Awarepreneurs - #1015: Interview with Jesse Jackson of Mango Automotive

🔖 Titles

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1. Transforming Auto Repair: Jesse Jackson on Building an Inclusive Automotive Enterprise 2. Jesse Jackson's Automotive Revolution: Empowering Women and Redefining Industry Standards 3. Mango Automotive's Growth: Empowering Women in the Auto Repair Industry 4. How Jesse Jackson is Crushing Misogyny and Revolutionizing Auto Repair 5. Building an Automotive Empire with Inclusivity: Jesse Jackson's Journey 6. Breaking Barriers in Auto Repair: Jesse Jackson’s Success Story 7. From Software to Auto Repair: Jesse Jackson's Inspiring Journey 8. Empowering Women in Automotive: The Mango Automotive Story 9. Jesse Jackson on Inclusivity and Success in Auto Repair 10. Mango Automotive: Rapid Growth and Gender Equality in Auto Repair

💬 Keywords

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aging business owners, auto repair industry, women customers, automotive software, market research, Mango Automotive, business growth, acquisition strategy, business acquisitions, Roland Frasier course, maternity leave, profitable businesses, business coaching, inclusivity in auto repair, women in trades, gender bias, auto repair empire, electric vehicles, small business development, SBA Thrive Accelerator, business expansion, customer experience, workplace culture, VIP program auto repair, New Mexico industries, tech and trades shift, Standard Operating Procedures, hiring strategy, CEO transition, gender equality.

💡 Speaker bios

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Jesse Jackson's career journey is a fascinating venture from engineering to entrepreneurship. Initially an environmental engineer, Jesse transitioned into the tech industry, excelling as a Chief Product Officer at various technology startups. His expertise in user experience design laid the foundation for this role. With years of experience in software development, his last project in the automotive space revealed a promising new opportunity. Observing the aging demographic of automotive repair shop owners and the impending shift towards electric vehicles, Jesse identified a significant opening in the brick-and-mortar domain. Inspired by this potential, along with the legacy of both his grandfathers who owned repair shops, Jesse decided to pivot yet again. His career transformed once more, as he ventured into the world of automotive repair, aiming to innovate and modernize this ripe industry.

ℹ️ Introduction

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Welcome to another episode of **Awarepreneurs**! I'm your host, Paul Zelizer. Today, we have a truly inspiring guest, Jesse Jackson, the founder of Mango Automotive, a trailblazer in transforming the auto repair industry. In this episode, Jesse shares her remarkable journey from environmental engineering and tech startups to launching Mango Automotive in December 2021. With a focus on improving the auto repair experience for women customers and workers, Jesse's approach has been nothing short of revolutionary. She's leveraged her background in automotive software to conduct in-depth market research and has seen her business grow exponentially, with a 300% increase in the first year and plans to expand to ten shops in the next 12 to 18 months. Jesse's story is not just about business success but also about creating an inclusive and equitable workplace in an industry traditionally dominated by men. Her efforts have resulted in a workplace where gender bias is combated, and women technicians are employed at six times the national average. We'll delve into her strategies for acquisitions, her experience coaching in business acquisition courses, and her vision for a forward-thinking, customer-centric auto repair industry, particularly in the face of emerging technologies like electric vehicles. Jesse also shares valuable insights for those underrepresented in industries like automotive and finance, encouraging them to pursue leadership roles and make a difference. From empowering employees to aligning teams with a mission, Jesse's approach is truly refreshing and impactful. Join us as we explore Jesse Jackson's journey, her extraordinary achievements with Mango Automotive, and her vision for a more inclusive and innovative future in the auto repair industry. Whether you're interested in social entrepreneurship, business growth strategies, or creating positive change in traditionally male-dominated fields, this episode is packed with insights and inspiration.

