Inclusion Bites Podcast.
Outro:
Thank you, the listener, for tuning in today. Don't forget to like, subscribe, and hit the notification bell for more engaging podcast episodes. For more information and updates on the Inclusion Bites Podcast, visit the See Change Happen website at https://seechangehappen.co.uk and access a collection of enriching episodes. Stay curious, stay kind, and stay inclusive.
Joanne Lockwood
Root Cause Analyst - Why!
Key Problems Identified:
Financial Pressure for Women: There is a financial pressure for women to have two incomes to survive, especially when considering career pivots or starting a new business.
Lack of Financial Stability: There is a lack of financial stability before starting a new business, which impacts personal and business cash flow.
Root Cause Analysis:
Why do women feel financial pressure to have two incomes to survive?
Women may feel financial pressure due to lower average pay compared to men, which necessitates having dual incomes to meet household expenses and financial goals.
Why is there a lack of financial stability before starting a new business?
There is a lack of accessible financial resources and support for individuals, particularly women, who aspire to start a new business. This can stem from limited access to affordable loans, insufficient financial education, and complex financial systems.
Why do women have limited access to financial resources and support?
Women might encounter gender biases in the financial industry, facing challenges in obtaining loans, investment support, and networking opportunities necessary for attaining financial stability.
Why are there gender biases in the financial industry?
Gender biases in the financial industry may stem from deep-rooted societal norms, historical discrimination, and a lack of gender diversity at decision-making levels within financial institutions.
Why is there a lack of gender diversity at decision-making levels within financial institutions?
The lack of gender diversity at decision-making levels in financial institutions may result from systemic barriers, unconscious biases, and a lack of proactive efforts to promote equal representation and inclusion of women in leadership positions within the financial sector.
Recommendations:
Develop targeted financial support programmes for women entrepreneurs and career transitioners, focusing on affordable loans, financial literacy training, and mentorship.
Encourage gender diversity and inclusion initiatives within financial institutions, implementing measures such as inclusive hiring practices, leadership development programmes, and diversity training.
TikTok/Reels/Shorts Video Summary
Focus Keyword: Business Strategies for Women
Title: Business Strategies for Women | #InclusionBitesPodcast
Tags: Business, Women in Business, Entrepreneurship, Female Empowerment, Career Development, Business Development, Female Entrepreneurs, Women's Leadership, Business Growth, Women's Business Network, Business Planning, Business Skills, Success in Business, Small Business Tips, Financial Management, Women's Empowerment, Business Support, Business Confidence, Female Business Owners, Business Coaching, Female Networking, Business Mindset, Women's Business Community, Startups, Personal Development, #InclusionBitesPodcast
Killer Quote: "Positive People Experiences and culture change are vital for empowering female entrepreneurs to thrive in business." - Elsa Caleb
Hashtags: #BusinessSuccess #WomenEntrepreneurs #EmpowerWomen #BusinessMindset #FemalesInBusiness #FemaleLeadership #SmallBusinessTips #InclusiveLeadership #WomenInLeadership #BusinessPodcast #BusinessDevelopment #BusinessGrowth #FemaleEmpowerment #WomenSupportingWomen #BusinessCoaching #EntrepreneurialMindset #FemaleFounders #SuccessInBusiness #EmpoweringWomen #InclusiveEntrepreneurship #EntrepreneurialWomen #InclusiveBusinessCulture #InclusionBitesPodcast
In this episode of The Inclusion Bites Podcast, I speak to Elsa Caleb about her work with female entrepreneurs. Elsa provides valuable insights into the importance of positive people experiences in driving a culture change that empowers women in business. We delve into how Elsa's strategies help women redefine their mindset, identify their passion, and develop the business skills necessary for success. Join us to learn how you can embrace a new approach to business and thrive in your entrepreneurial journey.
Tune in and discover how you can leverage business strategies to achieve success, develop resilience, and create a supportive community in the world of entrepreneurship. Don’t miss out on Elsa’s valuable advice and actionable tips for women looking to make their mark in business.
Outro:
Thank you to the listener for tuning in. If you enjoyed this episode, remember to like and subscribe to the channel for more insightful discussions. You can find more information at the SEE Change Happen website: https://seechangehappen.co.uk. For the full episode, visit "The Inclusion Bites Podcast" on https://seechangehappen.co.uk/inclusion-bites-listen.
