"Innovative Entrepreneurship: Brendan and I, we're always scheming on ideas and we're just like, man, it would be so cool if we had this business that did like XYZ thing."

"Video Technology Revolution: From my perspective, basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify."

"The Future of AI and Trust: I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there."

"Rethinking Social Media Use: Every founder should ask themselves this question, which is like, what's the thing that I can uniquely do that is going to add value? And when you are growing, you have to ask yourself that question a lot because you hire people and you delegate whole opportunities and parts of the business and stuff."

"Direct Company Engagement: And then over time it became easier and more fun to do and I realized not only am I like telling the story, but I'm actually engaging with the community that cares the most. The people who are like tapped in the most and have the most opinions, the most feedback the most questions."

"The Impact of B2B Influencer Marketing: I post about a lot of the stuff like I've learned from the journey of building the company and am actively learning. And then I talk a lot about what we do on the marketing and video side and that that seems to be the right balance so far and it doesn't hurt that also like if you know this when you do podcasts and stuff, like you get to talk to really interesting people and it's actually fun. And so it's gone from something like, I don't know if it'll work, like something I genuinely love doing. And we can see in the data that it has like a real impact."

"Podcast Growth Strategies: And so the podcast is the hardest thing to grow by far, but it is the one that if you can get people in there, they tend to stick around."

"Personal Perspectives in Business: And trust that people are, like, smart enough to realize, like, what Chris says over here is his perspective on this versus just, like, the company."

"Embracing Challenges in Teamwork: You start to build up enough trust, you take risks, and suddenly you, you know, you get a breakthrough, you figure out why you get the breakthrough, you get to keep. Keep going."

"Engaging Content Creation: So how do I get them to stay in that first three minutes? Like, that seems like the most important thing. And then the other question on the upside is if you have a thing that people are sticking with, even if your numbers are flat, I think that's pretty good in the sense of you've gotten an audience that likes what you have."