❇️ Key topics and bullets

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### Comprehensive Sequence of Topics Covered #### **Industry Context** - Aging business owners in trades - Focus on improving experiences for women customers and workers in auto repair #### **Research Approach** - Leveraging background in the automotive software industry - Conducting market research through real-life conversations in Albuquerque #### **Business Launch and Growth** - Launch of Mango Automotive on December 27, 2021 - 300% growth in the first year - Doubling monthly revenue from Oct 2023 to Oct 2024 #### **Expansion Strategy** - Opening five auto repair shops by November 2023 - Plans to expand to ten shops in the next 12 to 18 months through acquisitions #### **Educational Experience** - Taking a course on business acquisitions by Roland Frasier - Learning to acquire businesses without out-of-pocket expenses - Now coaching for Frasier’s program #### **Acquisition Strategy** - Emphasizing acquiring profitable businesses for growth - Growing individual locations vs. acquisitions to accelerate growth - Crucial steps: deciding to pursue acquisitions and determining business types to acquire - Finding off-market deals and consistent outreach to business owners #### **Personal Note** - Balancing business growth with being a mother of seven children #### **Aligning Teams and Mission** - Ensuring teams align with the company mission - Enhancing customer and employee loyalty through shared goals #### **Inclusive Service Experience** - Story of a queer man of color praising Mango Automotive - Making small positive differences through numerous interactions - Encouraging underrepresented individuals to pursue business ownership and leadership - Addressing challenges faced by women in automotive #### **Support for Women** - Support for women interested in business acquisitions or finance - Transforming the automotive repair space to be more inclusive and equitable - Highlighting gender bias in the industry through personal stories #### **Educational Programs** - Connection to the SBA Thrive Accelerator program - Support from the SBA for a free, six-month intensive training program #### **Impact on Women** - Making the auto repair industry female-friendly - Ensuring equality, fairness, and a positive work culture for women #### **Mango Culture** - Promoting a culture of respect and fun - Accepting financial sacrifices to maintain gender equality #### **Electric Vehicle Opportunity** - Seeing EV transition as an opportunity - Inspiration from the tech sector to avoid becoming obsolete #### **Customer Experience** - Creating welcoming, non-intimidating environments for women - Initiatives like the "pink wall effect" in lobbies #### **Positive Reviews** - Feedback highlighting a safe and transparent environment for customers #### **Forward Thinking** - Incorporating advancements like EV and hydrogen vehicles into services #### **Physical Spaces and Workplace Culture** - Impact of changing physical spaces on employee comfort - Reference to a "car spa" owned by a woman #### **VIP Program** - Offering VIP services for busy professionals #### **Industry Trends** - Shift in young people's career interests towards trades and hands-on jobs - Personal note about Jesse's daughter working at their shop #### **Value of Trades Education** - Trades as profitable and fulfilling career paths - Increasing interest among young people with bachelor's degrees #### **Educational Value** - Importance of critical thinking and education beyond direct career application #### **Opportunities in New Mexico** - Training opportunities for trades like wind energy jobs #### **Growth Ambitions** - Goal to reach $100 million in the future - Managing five shops and more in development #### **Business Growth Strategy** - Expanding by opening 10 shops per year - Strategic hires and updating SOPs for scalability #### **Hiring Strategy** - "Hiring themselves out" for specific roles - Advising to hire for weak skill areas first #### **Shifting Roles** - Transitioning from hands-on to CEO role - Necessity of this shift for effective business growth #### **Impact and Purpose** - Reducing gender bias in the automotive industry - Empowering women and making a positive social impact #### **Industry Observations** - Trades industries’ potential for significant impact due to less change compared to tech #### **Cultural Shift** - Altering customer perceptions and expectations about gender roles in the industry through positive interactions and competence.

📚 Timestamped overview

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00:00 Environmental engineer turned tech and auto entrepreneur.

04:01 Women face higher costs, disrespect in car repairs.

09:00 Jesse aims to improve women's experiences in trades.

13:27 Roland's course transformed life: acquiring businesses profitably.

15:34 Mental leap essential for successful business acquisitions.

20:06 Building respectful, fun culture in automotive repair.