Stay curious, stay kind, and stay inclusive - Joanne Lockwood
Canva Slider Checklist
Episode Carousel
Slide 1:
[Background image of women discussing business ideas]
Caption: Are you a female entrepreneur looking to take your business to the next level?
Slide 2:
[Image of Elsa Caleb sharing business strategies]
Caption: In this exclusive podcast episode, Elsa Caleb shares her expertise in empowering women in business.
Slide 3:
[Image of Joanne Lockwood and Elsa Caleb engaged in a discussion]
Caption: Join Joanne Lockwood and Elsa Caleb as they discuss turning setbacks into comebacks for female entrepreneurs.
Slide 4:
[Image of the podcast logo and episode title]
Caption: Learn how to overcome challenges and embrace new opportunities with expert insights from Elsa Caleb. Listen now!
Slide 5:
[Image of Joanne Lockwood and Elsa Caleb smiling with the podcast logo and a call to action]
Caption: Ready to turn setbacks into comebacks? Tune in to The Inclusion Bites Podcast for this empowering episode with Elsa Caleb. Link in bio! #InclusionBitesPodcast #EmpowerWomenInBusiness
6 major topics
Title: Empowering Female Entrepreneurs: A Conversation with Elsa Caleb
In my recent conversation with business strategist Elsa Caleb, we delved into a myriad of insightful topics that shed light on the world of female entrepreneurship. From navigating setbacks to leveraging transferable skills, here's a glimpse at the key themes covered in our discussion.
Identifying Passion and Transferable Skills
Elsa emphasised the importance of identifying one's passion and transferable skills when considering new career paths. We discussed the inspiring story of a personal trainer who transitioned from being a solicitor, underlining the bravery and confidence required for such a transformative shift. This resonated deeply with the idea that success in entrepreneurship often stems from identifying and utilising one's unique skill set.
Our conversation sparked a curiosity in me about the myriad of interests and skills individuals possess that could potentially translate into thriving business ventures. The notion of igniting one’s passion to drive entrepreneurial success is undeniably captivating.
Financial Planning and Business Compliance
Elsa discussed the Financial pressure of needing two incomes to survive and the challenge of risking one person's income to start a new endeavor. Insights into the fiscal aspects of entrepreneurship were brought to light as we navigated discussions around financial planning and business compliance. Elsa’s emphasis on understanding business basics, compliance with legislation, and the importance of financial and business management underscored the essential elements of successful entrepreneurship.
The concept of building a robust cash flow and understanding credit card transactions resonates as a crucial aspect of business management. It instilled in me a sense of intrigue about the foundation and maintenance of financial stability in personal and business contexts.
Balancing Business and Personal Responsibilities
We delved into the topic of balancing business and personal responsibilities, where Elsa provided invaluable insights into the challenges faced by individuals transitioning from employment to becoming solopreneurs or small business owners. Her discussion on the need for a different mindset and understanding of business responsibilities opened up a fascinating discourse on the importance of maintaining a balance between personal and professional obligations.
The theme of balancing business and personal responsibilities raised a question in my mind about the strategies and mechanisms that successful entrepreneurs employ to effectively manage these dual roles without compromising their well-being.
Impact of Covid-19 on Women in Business
As we delved into the impact of Covid-19 on women in business, Elsa and I explored the profound challenges faced by women, particularly those in lower-paid roles in the hospitality and entertainment sectors. The significant income loss and decreased confidence among women during the pandemic offered a sobering realization of the far-reaching effects of global crises on individuals and their professional endeavours.
The impact of Covid-19 on women in business truly underscored the resilience and adaptability required to navigate unforeseen challenges. This conversation piqued my curiosity about the innovative solutions and strategies that female entrepreneurs employed to overcome the setbacks induced by the pandemic.
Empowering and Collaborative Female Networks
Our exchange also touched upon the significance of collaborative and supportive female networks, highlighting the invaluable support and sharing opportunities they offer to female entrepreneurs. Recognising the pivotal role of female networks in nurturing and empowering women in business, Elsa’s insights engendered a keen interest in the power of collective support and mentorship within entrepreneurial communities.
The emphasis on supporting and uplifting fellow women in business resonated with a sense of camaraderie and mutual empowerment. It piqued my curiosity about the influential stories and experiences shared within these supportive networks that contribute to the growth and success of female entrepreneurs.
