The Values Proposition - #50: 050 - The Alchemy of Storytelling with Sinéad McDevitt

🔖 Titles

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1. Filmmaking as a Calling: A Journey of Finding Sustainability and Purpose 2. Breaking the Mold: Challenging Diversity Gaps Behind the Camera in Filmmaking 3. From Design to Film: Balancing Creativity and Problem-Solving in a Transformative Journey 4. Healing Through Storytelling: Using Film to Find Joy, Fulfillment, and Emotional Connection 5. The Power of Representation: Authenticity, Equity, and Ownership in Film and TV 6. The Alchemy of Branding: Finding Clarity and Purpose in a Confusing Landscape 7. Redefining "Brand": Shaping Perceptions and Associations to Be Seen and Celebrated 8. Tools for Branding: Unveiling the Essence and Story of Oneself and Their Work 9. Collaboration and Authenticity: Navigating the Branding Process with Knowledge and Guidance 10. Learning from BP: Lessons in Rebranding and the Importance of Engaging Your Audience

💬 Keywords

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Radio School film, sustainability, calling, career, living, filmmaking, answers, experienced filmmakers, Uber driver, availability, production meetings, nine-to-five job, flexibility, background in design, balancing design projects, portfolio, job in design, targeted designer, rejection, Central Station, lack of diversity, gaffer, grip, female gaffer, female grip, partner, disability, advocate, commercial set, boardroom, diversity and inclusion, safe spaces, accessibility, prejudice, discrimination, Sinead Burke, disability activist, branding projects, devastating rejection, Olympics, decks, music, fashion show, LA, producer, transformative experience, storytelling, first film, "Ballsy," film industry, power of storytelling, Ben Peacock, healing journey, joy, fulfillment, writer-director, brand identities, Dublin, Sydney, emotions, transition into film, gratitude, loss, grief, moving forward, sister, mountain cabin, horse riding, disconnected, sad, horse riding instructor, interview, radio show, "Life Matters," school, art, language, National College of Art and Design, Dublin, Visual Communications, Image, Dublin company, adventure, Southeast Asia, New Zealand, "Home and Away," podcast, Values Proposition, Shanade, Special Source workshop, branding confusion, Alchemy method, Instagram, diversity, inclusion, representation, Little Mermaid, tokenism, equity, ownership, marginalized groups, production meetings, casting agencies, Julius, Agent Black, brand, small businesses, superficial, brand strategist, perceptions, associations, tools, processes, brand wheels, golden circle, Youngian archetypes, brand storyteller, graphic designer, Discover, rebranding, BP logo change, criticism.

💡 Speaker bios

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Sinéad is a writer director with a background in design. After working with various design companies, she made the transition into film a few years ago. Her work is influenced by her past life as a designer, both aesthetically and in her problem-solving abilities. Originally from Dublin, Sinéad now resides in Sydney and loves it there. The shift into film was a pivotal moment in her life, allowing her to expand her ability to help and serve others through storytelling. Sinéad is passionate about using storytelling to help people connect with their emotions in a world where feelings are often avoided or overlooked. She believes that storytelling has the power to both freeze and unfreeze our emotions, allowing us to truly feel and experience life.

ℹ️ Introduction

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"On this episode of The Values Proposition, our guest, Sinéad, shares their journey in the filmmaking industry and the importance of diversity and inclusion behind the camera. From their early realization of the need for sustainability in filmmaking to their background in design, Sinéad takes us through their experiences in Australia and New Zealand. They discuss the lack of diversity in production teams and their frustration in finding diverse talent in roles like gaffer and grip. Sinéad also opens up about their personal experiences with advocating for their partner, who has a disability, on set. They emphasize the need for a deeper conversation on accessibility and creating safe spaces for diversity and inclusion. In addition, they mention the work of disability activist Sinéad Burke in promoting accessibility in branding projects. Sinéad also shares their own transformative experiences in storytelling through film and the power of using storytelling as a healing tool. As a writer-director with a background in design, Sinéad brings a unique perspective to their work in film. They discuss the influence of their past life as a designer and their passion for helping people experience and feel emotions through storytelling. The episode concludes with a discussion on the importance of representation on screen and behind the camera, as well as the struggles and misconceptions surrounding the term 'branding.' Sinéad shares their own three-step process for discovering the essence of oneself and their work. Don't miss out on this insightful episode of The Values Proposition!"