23:54 Positive reviews confirm we're meeting customer goals.

26:47 Young people increasingly value trades over tech careers.

28:17 Daughter explores profitable trade career options early.

32:11 New Mexico's economy expanded with rapid adaptation.

36:50 Hiring drives growth despite initial uncertainty.

37:44 Hire experts, delegate tasks for business growth.

44:35 Inclusive service, fair pricing, and impactful culture.

46:40 Encourage underrepresented to pursue business ownership.

48:57 Share the episode; suggest topics on AwarePreneur's.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Jesse Jackson 00:01:37 00:02:06

Title: The Future of Automotive Repair: A Ripe Opportunity

Quote: "Automotive repair is in the owners are an aging demographic that are looking to retire 6 out of 10 of them sometime in the next 10 years. And with sort of electric vehicles coming on to the the field, They've already undergone automotive trans or transformations, like the carbonated engine transformation, and a lot of them feel not up for the next transformation. So it is a space ripe with opportunity."

Jesse Jackson 00:13:39 00:13:56

Transformative Business Acquisitions: "So what's interesting about Roland's course is it's really about, like, acquiring businesses for $0 out of pocket. So it's I mean, he taught me everything I know I coach for his program now, and it has just, like, it I mean, it's completely transformed my life."

Jesse Jackson 00:15:45 00:15:53

The Mental Leap in Business Acquisitions: "I have found that the hardest part for people that wanna grow their businesses through acquisitions is to make the decision to do so and to decide what they want to acquire."

Jesse Jackson 00:20:06 00:21:11

Topic: Importance of Workplace Culture in Automotive Repair: "I think we want to have fun and, you know, not be around assholes and make money."

Jesse Jackson 00:23:18 00:23:33

The Future of Transportation: "So as a company, we've just made a decision that, you know, whether it's electric vehicles or hydrogen vehicles, we're gonna work on them. And we're gonna be sort of forward thinking and forward leaning so we we don't then become irrelevant."

Jesse Jackson 00:28:51 00:29:10

Unsexy Industries Shine: "Some of the I I think we sort of call these, like, unsexy industries, like automotive repair is not sexy. Like, HVAC is not sexy. And these being in a business owner and these spaces are some of the most profitable small and medium sized businesses."

Jesse Jackson 00:37:15 00:37:22

The Leap to Success: "But I encourage you to as soon as you can make the leap and be at breakeven because there's a financial moment when you can't make the leap."

Jesse Jackson 00:38:21 00:38:32

Hiring for Growth: "Eventually, if your strength is being a service adviser or a tech, you are and you want growth in your business, you will have to hire yourself out for that, and that will be painful."

Jesse Jackson 00:41:46 00:41:54

"Overcoming Gender Bias in Service Industries": "And I know that he will never call our shop and ask for a man again, and I hope that he will never call any shop and ask for a man again."

Jesse Jackson 00:46:55 00:47:04

Diversity in Business Leadership: "What I talk about in automotive repair is having people on both sides of the table that look different. We we desperately need that in the business world as well."

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Hey everyone, it’s [Your Name] here. Just hosted an incredible session with Jesse Jackson of Mango Automotive on the Awarepreneurs podcast. Jesse shared her journey transforming the auto repair industry, making it more inclusive and equitable, especially for women. We talked about her explosive growth—300% in a year and a doubling revenue—and her strategic acquisitions to expand. Plus, Jesse’s advice on navigating business acquisitions and creating a culture that champions equality and positivity. If you’re passionate about impactful entrepreneurship, this is an episode you don’t want to miss! Check it out now!

