All right, so today we're diving deep into real estate marketing. Specifically, we're headed to the North Carolina high country.

Oh, beautiful area.

Yeah, absolutely stunning. And we're going to be looking at it through the work of this agency called Deal Pickle Creative. They specialize in this unique market. So just imagine you're a realtor in this gorgeous mountain setting, but it's also super competitive. Right.

I bet.

Our goal today is to really uncover the secrets to standing out in a market like that.

Sounds good.

Now, I gotta say, the name Deal Pickle Creative totally grabbed my attention. It's quirky and memorable. And when you go to their website, they actually tell this adorable story about how the name came to be.

Oh, how so?

It involves a toy, pickle on wheels, and a daughter with the nickname Pickle. Honestly, it's like a scene out of a heartwarming family film. But I can't help but wonder, is there a deeper strategy behind this cute story? Story?

You're spot on to be thinking that a catchy name like that is more than just cute. It's a really smart move. You see, real estate is all about relationships. That personal touch.

Right.

Building trust. So having a playful and approachable name like that immediately sets a welcoming tone. It's like they're inviting potential clients in for a friendly chat, Not a hard sell.

I get it. Makes them feel more human and less like a big faceless corporation.

Exactly. And that's especially key in a place like the high country where that sense of community is so strong.

Absolutely. Now, looking at their mission statement, they talk about empowering real estate agents with these innovative marketing solutions.

Right.

So it seems like they're going beyond just the basics of selling houses and actually helping these agents build their businesses.

You're absolutely right. They're positioning themselves as partners who are really invested in their client's success, not just service providers. It resonates with agents who are, at their core, entrepreneurs.

Yeah.

It's like they're saying, hey, we're here to help you grow and thrive in this market.

Okay, so let's break down their specific services. They offer quite a range.

They do.

There's content management, blogging, hyper local and regional marketing, email marketing.

Wow.

Custom CRM systems, social media management, agent branding, even property promotion using these points of interest maps.

That's a lot.

It really is. And it just goes to show that they understand how complex the real estate market is these days. Yeah, but there's a common thread here, a really localized approach, things like that. Hyper local marketing and those points of interest maps. That's a smart strategy in a place like the high country, where local expertise is likely a major selling point.

So instead of just casting a wide net, they're helping agents become the go to experts for their specific areas.

Exactly.

I like that. But what does hyperlocal actually mean in this context? Is it just like mentioning nearby hiking trails in a property listing?

It goes way deeper than that. Let's say you're selling a property that's near a popular brewery.

A hyper local approach might involve partnering up with that brewery to offer potential buyers, like a free tasting or a discount coupon.

Ah, I see something.

You're not just selling a house. You're selling an experience. A whole lifestyle. Yeah, that's rooted in the community.

That's a fantastic example. I can see how that would be super appealing to buyers who want that authentic high country experience.

Right. It's not just about square footage and granite countertops anymore.

Not at all. It shows that the agent really gets the area and all its hidden gems.

Precisely.

Now, I noticed they offer custom CRM systems. And full disclosure. I had to look up what CRM stands for. It's Customer Relationship management, right?

That's right.

But what makes a custom CRM so valuable in the real estate world?

Good question. The CRMs you get right out of the box are great for general business use, but real estate has its own unique flow. Think of everything an agent juggles. Client preferences, property matches, showing schedules, communicating with lenders, and so much more. A custom system can be tailored to automate those specific tasks, which saves agents a ton of time. Right, and it helps ensure that nothing slips through the cracks.

So it's like having this super organized digital assistant who knows the ins and outs of real estate.

Exactly. And all that efficiency frees up the agent to focus on what matters most, which is building those relationships with clients.

Now, let's talk about personal branding. They have this blog post that really emphasizes how crucial personal branding is in today's market.

It's not just a nice to have anymore. It's a must.

Yeah, but why is that such a big deal?

It all comes down to standing out in a crowded marketplace. Think about it. Buyers today are flooded with information and options.

Yeah, it's overwhelming.