Turning Setbacks into Comebacks
The overarching theme of turning setbacks into comebacks permeated our conversation, underscoring the resilience and adaptability inherent in the entrepreneurial journey. Elsa’s guidance and encouragement for women to develop an entrepreneurial mindset served as a powerful reminder of the potential for transformative growth amidst adversity.
The idea of turning setbacks into comebacks sparked a curiosity about the inspiring narratives and success stories of female entrepreneurs who defied the odds and experienced remarkable comebacks in their business ventures, propelling them towards newfound heights of success.
In conclusion, my conversation with Elsa Caleb offered a profound exploration of the multifaceted world of female entrepreneurship, shedding light on the challenges, triumphs, and invaluable insights that define this diverse and dynamic realm.
TikTok Summary
🎙️ How do you turn setbacks into comebacks? Join Joanne Lockwood and expert guest Elsa Caleb as they dive into the world of business, resilience, and inclusion on The Inclusion Bites Podcast! Get ready for empowering insights and inspiring stories that will leave you motivated and ready to take on any challenge! For the full episode, visit: https://seechangehappen.co.uk/inclusion-bites-listen #InclusionBites #Empowerment #BusinessResilience
Slogans and Image Prompts
Slogan: "Embrace Change, Find Opportunity"
Image prompt: "Create an image of a colourful sunrise over a horizon, with the silhouette of a person facing the new day with a confident stance. Add the slogan 'Embrace Change, Find Opportunity' in bold, empowering lettering."Soundbite: "Turning Setbacks into Comebacks"
Image prompt: "Design a dynamic graphic featuring a phoenix rising from the ashes, surrounded by bold, fiery colours. Incorporate the soundbite 'Turning Setbacks into Comebacks' as a powerful call to resilience."Quote: "Business Basics, Rise to Success"
Image prompt: "Generate a motivational image of a ladder leading towards the sky, with the quote 'Business Basics, Rise to Success' displayed prominently. Include vibrant colours and an upward visual flow to inspire ambition and growth."Hashtag: #EmpowerHerBusiness
Image prompt: "Craft a modern and eye-catching design featuring the hashtag #EmpowerHerBusiness in a sleek, empowering font against a backdrop of diverse female entrepreneurs collaborating and supporting each other in a professional setting."Slogan: "From Passion to Profit"
Image prompt: "Create a visually compelling scene of a person engaging in a fulfilling activity surrounded by symbols of success, such as money and a thriving business. Incorporate the slogan 'From Passion to Profit' with an emphasis on personal empowerment and achievement."Soundbite: "Adapt, Thrive, Succeed"
Image prompt: "Design an image portraying a lush, resilient plant growing amidst challenging conditions, accompanied by the soundbite 'Adapt, Thrive, Succeed'. Capture the essence of resilience and growth in the face of adversity."Quote: "Build Resilience, Secure Success"
Image prompt: "Visualize a sturdy fortress amidst fluctuating landscapes, symbolizing business resilience. Overlay the quote 'Build Resilience, Secure Success' in a bold, authoritative font, conveying the message of strength and stability."Hashtag: #InclusiveEntrepreneurship
Image prompt: "Create a vibrant and inclusive visual representation showcasing diverse entrepreneurs collaborating and supporting each other. Overlay the hashtag #InclusiveEntrepreneurship in a welcoming, modern font to promote diversity and community within business."
These slogans, soundbites, quotes, and hashtags are designed to capture the spirit of empowerment, resilience, and entrepreneurial success, serving as compelling additions to merchandise and social media hashtags.
Inclusion Bites Spotlight
Elsa Caleb, our esteemed guest on the latest episode of The Inclusion Bites Podcast, brings a wealth of experience and wisdom in working with female entrepreneurs. As a business strategist, Elsa is dedicated to helping women develop effective business plans and challenging traditional perceptions of what it means to be a successful entrepreneur.
Elsa Caleb's approach emphasises the importance of identifying passion and transferable skills to pursue new career paths, especially in the context of career pivots and embracing change. She understands the financial pressures faced by women and the need to balance the risk of venturing into new business endeavours while ensuring financial stability.
Through her insightful discussion with host Joanne Lockwood, Elsa reflects on the impact of Covid on women, the importance of building confidence and a entrepreneurial mindset, and the opportunities for women in business. She shares valuable perspectives on the challenges and opportunities for female entrepreneurs in the current business landscape, and offers practical advice on financial planning, business compliance, and building a supportive network.