👩‍💻 LinkedIn post

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🚀 Exciting News from Awarepreneurs! 🚀 In our latest episode, I had the privilege of interviewing the trailblazing Jesse Jackson of Mango Automotive. Jesse is not only revolutionizing the auto repair industry, but she's also making it more inclusive and equitable for women. Here's a glimpse of the incredible journey and insights she shared: 🔧 **Industry Evolution and Growth**: Jesse identified a critical trend: the aging ownership in trades like auto repair. By leveraging her automotive software background and conducting in-depth market research, she launched Mango Automotive on December 27, 2021. The results? A 300% growth in the first year, scaling to five locations in three years, with plans for 50 shops over the next 3-5 years. 🌟 **Championing Inclusivity and Equity**: Mango Automotive stands out by employing six times the national average of women technicians and creating a welcoming space for women customers. Jesse encourages underrepresented individuals to pursue leadership roles in traditionally male-dominated fields. Her team aligns with this mission, fostering loyalty from both employees and customers. 🔍 **Strategic Acquisitions and Education**: During her maternity leave, Jesse took a course under Roland Frasier on business acquisitions, learning to acquire businesses without out-of-pocket expenses. Now, she coaches others on this strategy, emphasizing the importance of finding the right businesses to accelerate growth. 🔑 **3 Key Takeaways**: - **Identify Opportunities**: Look for gaps in industries with aging ownership. Jesse saw the opportunity in auto repair and acted on it, reaping significant growth. - **Embrace Inclusivity**: Creating an inclusive work environment is not just the right thing to do—it's also good for business. Jesse’s focus on female empowerment sets Mango apart. - **Continuous Learning**: Equip yourself with knowledge, whether through courses, market research, or mentorship. Jesse’s education in acquisitions has propelled Mango’s rapid expansion. Dive into the full conversation to hear more about Jesse’s inspiring journey and her mission to transform the automotive industry. 🎙️🚗💪 #Awarepreneurs #Podcast #SocialEntrepreneurship #Inclusion #WomenInLeadership #AutomotiveIndustry #BusinessGrowth #Leadership #DiversityInclusion Catch the episode: [Podcast Link]

🗞️ Newsletter

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Subject: 🌟 Breaking Barriers in Auto Repair: Meet Jesse Jackson of Mango Automotive! Dear [Subscriber], Welcome to another empowering edition of Awarepreneurs! This week, we're thrilled to bring you a conversation that's sure to inspire and challenge your perspective on the auto repair industry. In our latest episode, Paul Zelizer sits down with Jesse Jackson, the trailblazing founder of Mango Automotive, to explore how she's reshaping the landscape for women in trades and business ownership. 🎧 **Episode Highlight: Interview with Jesse Jackson of Mango Automotive** **Key Takeaways from the Episode:** 🚗 **Transforming Auto Repair**: Jesse Jackson noticed a significant trend among aging business owners in trades like construction, plumbing, and auto repair. She launched Mango Automotive on December 27, 2021, with a mission to create a more inclusive environment, particularly for women. 📈 **Remarkable Growth**: In just under three years, Mango Automotive has expanded to five successful shops and is planning for rapid growth, with 10 more shops on the horizon within the next 12 to 18 months. Their strategy? Acquiring profitable businesses and enhancing customer experiences. 👩‍🔧 **Empowering Women**: Jesse’s company is making significant strides in a male-dominated industry by employing six times the national average of women technicians. Around 50% of their front-house staff are women, creating a balanced and respectful work environment. 💡 **Educational Background**: With a robust background in the automotive software industry and professional experiences as a Chief Product Officer, Jesse combined her tech-savvy skills with market research to create a business model that caters specifically to female customers and workers. 🎓 **Acquisition Expertise**: Learn how Jesse's unique acquisition strategy, inspired by Roland Frasier’s course on business acquisitions, enables her to grow Mango Automotive without needing out-of-pocket expenses—an approach she now teaches to aspiring entrepreneurs. 👩‍💼 **Role Model and Mentor**: As a mother of seven and a passionate advocate for gender equality in business, Jesse’s story resonates powerfully. She offers invaluable advice for women and underrepresented individuals seeking to make their mark in traditionally male-dominated fields like automotive and finance. 🏆 **Customer Experience Excellence**: Mango Automotive is praised for its inclusive, transparent, and safe services, making it a favorite among women customers who often feel overlooked in traditional auto repair settings. **Take Action:** - Tune in to our latest episode to hear the full conversation with Jesse Jackson and discover how Mango Automotive is changing the game for women in trades. [Listen Now] - Inspired by Jesse's story? If you or someone you know is interested in business acquisitions or entering the automotive or finance world, Jesse is eager to offer her guidance. Get in touch with her via Mango Automotive's website. 📅 **Don't Miss Out:** Stay ahead with Awarepreneurs! Share your thoughts, experiences, and ideas for future guests or topics with us. Together, we can catalyze positive impact, profitability, and an enhanced quality of life through social entrepreneurship. Thank you for being a part of our community and for tuning in to stories that matter. Let’s continue to support and uplift one another, one episode at a time. Warm regards, The Awarepreneurs Team P.S. Want to keep your car in tip-top shape with a stress-free experience? Book an appointment at Mango Automotive today and see how they're redefining auto repair for everyone. 🚘👩‍🔧 [Podcast Website] | [Latest Episode] | [Mango Automotive] | [Contact Us] --- **Follow Us:** Twitter | Instagram | Facebook | LinkedIn

