No human is a brand. We are living, breathing, messy, beautiful, emotional, spiritual human beings with with feelings and emotions and experiences and relationships. And we are not you are not a brand. Richie Meldrum, the brand Strategist, and I'm gonna paraphrase, I'm gonna get it wrong, but I really loved how he defined brand. A brand is the sum total of all the perceptions and associations other people have about you and the work that you do. Hello.

Hello, and welcome to The Values Proposition, a podcast for entrepreneurs, creators, and leaders who strive to build values driven brands. My name is CJ Cruz. Pronouns.

He.

They and I live in Austin, Texas.

And I'm Hank Paul. My pronouns are they, them, and I live in Sydney, Australia. Each episode, we'll chat about topics that matter in your business, work, identity, and well being to empower you, to lead with your values and go beyond the bottom line.

So go ahead and hit that subscribe button and let's dive in.

Hello, wonderful listeners of Pod Land. Welcome to another episode of the Values Proposition. I'm so excited to introduce our guest today, who is also my neighbor. So today's interview will be with Sinead McDevitt, who is a writer and director with a background in design. So we talk to her about all things to do with personal storytelling and her journey to finding, writing, and directing as a passion, as well as she's got a lot of expertise in this branding and design space. So we kind of unpack a little bit about that too. So dig in. She's a great storyteller, as you are about to find out. Hence, she does this for a living. Really excited to dive on in. So let's go. Hello, CJ.

Hi, Hank.

What's going on?

Happy pride still as.

Yes. We got to milk it for all it's worth.

Every day, every month, every year.

I'm excited today because we're doing an interview with one of my favorite humans. I don't know if she knows that, but she is. And she's also my downstairs neighbor. Please welcome to the pod sinead McDevitt. Welcome.

Thanks very much, guys. Thanks for having me. This is very exciting. Wow. We're doing a podcast in the same block.

Are you in the same room or are you like, upstairs? Downstairs?

We share a bed. It's tough time.

Inflation, right?

You got to do what you got to do.

The machinations of our apartment block is that there's kind of two buildings and I'm at the top of one and Sinead's at the bottom of the other. But we can still make eye contact through our windows if we try. Or maybe not eye contact, but we talked about remember when we talked about, like, setting up a little can what do you call that little can speaker system. And that we could talk to each other just with a rope in between our apartments or something like that?

Yeah, that was during the covertimes. We're all going a little bit crazy.

Yeah. So, Sinead, a brief introduction for who you are and why you're on the podcast. So welcome to the Values proposition. You are an acclaimed director and you created an incredible TV show which we may talk about, and you are also an expert in all things design and branding. So where you and I kind of intersect as well is we both really love having you were over for dinner a couple of weeks ago and we're just, like, chatting about our passion for being ethical and our values in our business. And that's kind of what we like to talk about on this podcast, too. So it just felt so obvious to bring you on and have a chat. But maybe if you want to just bring us up to speed with who you are, what you do, and what you're passionate about.

Who I am, what I do and what I'm passionate about. Wow. Great question.

These questions weren't written on the free screen questions. I'm so sorry.