DTC POD - Blaine and Ramon 280

1️⃣ One Sentence Summary

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Discussion on DTC brands, product manufacturing, and fashion trends.

🔑 7 Key Themes

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1. Affiliate marketing and leakage tracking 2. Mom and baby-related products 3. Consumer culture and health trends 4. DTC brands vs vertically integrated sellers 5. China's impact on US consumer market 6. Fashion industry and brand relevance 7. Streetwear and cultural relevance

💬 Keywords

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leakage, coupon codes, affiliate links, commerce, affiliate marketing, influencers, overpaying, track source, security, Social Snowball, niche market, rich moms, baby-related product, mom communities, organic growth, startup land, consumer culture, health and wellness, CPG, gut health, natural products, ice cream brands, DTC brands, high-quality products, value, Chinese retailers, profit margins, Italic, Instant Brands, Chapter Eleven bankruptcy, US consumer market, fashion brands, Supreme, VF Corp, skateboarders, Fear of God, streetwear.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Ramon Berrios 00:00:20 00:01:13

The Rise of Chinese Ecommerce: "I was kind of skeptical of live shopping in the US. But then whatnot was like number one in the top rated marketplaces by Andreessen Horowitz? And so that made me take a deeper look."

Ramon Berrios 00:02:36 00:04:20

The Rise of "Marketed by China" Concept: "He's allowing the manufacturers of high end retailers to sell the goods directly from the manufacturer to the consumer. And he's kind of giving them the entire technology to manage a consumer. It's like shopify b. Two B for Chinese manufacturers." - This quote speaks to the rise of the "marketed by China" concept and how Italic is disrupting the traditional middleman model by allowing high-end retailers to sell directly to consumers. The question is whether or not China can implement this concept successfully for higher quality products.

Ramon Berrios 00:05:55 00:07:00

The Rise of Chinese E-commerce: "It's more so like they're understanding more the consumer behaviors."

Ramon Berrios 00:13:44 00:15:48

The Challenges of Being a Fashion Brand: "And how many brands are there in the world? Thousands and thousands. And the fact that you can name ten and most people will probably name the same ten says a lot of how hard it really is to remain that relevant."

Ramon Berrios 00:16:44 00:17:51

The Future of Supreme Hinges on Bad Bunny: "Crocs did it with bad bunny. So maybe Bad Bunny could be the saving grace for supreme."

Ramon Berrios 00:19:37 00:21:40

"The Instant Pot Bankruptcy: So excessive inventory supply...you would think that during COVID a lot more people would buy these things, but turns out because every product from homes skyrocketed during COVID."

Ramon Berrios 00:22:54 00:23:55

Viral Topic: The Success of Yasso Ice Cream: "Yasso makes over 300 million in 2023 in sales. Wow, that's bizarre. On retail. And I've never seen this ice cream company or tried it."

Ramon Berrios 00:26:36 00:28:05

Affiliate Marketing Leakage: "We're overpaying on some of these affiliate commissions and we can't track all this stuff and what is actually driving the success behind specific affiliates."

Ramon Berrios 00:31:33 00:32:38

Niche Within Niche: "If you really own that entire vertical, you can still build a pretty big business."

Ramon Berrios 00:33:18 00:34:44

The Power of Mom Communities: "But there's so many mom Facebook groups and these communities where a lot of the products are shared and you just get crazy organic growth."

📚 Timestamped overview

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02:36 China's marketing and customer acquisition strategy defined.

04:20 Value reigns supreme in American shopping.

09:13 Shine iterates fast due to integration.

13:44 Fashion tough, driven by trends & culture. VF Corp owns Supreme, hard to stay relevant.

15:48 Fashion trends swing with culture pendulum.

19:37 Instant Brands bankruptcy due to excessive inventory.

25:24 Consumer culture creates and solves problems.

26:36 Tracking affiliate links is a problem.

31:33 Niche fitness baby chairs with potential growth.

33:18 "Lalo niche baby brand, organic growth possible"

37:05 Specific content targeting wealthy audience aesthetically.