🧵 Tweet thread

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🚀 THREAD: Meet Jesse Jackson - the powerhouse mom of 7 turning the auto repair industry on its head! From entrepreneurship to empowering women in trades, her journey is awe-inspiring. Here’s how she’s crushing it 👇 #WomenInBusiness #AutoRepair 1️⃣ **Identifying the Trend**: Jesse noticed an aging wave of business owners in trades like construction & auto repair. 💡 She saw an opportunity to redefine auto repair experiences for women as a customer AND employee. #DisruptTheNorm #Genderequality 2️⃣ **Market Research**: Using her background in automotive software, Jesse hit the streets of Albuquerque, talking to customers & stakeholders. 🎤 Her insight: Over 65% of auto repair decisions are made by women, yet the industry overlooks them. 🤔 #MarketResearch 3️⃣ **Launch**: Mango Automotive was born on December 27, 2021. 🌱 Within just 1 year, they tripled their growth. Jesse's blend of tech-savvy and hands-on approach made it happen. 🚀 #StartupSuccess #GrowthHacking 4️⃣ **Strategic Expansion**: By November 2023, Mango had expanded to FIVE locations! 🏢 Jesse plans to open 10 more in the next 12-18 months, thanks to a game-changing acquisitions strategy. 📈 #BusinessGrowth #Expansion 5️⃣ **Acquisitions 101**: Jesse swears by acquiring profitable businesses, often done without spending a dime upfront! 💵 During maternity leave, she mastered this art and now coaches others. 💪 #BusinessAcquisitions #EntrepreneurLife 6️⃣ **A Women’s Workforce**: Mango employs 6x the national average of women techs, & half of the front-house staff are women! 👩‍🔧 They are proving that gender biases in this industry can be shattered. 💥 #Inclusivity #WomenInTrades 7️⃣ **Customer Experience**: Mango’s “pink wall effect” creates a spa-like atmosphere, making women feel welcome & respected. 🌸 Feedback? Absolutely glowing, from day one! ⭐️ #CustomerService #WomenEmpowerment 8️⃣ **Balancing 7 Kids & Business**: Jesse is not just a business mogul, but a supermom. Balancing family and an empire, she’s seriously #MomGoals. 👩‍👧‍👦 Her *Car Spa* concept is inspired by real family needs! 🚗💄 9️⃣ **Building Culture**: With mutual respect and fun as core values, Mango fosters a healthy workplace. It's not just about finances, but about joy and equality at work. 🌟 #WorkCulture #EmployeeHappiness 🔟 **Future Thinking**: Jesse embraces the electric vehicle shift, keeping Mango ahead of the curve. EVs aren’t a threat, but an opportunity! ⚡️ And she’s ready to ride this wave. 🌊 #Innovation #FutureTech 💡 Inspiring Takeaway: Jesse’s advice for newcomers? Embrace acquisitions to scale, prioritize off-market deals & never be afraid to break the mold. 👊 #Advice #EntrepreneurTips 👂 **Listen in**: Jesse’s full story, tips, and more on the #Awarepreneurs Podcast with @PaulZelizer. 🎙️ Dive into how she's creating meaningful change in an industry crying out for it. 🌐 Stay tuned for more updates and let’s celebrate powerful stories like Jesse’s! 🙌 Share your thoughts or questions below! 👇 #WomenLeaders #AutoRepairRevolution 👩‍💻 For more insights or to book your car's spa day, visit Mango Automotive’s website! 🍊 Your support helps drive change. 🚗✨ #SupportWomen #InclusiveBusiness