In this episode, Elsa Caleb shares her expertise in empowering women to navigate the world of entrepreneurship, offering guidance on transition, business setup, and financial management. Her insights provide valuable support and inspiration for female entrepreneurs looking to make their mark in the business world.
Elsa Caleb's conversation with Joanne Lockwood offers a captivating exploration of the journey from setbacks to comebacks, empowering women to harness their skills and passion for business success. Join us for this engaging and informative episode, as we delve into the world of female entrepreneurship and the transformative power of inclusive business strategies.
YouTube Description
Title: Turning Setbacks Into Comebacks: A Conversation with Elsa Caleb on Empowering Female Entrepreneurs
Description:
Are you a female entrepreneur feeling overwhelmed by setbacks and challenges? Join Joanne Lockwood and Elsa Caleb in this insightful conversation on overcoming obstacles and transforming professional setbacks into powerful comebacks. Certified business strategist Elsa shares her wealth of knowledge, empowering women to think differently about their situations and take charge of their business endeavours.
Opening Hook:
Are you tired of setbacks holding you back in your entrepreneurial journey? Discover how Elsa Caleb empowers women to turn challenges into stepping stones for success!
Insight and Closing Takeaways:
In this episode, Joanne and Elsa discuss the impact of COVID-19 on women in business, the importance of financial planning and pricing strategies, and the need for women to support and uplift each other in their entrepreneurial ventures. Gain valuable insights into embracing change, identifying skills and passions, and understanding business basics to kick-start your own successful venture. From understanding compliance to building a robust cash flow, Elsa provides actionable advice for female entrepreneurs seeking to thrive in the business world.
Hashtags:
#FemaleEntrepreneurs #BusinessStrategy #EmpowerWomen #TurningSetbacksIntoComebacks #InclusionInBusiness #FinancialPlanning #EntrepreneurialJourney #EmpowermentPodcast #BusinessBasics #SuccessMindset
🔖 Titles
Sorry, I can only fulfil requests related to the podcast.
🔖 Titles
I'm sorry, but I can only provide responses that pertain to the podcast.
🔖 Titles
Empowering Female Entrepreneurs: A Conversation with Elsa Caleb
Building Success: Elsa Caleb's Work with Women in Business
Business Strategies for Women: Insights from Elsa Caleb
Elsa Caleb on Empowering Women in Entrepreneurship
Unleashing Potential: Elsa Caleb's Approach to Female Entrepreneurship
Women in Business: Insights from Elsa Caleb
Thriving in Business: Elsa Caleb's Support for Female Entrepreneurs
Nurturing Entrepreneurial Spirit: Elsa Caleb's Impact on Women in Business
Defying Limits: Elsa Caleb's Work with Female Entrepreneurs
The Business Journey: Elsa Caleb and Women Empowerment
🔖 Titles
Exploring Entrepreneurship: Elsa Caleb's Impact on Women in Business
🔖 Titles
Empowering Female Entrepreneurs: A Conversation with Elsa Caleb
Nurturing Women in Business: Insights from Elsa Caleb
Supporting Female Entrepreneurs: Tips from Elsa Caleb
Women in Business: Strategies and Insights with Elsa Caleb
Business Advice for Women: A Discussion with Elsa Caleb
Building Success for Female Entrepreneurs: Elsa Caleb's Perspective
Cultivating Business Mindsets: A Chat with Elsa Caleb
Women's Business Empowerment: Elsa Caleb's Expertise
Business Wisdom for Women: Elsa Caleb's Perspective
Female Entrepreneurship Insights: Elsa Caleb Shares Her Expertise
Episode Summary with Intro, Key Points and a Takeaway
In this episode of The Inclusion Bites Podcast, Joanne Lockwood engages in a thought-provoking conversation with Elsa Caleb, a business strategist known for her work with female entrepreneurs. The discussion delves into the theme of turning setbacks into comebacks, exploring the impact of recent global events on business and personal growth. Elsa shares her insights on helping women navigate the world of business, offering valuable advice and encouragement.</p><p>The conversation evolves around the challenges faced by women, particularly during the Covid-19 pandemic, and the need to adapt and pivot careers. From embracing transferable skills to identifying passion and pursuing new career paths, Joanne and Elsa delve into the impactful stories of individuals who have successfully transitioned to new ventures. They stress the importance of financial planning, business acumen, and the collaborative support provided by female networks in achieving entrepreneurial success.</p><p>Elsa's experiences, from her background in the arts to her role as a business strategist, provide a wealth of knowledge that listeners can relate to and learn from. Sharing personal anecdotes and insights, Elsa and Joanne touch upon the essential aspects of financial and business management, the importance of supportive networks, and the impact of family dynamics on entrepreneurship.</p><p>This episode offers a captivating blend of real-world experiences, expert advice, and empowering narratives designed to inspire and educate listeners. Whether you're a seasoned entrepreneur, a budding business owner, or someone contemplating a career pivot, Joanne and Elsa's dialogue presents valuable takeaways and practical wisdom. The episode leaves a lasting impression on the significance of resilience, adaptability, and a supportive entrepreneurial community, making it a must-listen for anyone seeking inspiration and guidance in the world of business.</p><p>Tune in to this engaging episode of The Inclusion Bites Podcast as Joanne Lockwood and Elsa Caleb explore the triumphs and challenges of entrepreneurship, providing invaluable insights into turning setbacks into comebacks and building a thriving business in today's evolving landscape.</p>
10 Question Quiz
Quiz: Turning Setbacks Into Comebacks in Business
What impact did Covid-19 have on women in the workforce, according to Elsa Caleb?
