Navigating Digital Marketing Careers: "And so I left that ad agency world, started my own consulting agency, and to my surprise, fellas, everyone was calling themselves, like, a social media strategist. And I was like, well, how do I separate myself from the sea of sameness?"

Innovative Engagement Strategies: "It's one of those things where you just have to do a pattern interrupt in social media to get people to stop, look and listen to what it is that you have to say."

Engaging Audiences with Social Media Polls: "So a lot of times I'll do polls. What do you think about this? If you could change one thing about cast magic, what would it be? And so you get people involved in those conversations."

Effective Live Streaming Strategies: "It's nice to have a moderator that's there in the comments and says, hey, if you have a question for Blaine, make sure that you have a question semicolon, so he knows it's a question. And then in our tool in ecamm, we could actually star it. And then when it's the question segment time, we could address it right then and there."

The Importance of Prep in B2B Livestreaming: "And I think what also makes a b two b livestreaming show suck is if you don't do a tech rehearsal with your talent, right? So, like, all of us, we showed up, we're like, oh, hey, check your mic, right? Because we know that we're going to repurpose this content."

Viral Marketing Success: "And so within that, within 24 hours, we had 178,000 downloads of her book. The client came back and was like, we've never seen this much engagement before. We've done live streams and no one showed up. But how did you get these people to show up? And that's really, that's the fascination fast track."

Successful Live Streaming Strategies: "It's not about the gear. It's about the gears up here. How do you connect and engage with your audience? Create a run of show where, yes, you are going to engage with your audience in real time, but you're also going to deliver value, and then at that point, hit the live stream button and run with it."

Leveraging Social Media for Discoverability: "Yeah, I would say if you want to leverage the social media platforms, the benefit to it is that it gives you better discoverability. So it's easy for people to find you."

Catering to Different Audience Expertise Levels: "And so knowing how to differentiate your content from beginner, intermediate and advanced is one of the best ways. So I would say, like, hey, hang out with me on YouTube, and this is like your getting started tutorial, but oh my gosh, if you want the full framework and the case studies, then you have to go into the community."

The Power of Longevity in Social Media Content: "Oh, it still lives in perpetuity on social media platforms. So I still have people...watching videos from three or four years ago, still wanting to learn how to go live on Facebook."