❓ Questions

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Sure! Here are ten discussion questions based on the episode "Interview with Jesse Jackson of Mango Automotive": 1. **Industry Trends** - How has the trend of aging business owners in trades impacted opportunities for new entrepreneurs like Jesse Jackson? 2. **Customer Experience** - Jesse Jackson focused on improving the auto repair experience for women customers. What specific strategies did she implement at Mango Automotive to achieve this? 3. **Growth Strategy** - Mango Automotive saw a significant growth of 300% in its first year. What factors do you think contributed most to this rapid success? 4. **Educational Influence** - How did Jesse’s educational background in environmental engineering and user experience design contribute to her approach to business in the automotive industry? 5. **Acquisitions** - Jesse emphasized acquiring profitable businesses as a growth strategy. Why might acquisitions be more advantageous than starting new locations from scratch? 6. **Gender Equality** - Mango Automotive employs six times the national average of women technicians. What challenges might Jesse have faced in creating an inclusive and equitable workplace, and how did she address them? 7. **Inclusive Environment** - Paul Zelizer shared a story of a queer man of color praising Mango Automotive's inclusive service. How significant is it for businesses to create such inclusive environments, and what impact does it have on their success? 8. **Personal Motivation** - Jesse encourages underrepresented individuals to pursue ownership and leadership roles in traditionally male-dominated industries. What personal experiences might have driven her to champion this cause? 9. **EV and Future Technologies** - Jesse views the transition to electric vehicles as an opportunity. How can auto repair businesses like Mango Automotive stay relevant and competitive with the rise of EV and hydrogen vehicles? 10. **Scalability and Leadership** - Transitioning from an owner-operator to a CEO is essential for scaling a business. What challenges might Jesse face in this transition, and what strategies could help facilitate this shift effectively? These questions can help listeners engage in deeper thoughts and discussions about the topics covered in Jesse Jackson's interview on Awarepreneurs.

🪡 Threads by Instagram

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🚀 Jesse Jackson from Mango Automotive shares her game-changing journey in a male-dominated industry with Awarepreneurs. She’s leading the way for women in trades by creating inclusive, respectful workplaces. Dive into this episode for inspiring insights on breaking barriers! 🌟 Did you know that 65% of decision-makers in auto repairs are women? Yet most shops don’t cater to them! Jesse Jackson of Mango Automotive tackles this head-on, creating a welcoming, transparency-driven repair experience for women. Listen to Awarepreneurs for more! 📈 Business tip from Jesse Jackson: To fuel your growth, consider acquisitions. Mango Automotive’s strategy focuses on acquiring profitable businesses. Learn how Mango increased revenue by 300% in its first year and is opening multiple shops! Tune into Awarepreneurs for wisdom. 💼 Jesse Jackson’s advice to future entrepreneurs: Don’t just grow; acquire! After taking Roland Frasier’s course on acquisitions, she’s coaching others to buy businesses with zero out-of-pocket expenses. Catch Jesse’s story on Awarepreneurs to learn the ins and outs of business expansion. 🌸 Imagine an auto shop with a spa-like feel. That’s Mango Automotive! Jesse Jackson transformed the repair experience, making it welcoming, especially for women. Tune into Awarepreneurs to hear how she did it and why it’s changing the industry.

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