Cracking the Code: "Amazon's like narnia. A lot of what you're going to hear me talk about is not going to make any sense. Like, why in the first 30, 45 days do you have to sell a lot of units, not profitably, even if it's not profitable, just so Amazon can rank you better. It's like all of these weird things and it's a game and you have to play by the rules."

Choosing the Right Amazon Strategy: "My playbook perfect. So if you're a brand, you have to pick one of two strategies when you're going into Amazon."

Creating a Successful Product on Amazon: "To have a successful product, you need to solve a problem better than everyone else."

Creating a Branded Play on Amazon: "When you're going for the branded play, you're literally going for someone sees you on TikTok, Facebook, whatever, and your name is MMA Nutrition, and they're going to go and they're going to type in MMA Nutrition on Amazon. They're going to see your Headline Search ad. They're going to see your Sponsor products ad, they're going to see your organic search result. They're going to click on you, and then they're going to convert there. I wouldn't worry too much about competition because it is what it is. When it's a branded play, literally, you're like, okay, this is kind of like a Hail Mary."

Selling on Amazon: "Perfect. So first of all, set up the seller central account usually is a little bit of a pain in the. Ass."

"The Importance of Product Images in Amazon Listings: So for the main image, basically what you want to do. There's a few software that do this that can help you through data...but it's different enough that when someone sees it, they're like, oh, this is zero sugar. This is the made in the USA. This is this, this is that. They end up clicking on yours."

"The Importance of Image Content in Amazon Listings: I just talked to someone today. They had mushroom gummies. And their images are their bottle, the side of the bottle, the back of the bottle, their bottle on like a little stand with a bunch of fruits around it. And I'm like, okay, in the first five images, I have literally no idea why I should buy your product."

"The Consequences of Running Out of Stock on Amazon: More than anything, I've run out of stock. And literally there's days you kind of look out the window and you're like, Why? It's almost like you basically got caught cheating. Essentially, that's like the feeling you're going to get because you're going to run out of stock. You're going to go back, and you're going to have these beautiful days, super high units being sold. And then all of a sudden, you run out of stock. You come back, you spend money, you do this, you do that. Whatever you do, you're not even able to get to, like, half of the numbers you were at before."

The Importance of Ad Spend and Conversion Rate: "You never drop. You always go higher with the ad spend. You just want the gap to be bigger."

"Customer Feedback: But you want to read into that and you want to identify why people are returning your product because you want to be on the forefront of that...if you have those practices in place, you should be totally fine honestly, selling on Amazon in terms of, like, that perspective is very easy."

Viral Topic: Why a Dedicated Team is Crucial for Brand Success on Amazon

Quote: "It's really kind of like as if it's your own team. Because it is my own team. It's like my brand's team. And I've structured it that way so that everyone feels the same way that I feel."

The Future of Amazon Marketing: "You're going to get better about targeting. Maybe you start targeting people who have clicked on your listings multiple times and you say, like, if someone's clicked on my product more than once, show up higher, etc."