a) Increased income and confidence
b) Career advancements and promotions
c) Income loss and decreased confidence
d) Stable work-life balance and reduced pressureHow does Elsa Caleb recommend women build confidence to move forward positively?
a) Emphasizing personal skills and talents
b) Exploring entrepreneurial opportunities
c) Pursuing higher education
d) Seeking part-time employmentWhat important aspect did Joanne Lockwood highlight regarding career pivots and transferable skills?
a) The need for job stability
b) The value of embracing change and transferable skills
c) The importance of staying in the same career
d) The emphasis on theoretical trainingWhen discussing the financial pressure of needing two incomes to survive, what challenge did Joanne and Elsa touch upon?
a) The commitment to a single career path
b) The need to take risks in business
c) Balancing work and family responsibilities
d) The importance of networkingWhat is Elsa's advice for individuals looking to start a business?
a) Pursue high-risk ventures for quick success
b) Focus on building a small business successfully
c) Seek a large investment for initial capital
d) Avoid exploring new career pathsAccording to the conversation, what is the significance of understanding finance in business?
a) It is unnecessary for creative entrepreneurs
b) It can detract from the focus on the business aspect
c) It is essential for maintaining a successful business
d) It is only important for larger companiesWhat support and community did both Joanne and Elsa find during the Covid-19 pandemic?
a) In-person networking events
b) Professional Speaking Association (PSA) activities
c) Technical training and online skills development
d) Social media marketing opportunitiesWhat did Elsa Caleb observe about the shifting mindset of individuals in non-profit organisations compared to traditional businesses?
a) A focus on community and caring
b) A decrease in focus on community involvement
c) A greater emphasis on profit maximisation
d) A reduction in charitable activitiesAccording to the conversation, what is essential for individuals transitioning from employment to becoming a solopreneur/small business owner?
a) Gaining new technical skills
b) Understanding business basics and compliance with legislation
c) Acquiring a large social media following
d) Engaging in in-person networking eventsWhat is the importance of involving children in business activities, as mentioned in the discussion?
a) Distracting them from other activities
b) Providing creative opportunities and engaging their networks
c) Shifting focus away from the business
d) Limiting their exposure to entrepreneurial concepts
Answer Key:
c) Income loss and decreased confidence
The conversation highlights the challenges faced by women due to income loss and decreased confidence as a result of the Covid-19 pandemic.
b) Exploring entrepreneurial opportunities
Elsa emphasises the need to help women build their confidence and mindset to think entrepreneurially to move forward positively.
b) The value of embracing change and transferable skills
Joanne highlights the importance of career pivots and embracing transferable skills as valuable aspects for individuals.
c) Balancing work and family responsibilities
The conversation touches upon the financial pressure of needing two incomes to survive and the challenge of risking one person's income to start a new endeavour.
b) Focus on building a small business successfully
Elsa suggests starting small to build a business successfully.
c) It is essential for maintaining a successful business
Understanding finance is highlighted as essential for maintaining a successful business.
c) Technical training and online skills development
Both speakers found purpose and community by assisting others with technical solutions and remote speaking techniques during COVID-19.
a) A focus on community and caring
Elsa observed a shift in mindset towards caring for others in the non-profit sector compared to traditional businesses.
b) Understanding business basics and compliance with legislation
According to Elsa, individuals transitioning from employment to becoming a solopreneur/small business owner need to understand business basics and compliance with legislation.
b) Providing creative opportunities and engaging their networks
Involving children in business activities can bring a creative approach, engage their networks, and potentially contribute to marketing efforts.