📚 Timestamped overview

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01:14 Writer and director Sinead McDevitt interviewed.

04:30 Passionate writer and director with design background.

08:46 Ice cream job was easy and memorable.

09:53 Passion for art leads to graphic design.

14:28 Applied for visa, job hunting in Sydney.

19:17 Engaged, dumped, devastated; she ran off.

22:14 Married and happy, profound grief, countryside escape.

25:32 Friend's rejection turns into DJ career. Alchemy heals filmmaker's heart, brings joy.

29:28 Finding sustainable ways to make money in film is essential. It's a calling, not just a career. Some filmmakers become Uber drivers. Flexibility and design background help.

34:50 Improving diversity and accessibility in film production.

40:01 Building relationships and diversity in creative industry.

42:26 Meeting Yana opened my eyes to accessibility. Conversations deepen understanding and promote neurodiversity inclusion. Simplify design principles for better communication. Avoid overwhelming text for neurodiverse individuals.

46:34 Branding: Shaping perceptions to connect with others.

52:15 Deepwater oil spill sparks skepticism and deception.

57:30 Special Source workshop: authentic brand storytelling. Follow on Instagram for more info.

❓ Questions

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1. How did the speaker's background in design influence their approach to filmmaking? 2. What insights did the speaker gain from their experiences in the film industry regarding the importance of diversity and representation? 3. Why is it challenging to find diverse talent in behind-the-camera roles like gaffer and grip? What steps can be taken to address this issue? 4. What can we learn from the speaker's story about creating safe and inclusive spaces in the film industry? 5. How can storytelling through film be used as a healing tool for both the creator and the audience? 6. What role does storytelling play in creating empathy and understanding among different communities? 7. How does the speaker's perception of branding change throughout the episode? What are the key elements in building a strong personal brand? 8. How can the principles of branding be applied to promote diversity and inclusion in various industries, including film and design? 9. What are some potential risks or challenges in rebranding or changing a well-established brand's image, as seen in the example of BP? 10. Based on the speaker's journey, what are some practical steps individuals can take to pursue their passion and make a sustainable career out of it?

❇️ Key topics and bullets

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- Introduction: Speaker made a film in Radio School after an Australian film - Making Filmmaking a Sustainable Life: - Realization of need for sustainability in filmmaking - Filmmaking as a calling rather than a career - Seeking Answers from Experienced Filmmakers: - Different perspectives on making a living from filmmaking - Uber driving as a way to make availability for production meetings - Filmmaking as a flexible, non-nine-to-five job - Balancing design projects with film projects - Journey to Australia: - Applying for a visa in New Zealand and going to Australia without knowing anyone - Carrying portfolio and seeking job in design - Persistence in connecting with a specific designer - Lack of Diversity in Production Teams: - Lack of diversity behind the camera, particularly in gaffer and grip roles - Difficulty finding diverse talent in these roles - Advocacy for partner with disability in commercial set - Frustration at derogatory comments in the green room - Accessibility and Inclusion: - Need for deeper conversations on accessibility and safe spaces - Importance of accessibility in design and work environment - Mention of disability activist Sinéad Burke's work - Transformative Experiences and Healing Through Film: - Friend's rejection and discovery of passion for DJing - Stranger's advice on turning worst thing into best thing - Healing through storytelling and making the film "Ballsy" - Joy and fulfillment in being of service through storytelling - Background in Design and Transition to Film: - Experience with design companies and building brand identities - Influence of design background in film work - From Dublin to Sydney, using storytelling to evoke emotions - Personal Grief and Healing: - Profound grief and difficulty moving forward - Support from sister and healing experience at a mountain cabin - Disconnection and discovery of "Life Matters" radio show - Educational Background and Career in Design: - Enjoys using art to help people tell a story - Work at Image in Dublin after graduating - Three-month adventure to Southeast Asia, Australia, and New Zealand - Announcements and Podcast Conclusion: - Thanking listeners and guest Shanade - Introduction to workshop by Shanade called Special Source - Importance of diversity and representation in film and TV - Efforts to raise the topic of diversity and inclusion in production meetings - Advantages of branding and utilizing branding tools - Speaker's three-step process for discovering essence - Negative example of BP logo change and brand criticism

