"Psychedelic Startups: There's a lot. I feel like so many people have really specific niche psychedelic startups that I've been seeing. You have the medical angle, but that's split up into a million different things, whether it's sexual health, mental health. Within mental health you have a bunch of niche categories as well, depending on what people have been experiencing."

"Development of Psychedelic Support Tools: We wanted guides and how to blogs and trip support tools that weren't available to us when we started exploring the world of psychedelics."

"Creating Accessible Psychedelics: And so using that base formula, we tweaked it to make it more of a microdose. So beyond just focus, we added the energy lift as well as the mood lift. And so that's kind of where Mojo came from. Again, more of the accessible psychedelics aspect."

"Mushroom Varieties and Effects: When I started taking shrooms and stuff, I had no idea what it was ordering. I was like, yes, I would like shrooms. And at the time I was probably just getting golden teachers, which are again, very standard. But now that I've kind of gotten more into the space, it is fun to kind of understand different types of mushrooms that are available and trying them and figuring out how they actually interact with my own tolerances."

"Microdosing in Retail: No, I guess it depends on what type of retail you're going for. Alternative shops, your cannabis shops, your delta eight shops, these type of places, they're like, hell yeah, you have a microdose, let's do it. Don't ask too many questions. Where you're trying to get into, like, Whole Foods and Trader Joe's, they're much more like, why the hell does your product say microdose on it?"

"Importance of Patenting in Product Development: I think what really makes you stand out is the brand that you've built and the community size that you've built. And so I think having a patent pending sign there, it definitely deters people in terms of trying to rip you off."

"Psychedelic Regulation: I like to say I take psilocybin when the plant calls to me, which I know sounds a little hippie dippy because it's just not a regular occurrence thing. And so the way I think it'll play out, I think governments will probably limit macro doses, at least at the beginning, to probably the medical side, kind of like medical marijuana. With that said, I think that eventually those limitations will soften and the risk will be put into consumers hands."

"Mental Health Benefits of Psychedelics: I think people are understanding how it can help support your mental health. I think that's like a big thing that's come out of the pandemic. And in terms of just day to day personal education, I think that all of them coming out and all of so many different publications posting on their socials about, oh, this helped cure somebody's addiction to cigarette, this helped somebody's alleviate somebody's depression, all these positive benefits and breaking the cycle of different things in mental health, I think people will start to understand more and more how it can play out and at least get curious enough to research how can I take psychedelics?"

"Preparation for Psychedelic Legalization: That way, if legalization does occur, we are ready, set, go in terms of launching product lines in the future."

"Stimulant Tolerance Among Different Age Groups: We find that people that are probably under the age of like 45 to 50, because they're more used to stimulants, they tend to like extra strength a little bit more, and they tend to find it works better for them. In contrast to folks kind of beyond, I would say, 45. They didn't grow up with as many stimulants as we have, and so they tend to like regular strength a little bit better."