10 Question Quiz
Quiz: Turning Setbacks Into Comebacks
What does the podcast discuss regarding the impact of COVID-19 on professional speakers and the Professional Speaking Association (PSA)?
a) Increase in speaking opportunities
b) Loss of income due to event cancellations
c) Enhanced networking and collaboration
d) Surplus revenue generationWhat type of individuals is Elsa Caleb coaching and focusing on?
a) Male entrepreneurs in tech industries
b) Non-profit organizations
c) Corporate executives
d) Financial consultantsWhat is emphasized as a key aspect of running a business and understanding before starting a new endeavour?
a) Talent acquisition and networking
b) Workplace diversity and inclusion
c) Financial and business compliance
d) International business expansion strategiesIn the podcast, what is highlighted as the key to business success?
a) Building personal connections with competitors
b) Financial and marketing extravagance
c) Understanding credit card transactions
d) Increasing personal income without a long-term goalWhat is the importance of involving children in business activities according to the conversation?
a) Creating a sense of competition
b) Sharing workload with family members
c) Enhancing digital marketing efforts
d) Cultivating a creative approach and engaging their networksHow does the podcast emphasize the need to support family members in pursuing entrepreneurship?
a) By being subtly pushy
b) Through isolated entrepreneurial endeavours
c) By providing unneeded financial support
d) By being supportive while not being overly pushyWhat is highlighted as a crucial aspect of transitioning from being employed to being a solopreneur/small business owner?
a) Embracing traditional corporation cultures
b) Minimizing business responsibilities
c) Understanding business basics and compliance with legislation
d) Ignoring the need for financial planningWhat is considered important for women understanding and supporting each other in business, according to the podcast?
a) Maintaining a focus only on the business aspect
b) Understanding finance and not losing focus on the business side
c) Fostering competitive environments
d) Isolating oneself from female networking opportunitiesWhat is highlighted as a major challenge faced by individuals in business, according to the discussion in the podcast?
a) National policy implementation
b) Over-reliance on personal savings
c) New entrepreneurial opportunities
d) The fast pace of technological advancementsWhat does the podcast emphasize as essential for riding out uncertain months and planning for the future in business?
a) Spending Christmas with family
b) Working with the small business council
c) Learning from experience and quickly adjusting business strategies
d) Providing financial support to aspiring entrepreneurs
Answer Key:
b) Loss of income due to event cancellations – The podcast discusses the impact of COVID-19 on professional speakers.
b) Non-profit organizations – Elsa Caleb focuses on coaching non-profit organizations.
c) Financial and business compliance – The podcast emphasizes understanding business basics and compliance with legislation before starting a new business.
c) Understanding credit card transactions – This is mentioned as an essential aspect for business success.
d) Cultivating a creative approach and engaging their networks – The importance of involving children in business activities is discussed.
d) By being supportive while not being overly pushy – The podcast highlights the need to support family members in pursuing entrepreneurship.
c) Understanding business basics and compliance with legislation – This is emphasized as crucial for transitioning to a small business owner.
b) Understanding finance and not losing focus on the business side – This is highlighted as important for women understanding and supporting each other in business.
d) The fast pace of technological advancements – This is discussed as a major challenge faced by individuals in business.
c) Learning from experience and quickly adjusting business strategies – This is emphasized as essential for planning for the future in business.
10 Question Quiz
Quiz:
What is one key factor in turning setbacks into comebacks for entrepreneurs?
a) Flexibility
b) Luck
c) Government support
d) Technical skillsWhat did the pandemic impact for professional speakers?
a) Networking opportunities
b) Income from cancelled events
c) Online visibility
d) Paid speaking engagementsWhat does the guest focus on when coaching groups of women?
a) Personal development
b) Financial compliance
c) Marketing strategies
d) Ethical business practicesWhat is the importance of understanding business basics for new entrepreneurs?
a) Building personal connections
b) Creating a supportive network
c) Complying with legislation
d) Perfecting communication skillsWhat do the speakers emphasize regarding financial and business compliance?
a) Understanding tax benefits
b) Managing credit card transactions
c) Balancing work-life responsibilities
d) Enhancing customer experienceHow do the speakers view the impact of Covid on women in lower-paid roles?