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Sinéad 00:04:30 00:06:32

The Power of Storytelling: "Using storytelling to help us feel, actually help us feel the feels in a world where we so often run from our feelings and or we're not aware of them or we might numb them, whether that's a laugh or a cry or anything in between. I think storytelling has that beautiful power to freeze, to melt us, to freeze, to unfreeze to unfreeze those feelings."

Sinéad 00:09:53 00:11:48

Traveling Adventures: "And, yeah, I got hooked, I guess, and left NCAD and worked at a company called Image now that's still around in Dublin."

Sinéad 00:14:28 00:16:00

"Taking a Leap: 'Oh, well, nothing ventured, nothing gained.'"

Sinéad 00:22:14 00:24:39

Finding Healing in Nature: "We went off to this beautiful mountain cabin where there was no Internet, no phone reception, just purest, most beautiful air and just hills forever and these wild kangaroo running up. And it was stunning."

Sinéad 00:25:32 00:29:21

Alchemy of Storytelling: "Sometimes the worst thing that can ever happen to you can turn into the best thing."

Sinéad 00:29:28 00:31:45

The Challenges of Making a Living as a Filmmaker: "I quickly realized I needed to find a way to make this a sustainable life for me. It's more like a calling. It's something that I discovered and now I have to do it. But okay, how can you make money from this?"

Sinéad 00:32:34 00:34:47

The Importance of Diversity and Inclusion in Film and TV: "If you can't see it, you can't be it."

Sinéad 00:34:50 00:38:22

Access and Inclusion: "I think that applies to diversity and inclusion. Whether that's people from, you know, different cultural backgrounds or different abilities how can we create safe spaces for people to access and just come together and do great work?"

Sinéad 00:40:01 00:41:31

Representation Matters: "Yeah, I'd like to see some female directors on here."

Sinéad 00:46:34 00:52:14

The Importance of Branding: "A brand is the sum total of all the perceptions and associations other people have about you and the work that you do."

🎬 Reel script

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[Opening shot of you holding your podcast microphone] 🎙️ Calling all aspiring filmmakers and storytellers! In this episode of "The Values Proposition," we sat down with the incredible Sinéad McDevitt to unlock the secrets of the alchemy of storytelling. 🎥✨ [Cut to shots of Sinéad McDevitt talking passionately during the podcast] From her early days in film school to pursuing her dreams in Australia, Sinéad shares her journey of turning filmmaking into a sustainable life. [Cut to a montage of behind-the-scenes film production shots] But it wasn't an easy ride. Sinéad encountered challenges in finding diverse talent behind the camera and advocating for inclusivity on set. [Cut to Sinéad passionately discussing the importance of diversity in film] Sinéad believed that representation matters and shares her experiences of breaking barriers and creating safe spaces for everyone. [Cut to Sinéad talking about her healing journey through storytelling] Through storytelling, Sinéad found healing and discovered the profound power of helping others through film. [Cut to Sinéad explaining her background in design and its influence on her filmmaking] With a background in design, Sinéad beautifully combines aesthetics and problem-solving to create compelling stories. [Cut to a shot of Sinéad expressing gratitude for her journey] Join us as we dive deep into the world of storytelling and the transformative power it holds. You don't want to miss this incredible conversation. [End with a closing shot of you holding your podcast microphone] Don't forget to tune in to "The Values Proposition" and follow Sinéad McDevitt for more inspiring storytelling insights! [Add your podcast logo and handle for branding] #TheValuesProposition #StorytellingAlchemy #FilmMakingJourney