❇️ Key topics and bullets

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- Topic 1: Leakage, Coupon Codes, and Affiliate Links - Overpaying on commission - Inability to track source of success - Companies popping up to track codes and ensure they are only used once - Some influencers may grab a link and receive commissions paid out to them even if the distribution was done by the original source - Mention of Social Snowball, a company working on this issue
- Topic 2: Mom and Baby-Related Products - Lalo claims to be the fastest growing baby-related company, but the host thinks Bobby is the fastest growing - Lalo targets a niche market of rich moms - Building a mom or baby-related product allows tapping into distribution outside of ads through mom communities, blogs, and Facebook groups - Word-of-mouth recommendations from these communities lead to organic growth - The creativity involved in acquiring customers makes mom products fun
- Topic 3: Health and Wellness and CPG Industries - Growing interest in gut health - Pushback against highly processed foods in American diets - Natural oils such as olive oil gaining popularity - Consumers increasingly seeking healthy and natural products - Discussion on ice cream brands
- Topic 4: Direct-to-Consumer (DTC) Brands and Vertically Integrated Sellers - High-quality products and branding as success factors for DTC brands - Value still a priority for many Americans despite the trend towards environmentally conscious shopping - Vertically integrated sellers offer a wide variety of cheap products, often from Chinese retailers - Difficulties in becoming successful in the D-to-C brand space due to high prices and reduced profit margins in retail expansion - Reference to Amazon and how consumers prioritize price and convenience over brand loyalty for certain products
- Topic 5: Instant Brands, Chinese Manufacturers, and Community-Based Purchasing - Instant Brands filing for Chapter Eleven bankruptcy despite being previously profitable - Excessive inventory supply as possible reason for their bankruptcy - Examples of Chinese businesses gaining a better understanding of the US consumer market - Pin Duo as a fast-growing community-based platform in China - Potential cultural barriers to community-based purchasing model in the US
- Topic 6: Fashion Brands and Streetwear - VF Corp, not Louis Vuitton or LVMH, owns Supreme - Difficulty for fashion brands to remain relevant given the many brands in the world - Supreme and Fear of God as examples of popular streetwear brands - Question of whether Supreme can stay relevant after losing the culture that made it popular.

🎬 Reel script

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Hey guys, it's [your name]! I just hosted an awesome episode on my podcast, DTC POD, and I wanted to share some of the key takeaways with you. We talked about the challenges of leakage, coupon codes, and affiliate links in commerce, and how companies like Social Snowball are working to solve these issues. We also discussed how mom and baby-related products can tap into word-of-mouth recommendations and organic growth within mom communities. Additionally, we covered the importance of understanding the American consumer and how value and convenience often outweigh brand loyalty. And don't miss our insights on the bankruptcies of Instant Brands and the potential for community-based purchasing models in the US market. Check out the full episode now and let me know your thoughts! #DTCPOD #entrepreneurship #marketingstrategies #businessgrowth #ecommerce

✏️ Custom Newsletter

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Subject: Get ready to learn about DTC trends and more with Blaine and Ramon! Hey there! We're back with a brand new episode of DTC POD, featuring an exciting discussion between Blaine and Ramon. If you're into trends, marketing, and the future of e-commerce, you won't want to miss this one. So, what can you expect from this episode? Here are five key takeaways: 1. Learn about the problems with leakage, coupon codes, and affiliate links in commerce and how companies like Social Snowball are working to address them. 2. Discover the opportunities and trends in the health and wellness industry, including the growing interest in natural oils and countering highly processed foods. 3. Understand the stages of product manufacturing and sales in China and how businesses are gaining a better understanding of the US consumer market. 4. Unpack the challenges and opportunities in fashion and streetwear, including the rise and fall of popular brands like Supreme. 5. Explore the American consumer mindset and how it influences D-to-C brands and sellers. What's a fun fact from the episode, you ask? Did you know that despite being previously profitable, Instant Brands (the company that owns Instant Pot, Pyrex, and Snapware) has filed for Chapter Eleven bankruptcy due to excessive inventory supply? There's so much to unpack in this episode, and we can't wait for you to hear it all. As always, we hope you'll tune in and join the conversation. And if you enjoy the podcast, please spread the love by sharing it with your friends and leaving a review. Thanks for being a part of our DTC community! Best, [Your name]

🐦 Business Lesson Tweet Thread

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Hook: 👀 Want to know how to build a successful DTC brand? As an experienced entrepreneur, here are some best practices I recommend for DTC operators: 1️⃣ Start with a niche market, tailor your product to their specific needs. Niche markets are easier to target and can lead to word-of-mouth referrals. 2️⃣ Be creative with your marketing. Utilize mom communities and social media to create buzz around your brand. 3️⃣ Prioritize high-quality products and branding. Customers value quality and will gravitate towards brands that prioritize it. 4️⃣ Expand your distribution beyond just ads. Blogs, Facebook groups, and word-of-mouth recommendations can lead to organic growth. 5️⃣ Understand the American consumer and what they want. Many prioritize value and convenience over brand loyalty, so consider those factors when designing your product. 6️⃣ Don't overpay for affiliate commissions. Consider working with companies like Social Snowball to track codes and commissions. 7️⃣ Lastly, stay connected to culture and trends. This is especially important in fashion and streetwear markets. Stay relevant to maintain your brand's appeal. 💡 Keep these best practices in mind when building your DTC brand and watch your success skyrocket!

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