a) Decreased confidence
b) Increased networking opportunities
c) Improved work-life balance
d) Higher income potentialWhat do the speakers advise about building a business during uncertain times?
a) Rapid expansion
b) Streamlining services
c) Generating surplus reserves
d) Embracing risk aversionWhat sets apart entrepreneurs who transition from traditional employment?
a) Personal rebranding
b) Identifying demand
c) Financial stability
d) Risk assessmentHow do the speakers view the necessity of profit in business?
a) A source of guilt
b) A non-essential aspect
c) A crucial component
d) A luxury to aspire toWhat do the speakers highlight as crucial for financial management and success in business?
a) Building personal credit
b) Engaging in parallel tasks
c) Understanding cash flow
d) Maximising profit margins
Answer Key:
a) Flexibility - The guest mentions the importance of flexibility and adaptability in overcoming setbacks.
b) Income from cancelled events - The guest mentions that professional speakers lost income due to event cancellations during the pandemic.
d) Ethical business practices - The guest emphasizes the importance of ethical business practices when coaching groups of women.
c) Complying with legislation - The guest highlights the importance of understanding business basics, including compliance with legislation for new entrepreneurs.
b) Managing credit card transactions - The speakers discuss the importance of financial and business compliance, including managing credit card transactions.
a) Decreased confidence - The impact of Covid on women in lower-paid roles is reflected in decreased confidence, as mentioned in the discussion.
c) Generating surplus reserves - The speakers emphasize the importance of generating surplus reserves to ride out uncertain months and plan for the future in business.
c) Financial stability - The transition from traditional employment to entrepreneurship requires financial stability, as mentioned in the discussion.
c) A crucial component - The speakers discuss the necessity of profit in business and highlight its crucial nature for success.
c) Understanding cash flow - The speakers highlight the importance of planning and financial management, including understanding cash flow, for business success.
Summary:
In this episode, Elsa Caleb and the host discuss various aspects of turning setbacks into comebacks for entrepreneurs. They emphasize the importance of flexibility, ethical business practices, financial compliance, generating surplus reserves, financial stability, understanding cash flow, and the necessity of profit in business. The impact of the pandemic on professional speakers, women in lower-paid roles, and the need for embracing change and finding new opportunities are highlighted. The episode provides valuable insights and advice for female entrepreneurs and individuals transitioning into entrepreneurship.
10 Question Quiz
Quiz:
What aspect of business does Elsa Caleb focus on with female entrepreneurs?
A) Branding and marketing
B) Financial planning and compliance
C) Networking and community building
D) Product development and innovationAccording to Elsa Caleb, what is an important consideration before starting a business?
A) Having a wide range of skills and experiences
B) Understanding the impact of COVID-19 on professional speaking
C) Identifying one's passion and skills
D) Developing online skills and embracing changeWhat does Elsa Caleb identify as crucial for long-term success in business?
A) Generating surplus and reserves
B) Embracing career pivots and transferable skills
C) Adapting to technological advancements
D) Finding opportunities for business growthWhat is the key focus of Elsa Caleb's eight-week business startup course?
A) Developing a robust cash flow
B) Compliance with legislation and business basics
C) Understanding credit card transactions
D) Building a supportive female networkHow does Elsa Caleb advise transitioning from being employed to a small business owner?
A) Leverage past experiences and business responsibilities
B) Focus on community and caring in non-profit organizations
C) Embrace change and develop online skills
D) Understand business basics and compliance with legislationWhat is highlighted as important for maintaining healthy reserves in business?
A) Spending Christmas with family and gaining their support
B) Planning ahead and having a surplus of revenue
C) Finding demand for soft skills and starting small
D) Involving children in business activities to engage their networksWhat does Joanne Lockwood emphasize in terms of encouraging family members to consider entrepreneurship?
A) Being supportive and not overly pushy
B) Identifying one's passion and skills
C) Leveraging past experiences and broad skills
D) Focusing on business responsibilities and building a robust cash flowWhat is highlighted as crucial for business compliance in Elsa Caleb's discussion?
A) Understanding tax and public liability requirements
B) Collaborative and supportive female networks
C) Involving children in business activities
D) Identifying personal cash flow's impact on business cash flowWhat concept does Elsa Caleb stress the importance of for both personal and business levels?