👩‍💻 LinkedIn post

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🎙️ Exciting Announcement! 🎉 I had the pleasure of being a guest on the latest episode of "The Values Proposition" podcast hosted by CJ and Hank. We discussed the alchemy of storytelling and its transformative power. Here are three key takeaways from our conversation: 1️⃣ Filmmaking as a Calling: I shared my realization early on that filmmaking is more than just a career, it's a calling. I embarked on a journey to make filmmaking a sustainable life and heard various perspectives from experienced filmmakers, including the idea of working as an Uber driver for availability in production meetings. 2️⃣ The Need for Diversity and Inclusion: We delved into the lack of diversity behind the camera in production teams, particularly in roles like gaffer and grip. I expressed frustration in finding diverse talent and shared my experiences advocating for inclusion on commercial sets, driven by my partner's disability. Creating safe spaces and having deeper conversations on accessibility and inclusion are essential. 3️⃣ The Power of Branding and Authentic Representation: We discussed the importance of building a brand to be seen, supported, and celebrated by the right people. I shared my personal struggle with the term "brand" and how it implies superficiality. Authentic representation on screen, equity in ownership of stories, and supporting casting agencies focusing on marginalized groups are key to creating meaningful and impactful work. I'm so grateful for the opportunity to share my insights on storytelling and its ability to heal and inspire. A big thank you to CJ and Hank for having me on the podcast! If you want to explore the alchemy of storytelling further, don't miss this episode. Also, keep an eye out for an exciting workshop from Shanade, who was mentioned during our conversation, and follow her on Instagram for updates. And make sure to tune in to the next episode of "The Values Proposition" in two weeks for more enriching conversations. Remember, representation, inclusion, and authentic branding matter. Let's create a world where everyone's stories can be told and celebrated. 🌍🌈 #TheValuesProposition #PodcastGuest #StorytellingAlchemy #DiversityandInclusion #AuthenticRepresentation #BrandingJourney

🗞️ Newsletter

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Subject: The Values Proposition Newsletter - Episode 50 Recap and Exciting Announcement! Hello valued listeners, We hope this newsletter finds you well. In our latest episode of The Values Proposition podcast, titled "Episode 50 FINAL.mp3," we had an enlightening conversation with Sinéad. We discussed filmmaking, diversity and inclusion in the industry, the power of storytelling, and the importance of branding. Here's a recap of the key points: Filmmaking: Sinéad shared their journey as a filmmaker and how they realized early on that making filmmaking a sustainable life required finding creative solutions. They considered it more of a calling than a career and were curious about making a living from it. They spoke about the flexibility required in the industry, highlighting the unexpected suggestion of working as an Uber driver, which turned out to be helpful for availability in production meetings. Diversity and Inclusion: The lack of diversity in production teams, specifically in roles like gaffer and grip, was a topic of discussion. Sinéad expressed frustration in trying to find diverse talent for these roles, emphasizing the need for a deeper conversation on accessibility and inclusivity in the industry. They also shared personal experiences of advocating for their partner, who has a disability, in a commercial set and the challenges faced in creating safe spaces for diversity. The Power of Storytelling: Sinéad discussed their transformative experience with storytelling and its healing power. Through their film "Ballsy" and immersion in other people's stories, they found joy and fulfillment in being of service to others. They emphasized the importance of using storytelling to help people feel and experience emotions, allowing for personal growth and connection. The Importance of Branding: Sinéad, with a background in design, highlighted the importance of branding in being seen, supported, and celebrated by the right people. They acknowledged the confusion and fear that can arise around the term "branding" but offered various tools and processes to shape perceptions and associations. They also discussed their own three-step process called "Discover" for finding the essence of oneself and their work. Exciting Announcement: We are thrilled to announce that Shanade, who runs the Special Source workshop for solo professionals and creatives, will be joining us for our next episode. This workshop, an antidote to branding confusion, follows the Alchemy method. Stay tuned for more details, and be sure to follow Shanade on Instagram for updates. This announcement is exclusive to our newsletter subscribers! As we conclude Episode 50, we want to express our gratitude for your continued support. We believe in the importance of representation on screen and behind the camera, promoting diversity and inclusion in film and TV. Let's work together to ensure authentic representation and avoid tokenism. Remember, there are inspiring casting agencies in Australia, such as Julius and Agent Black, focusing on representing people with disabilities and First Nations people. Let's support and celebrate their valuable contributions. Lastly, we appreciate your patience as we prepare for our next episode, which will be released in two weeks. Keep an eye out for more engaging discussions and insightful content. Until then, stay curious, stay compassionate, and remember the power of your own unique story. Warm regards, CJ and Hank The Values Proposition Podcast

