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The Power of Visuals in Ecommerce: "There's not a single thing that we buy on the internet that doesn't have a photo. The photo is the most important part of the purchase making decision. It's the thing that makes you emotionally go, yes, I want that, or no, I don't want that."
The Power of Entrepreneurship: "Starting a business and being part of a business, it gives a lot of purpose and meaning to life. It's like a reason for waking up in the morning."
The Future of Affordable Custom Photos: "And we realized very quickly through talking about that that the only path to solving that was going to be technology, that we were going to have to use technology to cut out a lot of the waste...and create sort of a consistent workflow that made it possible for us to do this at scale."
The Value of Customer Experience: "The kind of black box nature of most marketplaces, I think, is oftentimes a detriment to the experience because brands get excited about creating content, then they order the content, but they aren't part of the process. They don't get to experience the process."
Growth Hacking Strategy for a Pandemic World: "That was a growth hacking strategy because think about this, in B two B, everybody needs a headshot. There are so few delightful experiences that happen in your B two B life. So to have kind of this like, oh, I had this great experience. I got to pick a ridiculous color backdrop. I got to interact with the photographer, whatever people would post about it on LinkedIn a lot. And so that was a huge growth hacking strategy. The Pandemic definitely gave us some wind at our backs."
The Challenges of Innovation: "That's kind of why I say my philosophy has always been about this sort of like, be stubborn about the destination, but be flexible about how you get there because you don't know what's going to work always."
Streamlining the Creative Process: "We've taken this process that was taking brands two to three weeks and lots of money and turned it into seven clicks. And I think that's what that time savings like."
Scaling creativity is almost just as hard as doing initial creativity: "And we work with a lot of those big brands, right? Because scaling creativity is almost just as hard as doing initial creativity."
The Growing Importance of User-Generated Content in Ecommerce: "I had gotten to know Ramon a little bit, but once we spent some serious time together, I spent time with Ramon and Zach and realized, why on earth would I try to build this? They've already done it. They've already done an exceptional job. They've already thought through the problems. They've already seen the problems firsthand, and they've already seen what success looks like."
The Future of AI in Creative Industries: "Brands don't want to all look the same, brands don't all want to sound the same. And there's going to be a lot of places where AI is just going to create a lot of the same."
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