Creating an Internal Launch Process for BTC Brands: "And so it seems like this gives most companies don't have an internal operational process where this gives the brand ownership to say, here's how we do launches, we're going to use it, we're going to do it our way, which is something most BTC brands aren't used to."

"Streamlining Product Launches: 'What are the nuts and bolts of these features that verticalizes that make it a lot easier for companies to be able to always be launching and iterate faster?'"

"The Importance of Smooth Asset Management: 'Asset management is something to not be underestimated in terms of how much friction it can add to a process if it's not a smooth experience.'"

"Organizational Efficiency: What I love about that is that it is a repository that you can share with future partners, agencies. Here's the repository for every launch we've done...So I love that."

"Lessons in Building a Fast-Growth Company: What were some of the learnings of manually doing this versus now building your own product?" "We learned a lot through Rippling, which moves incredibly fast."

"The future of Ignition and product launches in an ideal world": "What is the ideal perfect launch platform? What should the experience be like once Ignition vision is fully realized?"

The Importance of Preparedness in Business Launches: "Especially because there is high probability that launch is never going to go as planned. It can go either way. It could be a flop. And then you've seen companies on the other end of the spectrum that fail because they grew too fast or they weren't prepared for how successful that launch."