🧵 Tweet thread

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🧵 THREAD: The Journey of a Filmmaker 🎥🌟 1/ Hey Twitter fam! Today, I want to share a fascinating story with you all about the incredible journey of a filmmaker, their struggles, triumphs, and the importance of diversity and inclusion in the film industry. Let's dive in! 💫 2/ It all began at Radio School, where our speaker made a film after being inspired by an amazing Australian film. But early on, they knew that making filmmaking a sustainable life wouldn't be easy. It was more of a calling than a career. 3/ Curiosity sparked, our speaker sought advice from experienced filmmakers on making a living in this creative industry. Different answers came their way, but one filmmaker mentioned working as an Uber driver, which turned out to be helpful for availability in production meetings. 4/ Filmmaking isn't your typical nine-to-five job; it requires immense flexibility. Luckily, our speaker's background in design became a useful tool for balancing design projects with film projects. Talk about versatility! 5/ Determined to make their mark in the industry, our speaker decided to venture to Australia, applying for a visa in New Zealand with no connections Down Under. Upon arrival in Sydney, they checked into a hostel and carried their portfolio, hoping to land a design job. 6/ With high hopes, our speaker targeted a specific designer who had recently opened a studio in Sydney. At first, their attempts to connect were rejected, but they didn't give up. Persistence paid off, and two weeks later, something extraordinary happened. 7/ Sitting in Central Station feeling discouraged, our speaker heard someone call their name. Surprised, they turned around to find an unexpected connection, opening doors to opportunities and an invaluable lesson: never underestimate the power of perseverance. 8/ While our speaker found success behind the camera, they couldn't ignore the lack of diversity in production teams, particularly in roles like gaffer and grip. Finding a female gaffer or grip became a daunting task, underscoring the need for more diverse talent in these positions. 9/ As a director, our speaker felt a strong responsibility to protect their actors, especially their partner, who has a disability. When their partner was referred to as the "token disabled person" in a green room, feelings of frustration and an urgent call for change came to the forefront. 10/ The lack of accessibility and safe spaces for diversity and inclusion left our speaker disheartened. They emphasized the need for deeper conversations, inspired by the work of disability activist Sinéad Burke and her focus on accessibility in branding projects. 11/ Speaking of journeys, a close friend of our speaker experienced a devastating rejection after being accepted to represent Australia in the Olympics. To help her cope, another friend gave her decks to play music, which awakened a newfound passion for DJing. 12/ This incredible turn of events led our friend to do music for a fashion show in LA, catching the attention of a producer who offered her more opportunities. Life's detours often lead to the most magical destinations. 🌈 13/ Our speaker himself experienced a transformative moment when a stranger said that the worst thing could turn into the best thing. Inspired, they decided to use storytelling through film as a means of healing themselves and uplifting others. 14/ Making their first film, "Ballsy," opened doors to remarkable opportunities and a deep understanding of the power of storytelling. Immersion in another's story, like that of Ben Peacock, became a profound part of our speaker's healing journey and their creation of meaningful art. 15/ The joy and fulfillment of being of service through storytelling became undeniable. Our speaker, a writer-director with a background in design, found inspiration in both aesthetics and problem-solving, bringing a unique perspective to their work. 16/ Originally from Dublin, our speaker now resides in Sydney, using storytelling to help people experience and embrace their emotions fully. The transition into film marked a significant moment in their life, and they're grateful for where it has taken them. 17/ Life isn't always easy, as our speaker discovered when the person they were once in love with found happiness with someone else. Profound grief and difficulty moving forward left them feeling lost, but the support of their sister and friends guided them through the darkness. 18/ In search of healing, a friend took our speaker to a mountain cabin without internet or phone reception. While horse riding with their friends, they felt disconnected and sad until they discovered that the horse riding instructor's daughter had been interviewed on a radio show called "Life Matters." 19/ Our speaker's love for school, art, and language naturally led them to study Visual Communications at the National College of Art and Design in Dublin. Combining art and storytelling had always been their passion. 20/ After graduation, they worked at Image, a company in Dublin, before embarking on a life-changing three-month adventure across Southeast Asia, Australia, and New Zealand. The allure of Australia's beauty and the nostalgia of "Home and Away" drew them back. 21/ Now, our speaker wants to thank you all for tuning in to the Values Proposition podcast, where they had an incredibly delightful conversation with Shanade. Shanade runs the Special Source workshop for professionals and creatives, an antidote to branding confusion. 22/ The workshop follows the Alchemy method and empowers individuals to shape their brand, find clarity, and tell their unique story. Stay tuned for the workshop announcement, as it's yet to be released to the public! 23/ As we wrap up this Twitter thread, I want to emphasize the importance of diversity and inclusion in film and TV. Representation is crucial, on and off the screen. We must authentically give equity and ownership of stories to marginalized groups, avoiding tokenism. 24/ Our speaker highlights casting agencies in Australia, Julius and Agent Black, who prioritize representing people with disabilities and First Nations people, respectively. Let's celebrate and uplift diverse voices in every aspect of filmmaking! 25/ Lastly, our speaker acknowledges that branding can be confusing and feared, but they assure us that it's an empowering way to be seen, supported, and celebrated. Authenticity and collaboration with brand storytellers or graphic designers are key to shaping perceptions. 26/ If you're interested in diving deeper into the branding process, our speaker recommends their three-step process called "Discover" to find the essence of oneself and their work. Let's make our brands a true reflection of who we are! 27/ Just a final note on branding gone wrong: remember the infamous BP logo change from British Petroleum to BP? It received a fair share of criticism. Building a brand requires careful thought and understanding of its impact. Thank you for joining me on this incredible journey of our speaker's life as a filmmaker. Let's continue promoting diversity, inclusion, and the power of storytelling. 🎬✨

