Aloha, everybody, and welcome to the flow. I am Doc Rock, your community manager over here at ECamm with Katie Fox.

So happy to be here today.

Yes, gang, we are doing a brand new show. This is called the Flow. This is the ecamm official podcast, where we show you how to create a podcast using eCamm, any other software for that matter. But of course, you know, we want you to use eCamm, and we're going to be talking to you about doing a video first podcast and how that can benefit you in your business, in promoting your content creation process and your teachings, your learnings, whatever it is that you're generating your podcast for. We're going to be doing a podcast talking about growing cactuses in a tropical area. No, I'm just joking.

Sorry, gardeners.

Wait. I think one of our people is really good at gardening. She might know how to do that. I don't. I'm not even going to start to pretend like I know how to grow anything. I do know how to grow a podcast. So we're going to work with that. We're going to record and go through some topics for you.

Of course, if you have any topics that you would like to see us talk about, please reach out to us@flowcam.com. Dot okay, let's get started with the flow.

In this week's episode, we're going to be talking all about video podcasting. Namely, what is it and why should you care? There are a lot of questions about what makes the difference between video podcasting and audio podcasting. Is there a difference between live streaming and video podcasting? We're going to break all of that down for you today so that you know whether or not you should be expanding into video or starting with a video podcast. So, yeah, we're gonna break it all down.

Sounds like a plan. Okay, let's get in the first question. Katie, could you read this to the people at home, please?

What is video podcasting?

This is a really, really good question because a lot of people are going to be under the assumption that video podcasting is new, but it's not. If you go back into when you got your podcast from iTunes back in the day, there used to actually be a button to separate the video podcast versus the audio podcast.

Oh, interesting.

Apple was very focused on that at one point, especially, I want to say, circa 2009, when or ten, when they first dropped the original Apple TV. If you were to go into iTunes, there was a podcast situation there. If you got the OG Apple TV, the flat one that looks very much similar to what Mac minis look like today. When you launched it, the page would load and you have all your icons like you see on your iPhone, your Apple TV today. But across the top would be the most popular video podcasts that are out there. One of them was twit, which I'm on all the time. Right. So it's been there for quite a while.

But what Apple realized about the time cereal came about and some of the other podcasts, american life, that just broke the mold on podcasting. Pat Flynn, one of our friends, shout out to Pat. Yep, he had the number one video podcast in the planet, and he was averaging about 7000 downloads, which seems like a lot. I'm not even pretend seems that is actually a lot, but not actually the nature of what it took to become the number one podcast. Right? So he was number one in video, but not number one in podcasts. And even then, he was getting well over 100,000 downloads on his standard podcast, but like 7000. So you were getting, say, less than 10%. People that were doing video since that time, I want to call it like circa 20, 1415.

Since that time, YouTube and others have really brought the video show to the forefront. People that make live streaming software a lot. It'd be a lot easier to record video podcasts. I don't know who that could be.

No ideas here.

When that started, it did allow for video podcasts to start to grow. And of course, most famously Spotify, picking up the Joe Rogan show, and that brought up a lot of attention back to video podcasting. So reality, in my head, it seems as if the technology caught up to the idea.