All right, so today we're diving deep into real estate marketing. Specifically, we're headed to the North Carolina high country.

Oh, beautiful area.

Yeah, absolutely stunning. And we're going to be looking at it through the work of this agency called Deal Pickle Creative. They specialize in this unique market. So just imagine you're a realtor in this gorgeous mountain setting, but it's also super competitive. Right.

I bet.

Our goal today is to really uncover the secrets to standing out in a market like that.

Sounds good.

Now, I gotta say, the name Deal Pickle Creative totally grabbed my attention. It's quirky and memorable. And when you go to their website, they actually tell this adorable story about how the name came to be.

Oh, how so?

It involves a toy, pickle on wheels, and a daughter with the nickname Pickle. Honestly, it's like a scene out of a heartwarming family film. But I can't help but wonder, is there a deeper strategy behind this cute story? Story?

You're spot on to be thinking that a catchy name like that is more than just cute. It's a really smart move. You see, real estate is all about relationships. That personal touch.

Right.

Building trust. So having a playful and approachable name like that immediately sets a welcoming tone. It's like they're inviting potential clients in for a friendly chat, Not a hard sell.

I get it. Makes them feel more human and less like a big faceless corporation.

Exactly. And that's especially key in a place like the high country where that sense of community is so strong.

Absolutely. Now, looking at their mission statement, they talk about empowering real estate agents with these innovative marketing solutions.

Right.

So it seems like they're going beyond just the basics of selling houses and actually helping these agents build their businesses.

You're absolutely right. They're positioning themselves as partners who are really invested in their client's success, not just service providers. It resonates with agents who are, at their core, entrepreneurs.

Yeah.

It's like they're saying, hey, we're here to help you grow and thrive in this market.

Okay, so let's break down their specific services. They offer quite a range.

They do.

There's content management, blogging, hyper local and regional marketing, email marketing.

Wow.

Custom CRM systems, social media management, agent branding, even property promotion using these points of interest maps.

That's a lot.

It really is. And it just goes to show that they understand how complex the real estate market is these days. Yeah, but there's a common thread here, a really localized approach, things like that. Hyper local marketing and those points of interest maps. That's a smart strategy in a place like the high country, where local expertise is likely a major selling point.

So instead of just casting a wide net, they're helping agents become the go to experts for their specific areas.

Exactly.

I like that. But what does hyperlocal actually mean in this context? Is it just like mentioning nearby hiking trails in a property listing?

It goes way deeper than that. Let's say you're selling a property that's near a popular brewery.

A hyper local approach might involve partnering up with that brewery to offer potential buyers, like a free tasting or a discount coupon.

Ah, I see something.

You're not just selling a house. You're selling an experience. A whole lifestyle. Yeah, that's rooted in the community.

That's a fantastic example. I can see how that would be super appealing to buyers who want that authentic high country experience.

Right. It's not just about square footage and granite countertops anymore.

Not at all. It shows that the agent really gets the area and all its hidden gems.

Precisely.

Now, I noticed they offer custom CRM systems. And full disclosure. I had to look up what CRM stands for. It's Customer Relationship management, right?

That's right.

But what makes a custom CRM so valuable in the real estate world?

Good question. The CRMs you get right out of the box are great for general business use, but real estate has its own unique flow. Think of everything an agent juggles. Client preferences, property matches, showing schedules, communicating with lenders, and so much more. A custom system can be tailored to automate those specific tasks, which saves agents a ton of time. Right, and it helps ensure that nothing slips through the cracks.

So it's like having this super organized digital assistant who knows the ins and outs of real estate.

Exactly. And all that efficiency frees up the agent to focus on what matters most, which is building those relationships with clients.

Now, let's talk about personal branding. They have this blog post that really emphasizes how crucial personal branding is in today's market.

It's not just a nice to have anymore. It's a must.

Yeah, but why is that such a big deal?

It all comes down to standing out in a crowded marketplace. Think about it. Buyers today are flooded with information and options.

Yeah, it's overwhelming.

A strong personal brand helps cut through all that noise, Setting agents apart and attracting clients who connect with their values and expertise. It's the difference between grabbing a generic coffee from the grocery store and going to your favorite local barista who knows exactly how you like your latte.

So it's about becoming More than just a realtor, it's about becoming the expert for a specific niche or style.