🪡 Threads by Instagram

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Post 1: 🎥 Discovering the Art of Filmmaking 🎬 Join us on The Values Proposition podcast as our guest, Sinéad, shares her journey from making films in Radio School to finding her true calling in storytelling. From navigating the industry to creating safe spaces, her insights will inspire and educate. Listen now! #filmmaking #storytelling #diversityinmedia Post 2: 🌍 Embracing the Unknown 🌏 In this episode, Sinéad's journey takes her from Dublin to Sydney, fueled by curiosity and a passion for design and film. We delve into the challenges she faced and the unexpected encounters that shaped her path. Tune in to The Values Proposition podcast for a story of bravery and self-discovery. #journey #newbeginnings #creativepath Post 3: 👥 Amplifying Voices Behind the Camera 🎥 Sinéad highlights the lack of diversity in production teams and emphasizes the need for authentic representation. We discuss the importance of showcasing diverse talent in all areas, challenging traditional norms, and creating a more inclusive film industry. Join the conversation on The Values Proposition podcast! #diversityinfilm #inclusion #representationmatters Post 4: 🌈 The Power of Storytelling 📚 Sinéad's transformative experience while making her first film ignites a deep understanding of the healing power of storytelling. Join us as we explore the profound impact of sharing stories, immersive experiences, and connecting with others on a profound level. Tune in to The Values Proposition podcast for this thought-provoking conversation! #storytellingpower #healingthroughart #empathy Post 5: 🔮 Building Your Authentic Brand 💼 Discover the secrets to effective branding with Sinéad on The Values Proposition podcast. Learn how to shape the perceptions and associations others have about your work, find your essence, and create a brand that resonates with your audience. Don't miss this insightful discussion! #branding101 #discoveryourbrand #authenticitymatters

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