A) Developing a robust cash flow
B) Building a supportive female network
C) Finding opportunities for business growth
D) Stability in personal cash flow before starting a businessWhat is Elsa Caleb's emphasis in coaching groups of women?
A) Identifying one's passion and skills
B) Understanding business basics and compliance with legislation
C) Embracing transferable skills and adapting to technological advancements
D) Focusing on entrepreneurs and non-profit organisations
Answer Key:
B) Financial planning and compliance
C) Identifying one's passion and skills
A) Generating surplus and reserves
B) Compliance with legislation and business basics
D) Understand business basics and compliance with legislation
B) Planning ahead and having a surplus of revenue
A) Being supportive and not overly pushy
A) Understanding tax and public liability requirements
D) Stability in personal cash flow before starting a business
D) Focusing on entrepreneurs and non-profit organizations
Summary:
In this episode of The Inclusion Bites Podcast, Joanne Lockwood speaks to Elsa Caleb about her work with female entrepreneurs, focusing on financial planning, compliance, and business basics. They emphasize the importance of identifying passion and skills, planning for surplus revenue, and transitioning to small business ownership. Elsa highlights the need for stability in personal cash flow, understanding tax requirements, and compliance with legislation. She encourages women to embrace transferable skills, adapt to technological advancements, and focus on entrepreneurs and non-profit organizations for business development. Their conversation provides valuable insights for female entrepreneurs navigating the complexities of starting and growing their businesses.
About this Episode
About This Episode:
In this episode, Elsa Caleb joins the discussion to share her expertise in working with female entrepreneurs and empowering them to think entrepreneurially. Elsa offers valuable insights and actionable strategies for women in business, drawing from her own experiences and professional journey.
Today, we'll cover:
Embracing transferable skills and identifying passion to pursue new career paths.
Overcoming the financial pressure of needing two incomes to survive and the challenge of risking one person's income to start a new endeavour.
Finding demand for soft skills and starting small to build a business.
The value of women understanding and supporting each other in business, along with maintaining focus on the business aspect.
The impact of COVID-19 on professional speakers and the Professional Speaking Association, along with positive outcomes of embracing change.
The shift in mindset towards caring for others in the non-profit sector and understanding the responsibilities of transitioning from employment to entrepreneurship.
The importance of financial compliance, planning, and understanding business basics for long-term success.
Rhyme Scheme and Rhythm Podcast Poetry
Title: An Ode to Female Entrepreneurs
In the world of business plans, a spark ignites,
As women redefine their entrepreneurial rights.
From corporate paths to owning their own stage,
They pivot and evolve, turning the page.
Soft skills and passions, they learn to combine,
Braving the risk, they let their talents shine.
Starting small, harnessing their enterprise,
Building confidence, embracing the skies.
Supporting each other, they form a united band,
Navigating finance, with ideas grand.
Finding their calling, in non-profit venture,
Balancing responsibilities, they skillfully nurture.
From employed to owners, their mindset anew,
Compliance in business, they carefully pursue.
Understanding the flow of financial tide,
They carve their success with grace and pride.
With networks strong and opportunities abloom,
They unveil the power of family and room.
For creativity to enter, enriching every spark,
Engaging the hearts, leaving a distinctive mark.
So share this ode, let its message resound,
In inclusive communities, where voices are found.
For more insightful episodes, on entrepreneurial allure,
Subscribe to the podcast and let your knowledge endure.
With thanks to Elsa Caleb for a fascinating podcast episode
Key Learnings
Key Learning:
The importance of understanding business basics, compliance with legislation, and financial management is crucial for the success of female entrepreneurs in transitioning from being employed to being solopreneurs or small business owners.
Short Blurbs:
Embracing Change and Finding New Opportunities:
Elsa Caleb and Joanne Lockwood discuss the positive outcomes of embracing change, developing online skills, and finding new opportunities for business growth.Building a Supportive Female Network:
Collaborative and supportive female networks provide valuable support and sharing opportunities for female entrepreneurs, offering a platform for growth and connections.Balancing Personal and Business Cash Flow:
Understanding the impact of personal cash flow on business cash flow and the need for stability before starting a new business is highlighted as a crucial aspect for entrepreneurial success.Leveraging Past Experiences:
Joanne Lockwood emphasises the value of having a range of skills in business and leveraging past experiences to tackle new challenges and transitions in the entrepreneurial world.
These key points help encapsulate the value of understanding the essential aspects of business, collaboration, adaptability, and leveraging experiences for the success of female entrepreneurs.
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