You got it. It's about showcasing what makes you unique as an agent. Maybe you're passionate about historic homes or you specialize in eco friendly properties. Whatever it is, your brand should reflect that and draw in clients who are looking for exactly what you offer.

I see how Deal Pickles branding with that playful pickle theme is a perfect example of that.

It is.

They're not just another generic marketing agency. They have a personality. One that makes them memorable.

Exactly. They've built a brand that feels approachable, creative and locally focused. And that's huge in a world where consumers really value authenticity and connection.

Now digging into some more of their blog posts. One that stood out to me was about luxury real estate marketing. It feels like a totally different ballgame compared to, say, selling a starter home.

Oh, it absolutely is. And that blog post shows that they understand there are different types of buyers in the high country. Luxury buyers have different needs, different priorities, and different expectations. It's not just about showcasing the property itself. It's about conveying a sense of exclusivity, lifestyle, and prestige.

So instead of highlighting things like square footage and granite countertops, maybe they focus on architectural details, designer finishes, and even the social scene tied to the property.

You nailed it. They might showcase the property through high end photography and videography, partner with luxury brands for events, and even leverage social media influencers who cater to that affluent audience.

Interesting.

It's about crafting an aspirational experience that truly aligns with the luxury buyer's mindset.

This is all fascinating stuff, but then I came across another blog post that seemed kind of out of place. It was about Hurricane Helene and ways to support the high country community after the storm. It felt a little unexpected on a real estate marketing website. You know, you're right.

It does seem a bit unrelated on the surface, but let's dig a little deeper. What does it say about Deal Pickle Creative as a company?

Well, it shows they're not just focused on the bottom line.

Right.

They're rooted in the community and they're willing to help when times get tough.

Exactly. It highlights their values, their commitment to the high country. Yeah, and the fact that they see business as more than just transactions. This blog post, even though it seems out of place, is actually a brilliant example of brand storytelling.

So they're showing that they care about the people and the place, not just the properties.

Precisely. And that builds trust, loyalty, and a sense of shared values, which are priceless. For any business, but especially one like real estate, that relies so heavily on relationships.

Okay, it's all starting to click. We've seen how Deal Pickle Creative uses a playful name to create a relatable brand. How they empower agents with a wide range of services, and even how they use seemingly unrelated content to showcase their values and community involvement. What does all of this mean for real estate agents in the high country who are trying to make a name for themselves?

It means that to stand out in a market as competitive as that, you need a mix of creativity, local expertise, and a genuine understanding of your target audience. It's about building relationships, showing what makes you unique, and connecting with clients on a personal level. And sometimes it means being willing to think outside the typical real estate marketing box and demonstrating your commitment to the community.

That's a powerful message. And I bet there are some takeaways here that go beyond just real estate, right?

Absolutely.

Oh.

We've touched on some universal principles for building a strong brand, being authentic, making genuine connections, and providing value that goes deeper than just a basic transaction.

I love that. So for our listeners, whether you're in real estate or any other field, think about this.

What are the core elements of a powerful brand in your industry? How can you use local knowledge and digital tools to reach your goals? And how can you create a brand that not only attracts clients, but also builds a community and makes a positive impact?

Those are some great questions to consider. We'll be back to dig into those a little later.

But first, we've been talking about Deal Pickle Creative and how they tackle real estate marketing. But let's shift gears for a sec and think about you, our listener.

Right. Even if you're not selling homes in the mountains, there's a lot to learn from these strategies.

Absolutely. Remember that hyper local marketing we talked about? It's not just for realtors. Think about how you could use that in your own line of work.

Okay, I'm all ears. Give me an example.

Say you're a personal trainer in a busy city neighborhood.

Okay.

Instead of just focusing on online marketing, what if you teamed up with local businesses that cater to, you know, health conscious people?

Okay.

Like juice bars, yoga studios, maybe even those healthy meal prep services.

Ah, I see where you're going with this. You could do joint promotions, cross promote each other on social media, or even host events together. Like a fitness class followed by a healthy brunch.

Exactly. You're tapping into an existing community and becoming the go to expert for a specific group.

And it creates those valuable Partnerships and word of mouth referrals that are so hard to get online.

Exactly. It's all about building those authentic connections that make people feel like they're part of something bigger.

Now, we talked about how valuable custom CRM systems are for Realtors. Could those be useful in other industries too?

Absolutely. Any business that's built on nurturing client relationships can benefit from a custom CRM. Okay, let's say you're a freelance graphic designer. A custom CRM could help you keep track of client projects, communication history, their design preferences, even send automated follow up reminders. It streamlines your workflow and make sure you never miss a chance to connect.

It's like having this personalized database that helps you build stronger relationships with every interaction. I'm seeing the potential here.

And remember all those insights we got from Deal Pickle Creative about personal branding? Those apply everywhere. Whether you're a realtor, a designer, a podcast host, a CEO, having a strong personal brand is crucial.

But how can someone who's not in a creative field, like say, a financial advisor, think about personal branding? It seems like more of an artist or influencer.

That's a common misconception. A personal brand is really just about showcasing what makes you valuable. It's about figuring out what sets you apart from everyone else and then communicating that to your target audience.

So it's not about pretending to be someone you're not. It's about highlighting your real strengths and passions.

You got it. It could be your expertise in a certain area, your unique approach to problem solving, or even your dedication to specific values.

So for someone like a financial advisor who's not in a visually driven field, how would they translate that into a brand?

A financial advisor could build their brand around how they approach financial planning. Maybe they focus on helping young families save for college or specialize in ethical investing. Their brand could showcase that expertise through their website content, their social media, even the way they talk to clients.

It's about establishing yourself as the expert for a specific niche, just like those Realtors we were talking about. It makes sense.

And don't forget that blog post Steel Pickle Creative wrote about Hurricane Helene. Right. That act of supporting their community, even though it seemed unrelated to real estate, actually made their brand stronger. It reminds us that our actions speak louder than words about who we are and what we stand for.

It's like that saying, people may not remember what you said, but they'll always remember how you made them feel.

Exactly. In a world where consumers have so many choices, that emotional connection can be what makes the Difference.

So for someone who's not dealing with a natural disaster, how can they use that idea to build their own brand?

Think about the causes you're passionate about, the values that guide your work, and the ways you can give back to your community. Okay, maybe you volunteer your skills to a nonprofit, mentor new professionals, or just use your platform to help those who need it.

It's about aligning your actions with your values and letting your authentic self shine through. I love that.

And it doesn't have to be these huge gestures. Sometimes the smallest acts of kindness or getting involved in your community can make a big impact.

This has been so eye opening. We started by looking at a real estate marketing website and ended up discovering some universal truths about building a powerful brand no matter what you do.

It's amazing what we can learn when we take the time to analyze and pull out those nuggets of wisdom from unexpected places.

Like finding hidden treasure.

Exactly. Speaking of hidden treasure, remember those thought provoking questions we posed to our listeners earlier?

You mean the ones about defining what makes a strong brand, using local knowledge, and creating a brand that goes beyond just attracting clients?

You got it. We looked at those ideas through the lens of Deal Pickle Creative and what they're doing in the high country. But now it's time to bring it back to you, our listener.

So as we wrap up this part of our deep dive, we challenge you to take those questions and think about them in your own life.

Think about what makes you stand out, what you're truly passionate about, and how you can connect with your audience on a deeper level.

Wow. It's been a journey exploring the world of real estate marketing with Deal Pickle Creative.

Yeah. And along the way, we've really uncovered some truths about branding, connection and community.

Truths that apply to all of us no matter what we do.

Absolutely.

If there's one big thing to take away from all this, it's that a strong brand isn't just about fancy marketing tricks.

Right. It's about being genuine, making real connections, and offering something truly valuable to your audience.

Deal Pickle Creative really nailed that with their unique name, their focus on knowing the local area, and even their willingness to help out their community during tough times. Yeah.

They've shown us that a brand isn't just a logo or a slogan. It's a reflection of your values, what you're passionate about, and your commitment to the people you work with and for.

So as you think about building your own brand, whether it's for your business, your career, or even just in your personal life.

I like that.

Remember, it's not about trying to be someone you're not.

It's about being yourself.

Yeah. Embrace what makes you unique and share that with the world in a way that feels real and engaging.

And never underestimate those genuine connections, both in your community and with the people you serve.

Because in the end, people connect with people.

A brand that feels human, relatable, and truly cares about its audience, That's a brand that's going to last.

That's a great point. Well, thanks for joining us on this deep dive into real estate marketing and all the lessons we can learn from it.

We hope you've picked up some valuable insights and feel inspired to build your own amazing brand.

Until next time, keep exploring and learning. There's so much out there waiting to be discovered.